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Global and China Agricultural Machinery Industry Report, 2014-2016

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Date: 13-Jul-2015
No. of pages: 125
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Since the implementation of policy of subsidies for purchasing agricultural machinery in 2004, China agricultural machinery industry has maintained double-digit growth, even with the operating revenue growth rate of 33.8% in 2011. However, China agricultural machinery industry transferred to a new situation (“New Normal”) in 2014 as the in-depth adjustment of industrial structure accelerated. In 2014, the operating revenue only went up by 8.8% year on year, and the growth rate fell by 7.5 percentage points from 2013.

After years of rapid growth, China’s tractor, wheat& rice harvester, transplanter and other markets declined to varied extent in 2014, in which the tractor market slumped most evidently, especially small tractors.

Although China agricultural machinery industry witnesses landslide, the total subsidies and agricultural mechanization level continue to rise. In 2014, the subsidies amounted to RMB23.755 billion, setting a new record high; the total power of agricultural machinery reached 1.076 billion kilowatts, representing a year-on-year increase of 3.6%; the agricultural mechanization level hit 61.0%, fulfilling the goal of "Twelfth Five-year" Plan in advance.

At the same time, the mechanization level of three major crops (wheat, corn and rice) has improved significantly, especially corn and rice. The mechanization rate of corn harvesting jumped from 10.6% in 2008 to 55% in 2014; and that of rice harvesting soared from 51.2% to 81.0%. In contrast, the mechanization of potato, cotton, rapeseed, peanut and other crops still stays at a low level, which will be the development focus of the industry in future.

In addition, national industrial policies, market potentials and other factors have propelled almost all of well-known foreign agricultural machinery enterprises and powerful Chinese machinery and equipment manufacturers to successively access into the Chinese agricultural machinery market.

John Deere: This leading agricultural machinery manufacturer in the world achieved the sales of USD32.96 billion in FY2014, of which USD27.12 billion came from agricultural machinery.  Currently, it has set up plants in Tianjin, Harbin, Ningbo, Jiamusi and other places of China as well as established joint ventures with Tianjin Tractor Manufacturing Co., Ltd. and XCG to produce 20-to-120 horsepower tractors and 75-to-203 horsepower combine harvesters.

CNH: As of June 2015, it has established eight companies in China, including four manufacturing plants located in Harbin, Shanghai, Foshan and Urumqi. Harbin Base was officially put into operation in July 2014 as Northeast China's largest manufacturing base of agricultural machinery.

YTO Group: The business of the largest tractor producer in China is mainly conducted by its listed subsidiary -- First Tractor Company Limited. Impacted by the fast-declining domestic tractor market, the tractor sales volume of YTO fell by 22.6% year on year to 82,037 in 2014; the annual revenue from agricultural machinery dropped 18.7% year on year to RMB7.38 billion.

FotonLovol: In 2014, FotonLovol gained the revenue of RMB21.98 billion, wherein Lovol agricultural equipment revenue exceeded RMB10 billion. In 2015, the company develops medium and high-end agricultural machinery aggressively. In January, it acquired Matt Mark which is an European high-end agricultural machinery enterprise; in March, the phase I of its high-end agricultural machinery (mainly balers, grain dryers and the like) project with the total investment of RMB2 billion was officially put into operation.

Zoomlion Heavy Machinery: Formerly known as Chery Heavy Industry, ZoomlionHeavy Machinery changed its name in October 2014.The parent company Zoomlion holds 67.51% stake. The construction of ZoomlionBozhou Industrial Park commenced in February 2014 and ended in December of the same year, with the planned annual capacity of 1,500 large-scale forage harvesters, 10,000 self-propelled corn harvesters, 6,500 sets of large-sized agricultural machinery and 14,500 sets of key agricultural equipment parts.

The report focuses on the followings:


  • Status quo of global agricultural machinery market and agricultural machinery development in major countries;

  • China’s major policies and subsidies for agricultural machinery;

  • Overview, main products, major enterprises and agricultural mechanization of China's agricultural machinery industry;

  • Development of major agricultural machinery segments including tractors, harvesters, rice transplanters and agricultural vehicles;

  • Development of agricultural machinery industry in seven major provinces including Shandong, Henan and Heilongjiang;

  • Operation, R & D and development strategy of six global and 14 key Chinese agricultural machinery enterprises.

Global and China Agricultural Machinery Industry Report, 2014-2016

Table of Contents

1. Status Quo of Agricultural Machinery Industry Worldwide
1.1 Market Overview
1.1.1 Production
1.1.2 Import and Export
1.2 Major Countries
1.2.1 The United States
1.2.2 Canada
1.2.3 Germany
1.2.4 Italy
1.2.5 Japan

2 Policy Environment of Agricultural Machinery Industry in China
2.1 Major Policies
2.2 Subsidies for Agricultural Machinery Purchase

3 Development of Agricultural Machinery Industry in China
3.1 Status Quo
3.1.1 Overview
3.1.2 Major Products
3.1.3 Major Enterprises
3.2 Agricultural Mechanization
3.2.1 Total Power and Structure of Agricultural Machinery
3.2.2 Ownership and Structure of Agricultural Machinery
3.2.3 Agricultural Mechanization Level
3.2.4 Agricultural Machinery Services

4 Key Agricultural Machinery in China
4.1 Tractor
4.1.1 Current Development
4.1.2 Product Structure
4.1.3 Enterprise Pattern
4.2 Harvester
4.2.1 Production and Sale
4.2.2 Mechanized Harvesting of Main Crops
4.3 Transplanter
4.3.1 Market Demand
4.3.2 Demand Structure
4.3.3 Export
4.3.4 Key Companies
4.4 Agricultural Vehicles
4.4.1 Market Situation
4.4.2 Competition Pattern

5 Key Provinces & Municipalities of Agricultural Machinery Industry in China
5.1 Shandong
5.1.1 Total Amount of Agricultural Machinery Equipment
5.1.2 Agricultural Mechanization Level
5.1.3 Agricultural Machinery Enterprises
5.1.4 Development Plan
5.2 Heilongjiang
5.2.1 Total Amount of Agricultural Machinery Equipment
5.2.2 Agricultural Mechanization Level
5.2.3 Agricultural Machinery Enterprises
5.3 Henan
5.3.1 Total Amount of Agricultural Machinery Equipment
5.3.2 Agricultural Mechanization Level
5.3.3 Development Plan
5.4 Hebei
5.4.1 Total Amount of Agricultural Machinery Equipment
5.4.2 Agricultural Mechanization Level
5.4.3 Development Plan
5.5 Anhui
5.5.1 Total Amount of Agricultural Machinery Equipment
5.5.2 Agricultural Mechanization Level
5.5.3 Agricultural Machinery Operation
5.5.4 Development Plan
5.6 Hunan
5.6.1 Total Amount of Agricultural Machinery Equipment
5.6.2 Agricultural Mechanization Level
5.6.3 Development Plan
5.7 Jiangsu
5.7.1 Total Amount of Agricultural Machinery Equipment
5.7.2 Agricultural Mechanization Level
5.7.3 Agricultural Machinery Enterprises

6 Key Agricultural Machinery Companies Worldwide
6.1 John Deere
6.1.1 Profile
6.1.2 Operation
6.1.3 Development in China
6.2 CNH Industrial
6.2.1 Profile
6.2.2 Operation
6.2.3 Development in China
6.3 AGCO
6.3.1 Profile
6.3.2 Operation
6.3.3 Development in China
6.4 Claas
6.4.1 Profile
6.4.2 Operation
6.4.3 Development in China
6.5 Same Deutz-Fahr
6.5.1 Profile
6.5.2 Operation
6.5.3 Development in China
6.6 Kubota
6.6.1 Profile
6.6.2 Operation
6.6.3 Development in China

7 Key Agricultural Machinery Companies in China
7.1 YTO Group Corporation
7.1.1 Profile
7.1.2 Operation
7.1.3 First Tractor Company Limited
7.1.4 Development Strategy
7.2 Foton Lovol International Heavy Industry Co., Ltd.
7.2.1 Profile
7.2.2 Operation
7.2.3 R&D Capabilities
7.2.4 Development Strategy
7.3 Changzhou Dongfeng Agricultural Machinery Group Co., Ltd.
7.3.1 Profile
7.3.2 Operation
7.3.3 Development Strategy
7.3.4 Key Projects
7.4 Shandong Changlin Machinery Group Co., Ltd.
7.4.1 Profile
7.4.2 Operation
7.4.3 Agricultural Machinery Subsidiary--Shandong Changlin Agricultural Equipment Co.,Ltd.
7.4.4 Development Strategy
7.5 Jiangsu Changfa Group
7.5.1 Profile
7.5.2 Operation
7.5.3 Agricultural Machinery Subsidiary --Jiangsu Changfa Agricultural Equipment Co., Ltd.
7.6 Shandong Shifeng (Group) Co., Ltd.
7.6.1 Profile
7.6.2 Operation
7.6.3 Development Strategy
7.7 Shandong Wuzheng (Group) Co. Ltd.
7.7.1 Profile
7.7.2 Operation
7.7.3 Development Strategy
7.8 Zoomlion Heavy Machinery
7.8.1 Profile
7.8.2 Operation
7.8.3 Development Strategy
7.9 Shandong Juming
7.9.1 Profile
7.9.2 Operation
7.9.3 Development Strategy
7.10 World Agricultural Machinery
7.10.1 Profile
7.10.2 Operation
7.11CLAAS Jinyee  
7.11.1 Profile
7.11.2 Operation
7.11.3 R&D
7.12 Modern Agricultural Equipment Co., Ltd.
7.12.1 Profile
7.12.2 Operation
7.12.3 Agricultural Machinery Subsidiary --Luoyang Zhongshou Machinery Equipment Co., Ltd.
7.13 Xinjiang Machinery Research Institute Co., Ltd.
7.13.1 Profile
7.13.2 Operation
7.13.3 Major Subsidiaries
7.13.4 Competitive Edge
7.14 Xingguang Agricultural Machinery
7.14.1 Profile
7.14.2 Operation
7.14.3 Major Clients
7.14.4 Competitive Edge

8 Summary and Forecast
8.1 Market
8.2 Enterprises

List of Charts

Gross Output Value of Agricultural Machinery Worldwide, 2005-2016E
Output Value Proportion of Agricultural Machinery in Major Regions Worldwide, 2007-2013
Output Value of Agricultural Machinery of Major European Countries, 2011-2013
Import and Export Value of Agricultural Machinery Worldwide, 2010-2013
Agricultural Machinery Export Value in Major Regions, 2011-2013
Agricultural Machinery Import Value in Major Regions, 2011-2013
Sales Volume of Major Agricultural Machinery in the United States, 2005-2014
Sales Volume of Major Agricultural Machinery in Canada, 2005-2014
Major Indicators of Agricultural Machinery Industry in Germany, 2010-2013
Sales Volume of Agricultural Machinery Industry in Germany by Product, 2010-2013
Major Indicators of Agricultural Machinery Industry in Italy, 2010-2013
Output Value and Sales of Agricultural Machinery in Japan, 2010-2015
Output Value and Sales of Agricultural Machinery Industry in Japan by Product, 2013-2014
Major Policies on Agricultural Machinery Industry in China, 2012-2015
Subsidies for Agricultural Machinery in China, 2004-2016E
Major Indicators of Agricultural Machinery Industry in China, 2010-2015
Tractor Output of Backbone Enterprises in China, 2012-2014
Harvester Output of Backbone Enterprises in China, 2012-2014
Output of Major Agricultural Machinery in China, 2010-2014
Tractor Output and YoY Growth in China by Provinces & Municipalities, 2014
Harvester Output and YoY Growth in China by Provinces & Municipalities, 2014
Total Power of Agricultural Machinery in China, 2004-2016E
Power of Agricultural Machinery per Hectare of Farmland in China, 2007-2016E
Total Power of Main Agricultural Machinery Equipment, 2005-2015
Total Power of Agricultural Machinery in Main Provinces & Municipalities, 2014
Ownership of Major Agricultural Machinery in China, 2005-2015
Ownership Ratio of Small-sized Tractors and Large-and Medium-sized Tractors in China, 2001-2016E
Supporting Ratio of Large-and Medium-sized Tractors in China, 2001-2016E
Supporting Ratio of Small-sized Tractors in China, 2001-2016E
Agricultural Mechanization Service Acreage in China, 2010-2015
Overall Level of Agricultural Mechanization in China, 2004-2016E
Mechanization Level of Crops in China by Ploughing, Sowing and Harvesting, 2004-2015
Overall Level of Agricultural Mechanization in Major Chinese Provinces & Municipalities, 2014
Quantity of Agricultural Machinery Service Organizations and Cooperatives in China, 2008-2016E
Total Revenue of Agricultural Machinery Services, 2008-2016E
Major Indicators of China Tractor Industry, 2012-2015
Output and YoY Growth Rate of Tractors in China, 2009-2016E
Output of Tractors in China by Type, 2009-2015
Top 5 Enterprises in Chinese Medium and Large-sized Wheel Tractor Market, 2014
Top 5 Enterprises in Chinese Small-sized Wheel Tractor Market, 2014
Ownership and Structure of Harvesters in China, 2007-2015
Output and Sales Volume of Combine Harvesters in China, 2008-2016E
Mechanization Level of Three Crops in China, 2008-2015
Ownership of Wheat Harvester in China, 2010-2015
Ownership of Corn Harvester in China, 2008-2015
Three Industrial Clusters of Corn Harvester in China
Main Companies of Corn Harvester in China by Product, 2014
Sales Volume of Rice Transplanters in China, 2005-2016E
Ownership and Planting Mechanization Rate of Rice Transplanters in China, 2009-2016E
Sales Volume and Proportion of Rice Transplanters in China, 2010-2014
Demand Structure of Handheld and Ride-on Transplanters in China, 2014
Sales Volume and Growth Rate of Transplanters in China by Region, 2014
Transplanter Export Value and YoY Growth in China by Destination, 2014
Transplanter Market Competition Patternin China, 2014
Output of Low-speed Vehicles (Agricultural Vehicles) in China, 2009-2015
Top 10 Three-wheeled Vehicle Enterprises in China by Sales Volume, 2013-2014
Top 10 Low-speed Truck Enterprises in China by Sales Volume, 2013-2014
Total Power and Value of Agricultural Machinery in Shandong, 2008-2016E
Ownership of Major Agricultural Machinery in Shandong, 2009-2015
Overall Level of Agricultural Mechanization in Shandong, 2008-2016E
Major Agricultural Machinery Enterprises in Shandong, 2014
Total Power of Agricultural Machinery in Heilongjiang, 2008-2016E
Ownership of Major Agricultural Machinery in Heilongjiang, 2011-2014
Overall Level of Agricultural Mechanization in Heilongjiang, 2008-2016E
Total Power of Agricultural Machinery in Henan, 2008-2016E  
Ownership of Major Agricultural Machinery in Henan, 2008-2014
Overall Level of Agricultural Mechanization in Henan, 2008-2016E
Total Power of Agricultural Machinery in Hebei, 2008-2016E
Ownership of Major Agricultural Machinery in Hebei, 2008-2014
Overall Level of Agricultural Mechanization in Hebei, 2008-2016E
Total Power of Agricultural Machinery in Anhui, 2008-2016E
Ownership of Major Agricultural Machinery in Anhui, 2010-2014
Overall Level of Agricultural Mechanization in Anhui, 2008-2016E
Total Revenue from Agricultural Machinery Operation in Anhui, 2004-2015
Total Power of Agricultural Machinery in Hunan, 2008-2016E
Overall Level of Agricultural Mechanization of Rice in Hunan, 2008-2016E
Total Power of Agricultural Machinery in Jiangsu, 2008-2016E
Ownership of Major Agricultural Machinery in Jiangsu, 2012-2014
Overall Level of Agricultural Mechanization in Jiangsu, 2008-2016
Major Agricultural Machinery Enterprises in Jiangsu, 2015
Net Sales and Net Income of John Deere, FY2009-FY2014
Net Sales and Operating Income of John Deere by Business, FY2009-FY2014
Net Sales of John Deere by Region, FY2009-FY2014
Production Bases of John Deere in China, 2014
Revenue and Profit of CNH, 2012-2014
Revenue of CNH by Business, 2013-2014
Net Sales and Net Income of AGCO, 2010-2014
Net Sales Structure of AGCO by Product, 2014
Net Sales Structure of AGCO by Region, 2014
China-based Subsidiaries of AGCO
Net Sales and Net Income of Claas, FY2010-FY2014
Net Sales Structure of Claas by Region, FY2014
Net Sales and Net Income of Same Deutz-Fahr, 2010-2014
Net Sales Structure of Same Deutz-Fahr, 2013-2014
Revenue and Net Income of Kubota, FY2011-FY2015
Revenue of Kubota by Region, FY2011-FY2015
Revenue of Kubota by Business, FY2011-FY2015
Major Subsidiaries of Kubota in China, 2015
Revenue of YTO Group, 2010-2015
Revenue and Net Income of First Tractor, 2010-2015
Operating Revenue and Gross Margin of First Tractor by Business, 2011-2014
Sales Volume and Revenue of Agricultural Machinery of First Tractor by Product, 2013-2014
Capacity and Output of First Tractor's Main Products, 2012-2014
Operating Revenue of First Tractor by Region, 2009-2014
Revenue of FotonLovol, 2009-2015
Revenue of Agricultural Equipment Sector of FotonLovol, 2010-2015
Main Agricultural Machinery of FotonLovol
Revenue of Changzhou Dongfeng Agricultural Machinery Group, 2009-2015
Revenue of Shandong Changlin Machinery Group, 2009-2015
Revenue of Jiangsu Changfa Group, 2009-2015
Major Subsidiaries of Jiangsu Changfa Group
Revenue and Profit & Tax of Shandong Shifeng, 2009-2015
Output of Shandong Shifeng's Main Products, 2009-2014
Revenue of Shandong Wuzheng, 2009-2015
Sales Volume of Shandong Wuzheng's Main Products, 2009-2014
Revenue of Shandong Juming, 2009-2015
Revenue of World Agricultural Machinery, 2010-2015
Subsidiaries and Main Products of Modern Agricultural Equipment
Revenue of Modern Agricultural Equipment, 2009-2015
Operating Revenue of Modern Agricultural Equipment by Business, 2011-2014
Revenue and Net Income of Xinjiang Machinery Research Institute, 2009-2015
Operating Revenue of Xinjiang Machinery Research Institute by Region, 2010-2014
Operating Indicators of Major Subsidiaries of Xinjiang Machinery Research Institute, 2014
Revenue and Net Income of Xingguang Agricultural Machinery, 2012-2015
Revenue of Xingguang Agricultural Machinery by Product, 2012-2014
Revenue of Xingguang Agricultural Machinery by Region, 2012-2014
Top 5 Clients of Xingguang Agricultural Machinery, 2012-2014
Number of Dealers and Revenue of Xingguang Agricultural Machinery, 2012-2014
Revenue and YoY Growth of Main Agricultural Machinery Companies Worldwide, 2014
TOP 30 Agricultural Machinery Enterprises in China, 2013

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