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Market Overview of Global Leafy Vegetable market:
According to our latest research, the global Leafy Vegetable market looks promising in the next 5 years. As of 2022, the global Leafy Vegetable market was estimated at USD 73232.96 million, and it's anticipated to reach USD 95366.25 million in 2028, with a CAGR of 4.5% during the forecast years.
Leafy vegetables usually refer to vegetables that grow fast, have short plants, are suitable for close planting, and produce green leaves. Leafy vegetables are tender and juicy, rich in vitamin C, carotene, folic acid, vitamin B2, vitamin K, potassium, calcium, magnesium, dietary fiber, and other nutrients. The combination of these beneficial ingredients makes green leafy vegetables have multiple health benefits, such as Anti-cancer, preventing cardiovascular and cerebrovascular diseases, osteoporosis, retinal degeneration, and cataracts, delaying aging, promoting intestinal and skin health, etc.
From the demand side, although the epidemic has raised people's awareness of healthy and nutritious diets, the demand for Leafy Vegetables has increased. However, due to the closure of farmers' markets, lettuce supermarkets, and catering industries, the overall purchase volume of the downstream procurement market has declined, and Leafy Vegetable planting enterprises are still in a state of loss. When schools, hotels and restaurants closed, some companies that had already harvested their products didn't have enough time to find new buyers before the perishables rotted away.
On the supply side, restrictive policies such as government blockade policies affect labor supply, input supply, logistics, wholesale and retail, and Leafy Vegetable's supply chain from farm to retail has been disrupted. Affected by the new crown pneumonia epidemic, the cross-regional transportation of agricultural products has been seriously affected. Import and export trade is blocked, prolonging the storage period of agricultural products and increasing the cost of employees. In addition, the closed management affects the procurement of Leafy Vegetable, some processing enterprises start abnormally, foam boxes and ice cubes are out of stock, and subsequent washing, sorting, packaging, transportation and other links are affected. New agricultural business entities generally face problems such as labor difficulties, expensive labor, and tight capital chains.
However, some small farms and small and medium-sized enterprises have been able to adapt and survive the epidemic through the adjustment of e-commerce platforms and business methods. A large number of small farmers use third-party e-commerce platforms, advertise through social media groups, bypass middlemen, and sell directly to consumers to increase income. This new type of agricultural business model seems to be working well, especially in areas characterized by agricultural products, infrastructure, logistics convenience, etc., providing a broad space for the long-term development of the Leafy Vegetable market.
Despite the challenges posed by Covid-19, the industry will be driven by increased health awareness, innovation in operating models and increased demand as Covid-19 vaccine coverage improves and the outbreak further improves. In the long run, Covid-19 will not hinder the long-term development of the Leafy Vegetable market.
Organic leafy vegetables are a big hit
As people's requirements for food safety are getting higher and higher, organic leafy vegetables with no pollution, no chemical fertilizers and no pesticide residues are favored by more and more consumers. The cultivation of organic leafy vegetables follows safe and natural production methods, which can promote and maintain a good ecological balance. Organic leafy vegetables have no chemical residues, taste great, and are proven to be more nutritious than regular vegetables. A large number of North American and European consumers are looking for pure natural products. Organic leafy vegetables lead a new trend in the food consumption market, and the market potential is huge.
Labor costs rise
Currently, global labor costs are on the rise. Labor costs can generally be divided into two major parts: direct wage expenditures and social security expenditures. Many economists have analyzed that macro factors such as sustained economic development and inflation are one of the fundamental reasons for rising labor costs. But in addition, the protection of laborers by relevant laws and policies is also one of the reasons for the increase in labor costs. The law ensures the basic rights of the labor force by setting minimum wages and increasing them according to the speed of economic development in different regions. The implementation of this rigid system requires companies to adjust the salary system according to the standard, which virtually increases the company's investment in labor costs. On the other hand, with the continuous improvement of the social security system, enterprises are required to provide supporting social security for employees.
In general, with the development of the global economy, the overall global labor cost is showing an upward trend. For Leafy Vegetable industry companies, the increase in labor costs will increase the company's operating costs and reduce the company's profit margins. Rising labor costs are one of the challenges companies face.
Risk of inventory depreciation or slow sales
Due to the obvious seasonality and regionality of Leafy Vegetable products, some Leafy Vegetable products have the characteristics of off-season sales, which are concentrated in the peak season and gradually digested after harvest. During the off-season sales digestion period, due to the constantly changing market conditions, there may be risks such as the price drop of Leafy Vegetable products and the narrowing of profit margins. Or because of changes in the consumption tendency of residents, the products are unsalable. If the market changes sharply, limited by the shelf life of Leafy Vegetable's products, the company may face the risk of devaluation, slow-moving or low-priced disposal of inventory products.
Region Overview:
In global comparison, a significant portion of the revenue was generated in China (53.71% in 2022).
Company Overview:
Tanimura & Antle is one of the major players operating in the Leafy Vegetable market, holding a share of 9.49% in 2022.
Tanimura & Antle
Tanimura & Antle is an employee-owned family farming company that is passionate about growing quality products. As one of the largest independent vegetable growers in the United States, Tanimura & Antle owns more than 36,000 acres of fertile farmland and delivers a full range of high-quality fresh conventional, organic and greenhouse-grown agricultural products in North America, Europe and Asia.
D'Arrigo California
D'Arrigo California is the industry trend leader. Andy Boy broccoli, broccoli rabe, cauliflower, fennel and romaine heart are the backbone of the company, but D'Arrigo California can also provide customers with a full range of product needs. In addition, D'Arrigo California offers cross-station, consolidation, custom planting and commercial cooling services.
Segmentation Overview:
Among different product types, Lettuce and Chicory segment is anticipated to contribute the largest market share in 2028.
Application Overview:
By application, the Retail segment occupied the biggest share from 2018 to 2022.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Leafy Vegetable market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Leafy Vegetable Market Report:
Market Size Estimates: Leafy Vegetable market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Leafy Vegetable market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Leafy Vegetable market
Segment Market Analysis: Leafy Vegetable market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Leafy Vegetable market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Leafy Vegetable Market: Revenue and sales volume of major countries in each region
Leafy Vegetable Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Leafy Vegetable market in major regions.
Leafy Vegetable Industry Value Chain: Leafy Vegetable market raw materials & suppliers, manufacturing process, distributors, downstream customers
Leafy Vegetable Industry News, Policies & Regulations
Key players in the global Leafy Vegetable market are covered in Chapter 12:
Tanimura & Antle
Living Greens Farm
Ocean Mist Farms
Bright Farms
D'Arrigo California
Grimmway Farms
Green Life Farms
Revol Greens
Kunming Chennong Green Products Co., Ltd.
Aero Farms
Fujitsu
Xiangyun Taixing Agricultural
Little Leaf Farms
In Chapter 2 and Chapter 15.1, based on types, the Leafy Vegetable market from 2018 to 2028 is primarily split into:
Chard
Kale
Mustard Greens
Radish Greens
Lettuce and Chicory
Spinach
Cabbages and other brassicas
Cassava Leaves
Others
In Chapter 3 and Chapter 15.2, based on applications, the Leafy Vegetable market from 2018 to 2028 covers:
Retail
Foodservice
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Leafy Vegetable market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028