Enterprise Video Market by Offering, Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment mode, Organization Size, Delivery Technique, Vertical, and Region - Global Forecast to 2027

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Date: 10-Nov-2022
No. of pages: 265
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“Need to improve operational efficiency and employee productivity, need to connect remote workforce, and increasing number of internet users around the world are driving the growth of the global enterprise video market.”

The enterprise video market size is projected to grow from USD 19.8 billion in 2022 to USD 31.4 billion by 2027, at a CAGR of 9.7% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. Need to improve operational efficiency and employee productivity, need to connect remote workforce, and increasing number of internet users around the world are expected to drive the adoption of the enterprise video market in the future. The interactive and seamless enterprise communication and collaboration helps organizations to maintain operational efficiency and meet business goals. However, the lack of strong communication tools significantly limits employee productivity. According to a Cisco global survey focused on the future of work, 98% of workers stated that they experienced frustration from distractions during video meetings when working from home. The increasing demand for the better video solutions is encouraging the enterprise video vendors to updating their solutions with advanced technologies such as noise cancellation and speech recognition technologies, and to help enterprises in improving the operational efficiency and productivity.

By offering, Solutions segment to account for larger market size during forecast period

Effective enterprise collaboration offers a seamless video experience for various application areas, such as marketing, client engagement, knowledge sharing, team collaboration, and employee training. The advanced enterprise video solutions also comply with regulations, such as HIPPA and GDPR, making it easier for highly regulated industries to adopt these solutions. Major enterprise video solution vendors are gradually adopting smart technologies, such as cloud computing, 5G, and AI and ML, to offer an advanced suite of solutions to cater to the business needs of the customers; this factor is expected to provide growth opportunities to the enterprise video solutions in the upcoming years.

By vertical, Healthcare & Life Sciences segment to grow at highest CAGR during forecast period

The healthcare and life sciences vertical deals with diverse clinical, administrative, and financial content on a daily basis. Enterprise video collaborations enable healthcare providers in the telemedicine and patient care, medical education, and healthcare administration applications to offer enhanced patient care by providing them with improved communication options. Currently, the enterprise video market is witnessing increased growth opportunities in the healthcare and life sciences vertical. This growth can be attributed to the increasing requirement for video solutions to enhance clinical collaborations, staff training, medical education, and healthcare communication.

Asia Pacific to register highest growth rate during the forecast period

The presence of regional solution providers is high in this region, and they provide multiple offerings with attractive pricing packages. The increasing popularity of eLearning and distance education modules has led to the expansion of the enterprise video market to meet diversified educational requirements across various countries in the APAC region, such as Australia and New Zealand (ANZ), Japan, China, Singapore, and India. Distance education and eLearning are becoming popular with the introduction of smart classes in the APAC region. Several large enterprises and SMEs are looking forward to the APAC region as an opportunity for their growth.

Breakdown of primaries

The study contains various industry experts' insights, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:


  • By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%

  • By Designation: C-level – 9%, D-level – 18%, and Others – 73%

  • By Region: North America – 55%,Europe– 9%, Asia Pacific– 36%


The major players covered in the enterprise video market report IBM (US), Microsoft (US), Google (US), Avaya (US), AWS (US), Cisco (US), Poly (US), Adobe (US), Zoom Video Communications (US), LogMeIn (US), RingCentral (US), MediaPlatform (US), INXPO (US), Kollective Technology (US), Haivision (Canada), BlueJeans (US), Kaltura (US), Lifesize (US), On24 (US), Enghouse Systems (Canada), Brightcove (US), VIDIZMO (US), Panopto (US), Vbrick (US), Qumu (US), Dalet Digital Media Systems (US), and Sonic Foundry (US).These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the enterprise video market.

Research Coverage

The market study covers the enterprise video market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global enterprise video market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Enterprise Video Market by Offering, Application (Corporate Communications, Training & Development, and Marketing & Client Engagement), Deployment mode, Organization Size, Delivery Technique, Vertical, and Region - Global Forecast to 2027

Table Of Contents

1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.2.1 Inclusions And Exclusions
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered For The Study
1.5 Currency Considered
1.6 Stakeholders
1.7 Summary Of Changes

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup Of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup And Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Research Assumptions And Limitations
2.5.1 Study Assumptions
2.5.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities In The Enterprise Video Market
4.2 North America Market, By Component And Country
4.3 Asia Pacific Market, By Component And Top Three Countries
4.4 Enterprise Video Market: Major Countries

5 Market Overview And Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Need To Improve Operational Efficiency And Employee Productivity
5.2.1.2 Need To Connect Remote Workforce
5.2.1.3 Increasing Number Of Internet Users Around The World
5.2.1.4 Increasing Smartphone Adoption Across The World
5.2.1.5 Growing Demand For Video Streaming
5.2.1.6 Surge In The Adoption Of Video Marketing Strategy
5.2.2 Restraints
5.2.2.1 Data Security Concerns
5.2.2.2 Network Connectivity And Infrastructure Issues
5.2.3 Opportunities
5.2.3.1 Advancements In Ai-Powered Video Technologies To Boost Market Growth
5.2.3.2 Increasing Use Of Enterprise Video Solutions To Enhance Communication And Collaboration In Enterprises
5.2.3.3 Increasing Adoption Of Byod And Cyod Solutions
5.2.4 Challenges
5.2.4.1 Limited Interoperability Of Different Enterprise Video Solutions
5.2.4.2 Disruption In Supply Chain Of Smart Devices Due To The Pandemic
5.3 Industry Trends
5.3.1 Ecosystem
5.3.2 Patent Analysis
5.3.3 Average Selling Price
5.3.4 Enterprise Video Market: Technological Landscape
5.3.4.1 Artificial Intelligence And Machine Learning
5.3.4.2 Augmented Reality And Virtual Reality
5.3.4.3 Facial Recognition And Voice Recognition
5.3.4.4 Cloud Services
5.3.4.5 5g Network
5.3.5 Use Cases
5.3.5.1 Case Study 1: Cisco Provides Cisco Connected Classrooms And Cisco Webex Meetings Solutions To A.T. Kearney
5.3.5.2 Case Study 2: Ecoegg Implemented Microsoft Teams To Solve Their Communication Challenges
5.3.5.3 Case Study 3: Siemens To Provide Maintenance Services For Seyfarth Shaw
5.3.5.4 Case Study 4: Coastal Bend College Implemented Lifesize Video Systems Across Four Campuses
5.3.5.5 Case Study 5: Lifesize Provided The Eulen Group With A Suite Of Demo Meeting Room Systems

6 Enterprise Video Market, By Component
6.1 Introduction
6.2 Solutions
6.2.1 Solutions: Market Drivers
6.2.2 Video Conferencing
6.2.3 Video Content Management
6.2.4 Webcasting
6.3 Services
6.3.1 Services: Market Drivers
6.3.2 Professional Services
6.3.3 Managed Services

7 Enterprise Video Market, By Deployment Mode
7.1 Introduction
7.2 On-Premises
7.2.1 On-Premises: Market Drivers
7.3 Cloud
7.3.1 Cloud: Market Drivers

8 Enterprise Video Market, By Delivery Technique
8.1 Introduction
8.2 Downloading/Traditional Streaming
8.3 Adaptive Streaming
8.4 Progressive Downloading

9 Enterprise Video Market, By Application
9.1 Introduction
9.2 Corporate Communications
9.2.1 Corporate Communications: Market Drivers
9.3 Training And Development
9.3.1 Training And Development: Market Drivers
9.4 Marketing And Client Engagement
9.4.1 Marketing And Client Engagement: Market Drivers

10 Enterprise Video Market, By Vertical
10.1 Introduction
10.2 Banking, Financial Services And Insurance
10.2.1 Banking, Financial Services And Insurance: Market Drivers
10.3 It And Telecom
10.3.1 It And Telecom: Market Drivers
10.4 Healthcare And Life Sciences
10.4.1 Healthcare And Life Sciences: Market Drivers
10.5 Education
10.5.1 Education: Market Drivers
10.6 Media And Entertainment
10.6.1 Media And Entertainment: Market Drivers
10.7 Retail And Consumer Goods
10.7.1 Retail And Consumer Goods: Market Drivers
10.8 Other Verticals

11 Enterprise Video Market, By Region
11.1 Introduction
11.2 North America
11.2.1 North America: Market Regulatory Implications
11.2.2 North America: Market Drivers
11.2.3 United States
11.2.4 Canada
11.3 Europe
11.3.1 Europe: Market Regulatory Implications
11.3.2 Europe: Market Drivers
11.3.4 United Kingdom
11.3.5 Germany
11.3.6 France
11.3.7 Rest Of Europe
11.4 Asia Pacific
11.4.1 Asia Pacific: Enterprise Video Market Regulatory Implications
11.4.2 Asia Pacific: Market Drivers
11.4.5 China
11.4.6 Japan
11.4.7 Australia And New Zealand
11.4.8 Rest Of Asia Pacific
11.5 Middle East And Africa
11.5.1 Middle East And Africa: Market Regulatory Implications
11.5.2 Middle East And Africa: Market Drivers
11.5.3 Kingdom Of Saudi Arabia
11.5.4 United Arab Emirates
11.5.5 South Africa
11.5.6 Rest Of Middle East And Africa
11.6 Latin America
11.6.1 Latin America: Market Regulatory Implications
11.6.2 Latin America: Enterprise Video Market Drivers
11.6.3 Brazil
11.6.4 Mexico
11.6.5 Rest Of Latin America

12 Competitive Landscape
12.1 Overview
12.2 Market Evaluation Framework
12.3 Market Share, 2020
12.4 Historic Revenue Analysis Of Key Market Players
12.4.1 Introduction
12.5 Key Market Developments
12.5.1 New Product Launches And Product Enhancements
12.5.2 Business Expansions
12.5.3 Mergers And Acquisitions
12.5.4 Partnerships, Agreements, Contracts, And Collaborations
12.6 Company Evaluation Matrix
12.6.1 Overview
12.6.2 Company Evaluation Matrix: Definitions And Methodology
12.6.3 Market Ranking Analysis, By Company
12.6.4 Star
12.6.5 Emerging Leader
12.6.6 Pervasive
12.6.7 Participant
12.7 Startup/Sme Evaluation Matrix, 2021
12.7.1 Progressive Companies
12.7.2 Responsive Companies
12.7.3 Dynamic Companies
12.7.4 Starting Blocks

13 Company Profiles
13.1 Introduction
13.2 Ibm
13.2.1 Business Overview
13.2.2 Products, Solutions, And Services Offered
13.2.3 Recent Developments
13.2.4 Mnm View
13.2.4.1 Key Strengths/Right To Win
13.2.4.2 Strategic Choices Made
13.2.4.3 Weaknesses And Competitive Threats
13.3 Microsoft
13.3.1 Business Overview
13.3.2 Solutions And Services Offered
13.3.3 Recent Developments
13.3.5 Mnm View
13.3.5.1 Key Strengths/Right To Win
13.3.5.2 Strategic Choices Made
13.3.5.3 Weaknesses And Competitive Threats
13.4 Cisco
13.4.1 Business Overview
13.4.2 Solutions And Services Offered
13.4.3 Recent Developments
13.4.5 Mnm View
13.4.5.1 Key Strengths/Right To Win
13.4.5.2 Strategic Choices Made
13.4.5.3 Weaknesses And Competitive Threats
13.5 Adobe
13.5.1 Business Overview
13.5.2 Solutions And Services Offered
13.5.3 Recent Developments
13.5.4 Mnm View
13.5.4.1 Key Strengths/Right To Win
13.5.4.2 Strategic Choices Made
13.5.4.3 Weaknesses And Competitive Threats
13.6 Avaya
13.6.1 Business Overview
13.6.2 Solutions And Services Offered
13.6.3 Recent Developments
13.6.4 Mnm View
13.6.4.1 Key Strengths/Right To Win
13.6.4.2 Strategic Choices Made
13.6.4.3 Weakness And Competitive Threats
13.7 Aws
13.7.1 Business Overview
13.7.2 Solutions And Services Offered
13.7.3 Recent Developments
13.8 Poly
13.8.1 Business Overview
13.8.2 Solutions And Services Offered
13.8.3 Recent Developments
13.9 Logmein
13.9.1 Business Overview
13.9.2 Solutions And Services Offered
13.9.3 Recent Developments
13.10 Ringcentral
13.10.1 Business Overview
13.10.2 Products, Solutions, And Services Offered
13.10.3 Recent Developments
13.11 Zoom Video Communications
13.11.1 Business Overview
13.11.2 Products And Services Offered
13.11.3 Recent Developments
13.12 Google
13.13 Enghouse Systems
13.14 Brightcove
13.15 Dalet Digital Media Systems
13.16 Qumu
13.17 Sonic Foundry
13.18 On24
13.19 Lifesize
13.20 Kaltura
13.21 Bluejeans Network
13.22 Haivision
13.23 Kollective
13.24 Inxpo
13.25 Vidizmo
13.26 Panopto
13.27 Vbrick
13.28 Mediaplatform

14 Appendix
14.1 Adjacent/Related Market
14.1.1 Limitations
14.1.2 Video Streaming Software Market – Global Forecast To 2026
14.1.2.1 Market Definition
14.1.2.2 Market Overview
14.1.2.3 Video Streaming Software Market, By Component
14.1.2.4 Video Streaming Software Market, By Solution
14.1.2.5 Video Streaming Software Market, By Service
14.1.2.6 Video Streaming Software Market, By Streaming Type
14.1.2.7 Video Streaming Software Market, By Deployment Type
14.1.2.8 Video Streaming Software Market, By Vertical
14.1.2.9 Video Streaming Software Market, By Region
14.1.3 Video Analytics Market – Global Forecast To 2026
14.1.3.1 Market Definition
14.1.3.2 Market Overview
14.1.3.3 Video Analytics Market, By Component
14.1.3.4 Video Analytics Market, By Deployment
14.1.3.5 Video Analytics Market, By Application
14.1.3.6 Video Analytics Market, By Type
14.1.3.7 Video Analytics Market, By Vertical
14.1.3.8 Video Analytics Market, By Region
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details

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