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Market Overview of Global Digital Watermark Technology market:
According to our latest research, the global Digital Watermark Technology market looks promising in the next 5 years. As of 2022, the global Digital Watermark Technology market was estimated at USD 47.02 million, and it's anticipated to reach USD 76.5 million in 2028, with a CAGR of 8.45% during the forecast years.
Digital watermarking is a technology in which identification information is embedded into the data carrier in ways that cannot be easily noticed, and in which the data usage will not be affected. This technology often protects the copyright of multimedia data and protects databases and text files. Digital watermark technology helps identifies information embedded into data carrier, it includes copyright protection information in digital watermarks making it possible to protect the rights of the author. It protects the copyright multimedia databases and also helps in broadcast monitoring, video authentication, ID card security, etc. This technology can be used for visible, invisible, public, fragile watermarks and traces copyright infringement on various social media platforms, maintaining the original data's genuineness.
Market Drivers
Digital watermarking is the process by which identifying data is woven into media content such as images, printed materials, movies, music, or TV programming, giving those objects a unique, digital identity that can be used for a variety of valuable applications. Imperceptible to the human senses yet easily recognized by special software detectors, a digital watermark remains constant even through recording, manipulation and editing, compression and decompression, encryption, decryption, and broadcast - without affecting the quality of the content. Digital watermarks can add value for different legitimate uses while increasing barriers to pirates. The benefits depend on the particular digital good and the associated and differentiated needs, burdens, and benefits for their creators, distributors, and recipients. For many business applications, there is great value in being able to reconstruct relevant events. In accounting, the resulting timeline is called an audit trail. For digital content, digital watermarks can be used to indicate recipients or modifiers without the administrative burden of keeping the associated information and links separate from the digital content itself. Digital watermarks can identify copyrighted content and associated rights, during and after distribution, to determine copyright ownership and enable rights management policy while enabling innovative new content distribution and usage models.
Digital watermarking is being used in many fields for security, such as in broadcasting, forensic tracking, Internet monitoring, authentication, copy protection, copyright transfer, and e-commerce applications. Digital watermarking can enable content identification, forensic tracking and copyright communication on a broad scale and can provide a range of solutions for identifying, securing, managing and tracking digital images, audio, video, and printed materials. In fact, digital watermarking technology has already been adopted by many photographers, movie studios, record labels, television broadcasters, and corporate enterprises. These industries use digital watermarking to identify, protect and manage the rights to their content as they embrace innovative distribution or business models and provide consumers with new entertainment experiences, enhanced convenience, and greater portability of their media content.
Digital watermarks are broadly deployed in the market, supporting various applications. The technology helps Movie and TV studios and music labels deter piracy of movies, music and TV and DVDs used in the Academy Award Screener program. It is also used to secure the distribution of digital cinema content as well as early release and 4K/UHD content in broadcast and pay TV distribution. In medical applications, to guarantee secure transfer of patient data, medical images, and reports, digital watermarking can embed a watermark signal/image into the host data for copyright protection and authenticity.
Region Overview:
From 2022-2027, Europe is estimated to witness robust growth prospects.
Company Overview:
Digimarc is one of the major players operating in the Digital Watermark Technology market, holding a share of 6.24% in 2022.
Digimarc is a global leader in product digitization, providing unique identities and cloud-based solutions that collaborate with applications and machines to deliver business value. Digimarc products are created for multiple industries such as apparel, consumer packaged goods, health and beauty, and automotive.
Verimatrix is a company founded in 1999 which specializes in content security for digital television services around the globe, providing pay television service protection technology and secure VOIP. It provides software and IP-based security through its Verimatrix Video Content Authority System (VCAS), which is most commonly used by IPTV operators.
Segmentation Overview:
Among different product types, Invisible Digital Watermark segment is anticipated to contribute the largest market share in 2027.
Application Overview:
By application, the Broadcasting and Television Industry segment occupied the biggest share from 2017 to 2022.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Digital Watermark Technology market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Digital Watermark Technology Market Report:
Market Size Estimates: Digital Watermark Technology market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Digital Watermark Technology market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Digital Watermark Technology market
Segment Market Analysis: Digital Watermark Technology market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Digital Watermark Technology market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Digital Watermark Technology Market: Revenue and sales volume of major countries in each region
Digital Watermark Technology Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Digital Watermark Technology market in major regions.
Digital Watermark Technology Industry Value Chain: Digital Watermark Technology market raw materials & suppliers, manufacturing process, distributors, downstream customers
Digital Watermark Technology Industry News, Policies & Regulations
Key players in the global Digital Watermark Technology market are covered in Chapter 12:
Verimatrix
Irdeto
MarkAny
Hanbang Gaoke
China Television Information Technology(Beijing) Co., Ltd.
Nanjing Shijinzhi Electronics Technology Development Co., Ltd.
Digimarc
IMATAG
Media Science International
Beijing Novel-SuperTV Technology Co., Ltd.
ContentArmor
In Chapter 2 and Chapter 15.1, based on types, the Digital Watermark Technology market from 2018 to 2028 is primarily split into:
Visible Digital Watermark
Invisible Digital Watermark
In Chapter 3 and Chapter 15.2, based on applications, the Digital Watermark Technology market from 2018 to 2028 covers:
Packaging Industry
Broadcasting and Television Industry
Others
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Digital Watermark Technology market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028