A/B testing (bucket tests or split-run testing) is a randomized experiment with two variants, A and B.It includes application of statistical hypothesis testing or "two-sample hypothesis testing" as used in the field of statistics. A/B testing is a way to compare two versions of a single variable, typically by testing a subject's response to variant A against variant B, and determining which of the two variants is more effective.
The Mobile AB Testing market revenue was 257.85 Million USD in 2022, and will reach 880.67 Million USD in 2028, with a CAGR of 22.72% during 2022-2028.
This report elaborates the market size, market characteristics, and market growth of the Mobile AB Testing industry, and breaks down according to the type, application, and consumption area of Mobile AB Testing. The report also introduces players in the industry from the perspective of the industry chain and marketing chain and describes the leading companies.
In Chapter 2.3 of the report, the impact of the COVID-19 outbreak on the industry was fully assessed. Fully risk assessment and industry recommendations were made for Mobile AB Testing in a special period. This chapter also compares the markets of Pre COVID-19 and Post COVID-19.
Chapter 2.5 covers the analysis of the impact of COVID-19 from the perspective of the industry chain.
In addition, chapters 6-10 consider the impact of COVID-19 on the regional economy.
Key players in the global Mobile AB Testing market covered in Chapter 11:
Taplytics
Azetone
Optimizely
Appsee
ShepHertz Technologies
Splitforce
CleverTap
Apptimize
App Samurai
Mixpanel
Localytics
Apptentive
Leanplum
Google
In Chapter 3, on the basis of types, the Mobile AB Testing market from 2018 to 2028 is primarily split into:
Single Variable Testing
Multivariate Testing (MVT)
In Chapter 4, on the basis of applications, the Mobile AB Testing market from 2018 to 2028 covers:
APPs
Webs
Geographically, the detailed analysis of consumption, revenue, market share and growth rate, historic and forecast (2018-2028) of the following regions are covered in Chapter 5, 6, 7, 8, 9, 10:
North America (Covered in Chapter 6)
United States
Canada
Mexico
Europe (Covered in Chapter 7)
Germany
UK
France
Italy
Spain
Russia
Others
Asia-Pacific (Covered in Chapter 8)
China
Japan
South Korea
Australia
India
Middle East and Africa (Covered in Chapter 9)
Saudi Arabia
UAE
Egypt
South Africa
South America (Covered in Chapter 10)
Brazil
Argentina
Columbia
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028
Global Mobile AB Testing Market Insights: Impact of COVID-19 and Future Expectations to 2028
Table of Content
1 Report Overview
1.1 Research Objectives
1.2 Study Scope
1.3 Key Market Segments
1.4 Market Investment Scenario Strategic
2 Industry Insights
2.1 Industry Ecosystem Analysis
2.1.1 Industry Chain Analysis
2.1.2 Distribution Channel Analysis
2.2 Market Trend Analysis
2.2.1 Growth Drivers
2.2.2 Industry Constraints and Challenges
2.3 Industry Trends Under COVID-19
2.3.1 Risk Assessment on COVID-19
2.3.2 Assessment of the Overall Impact of COVID-19 on the Industry
2.3.3 Pre COVID-19 and Post COVID-19 Market Scenario
2.4 Industry Innovation Prospect Analysis
2.5 The Impact of Covid-19 From the Perspective of Industry Chain
3 Global Mobile AB Testing Market, By Product Type
3.1 Global Mobile AB Testing Sales, Revenue and Market Share by Types (2018-2023)
3.1.1 Global Mobile AB Testing Sales and Market Share by Types (2018-2023)
3.1.2 Global Mobile AB Testing Revenue and Market Share by Types (2018-2023)
3.1.3 Global Mobile AB Testing Price by Types (2018-2023)
3.2 Key Trends by Types
3.3 Global Mobile AB Testing Sales, Price and Growth Rate of Single Variable Testing (2018-2023)
3.4 Global Mobile AB Testing Sales, Price and Growth Rate of Multivariate Testing (MVT) (2018-2023)
4 Global Mobile AB Testing Market, By Applications
4.1 Global Mobile AB Testing Consumption, Revenue and Market Share by Applications (2018-2023)
4.1.1 Global Mobile AB Testing Consumption and Market Share by Applications (2018-2023)
4.1.2 Global Mobile AB Testing Revenue and Market Share by Applications (2018-2023)
4.2 APPs
4.3 Webs
5 Global Mobile AB Testing Market, By Regions
5.1 Global Mobile AB Testing Market Sales and Market Share by Regions
5.1.1 Global Mobile AB Testing Sales by Regions (2018-2023)
5.1.2 Global Mobile AB Testing Sales Market Share by Regions (2018-2023)
5.2 Global Mobile AB Testing Market Revenue and Market Share by Regions
5.2.1 Global Mobile AB Testing Revenue by Regions (2018-2023)
5.2.2 Global Mobile AB Testing Revenue Market Share by Regions (2018-2023)
5.3 Key Trends by Regions
5.3.1 Emerging Market Analysis
6 North America Mobile AB Testing Market Analysis
6.1 North America Mobile AB Testing Market Size
6.1.1 North America Mobile AB Testing Market Sales and Growth Rate (2018-2023)
6.1.2 North America Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
6.2 U.S. Mobile AB Testing Market Size
6.3 Canada Mobile AB Testing Market Size
6.4 Mexico Mobile AB Testing Market Size
6.5 Key Macroeconomic Indicators
6.6 The Influence of COVID-19 on North America Market
7 Europe Mobile AB Testing Market Analysis
7.1 Europe Mobile AB Testing Market Size
7.1.1 Europe Mobile AB Testing Market Sales and Growth Rate (2018-2023)
7.1.2 Europe Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
7.2 Germany Mobile AB Testing Market Size
7.3 United Kingdom Mobile AB Testing Market Size
7.4 France Mobile AB Testing Market Size
7.5 Italy Mobile AB Testing Market Size
7.6 Spain Mobile AB Testing Market Size
7.7 Russia Mobile AB Testing Market Size
7.8 Key Macroeconomic Indicators
7.9 The Influence of COVID-19 on Europe Market
8 Asia-Pacific Mobile AB Testing Market Analysis
8.1 Asia-Pacific Mobile AB Testing Market Size
8.1.1 Asia-Pacific Mobile AB Testing Market Sales and Growth Rate (2018-2023)
8.1.2 Asia-Pacific Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
8.2 China Mobile AB Testing Market Size
8.3 Japan Mobile AB Testing Market Size
8.4 South Korea Mobile AB Testing Market Size
8.5 Australia Mobile AB Testing Market Size
8.6 India Mobile AB Testing Market Size
8.7 Key Macroeconomic Indicators
8.8 The Influence of COVID-19 on Asia Pacific Market
9 Middle East and Africa Mobile AB Testing Market Analysis
9.1 Middle East and Africa Mobile AB Testing Market Size
9.1.1 Middle East and Africa Mobile AB Testing Market Sales and Growth Rate (2018-2023)
9.1.2 Middle East and Africa Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
9.2 Saudi Arabia Mobile AB Testing Market Size
9.3 UAE Mobile AB Testing Market Size
9.4 Egypt Mobile AB Testing Market Size
9.5 South Africa Mobile AB Testing Market Size
9.6 Key Macroeconomic Indicators
9.7 The Influence of COVID-19 on Middle East and Africa Market
10 South America Mobile AB Testing Market Analysis
10.1 South America Mobile AB Testing Market Size
10.1.1 South America Mobile AB Testing Market Sales and Growth Rate (2018-2023)
10.1.2 South America Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
10.2 Brazil Mobile AB Testing Market Size
10.3 Argentina Mobile AB Testing Market Size
10.4 Columbia Mobile AB Testing Market Size
10.5 Key Macroeconomic Indicators
10.6 The Influence of COVID-19 on South America Market
11 Competition Landscape and Company Profiles
11.1 Taplytics
11.1.1 Taplytics Basic Information
11.1.2 Taplytics Product Profiles, Application and Specification
11.1.3 Taplytics Mobile AB Testing Market Performance (2018-2023)
11.2 Azetone
11.2.1 Azetone Basic Information
11.2.2 Azetone Product Profiles, Application and Specification
11.2.3 Azetone Mobile AB Testing Market Performance (2018-2023)
11.3 Optimizely
11.3.1 Optimizely Basic Information
11.3.2 Optimizely Product Profiles, Application and Specification
11.3.3 Optimizely Mobile AB Testing Market Performance (2018-2023)
11.4 Appsee
11.4.1 Appsee Basic Information
11.4.2 Appsee Product Profiles, Application and Specification
11.4.3 Appsee Mobile AB Testing Market Performance (2018-2023)
11.5 ShepHertz Technologies
11.5.1 ShepHertz Technologies Basic Information
11.5.2 ShepHertz Technologies Product Profiles, Application and Specification
11.5.3 ShepHertz Technologies Mobile AB Testing Market Performance (2018-2023)
11.6 Splitforce
11.6.1 Splitforce Basic Information
11.6.2 Splitforce Product Profiles, Application and Specification
11.6.3 Splitforce Mobile AB Testing Market Performance (2018-2023)
11.7 CleverTap
11.7.1 CleverTap Basic Information
11.7.2 CleverTap Product Profiles, Application and Specification
11.7.3 CleverTap Mobile AB Testing Market Performance (2018-2023)
11.8 Apptimize
11.8.1 Apptimize Basic Information
11.8.2 Apptimize Product Profiles, Application and Specification
11.8.3 Apptimize Mobile AB Testing Market Performance (2018-2023)
11.9 App Samurai
11.9.1 App Samurai Basic Information
11.9.2 App Samurai Product Profiles, Application and Specification
11.9.3 App Samurai Mobile AB Testing Market Performance (2018-2023)
11.10 Mixpanel
11.10.1 Mixpanel Basic Information
11.10.2 Mixpanel Product Profiles, Application and Specification
11.10.3 Mixpanel Mobile AB Testing Market Performance (2018-2023)
11.11 Localytics
11.11.1 Localytics Basic Information
11.11.2 Localytics Product Profiles, Application and Specification
11.11.3 Localytics Mobile AB Testing Market Performance (2018-2023)
11.12 Apptentive
11.12.1 Apptentive Basic Information
11.12.2 Apptentive Product Profiles, Application and Specification
11.12.3 Apptentive Mobile AB Testing Market Performance (2018-2023)
11.13 Leanplum
11.13.1 Leanplum Basic Information
11.13.2 Leanplum Product Profiles, Application and Specification
11.13.3 Leanplum Mobile AB Testing Market Performance (2018-2023)
11.14 Google
11.14.1 Google Basic Information
11.14.2 Google Product Profiles, Application and Specification
11.14.3 Google Mobile AB Testing Market Performance (2018-2023)
12 Global Mobile AB Testing Market Forecast, By Type and Applications
12.1 Global Mobile AB Testing Market Forecast by Types (2023-2028)
12.1.1 Global Mobile AB Testing Market Forecast Sales and Market Share by Types (2023-2028)
12.1.2 Global Mobile AB Testing Market Forecast Revenue and Market Share by Types (2023-2028)
12.2 Global Mobile AB Testing Market Forecast by Applications (2023-2028)
12.2.1 Global Mobile AB Testing Market Forecast Consumption and Market Share by Applications (2023-2028)
12.2.2 Global Mobile AB Testing Market Forecast Revenue and Market Share by Applications (2023-2028)
13 Global Mobile AB Testing Market Forecast, By Regions
13.1 Global Mobile AB Testing Market Forecast Sales and Market Share by Regions (2023-2028)
13.2 Global Mobile AB Testing Market Forecast Revenue and Market Share by Regions (2023-2028)
13.3 North America Mobile AB Testing Market Forecast (2023-2028)
13.4 Europe Mobile AB Testing Market Forecast (2023-2028)
13.5 Asia-Pacific Mobile AB Testing Market Forecast (2023-2028)
13.6 Middle East and Africa Mobile AB Testing Market Forecast (2023-2028)
13.7 South America Mobile AB Testing Market Forecast (2023-2028)
14 Appendix
14.1 Methodology
14.2 Research Data Source
14.2.1 Secondary Data
14.2.2 Primary Data
14.2.3 Market Size Estimation
14.2.4 Legal Disclaimer
List of Tables and Figures
Table Mobile AB Testing Key Market Segments
Figure Global Mobile AB Testing Market Size and Growth Rate 2018-2028
Figure Channel Status of Mobile AB Testing
Table Market Driving Factors of Mobile AB Testing
Table Market Industry Constraints and Challenges of Mobile AB Testing
Figure Global COVID-19 Status
Figure Market Size Forecast Comparison of Pre COVID-19 and Post COVID-19
Table Global Mobile AB Testing Sales by Types (2018-2023)
Table Global Mobile AB Testing Sales Share by Types (2018-2023)
Table Global Mobile AB Testing Revenue ($) by Types (2018-2023)
Table Global Mobile AB Testing Revenue Share by Types (2018-2023)
Table Global Mobile AB Testing Price by Types (2018-2023)
Figure Global Single Variable Testing Sales and Growth Rate (2018-2023)
Figure Global Single Variable Testing Price (2018-2023)
Figure Global Multivariate Testing (MVT) Sales and Growth Rate (2018-2023)
Figure Global Multivariate Testing (MVT) Price (2018-2023)
Table Global Mobile AB Testing Consumption by Applications (2018-2023)
Table Global Mobile AB Testing Consumption Share by Applications (2018-2023)
Table Global Mobile AB Testing Revenue ($) by Applications (2018-2023)
Table Global Mobile AB Testing Revenue Share by Applications (2018-2023)
Figure Global APPs Consumption and Growth Rate (2018-2023) Sales and Growth Rate (2018-2023)
Figure Global Webs Consumption and Growth Rate (2018-2023) Sales and Growth Rate (2018-2023)
Figure Global Mobile AB Testing Sales and Growth Rate (2018-2023)
Table Global Mobile AB Testing Sales by Regions (2018-2023)
Table Global Mobile AB Testing Sales Market Share by Regions (2018-2023)
Figure Global Mobile AB Testing Sales Market Share by Regions in 2022
Figure Global Mobile AB Testing Revenue and Growth Rate (2018-2023)
Table Global Mobile AB Testing Revenue by Regions (2018-2023)
Table Global Mobile AB Testing Revenue Market Share by Regions (2018-2023)
Figure Global Mobile AB Testing Revenue Market Share by Regions in 2022
Figure North America Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Table North America Mobile AB Testing Sales by Countries (2018-2023)
Figure North America Mobile AB Testing Market Revenue ($) and Growth Rate (2018-2023)
Table North America Mobile AB Testing Revenue ($) by Countries (2018-2023)
Figure U.S. Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure U.S. Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Canada Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Canada Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Mexico Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Mexico Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure North America COVID-19 Status
Figure Europe Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Table Europe Mobile AB Testing Sales by Countries (2018-2023)
Figure Europe Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Table Europe Mobile AB Testing Revenue by Countries (2018-2023)
Figure Germany Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Germany Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure United Kingdom Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure United Kingdom Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure France Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure France Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Italy Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Italy Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Spain Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Spain Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Russia Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Russia Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Europe COVID-19 Status
Figure Asia-Pacific Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Table Asia-Pacific Mobile AB Testing Sales by Countries (2018-2023)
Figure Asia-Pacific Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Table Asia-Pacific Mobile AB Testing Revenue by Countries (2018-2023)
Figure China Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure China Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Japan Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Japan Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure South Korea Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure South Korea Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Australia Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Australia Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure India Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure India Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Asia Pacific COVID-19 Status
Figure Middle East and Africa Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Table Middle East and Africa Mobile AB Testing Sales by Countries (2018-2023)
Figure Middle East and Africa Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Table Middle East and Africa Mobile AB Testing Revenue by Countries (2018-2023)
Figure Saudi Arabia Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Saudi Arabia Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure UAE Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure UAE Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Egypt Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Egypt Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure South Africa Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure South Africa Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure South America Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Table South America Mobile AB Testing Sales by Countries (2018-2023)
Figure South America Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Table South America Mobile AB Testing Revenue by Countries (2018-2023)
Figure Brazil Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Brazil Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Argentina Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Argentina Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Figure Columbia Mobile AB Testing Market Sales and Growth Rate (2018-2023)
Figure Columbia Mobile AB Testing Market Revenue and Growth Rate (2018-2023)
Table Taplytics Company Profile
Table Taplytics Production, Value, Price, Gross Margin 2018-2023
Figure Taplytics Production and Growth Rate
Figure Taplytics Value ($) Market Share 2018-2023
Table Azetone Company Profile
Table Azetone Production, Value, Price, Gross Margin 2018-2023
Figure Azetone Production and Growth Rate
Figure Azetone Value ($) Market Share 2018-2023
Table Optimizely Company Profile
Table Optimizely Production, Value, Price, Gross Margin 2018-2023
Figure Optimizely Production and Growth Rate
Figure Optimizely Value ($) Market Share 2018-2023
Table Appsee Company Profile
Table Appsee Production, Value, Price, Gross Margin 2018-2023
Figure Appsee Production and Growth Rate
Figure Appsee Value ($) Market Share 2018-2023
Table ShepHertz Technologies Company Profile
Table ShepHertz Technologies Production, Value, Price, Gross Margin 2018-2023
Figure ShepHertz Technologies Production and Growth Rate
Figure ShepHertz Technologies Value ($) Market Share 2018-2023
Table Splitforce Company Profile
Table Splitforce Production, Value, Price, Gross Margin 2018-2023
Figure Splitforce Production and Growth Rate
Figure Splitforce Value ($) Market Share 2018-2023
Table CleverTap Company Profile
Table CleverTap Production, Value, Price, Gross Margin 2018-2023
Figure CleverTap Production and Growth Rate
Figure CleverTap Value ($) Market Share 2018-2023
Table Apptimize Company Profile
Table Apptimize Production, Value, Price, Gross Margin 2018-2023
Figure Apptimize Production and Growth Rate
Figure Apptimize Value ($) Market Share 2018-2023
Table App Samurai Company Profile
Table App Samurai Production, Value, Price, Gross Margin 2018-2023
Figure App Samurai Production and Growth Rate
Figure App Samurai Value ($) Market Share 2018-2023
Table Mixpanel Company Profile
Table Mixpanel Production, Value, Price, Gross Margin 2018-2023
Figure Mixpanel Production and Growth Rate
Figure Mixpanel Value ($) Market Share 2018-2023
Table Localytics Company Profile
Table Localytics Production, Value, Price, Gross Margin 2018-2023
Figure Localytics Production and Growth Rate
Figure Localytics Value ($) Market Share 2018-2023
Table Apptentive Company Profile
Table Apptentive Production, Value, Price, Gross Margin 2018-2023
Figure Apptentive Production and Growth Rate
Figure Apptentive Value ($) Market Share 2018-2023
Table Leanplum Company Profile
Table Leanplum Production, Value, Price, Gross Margin 2018-2023
Figure Leanplum Production and Growth Rate
Figure Leanplum Value ($) Market Share 2018-2023
Table Google Company Profile
Table Google Production, Value, Price, Gross Margin 2018-2023
Figure Google Production and Growth Rate
Figure Google Value ($) Market Share 2018-2023
Table Global Mobile AB Testing Market Forecast Sales by Types (2023-2028)
Table Global Mobile AB Testing Market Forecast Sales Share by Types (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue ($) by Types (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue Share by Types (2023-2028)
Table Global Mobile AB Testing Market Forecast Consumption by Applications (2023-2028)
Table Global Mobile AB Testing Market Forecast Consumption Share by Applications (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue ($) by Applications (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue Share by Applications (2023-2028)
Table Global Mobile AB Testing Market Forecast Sales by Regions (2023-2028)
Table Global Mobile AB Testing Market Forecast Sales Share by Regions (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue ($) by Regions (2023-2028)
Table Global Mobile AB Testing Market Forecast Revenue Share by Regions (2023-2028)
Figure North America Market Sales and Growth Rate Forecast (2023-2028)
Figure North America Market Revenue ($) and Growth Rate Forecast (2023-2028)
Figure Europe Market Sales and Growth Rate Forecast (2023-2028)
Figure Europe Market Revenue ($) and Growth Rate Forecast (2023-2028)
Figure Asia-Pacific Market Sales and Growth Rate Forecast (2023-2028)
Figure Asia-Pacific Market Revenue ($) and Growth Rate Forecast (2023-2028)
Figure Middle East and Africa Market Sales and Growth Rate Forecast (2023-2028)
Figure Middle East and Africa Market Revenue ($) and Growth Rate Forecast (2023-2028)
Figure South America Market Sales and Growth Rate Forecast (2023-2028)
Figure South America Market Revenue ($) and Growth Rate Forecast (2023-2028)
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