Global Insulin Market Size, Manufacturers, Supply Chain, Sales Channel and Clients, 2022-2028
Table of Contents1 Study Coverage
1.1 Insulin Product Introduction
1.2 Market by Type
1.2.1 Global Insulin Market Size Growth Rate by Type (2017 VS 2021 VS 2028)
1.2.2 Animal Insulin
1.2.3 Regular Human Insulin
1.2.4 Insulin Analogue
1.3 Market by Application
1.3.1 Global Insulin Market Size Growth Rate by Application (2017 VS 2021 VS 2028)
1.3.2 Short Acting
1.3.3 Intermediate Acting
1.3.4 Long Acting
1.3.5 Pre-Mix Insulin
1.4 Study Objectives
1.5 Years Considered
2 Executive Summary
2.1 Global Insulin Market Size Estimates and Forecasts
2.1.1 Global Insulin Revenue 2017-2028
2.1.2 Global Insulin Sales 2017-2028
2.2 Insulin Market Size by Region: 2022 Versus 2028
2.3 Insulin Sales by Region (2017-2028)
2.3.1 Global Insulin Sales by Region: 2017-2022
2.3.2 Global Insulin Sales Forecast by Region (2023-2028)
2.3.3 Global Insulin Sales Market Share by Region (2017-2028)
2.4 Insulin Market Estimates and Projections by Region (2023-2028)
2.4.1 Global Insulin Revenue by Region: 2017-2022
2.4.2 Global Insulin Revenue Forecast by Region (2023-2028)
2.4.3 Global Insulin Revenue Market Share by Region (2017-2028)
3 Global Insulin by Manufacturers
3.1 Global Top Insulin Manufacturers by Sales
3.1.1 Global Insulin Sales by Manufacturer (2017-2022)
3.1.2 Global Insulin Sales Market Share by Manufacturer (2017-2022)
3.2 Global Top Insulin Manufacturers by Revenue
3.2.1 Global Insulin Revenue by Manufacturer (2017-2022)
3.2.2 Global Insulin Revenue Share by Manufacturer (2017-2022)
3.3 Global Insulin Price by Manufacturer (2017-2022)
3.4 Competitive Landscape
3.4.1 Key Insulin Manufacturers Covered: Ranking by Revenue
3.4.2 Global Insulin Market Concentration Ratio (CR5 and HHI) & (2017-2022)
3.4.3 Global Insulin Market Share by Company Type (Tier 1, Tier 2 and Tier 3)
3.5 Global Insulin Manufacturing Base Distribution, Product Type
3.5.1 Insulin Manufacturers Manufacturing Base Distribution, Headquarters
3.5.2 Manufacturers Insulin Product Type
3.5.3 Date of International Manufacturers Enter into Insulin Market
3.6 Manufacturers Mergers & Acquisitions, Expansion Plans
4 Company Profiles
4.1 Novo Nordisk
4.1.1 Novo Nordisk Corporation Information
4.1.2 Novo Nordisk Description, Business Overview
4.1.3 Novo Nordisk Insulin Products Offered
4.1.4 Novo Nordisk Insulin Sales, Revenue and Gross Margin (2017-2022)
4.1.5 Novo Nordisk Insulin Sales by Product in 2021
4.1.6 Novo Nordisk Insulin Sales by Application in 2021
4.1.7 Novo Nordisk Insulin Sales by Geographic Area in 2021
4.1.8 Novo Nordisk Recent Developments
4.2 Eli Lilly
4.2.1 Eli Lilly Corporation Information
4.2.2 Eli Lilly Description, Business Overview
4.2.3 Eli Lilly Insulin Products Offered
4.2.4 Eli Lilly Insulin Sales, Revenue and Gross Margin (2017-2022)
4.2.5 Eli Lilly Insulin Sales by Product in 2021
4.2.6 Eli Lilly Insulin Sales by Application in 2021
4.2.7 Eli Lilly Insulin Sales by Geographic Area in 2021
4.2.8 Eli Lilly Recent Developments
4.3 Sanofi-Aventis
4.3.1 Sanofi-Aventis Corporation Information
4.3.2 Sanofi-Aventis Description, Business Overview
4.3.3 Sanofi-Aventis Insulin Products Offered
4.3.4 Sanofi-Aventis Insulin Sales, Revenue and Gross Margin (2017-2022)
4.3.5 Sanofi-Aventis Insulin Sales by Product in 2021
4.3.6 Sanofi-Aventis Insulin Sales by Application in 2021
4.3.7 Sanofi-Aventis Insulin Sales by Geographic Area in 2021
4.3.8 Sanofi-Aventis Recent Developments
4.4 Tonghua Dongbao
4.4.1 Tonghua Dongbao Corporation Information
4.4.2 Tonghua Dongbao Description, Business Overview
4.4.3 Tonghua Dongbao Insulin Products Offered
4.4.4 Tonghua Dongbao Insulin Sales, Revenue and Gross Margin (2017-2022)
4.4.5 Tonghua Dongbao Insulin Sales by Product in 2021
4.4.6 Tonghua Dongbao Insulin Sales by Application in 2021
4.4.7 Tonghua Dongbao Insulin Sales by Geographic Area in 2021
4.4.8 Tonghua Dongbao Recent Developments
4.5 Ganlee
4.5.1 Ganlee Corporation Information
4.5.2 Ganlee Description, Business Overview
4.5.3 Ganlee Insulin Products Offered
4.5.4 Ganlee Insulin Sales, Revenue and Gross Margin (2017-2022)
4.5.5 Ganlee Insulin Sales by Product in 2021
4.5.6 Ganlee Insulin Sales by Application in 2021
4.5.7 Ganlee Insulin Sales by Geographic Area in 2021
4.5.8 Ganlee Recent Developments
4.6 United Laboratory
4.6.1 United Laboratory Corporation Information
4.6.2 United Laboratory Description, Business Overview
4.6.3 United Laboratory Insulin Products Offered
4.6.4 United Laboratory Insulin Sales, Revenue and Gross Margin (2017-2022)
4.6.5 United Laboratory Insulin Sales by Product in 2021
4.6.6 United Laboratory Insulin Sales by Application in 2021
4.6.7 United Laboratory Insulin Sales by Geographic Area in 2021
4.6.8 United Laboratory Recent Development
4.7 Jiangsu Wanbang
4.7.1 Jiangsu Wanbang Corporation Information
4.7.2 Jiangsu Wanbang Description, Business Overview
4.7.3 Jiangsu Wanbang Insulin Products Offered
4.7.4 Jiangsu Wanbang Insulin Sales, Revenue and Gross Margin (2017-2022)
4.7.5 Jiangsu Wanbang Insulin Sales by Product in 2021
4.7.6 Jiangsu Wanbang Insulin Sales by Application in 2021
4.7.7 Jiangsu Wanbang Insulin Sales by Geographic Area in 2021
4.7.8 Jiangsu Wanbang Recent Development
5 Breakdown Data by Type
5.1 Global Insulin Sales by Type (2017-2028)
5.1.1 Global Insulin Sales by Type (2017-2022)
5.1.2 Global Insulin Sales Forecast by Type (2023-2028)
5.1.3 Global Insulin Sales Market Share by Type (2017-2028)
5.2 Global Insulin Revenue Forecast by Type (2017-2028)
5.2.1 Global Insulin Revenue by Type (2017-2022)
5.2.2 Global Insulin Revenue Forecast by Type (2023-2028)
5.2.3 Global Insulin Revenue Market Share by Type (2017-2028)
5.3 Insulin Average Selling Price (ASP) by Type (2017-2028)
6 Breakdown Data by Application
6.1 Global Insulin Sales by Application (2017-2028)
6.1.1 Global Insulin Sales by Application (2017-2022)
6.1.2 Global Insulin Sales Forecast by Application (2023-2028)
6.1.3 Global Insulin Sales Market Share by Application (2017-2028)
6.2 Global Insulin Revenue Forecast by Application (2017-2028)
6.2.1 Global Insulin Revenue by Application (2017-2022)
6.2.2 Global Insulin Revenue Forecast by Application (2023-2028)
6.2.3 Global Insulin Revenue Market Share by Application (2017-2028)
6.3 Insulin Average Selling Price (ASP) by Application (2017-2028)
7 North America
7.1 North America Insulin Market Size YoY Growth 2017-2028
7.2 North America Insulin Market Facts & Figures by Country
7.2.1 North America Insulin Sales by Country (2017-2028)
7.2.2 North America Insulin Revenue by Country (2017-2028)
7.3 North America Insulin Sales by Type
7.4 North America Insulin Sales by Application
8 Asia-Pacific
8.1 Asia-Pacific Insulin Market Size YoY Growth 2017-2028
8.2 Asia-Pacific Insulin Market Facts & Figures by Region
8.2.1 Asia-Pacific Insulin Sales by Region (2017-2028)
8.2.2 Asia-Pacific Insulin Revenue by Region (2017-2028)
8.3 Asia-Pacific Insulin Sales by Type
8.4 Asia-Pacific Insulin Sales by Application
9 Europe
9.1 Europe Insulin Market Size YoY Growth 2017-2028
9.2 Europe Insulin Market Facts & Figures by Country
9.2.1 Europe Insulin Sales by Country (2017-2028)
9.2.2 Europe Insulin Revenue by Country (2017-2028)
9.3 Europe Insulin Sales by Type
9.4 Europe Insulin Sales by Application
10 Latin America
10.1 Latin America Insulin Market Size YoY Growth 2017-2028
10.2 Latin America Insulin Market Facts & Figures by Country
10.2.1 Latin America Insulin Sales by Country (2017-2028)
10.2.2 Latin America Insulin Revenue by Country (2017-2028)
10.3 Latin America Insulin Sales by Type
10.4 Latin America Insulin Sales by Application
11 Middle East and Africa
11.1 Middle East and Africa Insulin Market Size YoY Growth 2017-2028
11.2 Middle East and Africa Insulin Market Facts & Figures by Country
11.2.1 Middle East and Africa Insulin Sales by Country (2017-2028)
11.2.2 Middle East and Africa Insulin Revenue by Country (2017-2028)
11.3 Middle East and Africa Insulin Sales by Type
11.4 Middle East and Africa Insulin Sales by Application
12 Supply Chain and Sales Channel Analysis
12.1 Insulin Supply Chain Analysis
12.2 Insulin Key Raw Materials and Upstream Suppliers
12.3 Insulin Clients Analysis
12.4 Insulin Sales Channel and Sales Model Analysis
12.4.1 Insulin Distribution Channel Analysis: Indirect Sales VS Direct Sales
12.4.2 Insulin Distribution Channel Analysis: Online Sales VS Offline Sales
12.4.3 Insulin Distributors
13 Market Dynamics
13.1 Insulin Industry Trends
13.2 Insulin Market Drivers
13.3 Insulin Market Challenges
13.4 Insulin Market Restraints
13.5 Porter's Five Forces Analysis
14 Research Findings and Conclusion
15 Appendix
15.1 Research Methodology
15.1.1 Methodology/Research Approach
15.1.2 Data Source
15.2 Author Details
15.3 Disclaimer
List of TablesTable 1. Global Insulin Market Size Growth Rate by Type (US$ Million): 2017 VS 2021 VS 2028
Table 2. Major Manufacturers of Animal Insulin
Table 3. Major Manufacturers of Regular Human Insulin
Table 4. Major Manufacturers of Insulin Analogue
Table 5. Global Insulin Market Size Growth by Application (US$ Million): 2017 VS 2021 VS 2028
Table 6. Global Insulin Market Size by Region (US$ Million): 2021 VS 2022 VS 2028
Table 7. Global Insulin Sales by Region (2017-2022) & (K MT)
Table 8. Global Insulin Sales Forecast by Region (2023-2028) & (K MT)
Table 9. Global Insulin Revenue by Region (2017-2022) & (US$ Million)
Table 10. Global Insulin Revenue Forecast by Region (2023-2028) & (US$ Million)
Table 11. Global Insulin Sales by Manufacturer (2017-2022) & (K MT)
Table 12. Global Insulin Sales Share by Manufacturer (2017-2022)
Table 13. Insulin Revenue by Manufacturer (2017-2022) & (US$ Million)
Table 14. Insulin Revenue Share by Manufacturer (2017-2022)
Table 15. Key Manufacturers Insulin Price (2017-2022) & (USD/MT)
Table 16. Ranking of Global Top Insulin Manufacturers by Revenue (US$ Million) in 2021
Table 17. Global Insulin Manufacturers Market Concentration Ratio (CR5 and HHI) & (2017-2022)
Table 18. Global Insulin by Company Type (Tier 1, Tier 2 and Tier 3) & (based on the Revenue in Insulin as of 2021)
Table 19. Insulin Manufacturers Manufacturing Base Distribution and Headquarters
Table 20. Manufacturers Insulin Product Type
Table 21. Date of International Manufacturers Enter into Insulin Market
Table 22. Manufacturers Mergers & Acquisitions, Expansion Plans
Table 23. Novo Nordisk Corporation Information
Table 24. Novo Nordisk Description and Business Overview
Table 25. Novo Nordisk Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 26. Novo Nordisk Insulin Product
Table 27. Novo Nordisk Insulin Sales Proportion of Insulin by Product in 2021
Table 28. Novo Nordisk Insulin Sales Proportion of Insulin by Application in 2021
Table 29. Novo Nordisk Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 30. Novo Nordisk Recent Development
Table 31. Eli Lilly Corporation Information
Table 32. Eli Lilly Description and Business Overview
Table 33. Eli Lilly Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 34. Eli Lilly Insulin Product
Table 35. Eli Lilly Insulin Sales Proportion of Insulin by Product in 2021
Table 36. Eli Lilly Insulin Sales Proportion of Insulin by Application in 2021
Table 37. Eli Lilly Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 38. Eli Lilly Recent Development
Table 39. Sanofi-Aventis Corporation Information
Table 40. Sanofi-Aventis Description and Business Overview
Table 41. Sanofi-Aventis Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 42. Sanofi-Aventis Insulin Product
Table 43. Sanofi-Aventis Insulin Sales Proportion of Insulin by Product in 2021
Table 44. Sanofi-Aventis Insulin Sales Proportion of Insulin by Application in 2021
Table 45. Sanofi-Aventis Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 46. Sanofi-Aventis Recent Development
Table 47. Tonghua Dongbao Corporation Information
Table 48. Tonghua Dongbao Description and Business Overview
Table 49. Tonghua Dongbao Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 50. Tonghua Dongbao Insulin Product
Table 51. Tonghua Dongbao Insulin Sales Proportion of Insulin by Product in 2021
Table 52. Tonghua Dongbao Insulin Sales Proportion of Insulin by Application in 2021
Table 53. Tonghua Dongbao Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 54. Tonghua Dongbao Recent Development
Table 55. Ganlee Corporation Information
Table 56. Ganlee Description and Business Overview
Table 57. Ganlee Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 58. Ganlee Insulin Product
Table 59. Ganlee Insulin Sales Proportion of Insulin by Product in 2021
Table 60. Ganlee Insulin Sales Proportion of Insulin by Application in 2021
Table 61. Ganlee Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 62. Ganlee Recent Development
Table 63. United Laboratory Corporation Information
Table 64. United Laboratory Description and Business Overview
Table 65. United Laboratory Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 66. United Laboratory Insulin Product
Table 67. United Laboratory Insulin Sales Proportion of Insulin by Product in 2021
Table 68. United Laboratory Insulin Sales Proportion of Insulin by Application in 2021
Table 69. United Laboratory Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 70. Jiangsu Wanbang Corporation Information
Table 71. Jiangsu Wanbang Description and Business Overview
Table 72. Jiangsu Wanbang Insulin Sales (K MT), Revenue (US$ Million), Price (USD/MT) and Gross Margin (2017-2022)
Table 73. Jiangsu Wanbang Insulin Product
Table 74. Jiangsu Wanbang Insulin Sales Proportion of Insulin by Product in 2021
Table 75. Jiangsu Wanbang Insulin Sales Proportion of Insulin by Application in 2021
Table 76. Jiangsu Wanbang Insulin Sales Proportion of Insulin by Geographic Area in 2021
Table 77. Global Insulin Sales by Type (2017-2022) & (K MT)
Table 78. Global Insulin Sales Forecast by Type (2023-2028) & (K MT)
Table 79. Global Insulin Revenue by Type (2017-2022) & (US$ Million)
Table 80. Global Insulin Revenue Forecast by Type (2023-2028) & (US$ Million)
Table 81. Global Insulin Sales by Application (2017-2022) & (K MT)
Table 82. Global Insulin Sales Forecast by Application (2023-2028) & (K MT)
Table 83. Global Insulin Revenue by Application (2017-2022) & (US$ Million)
Table 84. Global Insulin Revenue Forecast by Application (2023-2028) & (US$ Million)
Table 85. North America Insulin Sales by Country (2017-2022) & (K MT)
Table 86. North America Insulin Sales by Country (2023-2028) & (K MT)
Table 87. North America Insulin Revenue by Country (2017-2022) & (US$ Million)
Table 88. North America Insulin Revenue by Country (2023-2028) & (US$ Million)
Table 89. North America Insulin Sales by Type (2017-2022) & (K MT)
Table 90. North America Insulin Sales by Application (2017-2022) & (K MT)
Table 91. Asia-Pacific Insulin Sales by Region (2017-2022) & (K MT)
Table 92. Asia-Pacific Insulin Sales by Region (2023-2028) & (K MT)
Table 93. Asia-Pacific Insulin Revenue by Region (2017-2028) & (US$ Million)
Table 94. Asia-Pacific Insulin Revenue by Region (2023-2028) & (US$ Million)
Table 95. Asia-Pacific Insulin Sales by Type (2017-2022) & (K MT)
Table 96. Asia-Pacific Insulin Sales by Application (2017-2022) & (K MT)
Table 97. Europe Insulin Sales by Country (2017-2022) & (K MT)
Table 98. Europe Insulin Sales by Country (2023-2028) & (K MT)
Table 99. Europe Insulin Revenue by Country (2017-2022) & (US$ Million)
Table 100. Europe Insulin Revenue by Country (2023-2028) & (US$ Million)
Table 101. Europe Insulin Sales by Type (2017-2022) & (K MT)
Table 102. Europe Insulin Sales by Application (2017-2022) & (K MT)
Table 103. Latin America Insulin Sales by Country (2017-2022) & (K MT)
Table 104. Latin America Insulin Sales by Country (2023-2028) & (K MT)
Table 105. Latin America Insulin Revenue by Country (2017-2022) & (US$ Million)
Table 106. Latin America Insulin Revenue by Country (2023-2028) & (US$ Million)
Table 107. Latin America Insulin Sales by Type (2017-2022) & (K MT)
Table 108. Latin America Insulin Sales by Application (2017-2022) & (K MT)
Table 109. Middle East and Africa Insulin Sales by Country (2017-2022) & (K MT)
Table 110. Middle East and Africa Insulin Sales by Country (2023-2028) & (K MT)
Table 111. Middle East and Africa Insulin Revenue by Country (2017-2022) & (US$ Million)
Table 112. Middle East and Africa Insulin Revenue by Country (2023-2028) & (US$ Million)
Table 113. Middle East and Africa Insulin Sales by Type (2017-2022) & (K MT)
Table 114. Middle East and Africa Insulin Sales by Application (2017-2022) & (K MT)
Table 115. Insulin Key Raw Materials, Industry Status and Trend
Table 116. Insulin Key Raw Materials and Upstream Suppliers
Table 117. Insulin Clients Status and Trend
Table 118. Insulin Typical Clients
Table 119. Insulin Distributors
Table 120. Insulin Market Trends
Table 121. Insulin Market Drivers
Table 122. Insulin Market Challenges
Table 123. Insulin Market Restraints
Table 124. Research Programs/Design for This Report
Table 125. Key Data Information from Secondary Sources
Table 126. Key Data Information from Primary Sources
List of FiguresFigure 1. Insulin Product Picture
Figure 2. Global Insulin Sales Market Share by Type in 2021 & 2028
Figure 3. Animal Insulin Product Picture
Figure 4. Regular Human Insulin Product Picture
Figure 5. Insulin Analogue Product Picture
Figure 6. Global Insulin Sales Market Share by Application in 2021 & 2028
Figure 7. Short Acting Examples
Figure 8. Intermediate Acting Examples
Figure 9. Long Acting Examples
Figure 10. Pre-Mix Insulin Examples
Figure 11. Insulin Report Years Considered
Figure 12. Global Insulin Market Size, (US$ Million), 2017 VS 2021 VS 2028
Figure 13. Global Insulin Market Size 2017-2028 (US$ Million)
Figure 14. Global Insulin Sales 2017-2028 (K MT)
Figure 15. Global Insulin Market Size Market Share by Region: 2022 Versus 2028
Figure 16. Global Insulin Sales Market Share Forecast by Region (2017-2028)
Figure 17. Global Insulin Revenue Market Share by Region (2017-2028)
Figure 18. Global Insulin Sales Share by Manufacturer in 2021
Figure 19. Insulin Market Share by Company Type (Tier 1, Tier 2 and Tier 3): 2017 VS 2021
Figure 20. Global Insulin Sales Market Share Forecast by Type (2017-2028)
Figure 21. Global Insulin Revenue Market Share Forecast by Type (2017-2028)
Figure 22. Insulin Average Selling Price (ASP) by Type (2017-2022) & (USD/MT)
Figure 23. Global Insulin Sales Market Share Forecast by Application (2017-2028)
Figure 24. Global Insulin Revenue Market Share Forecast by Application (2017-2028)
Figure 25. Insulin Average Selling Price (ASP) by Application (2017-2022) & (USD/MT)
Figure 26. North America Insulin Revenue 2017-2028 (US$ Million)
Figure 27. North America Insulin Sales Market Share by Type (2017-2022)
Figure 28. North America Insulin Sales Market Share by Application (2017-2022)
Figure 29. Asia-Pacific Insulin Revenue 2017-2028 (US$ Million)
Figure 30. Asia-Pacific Insulin Sales Market Share by Region (2017-2028)
Figure 31. Asia-Pacific Insulin Revenue Market Share by Region (2017-2028)
Figure 32. Asia-Pacific Insulin Sales Market Share by Type (2017-2022)
Figure 33. Asia-Pacific Insulin Sales Market Share by Application (2017-2022)
Figure 34. Europe Insulin Revenue Growth Rate 2017-2028 (US$ Million)
Figure 35. Europe Insulin Sales Market Share by Country (2017-2028)
Figure 36. Europe Insulin Revenue Market Share by Country (2017-2028)
Figure 37. Europe Insulin Sales Market Share by Type (2017-2022)
Figure 38. Europe Insulin Sales Market Share by Application (2017-2022)
Figure 39. Latin America Insulin Revenue Growth Rate 2017-2028 (US$ Million)
Figure 40. Latin America Insulin Sales Market Share by Country (2017-2028)
Figure 41. Latin America Insulin Revenue Market Share by Country (2017-2022)
Figure 42. Latin America Insulin Sales Market Share by Type (2017-2022)
Figure 43. Latin America Insulin Sales Market Share by Application (2017-2022)
Figure 44. Middle East and Africa Insulin Revenue Growth Rate 2017-2028 (US$ Million)
Figure 45. Middle East and Africa Insulin Sales Market Share by Country (2017-2028)
Figure 46. Middle East and Africa Insulin Revenue Market Share by Country (2017-2028)
Figure 47. Middle East and Africa Insulin Sales Market Share by Type (2017-2022)
Figure 48. Middle East and Africa Insulin Sales Market Share by Application (2017-2022)
Figure 49. Insulin Supply Chain (Upstream and Downstream Market)
Figure 50. Global Production Market Share of Insulin Raw Materials by Region in 2021
Figure 51. Insulin Distribution Channels
Figure 52. Global Insulin Percentage 2017-2028: Indirect Sales VS Direct Sales
Figure 53. Global Insulin Percentage 2017-2028: Online Sales VS Offline Sales
Figure 54. Bottom-up and Top-down Approaches for This Report
Figure 55. Data Triangulation