Executive Summary
The Baby Wipes market was valued at USD 4213.27 million in the year 2019. Over the recent years, Baby Wipes market has been witnessing considerable growth on the back of growing awareness among parents about the attributes to baby wipes including ease of use and time saving product, increasing women workforce. In addition, growing sedentary lifestyle, increasing consciousness among parents globally have contributed to the growth rate of Baby Wipes market. These factors are anticipated to provide higher momentum to the market growth in the forecast period. Further, rise in disposable income, maternity support, urbanization, rising in child birth rates, and gamut of Other socio-economic factors supporting the global market for baby wipes.
The major types of baby wipes include dry and wet wipes. Among them, Dry wipes holds the highest market share in the Baby Wipes Market owing to its proven benefits in reducing the chance of infection, irritation and itch on the baby skin.
Among the regions, North America Baby Wipes Market will continue to be the largest market in the forecast period, majorly driven through spending on the baby care products. Additionally, the rising number of new mothers in the work force, along with the higher per capita income of consumers in the North American region. Countries such as India, China, Brazil, Thailand are a lucrative market for Baby Wipes Market.
Scope of the Report
- The report analyses Baby Wipes market By Value.
- The report analyses the Baby Wipes market by Type (Dry Wipes & Wet Wipes).
- The report assesses the Baby Wipes market by Packaging (Plastic Cases & Tubs).
- The report assesses the Baby Wipes market by By Sales Channel (Departmental Stores, Medical Stores, Supermarket/Hypermarket, Online Stores & Others).
- The Global Baby Wipes Market has been analysed by Region (North America, Europe & Asia Pacific) and by Country (U.S., U.K., Germany, India & China)
- Also, the attractiveness of the market has been presented by region, Type, and sales channel. Also, the major opportunities, trends, drivers and challenges of the industry has been analysed in the report.
- The report tracks competitive developments, strategies, key developments in the market, new product development, policy regulation and product chain analysis. The companies analysed in the report include P&G, JnJ, Kimberly-Clark Corp. Pigeon Corp. & Hengan International.
- The report presents the analysis of Baby Wipes market for the historical period of 2015-2019 and the forecast period of 2020-2025.
Key Target Audience
- Baby Wipes Vendors
- Consulting and Advisory Firms
- Government and Policy Makers
- Investment Banks and Equity Firms
- Regulatory Authorities
Global Baby Wipes Market - Analysis By Product Type (Dry, Wet), Packaging (Plastic Cases, Tubs), By Sales Channel, By Region, By Country (2020 Edition): Opportunities and Forecast (2020-2025)
Table of Contents
1. Report scope & Methodology
1.1 Scope of the Report
1.2 Research Methodology
1.3 Executive Summary
2. Strategic Recommendations
2.1 APAC region to witness augmented growth in the forecast period.
3. Global Baby Wipes Market: Product Outlook
4. Global Baby Wipes Market: Sizing and Forecast
4.1 Market Size, By Value, Year 2015-2025
5. Global Baby Wipes Market Segmentation By Type (By Value)
5.1 Competitive Scenario of Global Baby Wipes Market - By Type
5.2 Dry Wipes- Market Size and Forecast (2020-2025)
5.3 Wet Wipes- Market Size and Forecast (2020-2025)
6. Global Baby Wipes Market Segmentation By Packaging (By Value)
6.1 Competitive Scenario of Global Baby Wipes- By Packaging
6.2 Plastic Cases- Market Size and Forecast (2020-2025)
6.3 Tubs- Market Size and Forecast (2020-2025)
7. Global Baby Wipes Market Segmentation By Sales Channel (By Value)
7.1 Competitive Scenario of Global Baby Wipes By Sales Channel
7.2 Departmental Stores- Market Size and Forecast (2020-2025)
7.3 Medical Stores- Market Size and Forecast (2020-2025)
7.4 Supermarket/Hypermarket- Market Size and Forecast (2020-2025)
7.5 Online Stores- Market Size and Forecast (2020-2025)
7.6 Others- Market Size and Forecast (2020-2025)
8. Global Baby Wipes Market: Regional Analysis
8.1 Competitive Scenario of Global Baby Wipes: By Region
9. North America Baby Wipes Market: Segmentation By Type, Packaging, Sales Channel (2020-2025)
9.1 North America Baby Wipes Market: Size and Forecast (2020-2025)
9.2 Market Segmentation By Type (Dry Wipes & Wet Wipes)
9.3 Market Segmentation By Packaging (Plastic Cases & Tubs)
9.4 Market Segmentation By Sales Channel (Departmental Stores, Medical Stores, Supermarket/Hypermarket, Online Stores & Others)
9.5 North America Baby Wipes Market: Country Analysis
9.6 Market Opportunity Chart of North America Baby Wipes Market - By Country, By Value (Year-2025)
9.7 Competitive Scenario of North America Baby Wipes: By Country
9.8 United States Baby Wipes Market: Size and Forecast (2020-2025)
9.9 United States Baby Wipes Market Segmentation By Type, Packaging, Sales Channel
10. Europe Baby Wipes Market: Segmentation By Type, Packaging, Sales Channel (2020-2025)
10.1 Europe Baby Wipes Market: Size and Forecast (2020-2025)
10.2 Market Segmentation By Type (Dry Wipes & Wet Wipes)
10.3 Market Segmentation By Packaging (Plastic Cases & Tubs)
10.4 Market Segmentation By Sales Channel (Departmental Stores, Medical Stores, Supermarket/Hypermarket, Online Stores & Others)
10.5 Europe Baby Wipes Market: Country Analysis
10.6 Market Opportunity Chart of Europe Baby Wipes Market - By Country, By Value (Year-2025)
10.7 Competitive Scenario of Europe Baby Wipes: By Country
10.8 United Kingdom Baby Wipes Market: Size and Forecast (2020-2025)
10.9 United Kingdom Baby Wipes Market Segmentation By Type, Packaging, Sales Channel
10.10 Germany Baby Wipes Market: Size and Forecast (2020-2025)
10.11 Germany Baby Wipes Market Segmentation By Type, Packaging, Sales Channel
11. APAC Baby Wipes Market: Segmentation By Type, Packaging, Sales Channel (2020-2025)
11.1 APAC Baby Wipes Market: Size and Forecast (2020-2025)
11.2 Market Segmentation By Type (Dry Wipes & Wet Wipes)
11.3 Market Segmentation By Packaging (Plastic Cases & Tubs)
11.4 Market Segmentation By Sales Channel (Departmental Stores, Medical Stores, Supermarket/Hypermarket, Online Stores & Others)
11.5 APAC Baby Wipes Market: Country Analysis
11.6 Market Opportunity Chart of APAC Baby Wipes Market - By Country, By Value (Year-2025)
11.7 Competitive Scenario of APAC Baby Wipes: By Country
11.8 China Baby Wipes Market: Size and Forecast (2020-2025)
11.9 China Baby Wipes Market Segmentation By Type, Packaging, Sales Channel
11.10 India Baby Wipes Market: Size and Forecast (2020-2025)
11.11 India Baby Wipes Market Segmentation By Type, Packaging, Sales Channel
12. Global Baby Wipes Market Dynamics
12.1 Global Baby Wipes Market Drivers
12.2 Global Baby Wipes Market Restraints
12.3 Global Baby Wipes Market Trends
13. Market Attractiveness
13.1 Market Attractiveness Chart of Global Baby Wipes Market - By Type (Year 2025)
13.2 Market Attractiveness Chart of Global Baby Wipes Market - By Packaging (Year 2025)
13.3 Market Attractiveness Chart of Global Baby Wipes Market - By Sales Channel (Year-2025)
13.4 Market Attractiveness Chart of Global Baby Wipes Market - By Region, By Value, (Year-2025)
14. Competitive Landscape
14.1 Baby Wipes Test Results, 2019
14.2 Baby Wipes, Top 8 Brand Cost Data, 2019
14.3 Market Share Analysis
15. Company Profiles (Business Description, Financial Analysis, Business Strategy)
15.1 Johnson & Johnson
15.2 Procter & Gamble Co.
15.3 Kimberly-Clark Corporation
15.4 Hengan International
15.5 Pigeon Corporation
List of Figures
Figure 1: Global Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 2: Healthcare Expenditure (Share of GDP), By Selected Country, 2013-2017 (In %)
Figure 3: Global working population, 2014-2018 (In Billion)
Figure 4: Global Per Capita Income, 2014-2018 (In USD)
Figure 5: Household Disposable Income Net Annual Growth Rate (%) 2018
Figure 6: Global Number of Smartphone Users, 2014-2018, (In Billions)
Figure 7: Global Internet Users, By Region, 2016 & 2019 (Millions)
Figure 8: Global Internet Penetration, 2018 (In %)
Figure 9: Global Internet Users, By Region, 2019 (In %)
Figure 10: Infant and toddler population worldwide Under 5, 2018 (In Millions)
Figure 11: Global Baby Wipes Market Share- By Type, 2019 & 2025
Figure 12: Global Baby Wipes Market- By Dry Wipes, By Value (USD Million), 2015-2025
Figure 13: Global Baby Wipes Market- By Dry Wipes, By Value (USD Million), 2015-2025
Figure 14: Global Baby Wipes Market Share- By Packaging, 2019 & 2025
Figure 15: Global Baby Wipes Market- By Plastic Cases, By Value (USD Million), 2015-2025
Figure 16: Global Baby Wipes Market- By Tubs, By Value (USD Million), 2015-2025
Figure 17: Global Baby Wipes Market Share- By Sales Channel, 2019 & 2025
Figure 18: Global Baby Wipes Market- By Departmental Stores, By Value (USD Million), 2015-2025
Figure 19: Global Baby Wipes Market- By Medical Stores, By Value (USD Million), 2015-2025
Figure 20: Global Baby Wipes Market- By Supermarket/Hypermarket, By Value (USD Million), 2015-2025
Figure 21: Global Baby Wipes Market- By Online Stores, By Value (USD Million), 2015-2025
Figure 22: Global Baby Wipes Market- By Others, By Value (USD Million), 2015-2025
Figure 23: Global Baby Wipes Market Share- By Region, 2019 & 2025
Figure 24: North America Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 25: United States health care expenditure per capita, 2014-2018 (USD)
Figure 26: Canada health care expenditure per capita, 2014-2018 (USD)
Figure 27: North America Healthcare Cost Per Capita, 2017 (USD)
Figure 28: Internet Penetration in the American Region, 2019
Figure 29: Women in work force with births in the last 12 months
Figure 30: Age of Women with births in the last 12 months
Figure 31: North America Number of Births Per Year, 2014-2024, (In Millions)
Figure 32: North America Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 33: North America Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 34: North America Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 35: Market Opportunity Chart of North America Baby Wipes Market - By Country, By Value (Year-2025)
Figure 36: North America Baby Wipes Market Share- By Country, 2019 & 2025
Figure 37: United States Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 38: U.S., Per Capita Expenditure on Healthcare, 2012-2018 (In USD)
Figure 39: US Number of Births Per Year, 2014-2014, (In Millions)
Figure 40: Average Annual Consumer Expenditure in United States, 2014-2018 (USD)
Figure 41: United States Gross Domestic Product Growth Rate (%), 2014-18
Figure 42: United States Urban Population (% of Total Population)
Figure 43: United States Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 44: United States Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 45: United States Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 46: Europe Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 47: Europe Population, 2014-2018 (In Million)
Figure 48: Europe Urban Population, 2014-2018 (% of total)
Figure 49: Europe Gross domestic product, 2013-2017 (USD Trillion)
Figure 50: Europe Consumer Expenditure, By Select Country, 2018 (USD Billions)
Figure 51: Europe Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 52: Europe Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 53: Europe Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 54: Market Opportunity Chart of Baby Wipes Market - By Country, By Value (Year-2025)
Figure 55: Europe Baby Wipes Market Share- By Country, 2019 & 2025
Figure 56: United Kingdom Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 57: U.K, Health Expenditure, (% of GDP), 2013-2017 (USD)
Figure 58: U.K, Spending on Healthcare, 2015 & 2040, (USD Per Person)
Figure 59: United Kingdom Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 60: United Kingdom Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 61: United Kingdom Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 62: Germany Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 63: Germany total population,2015-2018 (In Million)
Figure 64: Germany Gross Domestic Product, 2014-2018 (In %)
Figure 65: Germany, Spending on Healthcare, 2015 & 2040E, (USD Per Person)
Figure 66: Germany Urban Population, 2015-2018 (In Millions)
Figure 67: Germany Number of Births Per Year, 2014-2014, (In Millions)
Figure 68: Germany Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 69: Germany Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 70: Germany Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 71: APAC Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 72: East Asia-Pacific Gross domestic product, 2014-2018 (Current USD Trillion)
Figure 73: East Asia-Pacific GDP Per Capita Income, 2014-2018 (Current USD)
Figure 74: East Asia-Pacific Urban Population, 2014-2018 (% of total)
Figure 75: Asia Population, 2014-2018 (In Billions)
Figure 76: APAC Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 77: APAC Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 78: APAC Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 79: Market Opportunity Chart of APAC Baby Wipes Market - By Country, By Value (Year-2024)
Figure 80: APAC Baby Wipes Market Share- By Country, 2019 & 2025
Figure 81: China Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 82: China Gross domestic product, 2014-2018 (USD Trillion)
Figure 83: China population, 2014-2018 (In Billions)
Figure 84: China Per capita expenditure on Food Products, 2014-2018 (In USD)
Figure 85: China Urban Population, 2014-2018 (% of total)
Figure 86: China Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 87: China Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 88: China Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 89: India Baby Wipes Market Size, By Value, 2015-2025 (USD Million)
Figure 90: India Gross domestic product, 2014-2018 (USD Trillion)
Figure 91: India Urban population, 2014-2018 (% of total population)
Figure 92: India Per Capita Income by current prices (In USD), 2014-2018
Figure 93: India Population, 2014-2018 (In billion)
Figure 94: India Baby Wipes Market- By Type, By Value (USD Million), 2015-2025
Figure 95: India Baby Wipes Market- By Packaging, By Value (USD Million), 2015-2025
Figure 96: India Baby Wipes Market- By Sales Channel, By Value (USD Million), 2015-2025
Figure 97: Market Attractiveness Chart of Global Baby Wipes Market- By Type (Year-2025)
Figure 98: Market Attractiveness Chart of Global Baby Wipes Market - By Packaging (Year-2025)
Figure 99: Market Attractiveness Chart of Global Baby Wipes Market- By Sales Channel (Year-2025)
Figure 100: Market Attractiveness Chart of Global Baby Wipes Market- By Region, By Value, (Year-2025)
Figure 101: Online Market Share by Brand of Leading Company, 2019 (In %)
Figure 102: United States' Market Share of Leading Brands, 2019 (In %)
Figure 103: Johnson & Johnson, Net Sales, 2014 - 2018 (In USD Million)
Figure 104: Johnson & Johnson, Net Profit, 2014 - 2018 (In USD Million)
Figure 105: Johnson & Johnson, Net Sales, By Geographic Region, 2018 (In %)
Figure 106: Johnson & Johnson, Sales Revenue, By Business Segment, 2018 (In %)
Figure 107: Johnson & Johnson, Net Sales, By Consumer Business Segment, 2018 (In %)
Figure 108: Johnson & Johnson, Baby Care Segment, By Geographic Region, 2018 (In %)
Figure 109: Procter & Gamble Co. Net Sales (USD Billions), Year 2015-2019
Figure 110: Procter & Gamble Co., Net Profit (USD Billions), Year 2015-2019
Figure 111: Procter & Gamble Co., By Geographic Region, 2019 (In %)
Figure 112: Procter & Gamble Co., Sales Revenue, By Business Segment, 2019 (In %)
Figure 113: Kimberly-Clark Corporation, Sales Revenue (USD Millions), 2014-2018
Figure 114: Kimberly-Clark Corporation, Net Profit (USD Millions), 2014-2018
Figure 115: Kimberly-Clark Corporation, By Geographic Region, 2018 (In %)
Figure 116: Kimberly-Clark Corporation, By Business Segment, 2018 (In %)
Figure 117: Hengan International, Sales Revenue (USD Million), Year 2014-2018
Figure 118: Hengan International, Net Profit (USD Million), Year 2014-2018
Figure 119: Hengan International, By Geographic Region, 2018 (In %)
Figure 120: Hengan International, By Business Segment, 2018 (In %)
Figure 121: Hengan International, By Personal Hygiene Segment, 2018 (In %)
Figure 122: Pigeon Corporation, Sales Revenue (USD Million), Year 2015-2019
Figure 123: Pigeon Corporation, Net Profit (USD Million), Year 2015-2019
Figure 124: Pigeon Corporation, By Business Segment, 2019 (In %)
List of Tables
Table A: Global Access to Healthcare Index, Ranking of Select Countries in Asia Pacific Region, 2017 (score out of 10)
Table B: Baby Wipes Test Results, 2019
Table C: Baby Wipes, Top 8 Brand Cost Data, 2019
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