Global Marketing Analytics Market Research Report 2022

Global Marketing Analytics Market Research Report 2022

Table of Contents
1 Report Overview
1.1 Study Scope
1.2 Market Analysis By Modality
1.2.1 Global Marketing Analytics Market Size Growth Rate By Modality: 2017 VS 2021 VS 2028
1.2.2 Software Platform
1.2.3 Professional Services
1.2.4 Hosting Service
1.3 Market by Application
1.3.1 Global Marketing Analytics Market Share by Application: 2017 VS 2021 VS 2028
1.3.2 Retail and Consumer Goods
1.3.3 Healthcare
1.3.4 Travel and Hospitality
1.3.5 Automotive
1.3.6 Telecommunication
1.3.7 Education
1.3.8 Manufacturing
1.3.9 Other
1.4 Study Objectives
1.5 Years Considered
2 Global Growth Trends
2.1 Global Marketing Analytics Market Perspective (2017-2028)
2.2 Marketing Analytics Growth Trends by Region
2.2.1 Marketing Analytics Market Size by Region: 2017 VS 2021 VS 2028
2.2.2 Marketing Analytics Historic Market Size by Region (2017-2022)
2.2.3 Marketing Analytics Forecasted Market Size by Region (2023-2028)
2.3 Marketing Analytics Market Dynamics
2.3.1 Marketing Analytics Industry Trends
2.3.2 Marketing Analytics Market Drivers
2.3.3 Marketing Analytics Market Challenges
2.3.4 Marketing Analytics Market Restraints
3 Competition Landscape by Key Players
3.1 Global Top Marketing Analytics Players by Revenue
3.1.1 Global Top Marketing Analytics Players by Revenue (2017-2022)
3.1.2 Global Marketing Analytics Revenue Market Share by Players (2017-2022)
3.2 Global Marketing Analytics Market Share by Company Type (Tier 1, Tier 2, and Tier 3)
3.3 Players Covered: Ranking by Marketing Analytics Revenue
3.4 Global Marketing Analytics Market Concentration Ratio
3.4.1 Global Marketing Analytics Market Concentration Ratio (CR5 and HHI)
3.4.2 Global Top 10 and Top 5 Companies by Marketing Analytics Revenue in 2021
3.5 Marketing Analytics Key Players Head office and Area Served
3.6 Key Players Marketing Analytics Product Solution and Service
3.7 Date of Enter into Marketing Analytics Market
3.8 Mergers & Acquisitions, Expansion Plans
4 Marketing Analytics Breakdown Data by Type
4.1 Global Marketing Analytics Historic Market Size by Type (2017-2022)
4.2 Global Marketing Analytics Forecasted Market Size by Type (2023-2028)
5 Marketing Analytics Breakdown Data by Application
5.1 Global Marketing Analytics Historic Market Size by Application (2017-2022)
5.2 Global Marketing Analytics Forecasted Market Size by Application (2023-2028)
6 North America
6.1 North America Marketing Analytics Market Size (2017-2028)
6.2 North America Marketing Analytics Market Size by Country (2017-2022)
6.3 North America Marketing Analytics Market Size by Country (2023-2028)
6.4 United States
6.5 Canada
7 Europe
7.1 Europe Marketing Analytics Market Size (2017-2028)
7.2 Europe Marketing Analytics Market Size by Country (2017-2022)
7.3 Europe Marketing Analytics Market Size by Country (2023-2028)
7.4 Germany
7.5 France
7.6 U.K.
7.7 Italy
7.8 Russia
7.9 Nordic Countries
8 Asia-Pacific
8.1 Asia-Pacific Marketing Analytics Market Size (2017-2028)
8.2 Asia-Pacific Marketing Analytics Market Size by Country (2017-2022)
8.3 Asia-Pacific Marketing Analytics Market Size by Country (2023-2028)
8.4 China
8.5 Japan
8.6 South Korea
8.7 Southeast Asia
8.8 India
8.9 Australia
9 Latin America
9.1 Latin America Marketing Analytics Market Size (2017-2028)
9.2 Latin America Marketing Analytics Market Size by Country (2017-2022)
9.3 Latin America Marketing Analytics Market Size by Country (2023-2028)
9.4 Mexico
9.5 Brazil
10 Middle East & Africa
10.1 Middle East & Africa Marketing Analytics Market Size (2017-2028)
10.2 Middle East & Africa Marketing Analytics Market Size by Country (2017-2022)
10.3 Middle East & Africa Marketing Analytics Market Size by Country (2023-2028)
10.4 Turkey
10.5 Saudi Arabia
10.6 UAE
11 Key Players Profiles
11.1 Google
11.1.1 Google Company Detail
11.1.2 Google Business Overview
11.1.3 Google Marketing Analytics Introduction
11.1.4 Google Revenue in Marketing Analytics Business (2017-2022)
11.1.5 Google Recent Development
11.2 Adobe
11.2.1 Adobe Company Detail
11.2.2 Adobe Business Overview
11.2.3 Adobe Marketing Analytics Introduction
11.2.4 Adobe Revenue in Marketing Analytics Business (2017-2022)
11.2.5 Adobe Recent Development
11.3 Salesforce
11.3.1 Salesforce Company Detail
11.3.2 Salesforce Business Overview
11.3.3 Salesforce Marketing Analytics Introduction
11.3.4 Salesforce Revenue in Marketing Analytics Business (2017-2022)
11.3.5 Salesforce Recent Development
11.4 Oracle
11.4.1 Oracle Company Detail
11.4.2 Oracle Business Overview
11.4.3 Oracle Marketing Analytics Introduction
11.4.4 Oracle Revenue in Marketing Analytics Business (2017-2022)
11.4.5 Oracle Recent Development
11.5 Accenture
11.5.1 Accenture Company Detail
11.5.2 Accenture Business Overview
11.5.3 Accenture Marketing Analytics Introduction
11.5.4 Accenture Revenue in Marketing Analytics Business (2017-2022)
11.5.5 Accenture Recent Development
11.6 IBM
11.6.1 IBM Company Detail
11.6.2 IBM Business Overview
11.6.3 IBM Marketing Analytics Introduction
11.6.4 IBM Revenue in Marketing Analytics Business (2017-2022)
11.6.5 IBM Recent Development
11.7 Wipro Corporation
11.7.1 Wipro Corporation Company Detail
11.7.2 Wipro Corporation Business Overview
11.7.3 Wipro Corporation Marketing Analytics Introduction
11.7.4 Wipro Corporation Revenue in Marketing Analytics Business (2017-2022)
11.7.5 Wipro Corporation Recent Development
11.8 SAS
11.8.1 SAS Company Detail
11.8.2 SAS Business Overview
11.8.3 SAS Marketing Analytics Introduction
11.8.4 SAS Revenue in Marketing Analytics Business (2017-2022)
11.8.5 SAS Recent Development
11.9 Teradata
11.9.1 Teradata Company Detail
11.9.2 Teradata Business Overview
11.9.3 Teradata Marketing Analytics Introduction
11.9.4 Teradata Revenue in Marketing Analytics Business (2017-2022)
11.9.5 Teradata Recent Development
11.10 Microsoft Corporation
11.10.1 Microsoft Corporation Company Detail
11.10.2 Microsoft Corporation Business Overview
11.10.3 Microsoft Corporation Marketing Analytics Introduction
11.10.4 Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022)
11.10.5 Microsoft Corporation Recent Development
11.11 McKinsey & Company
11.11.1 McKinsey & Company Company Detail
11.11.2 McKinsey & Company Business Overview
11.11.3 McKinsey & Company Marketing Analytics Introduction
11.11.4 McKinsey & Company Revenue in Marketing Analytics Business (2017-2022)
11.11.5 McKinsey & Company Recent Development
11.12 Harte Hank
11.12.1 Harte Hank Company Detail
11.12.2 Harte Hank Business Overview
11.12.3 Harte Hank Marketing Analytics Introduction
11.12.4 Harte Hank Revenue in Marketing Analytics Business (2017-2022)
11.12.5 Harte Hank Recent Development
11.13 Pegasystems
11.13.1 Pegasystems Company Detail
11.13.2 Pegasystems Business Overview
11.13.3 Pegasystems Marketing Analytics Introduction
11.13.4 Pegasystems Revenue in Marketing Analytics Business (2017-2022)
11.13.5 Pegasystems Recent Development
11.14 NGData
11.14.1 NGData Company Detail
11.14.2 NGData Business Overview
11.14.3 NGData Marketing Analytics Introduction
11.14.4 NGData Revenue in Marketing Analytics Business (2017-2022)
11.14.5 NGData Recent Development
11.15 Experian
11.15.1 Experian Company Detail
11.15.2 Experian Business Overview
11.15.3 Experian Marketing Analytics Introduction
11.15.4 Experian Revenue in Marketing Analytics Business (2017-2022)
11.15.5 Experian Recent Development
11.16 Tableau Software
11.16.1 Tableau Software Company Detail
11.16.2 Tableau Software Business Overview
11.16.3 Tableau Software Marketing Analytics Introduction
11.16.4 Tableau Software Revenue in Marketing Analytics Business (2017-2022)
11.16.5 Tableau Software Recent Development
11.17 GoodData
11.17.1 GoodData Company Detail
11.17.2 GoodData Business Overview
11.17.3 GoodData Marketing Analytics Introduction
11.17.4 GoodData Revenue in Marketing Analytics Business (2017-2022)
11.17.5 GoodData Recent Development
11.18 Neustar
11.18.1 Neustar Company Detail
11.18.2 Neustar Business Overview
11.18.3 Neustar Marketing Analytics Introduction
11.18.4 Neustar Revenue in Marketing Analytics Business (2017-2022)
11.18.5 Neustar Recent Development
12 Analyst's Viewpoints/Conclusions
13 Appendix
13.1 Research Methodology
13.1.1 Methodology/Research Approach
13.1.2 Data Source
13.2 Disclaimer
13.3 Author Details
List of Tables
Table 1. Global Marketing Analytics Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Key Players of Software Platform
Table 3. Key Players of Professional Services
Table 4. Key Players of Hosting Service
Table 5. Global Marketing Analytics Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Marketing Analytics Market Size by Region (US$ Million): 2017 VS 2021 VS 2028
Table 7. Global Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
Table 8. Global Marketing Analytics Market Share by Region (2017-2022)
Table 9. Global Marketing Analytics Forecasted Market Size by Region (2023-2028) & (US$ Million)
Table 10. Global Marketing Analytics Market Share by Region (2023-2028)
Table 11. Marketing Analytics Market Trends
Table 12. Marketing Analytics Market Drivers
Table 13. Marketing Analytics Market Challenges
Table 14. Marketing Analytics Market Restraints
Table 15. Global Marketing Analytics Revenue by Players (2017-2022) & (US$ Million)
Table 16. Global Marketing Analytics Market Share by Players (2017-2022)
Table 17. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
Table 18. Ranking of Global Top Marketing Analytics Companies by Revenue (US$ Million) in 2021
Table 19. Global 5 Largest Players Market Share by Marketing Analytics Revenue (CR5 and HHI) & (2017-2022)
Table 20. Key Players Headquarters and Area Served
Table 21. Key Players Marketing Analytics Product Solution and Service
Table 22. Date of Enter into Marketing Analytics Market
Table 23. Mergers & Acquisitions, Expansion Plans
Table 24. Global Marketing Analytics Market Size by Type (2017-2022) & (US$ Million)
Table 25. Global Marketing Analytics Revenue Market Share by Type (2017-2022)
Table 26. Global Marketing Analytics Forecasted Market Size by Type (2023-2028) & (US$ Million)
Table 27. Global Marketing Analytics Revenue Market Share by Type (2023-2028)
Table 28. Global Marketing Analytics Market Size by Application (2017-2022) & (US$ Million)
Table 29. Global Marketing Analytics Revenue Market Share by Application (2017-2022)
Table 30. Global Marketing Analytics Forecasted Market Size by Application (2023-2028) & (US$ Million)
Table 31. Global Marketing Analytics Revenue Market Share by Application (2023-2028)
Table 32. North America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 33. North America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 34. Europe Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 35. Europe Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 36. Asia-Pacific Marketing Analytics Market Size by Region (2017-2022) & (US$ Million)
Table 37. Asia-Pacific Marketing Analytics Market Size by Region (2023-2028) & (US$ Million)
Table 38. Latin America Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 39. Latin America Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 40. Middle East & Africa Marketing Analytics Market Size by Country (2017-2022) & (US$ Million)
Table 41. Middle East & Africa Marketing Analytics Market Size by Country (2023-2028) & (US$ Million)
Table 42. Google Company Detail
Table 43. Google Business Overview
Table 44. Google Marketing Analytics Product
Table 45. Google Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 46. Google Recent Development
Table 47. Adobe Company Detail
Table 48. Adobe Business Overview
Table 49. Adobe Marketing Analytics Product
Table 50. Adobe Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 51. Adobe Recent Development
Table 52. Salesforce Company Detail
Table 53. Salesforce Business Overview
Table 54. Salesforce Marketing Analytics Product
Table 55. Salesforce Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 56. Salesforce Recent Development
Table 57. Oracle Company Detail
Table 58. Oracle Business Overview
Table 59. Oracle Marketing Analytics Product
Table 60. Oracle Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 61. Oracle Recent Development
Table 62. Accenture Company Detail
Table 63. Accenture Business Overview
Table 64. Accenture Marketing Analytics Product
Table 65. Accenture Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 66. Accenture Recent Development
Table 67. IBM Company Detail
Table 68. IBM Business Overview
Table 69. IBM Marketing Analytics Product
Table 70. IBM Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 71. IBM Recent Development
Table 72. Wipro Corporation Company Detail
Table 73. Wipro Corporation Business Overview
Table 74. Wipro Corporation Marketing Analytics Product
Table 75. Wipro Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 76. Wipro Corporation Recent Development
Table 77. SAS Company Detail
Table 78. SAS Business Overview
Table 79. SAS Marketing Analytics Product
Table 80. SAS Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 81. SAS Recent Development
Table 82. Teradata Company Detail
Table 83. Teradata Business Overview
Table 84. Teradata Marketing Analytics Product
Table 85. Teradata Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 86. Teradata Recent Development
Table 87. Microsoft Corporation Company Detail
Table 88. Microsoft Corporation Business Overview
Table 89. Microsoft Corporation Marketing Analytics Product
Table 90. Microsoft Corporation Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 91. Microsoft Corporation Recent Development
Table 92. McKinsey & Company Company Detail
Table 93. McKinsey & Company Business Overview
Table 94. McKinsey & Company Marketing AnalyticsProduct
Table 95. McKinsey & Company Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 96. McKinsey & Company Recent Development
Table 97. Harte Hank Company Detail
Table 98. Harte Hank Business Overview
Table 99. Harte Hank Marketing AnalyticsProduct
Table 100. Harte Hank Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 101. Harte Hank Recent Development
Table 102. Pegasystems Company Detail
Table 103. Pegasystems Business Overview
Table 104. Pegasystems Marketing AnalyticsProduct
Table 105. Pegasystems Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 106. Pegasystems Recent Development
Table 107. NGData Company Detail
Table 108. NGData Business Overview
Table 109. NGData Marketing AnalyticsProduct
Table 110. NGData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 111. NGData Recent Development
Table 112. Experian Company Detail
Table 113. Experian Business Overview
Table 114. Experian Marketing AnalyticsProduct
Table 115. Experian Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 116. Experian Recent Development
Table 117. Tableau Software Company Detail
Table 118. Tableau Software Business Overview
Table 119. Tableau Software Marketing AnalyticsProduct
Table 120. Tableau Software Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 121. Tableau Software Recent Development
Table 122. GoodData Company Detail
Table 123. GoodData Business Overview
Table 124. GoodData Marketing AnalyticsProduct
Table 125. GoodData Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 126. GoodData Recent Development
Table 127. Neustar Company Detail
Table 128. Neustar Business Overview
Table 129. Neustar Marketing AnalyticsProduct
Table 130. Neustar Revenue in Marketing Analytics Business (2017-2022) & (US$ Million)
Table 131. Neustar Recent Development
Table 132. Research Programs/Design for This Report
Table 133. Key Data Information from Secondary Sources
Table 134. Key Data Information from Primary Sources
List of Figures
Figure 1. Global Marketing Analytics Market Share by Type: 2021 VS 2028
Figure 2. Software Platform Features
Figure 3. Professional Services Features
Figure 4. Hosting Service Features
Figure 5. Global Marketing Analytics Market Share by Application in 2021 & 2028
Figure 6. Retail and Consumer Goods Case Studies
Figure 7. Healthcare Case Studies
Figure 8. Travel and Hospitality Case Studies
Figure 9. Automotive Case Studies
Figure 10. Telecommunication Case Studies
Figure 11. Education Case Studies
Figure 12. Manufacturing Case Studies
Figure 13. Other Case Studies
Figure 14. Marketing Analytics Report Years Considered
Figure 15. Global Marketing Analytics Market Size (US$ Million), Year-over-Year: 2017-2028
Figure 16. Global Marketing Analytics Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 17. Global Marketing Analytics Market Share by Region: 2021 VS 2028
Figure 18. Global Marketing Analytics Market Share by Players in 2021
Figure 19. Global Top Marketing Analytics Players by Company Type (Tier 1, Tier 2, and Tier 3) & (based on the Revenue in Marketing Analytics as of 2021)
Figure 20. The Top 10 and 5 Players Market Share by Marketing Analytics Revenue in 2021
Figure 21. North America Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 22. North America Marketing Analytics Market Share by Country (2017-2028)
Figure 23. United States Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 24. Canada Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 25. Europe Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 26. Europe Marketing Analytics Market Share by Country (2017-2028)
Figure 27. Germany Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 28. France Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 29. U.K. Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 30. Italy Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 31. Russia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 32. Nordic Countries Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 33. Asia-Pacific Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 34. Asia-Pacific Marketing Analytics Market Share by Region (2017-2028)
Figure 35. China Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 36. Japan Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 37. South Korea Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 38. Southeast Asia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 39. India Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 40. Australia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 41. Latin America Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 42. Latin America Marketing Analytics Market Share by Country (2017-2028)
Figure 43. Mexico Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 44. Brazil Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 45. Middle East & Africa Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 46. Middle East & Africa Marketing Analytics Market Share by Country (2017-2028)
Figure 47. Turkey Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 48. Saudi Arabia Marketing Analytics Market Size YoY Growth (2017-2028) & (US$ Million)
Figure 49. Google Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 50. Adobe Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 51. Salesforce Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 52. Oracle Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 53. Accenture Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 54. IBM Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 55. Wipro Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 56. SAS Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 57. Teradata Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 58. Microsoft Corporation Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 59. McKinsey & Company Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 60. Harte Hank Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 61. Pegasystems Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 62. NGData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 63. Experian Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 64. Tableau Software Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 65. GoodData Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 66. Neustar Revenue Growth Rate in Marketing Analytics Business (2017-2022)
Figure 67. Bottom-up and Top-down Approaches for This Report
Figure 68. Data Triangulation
Figure 69. Key Executives Interviewed

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