Global Digital OOH Market Report, History and Forecast 2014-2025, Breakdown Data by Companies, Key Regions, Types and Application

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Date: 30-Dec-2019
No. of pages: 116
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Summary

Digitalout-of-home(DOOH) referstodynamicmediadistributedacrossplaced-basednetworksinvenuesincluding, butnotlimitedto: cafes, bars, restaurants, health clubs, colleges, arenas, gasstations, conveniencestores, barber shops, andpublicspaces. PQ MediadefinesDOOH by twomajor platforms, digitalplace-basednetworks(DPN) anddigitalbillboards& signage(DBB); DOOH networkstypically featureindependently addressablescreens, kiosks, jukeboxesand/or jumbotrons. DOOH mediabenefitslocationownersandadvertisersalikeinbeing abletoengagecustomersand/or audiencesandextendthereach andeffectivenessof marketing messages. Itisalsoreferredtoasdigitalsignage.

The rising expenditure of the FMCG industry is one of the key trends that will gain traction in the digital OOH market during the forecast period. With the increasing popularity of FMCG market, there is a rise in the advertising budget. The introduction of several products and the growing competition between FMCG manufacturers, companies are focusing on adopting new advertising platforms to help them reach a wide range of customers.

In 2018, the global Digital OOH market size was xx million US$ and it is expected to reach xx million US$ by the end of 2025, with a CAGR of xx% between 2019 and 2025.

This report studies the Digital OOH market size by players, regions, product types and end industries, history data 2014-2018 and forecast data 2019-2025; This report also studies the global market competition landscape, market drivers and trends, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porter's Five Forces Analysis.

This report focuses on the global top players, covered

- Clear Channel Outdoor

- JCDecauX

- Lamar Advertising

- OUtFRONtMedia

- ...

Market segment by Regions/Countries, this report covers

- North America

- Europe

- China

- Rest of Asia Pacific

- Central & South America

- Middle East & Africa

Market segment by Type, the product can be split into

- In-store advertising

- Outdoor advertising

Market segment by Application, the market can be split into

- Retail

- Recreation

- Banking

- Transportation

- Education

The study objectives of this report are:

- To study and forecast the market size of Digital OOH in global market.

- To analyze the global key players, SWOT analysis, value and global market share for top players.

- To define, describe and forecast the market by type, end use and region.

- To analyze and compare the market status and forecast among global major regions.

- To analyze the global key regions market potential and advantage, opportunity and challenge, restraints and risks.

- To identify significant trends and factors driving or inhibiting the market growth.

- To analyze the opportunities in the market for stakeholders by identifying the high growth segments.

- To strategically analyze each submarket with respect to individual growth trend and their contribution to the market

- To analyze competitive developments such as expansions, agreements, new product launches, and acquisitions in the market.

- To strategically profile the key players and comprehensively analyze their growth strategies.

In this study, the years considered to estimate the market size of Digital OOH are as follows:

- History Year: 2014-2018

- Base Year: 2018

- Estimated Year: 2019

- Forecast Year 2019 to 2025

For the data information by region, company, type and application, 2018 is considered as the base year. Whenever data information was unavailable for the base year, the prior year has been considered.

Key Stakeholders

Raw material suppliers

Distributors/traders/wholesalers/suppliers

Regulatory bodies, including government agencies and NGO

Commercial research & development (R&D) institutions

Importers and exporters

Government organizations, research organizations, and consulting firms

Trade associations and industry bodies

End-use industries

Available Customizations

With the given market data, QYResearch offers customizations according to the company's specific needs. The following customization options are available for the report:

Further breakdown of Digital OOH market on basis of the key contributing countries.

Detailed analysis and profiling of additional market players.

Global Digital OOH Market Report, History and Forecast 2014-2025, Breakdown Data by Companies, Key Regions, Types and Application

Table of Contents
Digital OOH Market Report by Company, Regions, Types and Applications, Global Status and Forecast to 2025
1 Industry Overview of Digital OOH
1.1 Digital OOH Market Overview
1.1.1 Digital OOH Product Scope
1.1.2 Market Status and Outlook
1.2 Global Digital OOH Market Size and Analysis by Regions
1.2.1 North America
1.2.2 Europe
1.2.3 China
1.2.4 Rest of Asia Pacific
1.2.5 Central & South America
1.2.6 Middle East & Africa
1.3 Digital OOH Market by Type
1.3.1 Global Digital OOH Revenue (Million US$) and Growth Comparison by Type (2014-2025)
1.3.2 Global Digital OOH Revenue Market Share by Type in 2018
1.3.3 In-store advertising
1.3.4 Outdoor advertising
1.4 Digital OOH Market by End Users/Application
1.4.1 Retail
1.4.2 Recreation
1.4.3 Banking
1.4.4 Transportation
1.4.5 Education
2 Global Digital OOH Competition Analysis by Players
2.1 Global Digital OOH Market Size (Million US$) by Players (2014-2019)
2.2 Competitive Status
2.2.1 Market Concentration Rate
2.2.2 Product/Service Differences
2.2.3 Mergers & Acquisitions, Expansion Plans
3 Company (Top Players) Profiles and Key Data
3.1 Clear Channel Outdoor
3.1.1 Company Profile
3.1.2 Main Business/Business Overview
3.1.3 Products, Services and Solutions
3.1.4 Digital OOH Revenue (Value) (2014-2019)
3.1.5 Recent Developments
3.2 JCDecauX
3.2.1 Company Profile
3.2.2 Main Business/Business Overview
3.2.3 Products, Services and Solutions
3.2.4 Digital OOH Revenue (Value) (2014-2019)
3.2.5 Recent Developments
3.3 Lamar Advertising
3.3.1 Company Profile
3.3.2 Main Business/Business Overview
3.3.3 Products, Services and Solutions
3.3.4 Digital OOH Revenue (Value) (2014-2019)
3.3.5 Recent Developments
3.4 OUtFRONtMedia
3.4.1 Company Profile
3.4.2 Main Business/Business Overview
3.4.3 Products, Services and Solutions
3.4.4 Digital OOH Revenue (Value) (2014-2019)
3.4.5 Recent Developments
...
4 Global Digital OOH Market Size by Type and Application (2014-2019)
4.1 Global Digital OOH Market Size by Type (2014-2019)
4.2 Global Digital OOH Market Size by Application (2014-2019)
4.3 Potential Application of Digital OOH in Future
4.4 Top Consumer/End Users of Digital OOH
5 North America Digital OOH Development Status and Outlook
5.1 North America Digital OOH Market Size (2014-2019)
5.2 North America Digital OOH Market Size and Market Share by Players (2014-2019)
5.3 North America Digital OOH Market Size by Application (2014-2019)
6 Europe Digital OOH Development Status and Outlook
6.1 Europe Digital OOH Market Size (2014-2019)
6.2 Europe Digital OOH Market Size and Market Share by Players (2014-2019)
6.3 Europe Digital OOH Market Size by Application (2014-2019)
7 China Digital OOH Development Status and Outlook
7.1 China Digital OOH Market Size (2014-2019)
7.2 China Digital OOH Market Size and Market Share by Players (2014-2019)
7.3 China Digital OOH Market Size by Application (2014-2019)
8 Rest of Asia Pacific Digital OOH Development Status and Outlook
8.1 Rest of Asia Pacific Digital OOH Market Size (2014-2019)
8.2 Rest of Asia Pacific Digital OOH Market Size and Market Share by Players (2014-2019)
8.3 Rest of Asia Pacific Digital OOH Market Size by Application (2014-2019)
9 Central & South America Digital OOH Development Status and Outlook
9.1 Central & South America Digital OOH Market Size (2014-2019)
9.2 Central & South America Digital OOH Market Size and Market Share by Players (2014-2019)
9.3 Central & South America Digital OOH Market Size by Application (2014-2019)
10 Middle East & Africa Digital OOH Development Status and Outlook
10.1 Middle East & Africa Digital OOH Market Size (2014-2019)
10.2 Middle East & Africa Digital OOH Market Size and Market Share by Players (2014-2019)
10.3 Middle East & Africa Digital OOH Market Size by Application (2014-2019)
11 Market Forecast by Regions and Application (2019-2025)
11.1 Global Digital OOH Market Size by Regions (2019-2025)
11.1.1 North America Digital OOH Revenue and Growth Rate (2019-2025)
11.1.2 Europe Digital OOH Revenue and Growth Rate (2019-2025)
11.1.3 China Digital OOH Revenue and Growth Rate (2019-2025)
11.1.4 Rest of Asia Pacific Digital OOH Revenue and Growth Rate (2019-2025)
11.1.5 Central & South America Digital OOH Revenue and Growth Rate (2019-2025)
11.1.6 Middle East & Africa Digital OOH Revenue and Growth Rate (2019-2025)
11.2 Global Digital OOH Market Size by Application (2019-2025)
11.3 The Market Drivers in Future
12 Digital OOH Market Dynamics
12.1 Industry Trends
12.2 Market Drivers
12.3 Market Challenges
12.4 Porter's Five Forces Analysis
13 Research Finding /Conclusion
14 Methodology and Data Source
14.1 Methodology/Research Approach
14.1.1 Research Programs/Design
14.1.2 Market Size Estimation
14.1.3 Market Breakdown and Data Triangulation
14.2 Data Source
14.2.1 Secondary Sources
14.2.2 Primary Sources
14.3 Disclaimer
14.4 Author List
List of Tables and Figures
Figure Global Digital OOH Market Size (Million USD) Status and Outlook (2014-2025)
Table Global Digital OOH Market Size (Million USD) and Growth Rate by Regions (2014-2025)
Figure Global Digital OOH Market Share by Regions (2014-2019)
Figure North America Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure Europe Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure China Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure Rest of Asia Pacific Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure Central & South America Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure Middle East & Africa Digital OOH Market Size (Million USD) and Growth Rate (2014-2019)
Figure Global Digital OOH Market Share by Type in 2018 & 2025
Figure In-store advertising Market Size (Million USD) and Growth Rate (2014-2019)
Figure Outdoor advertising Market Size (Million USD) and Growth Rate (2014-2019)
Table Global Digital OOH Market Size (Million US$) Comparison by Application (2014-2025)
Figure Global Digital OOH Market Share by Application in 2018 & 2025
Figure Digital OOH Market Size (Million USD) and Growth Rate in Retail (2014-2019)
Figure Digital OOH Market Size (Million USD) and Growth Rate in Recreation (2014-2019)
Figure Digital OOH Market Size (Million USD) and Growth Rate in Banking (2014-2019)
Figure Digital OOH Market Size (Million USD) and Growth Rate in Transportation (2014-2019)
Figure Digital OOH Market Size (Million USD) and Growth Rate in Education (2014-2019)
Table Global Digital OOH Revenue (Million US$) by Players (2014-2019)
Table Global Digital OOH Revenue Market Share by Players (2014-2019)
Eigure Digital OOH Market Size Share by Players in 2018
Table Global Digital OOH Manufacturers Market Concentration Ratio (CR5 and HHI)
Figure Global Top 5 Players Digital OOH Market Share in 2018
Figure Global Top 10 Players Digital OOH Market Share in 2018
Table Digital OOH Key Players Product/Service
Table Mergers & Acquisitions, Expansion Plans
Table Clear Channel Outdoor Basic Information List
Table Clear Channel Outdoor Description and Business Overview
Table Clear Channel Outdoor Digital OOH Products, Services and Solutions
Table Revenue (Million US$) in Digital OOH Business of Clear Channel Outdoor (2014-2019)
Table Clear Channel Outdoor Digital OOH Recent Developments
Table JCDecauX Basic Information List
Table JCDecauX Description and Business Overview
Table JCDecauX Digital OOH Products, Services and Solutions
Table Revenue (Million US$) in Digital OOH Business of JCDecauX (2014-2019)
Table JCDecauX Digital OOH Recent Developments
Table Lamar Advertising Basic Information List
Table Lamar Advertising Description and Business Overview
Table Lamar Advertising Digital OOH Products, Services and Solutions
Table Revenue (Million US$) in Digital OOH Business of Lamar Advertising (2014-2019)
Table Lamar Advertising Digital OOH Recent Developments
Table OUtFRONtMedia Basic Information List
Table OUtFRONtMedia Description and Business Overview
Table OUtFRONtMedia Digital OOH Products, Services and Solutions
Table Revenue (Million US$) in Digital OOH Business of OUtFRONtMedia (2014-2019)
Table OUtFRONtMedia Digital OOH Recent Developments
Table Global Digital OOH Market Size by Type (2014-2019) (Million US$)
Figure Global Digital OOH Revenue Market Share by Type in 2018
Table Global Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure Global Digital OOH Revenue Market by Application in 2018
Table Top Consumer/End Users of Digital OOH
Figure North America Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table North America Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure North America Digital OOH Market Size Share by Players in 2018
Table North America Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure North America Digital OOH Revenue Market Share by Application (2014-2019)
Figure North America Digital OOH Market Size Share by Application in 2018
Figure Europe Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table Europe Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure Europe Digital OOH Market Size Share by Players in 2018
Table Europe Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure Europe Digital OOH Revenue Market Share by Application (2014-2019)
Figure Europe Digital OOH Market Size Share by Application in 2018
Figure China Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table China Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure China Digital OOH Market Size Share by Players in 2018
Table China Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure China Digital OOH Revenue Market Share by Application (2014-2019)
Figure China Digital OOH Market Size Share by Application in 2018
Figure Rest of Asia Pacific Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table Rest of Asia Pacific Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure Rest of Asia Pacific Digital OOH Market Size Share by Players in 2018
Table Rest of Asia Pacific Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure Rest of Asia Pacific Digital OOH Revenue Market Share by Application (2014-2019)
Figure Rest of Asia Pacific Digital OOH Market Size Share by Application in 2018
Figure Central & South America Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table Central & South America Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure Central & South America Digital OOH Market Size Share by Players in 2018
Table Central & South America Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure Central & South America Digital OOH Revenue Market Share by Application (2014-2019)
Figure Central & South America Digital OOH Market Size Share by Application in 2018
Figure Middle East & Africa Digital OOH Market Size and Growth Rate(2014-2019) (Million USD)
Table Middle East & Africa Digital OOH Market Size by Players (2014-2019)(Million US$)
Figure Middle East & Africa Digital OOH Market Size Share by Players in 2018
Table Middle East & Africa Digital OOH Market Size by Application (2014-2019) (Million US$)
Figure Middle East & Africa Digital OOH Revenue Market Share by Application (2014-2019)
Figure Middle East & Africa Digital OOH Market Size Share by Application in 2018
Figure Global Digital OOH Market Size and Growth Rate (Value) (2019-2025) (Million US$)
Table Global Digital OOH Market Size by Regions (2019-2025) (Million US$)
Figure Global Digital OOH Market Size Share by Regions (2019-2025)
Figure Global Digital OOH Market Size Share by Regions in 2025
Figure North America Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Figure Europe Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Figure China Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Figure Rest of Asia Pacific Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Figure Central & South America Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Figure Middle East & Africa Digital OOH Revenue (Million USD) and Growth Rate (2019-2025)
Table Global Digital OOH Market Size by Application (2019-2025) (Million USD)
Figure Global Digital OOH Market Size by Application (2019-2025)
Figure Global Digital OOH Market Size by Application in 2025
Table Global Digital OOH Market Size by Type (2019-2025) (Million US$)
Figure Global Digital OOH Market Size by Type (2019-2025)
Figure Global Digital OOH Market Size by Type in 2025
Table Market Top Trends
Table Key Drivers: Impact Analysis (2019-2025)
Table Key Challenges
Figure Porter's Five Forces Analysis
Table Research Programs/Design for This Report
Figure Bottom-up and Top-down Approaches for This Report
Figure Data Triangulation
Table Key Data Information from Secondary Sources
Table Key Data Information from Primary Sources
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