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Market Overview of Global Affiliate Marketing market:
According to our latest research, the global Affiliate Marketing market looks promising in the next 5 years. As of 2022, the global Affiliate Marketing market was estimated at USD XX million, and it's anticipated to reach USD XX million in 2028, with a CAGR of XX% during the forecast years.
Influence of COVID-19 Outbreak on Affiliate Marketing Industry Development
The affiliate marketing industry is an industry that is under tremendous pressure from COVID-19. As Brazilians self-isolate at home, bend over to wait and observe their expenditures, with the reduction of membership plans and lower commission rates, affiliate marketers are facing unprecedented business disruptions.
The key point here is that the impact of COVID-19 on the industry may vary greatly from product to product and service to service in different industries. Indeed, the company reported negative trends in one aspect of its business, while reporting positive trends in other areas. Some indicators have decreased, while others have increased unexpectedly
A very common pattern among affiliate marketers is the decline in advertising revenue. This is the impact of COVID-19 on consumer behavior. This is an understandable result, but the impact on advertising revenue covers a wide range of affiliate marketing companies, from real estate, healthcare to travel by car.
Drivers
The affiliate marketing tracking solution provides digital marketers with in-depth customer data and user behavior from various traffic sources. Affiliate channels are well tracked, which provides marketers with the opportunity to achieve the best results in their extensive digital campaigns.
The services and content provided by members can stimulate purchasers to make purchases at each stage of the pre-purchase awareness cycle. From content sites to tools and reviews, and refund voucher codes, affiliate network marketing companies have built businesses around understanding customer needs.
After investigation, about 20% of marketers still regard affiliate marketing as the highest customer acquisition channel in the overall marketing mix that can be used for reference. In the same survey, 33% of marketers also believe that affiliate marketing programs are very successful in promoting customer acquisition, and another 42% of marketers classify it as successful.
Asking experts for help can save a lot of time or waste marketing funds, thereby achieving unrealistic goals in the membership channel. By investing in learning and continuous channel development, many companies are able to substantially increase their affiliate marketing revenue.
Company Overview:
Hotmart is one of the major players operating in the Affiliate Marketing market, holding a share of 15.13% in 2021.
Hotmart
Hotmart is a company that promotes entrepreneurship and education by providing solutions for those who create and promote digital products. The company has millions of users around the world, sales in more than 200 countries, its headquarters is in the Netherlands, and has offices in multiple regions around the world.
Monetizze
The company has been operating in the member market for many years, providing customers with innovative solutions through a complete, modern and revolutionary platform. The reform company uses the highest conversion rate in the market to work together to promote online sales and create business opportunities for digital entrepreneurs.
Segmentation Overview:
Among different product types, Digital products segment is anticipated to contribute the largest market share in 2028.
Fashion
It is a mixture of fashion and membership network. For membership marketing, a membership plan established for customers by fashion product and service providers.
Sports and Outdoors
Sports and outdoor membership marketing mainly includes outdoor equipment and experience. Members can find major outdoor affiliate programs here, including outdoor equipment and clothing, hiking, camping, RVing, backpacking, snowboarding and hunting.
Health/Wellness and Beauty
It is the process of introducing recommended weight loss plans, healthy drinks and vitamins, green beauty products, yoga classes and products to customers, and collecting commissions when they register or purchase.
Travel
Merchants provide customers with travel planning, hotel reservations, restaurant reservations and other services, encouraging potential vacationers to simplify their lives by concentrating all reservations in one place.
Digital Products
Membership programs in the digital product category have products and services that are usually only available online. They include new, free or purchased offers that can be downloaded or shipped to the customer's front door.
Among different product types, @@@ segment is anticipated to contribute the largest market share in 2028.
Application Overview:
By application, the Large Enterprises segment occupied the biggest share from 2018 to 2022.
This report covers a research time span from 2018 to 2028, and presents a deep and comprehensive analysis of the global Affiliate Marketing market, with a systematical description of the status quo and trends of the whole market, a close look into the competitive landscape of the major players, and a detailed elaboration on segment markets by type, by application and by region.
Key Takeaways from the Global Affiliate Marketing Market Report:
Market Size Estimates: Affiliate Marketing market size estimation in terms of value and sales volume from 2018-2028
Market Trends and Dynamics: Affiliate Marketing market drivers, opportunities, challenges, and risks
Macro-economy and Regional Conflict: Influence of global inflation and Russia & Ukraine War on the Affiliate Marketing market
Segment Market Analysis: Affiliate Marketing market value and sales volume by type and by application from 2018-2028
Regional Market Analysis: Affiliate Marketing market situations and prospects in North America, Asia Pacific, Europe, Latin America, Middle East, Africa
Country-level Studies on the Affiliate Marketing Market: Revenue and sales volume of major countries in each region
Affiliate Marketing Market Competitive Landscape and Major Players: Analysis of 10-15 leading market players, sales, price, revenue, gross, gross margin, product profile and application, etc.
Trade Flow: Import and export volume of the Affiliate Marketing market in major regions.
Affiliate Marketing Industry Value Chain: Affiliate Marketing market raw materials & suppliers, manufacturing process, distributors, downstream customers
Affiliate Marketing Industry News, Policies & Regulations
Key players in the global Affiliate Marketing market are covered in Chapter 12:
Avangate
GuruMedia
Udemy
Monetizze
ClickBank
Glispa
MyLead
Shopify
Google AdSense
Lomadee
NetAffiliation
Everad
Hotmart
Paysale
Rakuten Advertising
Amazon Brazil
Afilio
Others
UOL Afiliados
Awin
Eduzz
CityAds
Gambling.pro
Nuvemshop
In Chapter 2 and Chapter 15.1, based on types, the Affiliate Marketing market from 2018 to 2028 is primarily split into:
Fashion
Sports and Outdoors
Health/Wellness and Beauty
Travel
Digital products
Others
In Chapter 3 and Chapter 15.2, based on applications, the Affiliate Marketing market from 2018 to 2028 covers:
SMEs
Large Enterprises
Geographically, the detailed analysis of consumption, revenue, market share and growth rate of the following regions are covered in Chapter 7, 8, 9, 10, 11, 15.3, 15.4:
North America (Covered in Chapter 7)
United States
Canada
Asia-Pacific (Covered in Chapter 8)
China
Japan
India
South Korea
Southeast Asia
Australia
Others
Europe (Covered in Chapter 9)
Germany
France
UK
Italy
Spain
Russia
Poland
Others
Latin America (Covered in Chapter 10)
Mexico
Brazil
Argentina
Others
Middle East and Africa (Covered in Chapter 11)
GCC Countries
Africa
Others
The data of this research report is mainly obtained from industry associations, magazines, press releases, national customs, annual reports of enterprises, expert interviews, paid databases and other channels with authority. It also provides scientific forecasts of the industry's core development indicators through professional analysis and forecasting models.
In short, whatever role you take in this industry value chain, this report will help you or your company to acquire a systematic and in-depth understanding of the industry.
Chapter Outline
This report consists of 16 chapters. Below is a brief guideline to help you quickly grasp the main contents of each chapter:
Chapter 1 starts the report with an overview of the Affiliate Marketing market, as well as the definitions of the target market and the subdivisions. Through the presented global market size, regional market sizes, and segment market shares, you will be able to draw an overall and comprehensive picture of the market situation. Meanwhile, the research method and data source will be shared in this chapter.
Chapter 2 and Chapter 3 breaks down the market by different types and applications, with historic data presented in metrics of sales volume, revenue, market share and growth rate.
Chapter 4 elaborates on market dynamics and future trends in the industry, which contains an in-depth analysis of market drivers, opportunities, challenges, and risks. Other essential factors that will have a major impact on the market, i.e., industry news and policies in recent years, global inflation, and regional conflict, are also taken into consideration.
Chapter 5 compares the sales volume and revenue of the major regions across the globe, which enables the readers to understand the regional competitive pattern.
Chapter 6 is the analysis of the trade flow. Import volume and export volume are revealed on a regional level.
Chapters 7-11 focus on country-level studies. Data from the major countries in each region are provided, showing the current development of the industry in different countries. Besides, you will also find qualitative trends analysis under global inflation under each of the 6 regions.
Chapter 12 first up presents the competitive landscape by displaying and comparing the revenues, sales volumes, and market shares of the top players in the market, followed by a company-by-company analysis of all the major market participants with introductions of their products, product applications, company profiles, and business overview. In addition, their competitiveness is manifested through numbers of sales volume, revenue, price, gross and gross margin.
Chapter 13 looks into the whole market industrial chain, ranging from the upstream key raw materials and their suppliers to midstream distributors and downstream customers, with influences of global inflation taken into consideration.
Chapter 14 is perfect for those who wish to develop new projects in the industry. This chapter sheds a light on industry entry barriers and gives suggestions on new project investments.
Chapter 15 forecasts the future trend of the market from the perspective of different types, applications, and major regions.
Chapter 16 is the conclusion of the report which helps the readers sum up the main findings and insights.
Years considered for this report:
Historical Years: 2018-2022
Base Year: 2022
Estimated Year: 2023
Forecast Period: 2023-2028