EU mHealth Market Conditions Benchmarking 2015

Publisher Name :
Date: 01-Jun-2015
No. of pages: 96

The EU mHealth Market Conditions Benchmarking 2015 is the most comprehensive report on the mHealth app market conditions of EU member countries. It provides detailed overview of how EU countries vary in their mHealth market prerequisites and how advanced they are in adopting mHealth. The fact based evaluation combined with the opinions of mHealth practitioners provides unique insights into country’s mHealth readiness.

The report is part of the global research program - The mHealth App Developer Economics, which was conducted for the fifth time this year. This year more than 4,400 app developers, app publishers, healthcare professionals and decision makers participated in the study making it the largest study on mHealth globally.

What is included in the report:


  • Opinions on EU mHealth app market conditions of 4,400+ mHealth practitioners from the entire world

  • Insights from app developers who have experience with doing business in EU countries

  • Detailed country profiles of all 28 EU member countries including

    • mHealth practitioners perception of a country and its drivers and barriers

    • Country performance in 5 dimensions including 26 criteria which affect mHealth businesses. The dimensions are:



  • eHealth adoption (patients and doctors usage of technology for healthcare, etc.)

  • Level of digitalization (compatible devices penetration, internet usage, etc.)

  • Market potential (market size and level of healthcare spending, etc.)

  • mHealth regulations (implementation of EHR or ePrescription systems, existence of prohibitive laws, etc.)

  • Ease of starting and doing business (taxes, time needed to start business, etc.)

  • Detailed ranking of countries in their overall readiness for mHealth as well as breakdown by the 5 dimensions and 26 criteria

  • Recommended approach when entering the EU mHealth app market


Who should buy the report:


  • Companies from within Europe or outside Europe which want to launch an mHealth service in EU and need support in deciding which countries to prioritize

  • Country organizations which want to drive the mHealth business in their country

EU mHealth Market Conditions Benchmarking 2015

Table of contents:

1 Summary

2 Scope and methodology of the study

3 mHealth App market EU countries ranking

4 Country profiles
4.1 Austria
4.1.1 Austria- summary
4.1.2 Austria- mHealth practitioners’ view
4.1.3 Austria- mHealth market readiness
4.2 Belgium
4.2.1 Belgium- summary
4.2.2 Belgium- mHealth practitioners’ view
4.2.3 Belgium- mHealth market readiness
4.3 Croatia
4.3.1 Croatia- summary
4.3.2 Croatia- mHealth practitioners’ view
4.3.3 Croatia- mHealth market readiness
4.4 Czech Republic
4.4.1 Czech Republic- summary
4.4.2 Czech Republic- mHealth practitioners’ view
4.4.3 Czech Republic- mHealth market readiness
4.5 Denmark
4.5.1 Denmark- summary
4.5.2 Denmark- mHealth practitioners’ view
4.5.3 Denmark- mHealth market readiness
4.6 Estonia
4.6.1 Estonia- summary
4.6.2 Estonia- mHealth practitioners’ view
4.6.3 Estonia- mHealth market readiness
4.7 Finland
4.7.1 Finland- summary
4.7.2 Finland- mHealth practitioners’ view
4.7.3 Finland- mHealth market readiness
4.8 France
4.8.1 France- summary
4.8.2 France- mHealth practitioners’ view
4.8.3 France- mHealth market readiness
4.9 Germany
4.9.1 Germany- summary
4.9.2 Germany- mHealth practitioners’ view
4.9.3 Germany- mHealth market readiness
4.10 Greece
4.10.1 Greece- summary
4.10.2 Greece- mHealth practitioners’ view
4.10.3 Greece- mHealth market readiness
4.11 Hungary
4.11.1 Hungary- summary
4.11.2 Hungary- mHealth practitioners’ view
4.11.3 Hungary- mHealth market readiness
4.12 Ireland
4.12.1 Ireland- summary
4.12.2 Ireland- mHealth practitioners’ view
4.12.3 Ireland- mHealth market readiness
4.13 Italy
4.13.1 Italy- summary
4.13.2 Italy- mHealth practitioners’ view
4.13.3 Italy- mHealth market readiness
4.14 Latvia
4.14.1 Latvia- summary
4.14.2 Latvia- mHealth practitioners’ view
4.14.3 Latvia- mHealth market readiness
4.15 Lithuania
4.15.1 Lithuania- summary
4.15.2 Lithuania- mHealth practitioners’ view
4.15.3 Lithuania- mHealth market readiness
4.16 Netherlands
4.16.1 Netherlands- summary
4.16.2 Netherlands- mHealth practitioners’ view
4.16.3 Netherlands- mHealth market readiness
4.17 Poland
4.17.1 Poland- summary
4.17.2 Poland- mHealth practitioners’ view
4.17.3 Poland- mHealth market readiness
4.18 Portugal
4.18.1 Portugal- summary
4.18.2 Portugal- mHealth practitioners’ view
4.18.3 Portugal- mHealth market readiness
4.19 Romania
4.19.1 Romania- summary
4.19.2 Romania- mHealth practitioners’ view
4.19.3 Romania- mHealth market readiness 48
4.20 Spain
4.20.1 Spain- summary
4.20.2 Spain- mHealth practitioners’ view
4.20.3 Spain- mHealth market readiness
4.21 Sweden
4.21.1 Sweden- summary
4.21.2 Sweden- mHealth practitioners’ view
4.21.3 Sweden- mHealth market readiness
4.22 United Kingdom
4.22.1 United Kingdom- summary
4.22.2 United Kingdom- mHealth practitioners’ view
4.22.3 United Kingdom- mHealth market readiness
4.23 Countries excluded from ranking
4.23.1 Bulgaria- mHealth market readiness
4.23.2 Cyprus- mHealth market readiness
4.23.3 Luxembourg- mHealth market readiness
4.23.4 Malta- mHealth market readiness
4.23.5 Slovakia- mHealth market readiness
4.23.6 Slovenia- mHealth market readiness

5 Detailed country comparison
5.1 Market potential
5.1.1 Market potential score
5.1.2 Population
5.1.3 Health expenditure as % of GDP
5.1.4 Health expenditure per capita
5.1.5 Out-of-pocket health expenditure
5.1.6 Number of physicians
5.1.7 Number of nurses
5.1.8 Number of hospitals
5.2 Level of digitalization
5.2.1 Level of digitalization score
5.2.2 Regular internet users
5.2.3 Mobile internet users (3G)
5.2.4 Smartphone penetration among adult population
5.2.5 Tablet penetration among adult population
5.2.6 Average number of actively used apps
5.3 eHealth adoption
5.3.1 eHealth adoption
5.3.2 Patients seeking health information online
5.3.3 Patients making appointment via Web
5.3.4 GPs using ePrescription
5.3.5 GPs exchanging patient data electronically
5.4 Regulations
5.4.1 Regulatory frameworks’ friendliness score
5.4.2 Implementation of ePrescription system
5.4.3 Implementation of shared HER
5.4.4 Standards on EHR interoperability
5.4.5 Permission for secondary usage of EHR data
5.4.6 Other mHealth regulations
5.5 Ease of starting business
5.5.1 Ease of starting business score
5.5.2 Average time required to start a business
5.5.3 Average number of regulatory procedures
5.5.4 Taxes paid by business

6 Guidelines for mHealth companies
6.1 Guidelines for consumer oriented mHealth solutions
6.2. Guidelines for doctors oriented mHealth solutions

7 Appendix
7.1 About research2guidance
7.2 EU mHealth App Business Accelerator

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