Embedded Analytics Market by Component (Software and Services), Business Function (IT, Marketing and Sales, Finance, Production, and HR), Deployment Model (On-Premises and On-Demand), Organization Size, Industry, and Region - Global Forecast to 2022

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Date: 04-Sep-2017
No. of pages: 169
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The increasing adoption of self-service analytics is said to be driving the growth of the embedded analytics market

MarketsandMarkets estimates the global embedded analytics market to grow from USD 26.77 billion in 2017 to USD 51.78 billion by 2022, at a Compound Annual Growth Rate (CAGR) of 14.1%. The embedded analytics market is growing rapidly because of the transition from the traditional Business Intelligence (BI) techniques to advanced BI and analytics techniques, which can be managed and utilized from anyplace, at any time, and the massive surge in the self-service analytics trend across industries. Factors such as the lack of integration with legacy systems is expected to limit the market growth.

The IT business function is expected to have the largest market size in 2022

Organizations are evolving their Information Technology (IT) monitoring tools to gain more visibility into the new complexity. With the right solution, one can detect patterns early to predict issues before they arise. Embedded analytics allows big data from IT to be converted into relevant and actionable insights for a quick problem resolution, without having to export the data. It enables organizations to extract insights from key operational data types, such as log files, performance metrics, events, and trouble tickets, so that they can proactively avoid outages, achieve a faster mean time to repair, and realize cost savings through greater operational efficiency from anyplace, within the application. Therefore, the IT business function is estimated to have the largest market share in 2022.

Healthcare and life sciences industry is expected to have the highest growth rate during the forecast period

Embedded analytics solutions have been deployed across various industries, including Banking, Financial Services, and Insurance (BFSI); telecommunications and IT; retail and consumer goods; manufacturing; healthcare and life sciences; energy and utilities; transportation and logistics; media and entertainment; government and defense; and others (product development and legal). The healthcare and life sciences industry is expected to witness the highest CAGR during the forecast period because of the increasing need for managing the real-time data coming from various healthcare activities, such aspatient’s sleep analysis and calories burnt, based on the physical activities conducted.

North America is expected to hold the largest market share

North America, followed by Europe, is expected to continue being the largest revenue-generating region for the embedded analytics vendors, for the next 5years. This is mainly due to the presence of various developed economies, such as Canada and the US, and because of the high focus on innovations through R&D and technology across industries .Asia Pacific (APAC) is expected to be the highest growing region in the embedded analytics market because of the increasing adoption of Internet of Things (IoT)and smart technologies, and government initiatives, such as smart cities in the APAC countries, including China and India.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the embedded analytics marketplace.


  • By Company – Tier 1 –22%, Tier 2 –30%, and Tier 3 –48%

  • By Designation – C-Level – 30%, Director Level –45%,and Others –25%

  • By Region – North America –48%, Europe – 30%, and APAC – 22%


The embedded analytics ecosystem comprises the following major vendors:


  • Microsoft Corporation (US)

  • IBM (US)

  • SAP SE (Germany)

  • SAS Institute (US)

  • Oracle Corporation (US)

  • MicroStrategy Incorporated (US)

  • Tableau Software (US)

  • TIBCO Software (US)

  • Birst (US)

  • Logi Analytics (US)

  • QlikTech International (US)

  • Sisense (US)

  • Information Builders (US)

  • OpenText (Canada)

  • Yellowfin International (Australia)


Research Coverage

The embedded analytics market revenue is primarily classified into revenues from software and services. Software’s revenue is associated with stand-alone software offerings while services’ revenue is associated with managed services and professional services. The professional services comprise education and training, support and maintenance, and consulting services. The market is also segmented on the basis of business functions, organization sizes, deployment models, industry verticals, and regions.

Reasons to Buy the Report


  • To get a comprehensive overview of the global embedded analytics market

  • To gain a wide range information about the top players in this market sphere, their product portfolios, and the key strategies adopted by them

  • To gain insights of the major countries/regions, in which the embedded analytics market is flourishing in various industries

Embedded Analytics Market by Component (Software and Services), Business Function (IT, Marketing and Sales, Finance, Production, and HR), Deployment Model (On-Premises and On-Demand), Organization Size, Industry, and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Microquadrant Research Methodology
2.3.1 Vendor Inclusion Criteria
2.4 Research Assumptions and Limitations
2.4.1 Embedded Analytics Market: Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Embedded Analytics Market
4.2 Embedded Analytics Market: Market Share Across Various Regions
4.3 Embedded Analytics Market: Industry and Regions
4.4 Lifecycle Analysis, By Region, 2017

5 Market Overview and Industry Trends
5.1 Market Overview
5.1.1 Introduction
5.1.2 Market Dynamics
5.1.2.1 Drivers
5.1.2.1.1 Rise of Data-Driven Organizations
5.1.2.1.2 Higher Adoption of Self-Service Analytics
5.1.2.1.3 Increasing Demand to Integrate Analytics Into Business Applications
5.1.2.2 Restraints
5.1.2.2.1 Lack of Integration With Legacy Systems and Higher Replacement Cost
5.1.2.3 Opportunities
5.1.2.3.1 Increasing Adoption of Mobile Bi and Cloud Computing
5.1.2.3.2 Higher Adoption By SMES
5.1.2.4 Challenges
5.1.2.4.1 Lack of Skilled Workforce
5.1.2.4.2 Managing Data Quality and Security
5.2 Industry Trends
5.2.1 Introduction
5.2.2 Embedded Analytics Use Cases
5.2.2.1 Introduction
5.2.2.2 Use Case #1
5.2.2.3 Use Case #2
5.2.2.4 Use Case #3
5.2.3 Key Benefits of Embedded Analytics
5.2.3.1 Higher Adoption Than Traditional Bi
5.2.3.2 Engaging End-Users
5.2.3.3 Adding Value to the Application
5.2.3.4 Improves the End-User Experience
5.2.3.5 Increases Revenue

6 Embedded Analytics Market Analysis, By Component
6.1 Introduction
6.1.1 Software
6.1.2 Services
6.1.2.1 Professional Services
6.1.2.1.1 Consulting Services
6.1.2.1.2 Support and Maintenance
6.1.2.1.3 Education and Training
6.1.2.2 Managed Services

7 Embedded Analytics Market Analysis, By Business Function
7.1 Introduction
7.2 Information Technology
7.3 Marketing and Sales
7.4 Finance
7.5 Production
7.6 Human Resources
7.7 Others

8 Embedded Analytics Market Analysis, By Deployment Model
8.1 Introduction
8.2 On-Premises
8.3 On-Demand

9 Embedded Analytics Market Analysis, By Organization Size
9.1 Introduction
9.2 Small and Medium-Sized Enterprises
9.3 Large Enterprises

10 Embedded Analytics Market Analysis, By Industry
10.1 Introduction
10.2 Banking, Financial Services, and Insurance
10.3 Healthcare and Life Sciences
10.4 Manufacturing
10.5 Retail and Consumer Goods
10.6 Energy and Utilities
10.7 Telecommunications and IT
10.8 Transportation and Logistics
10.9 Government and Defense
10.10 Media and Entertainment
10.11 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 By Country
11.2.1.1 Us
11.2.1.2 Canada
11.2.2 North America, By Component
11.2.3 North America, By Service
11.2.4 North America, By Professional Service
11.2.5 North America, By Business Function
11.2.6 North America, By Deployment Model
11.2.7 North America, By Organization Size
11.2.8 North America, By Industry
11.3 Europe
11.3.1 By Country
11.3.1.1 Uk
11.3.1.2 Germany
11.3.1.3 France
11.3.1.4 Rest of Europe
11.3.2 Europe, By Component
11.3.3 Europe, By Service
11.3.4 Europe, By Professional Service
11.3.5 Europe, By Business Function
11.3.6 Europe, By Deployment Model
11.3.7 Europe, By Organization Size
11.3.8 Europe, By Industry
11.4 Asia Pacific
11.4.1 By Country
11.4.1.1 China
11.4.1.2 Japan
11.4.1.3 Australia
11.4.1.4 India
11.4.1.5 Rest of Asia Pacific
11.4.2 Asia Pacific, By Component
11.4.3 Asia Pacific, By Service
11.4.4 Asia Pacific, By Professional Service
11.4.5 Asia Pacific, By Business Function
11.4.6 Asia Pacific, By Deployment Model
11.4.7 Asia Pacific, By Organization Size
11.4.8 Asia Pacific, By Industry
11.5 Latin America
11.5.1 By Country
11.5.1.1 Mexico
11.5.1.2 Brazil
11.5.1.3 Rest of Latin America
11.5.2 Latin America, By Component
11.5.3 Latin America, By Service
11.5.4 Latin America, By Professional Service
11.5.5 Latin America, By Business Function
11.5.6 Latin America, By Deployment Model
11.5.7 Latin America, By Organization Size
11.5.8 Latin America, By Industry
11.6 Middle East and Africa
11.6.1 By Country
11.6.1.1 Middle East
11.6.1.2 Africa
11.6.2 Middle East and Africa, By Component
11.6.3 Middle East and Africa, By Service
11.6.4 Middle East and Africa, By Professional Service
11.6.5 Middle East and Africa, By Business Function
11.6.6 Middle East and Africa, By Deployment Model
11.6.7 Middle East and Africa, By Organization Size
11.6.8 Middle East and Africa, By Industry

12 Competitive Landscape
12.1 Microquadrant Overview
12.1.1 Visionary Leaders
12.1.2 Innovators
12.1.3 Dynamic Differentiators
12.1.4 Emerging Companies
12.2 Competitive Benchmarking
12.2.1 Strength of Product Portfolio in the Embedded Analytics Market (25 Players)
12.2.2 Business Strategy Excellence Adopted in the Embedded Analytics Market (25 Players)

13 Company Profiles
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
13.1 International Business Machines Corporation
13.2 Microsoft Corporation
13.3 Opentext Corporation
13.4 Oracle Corporation
13.5 SAP SE
13.6 SAS Institute
13.7 Tableau Software Inc.
13.8 BIRST, Inc.
13.9 Information Builders
13.10 Logi Analytics
13.11 Microstrategy Incorporated
13.12 Sisense, Inc.
13.13 Tibco Software, Inc.
13.14 Qliktech International Ab
13.15 Yellowfin International Pty Ltd

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customization
14.6 Related Reports
14.7 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2014–2016
Table 2 Evaluation Criteria
Table 3 Embedded Analytics Market Size, By Component, 2015–2022 (USD Billion)
Table 4 Software: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Services: Market Size, By Type, 2015–2022 (USD Billion)
Table 6 Services: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Professional Services Market Size, By Type, 2015–2022 (USD Billion)
Table 8 Professional Services Market Size, By Region, 2015–2022 (USD Million)
Table 9 Consulting Services Market Size, By Region, 2015–2022 (USD Million)
Table 10 Support and Maintenance Services Market Size, By Region, 2015–2022 (USD Million)
Table 11 Education and Training Services Market Size, By Region, 2015–2022 (USD Million)
Table 12 Managed Services Market Size, By Region, 2015–2022 (USD Million)
Table 13 Embedded Analytics Market Size, By Business Function, 2015–2022 (USD Billion)
Table 14 Information Technology: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Marketing and Sales: Market Size, By Region, 2015–2022 (USD Million)
Table 16 Finance: Market Size, By Region, 2015–2022 (USD Million)
Table 17 Production: Market Size, By Region, 2015–2022 (USD Million)
Table 18 Human Resources: Market Size, By Region, 2015–2022 (USD Million)
Table 19 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 20 Embedded Analytics Market Size, By Deployment Model, 2015–2022 (USD Billion)
Table 21 On-Premises: Market Size, By Region, 2015–2022 (USD Million)
Table 22 On-Demand: Market Size, By Region, 2015–2022 (USD Million)
Table 23 Embedded Analytics Market Size, By Organization Size, 2015–2022 (USD Billion)
Table 24 Small and Medium-Sized Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 25 Large Enterprises: Market Size, By Region, 2015–2022 (USD Million)
Table 26 Embedded Analytics Market Size, By Industry, 2015–2022 (USD Billion)
Table 27 Banking, Financial Services, and Insurance: Market Size, By Region, 2015–2022 (USD Million)
Table 28 Healthcare and Life Sciences: Market Size, By Region, 2015–2022 (USD Million)
Table 29 Manufacturing: Market Size, By Region, 2015–2022 (USD Million)
Table 30 Retail and Consumer Goods: Market Size, By Region, 2015–2022 (USD Million)
Table 31 Energy and Utilities: Market Size, By Region, 2015–2022 (USD Million)
Table 32 Telecommunications and IT: Market Size, By Region, 2015–2022 (USD Million)
Table 33 Transportation and Logistics: Market Size, By Region, 2015–2022 (USD Million)
Table 34 Government and Defense: Market Size, By Region, 2015–2022 (USD Million)
Table 35 Media and Entertainment: Market Size, By Region, 2015–2022 (USD Million)
Table 36 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 37 Embedded Analytics Market Size, By Region, 2015–2022 (USD Billion)
Table 38 North America: Market Size, By Component, 2015–2022 (USD Million)
Table 39 North America: Market Size, By Service, 2015–2022 (USD Million)
Table 40 North America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 41 North America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 42 North America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 43 North America: Market Size, By Organization Size , 2015–2022 (USD Million)
Table 44 North America: Market Size, By Industry, 2015–2022 (USD Million)
Table 45 Europe: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 46 Europe: Market Size, By Service, 2015–2022 (USD Million)
Table 47 Europe: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 48 Europe: Market Size, By Business Function, 2015–2022 (USD Million)
Table 49 Europe: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 50 Europe: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 51 Europe: Market Size, By Industry, 2015–2022 (USD Million)
Table 52 Asia Pacific: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 53 Asia Pacific: Market Size, By Service, 2015–2022 (USD Million)
Table 54 Asia Pacific: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 55 Asia Pacific: Market Size, By Business Function, 2015–2022 (USD Million)
Table 56 Asia Pacific: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 57 Asia Pacific: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 58 Asia Pacific: Market Size, By Industry, 2015–2022 (USD Million)
Table 59 Latin America: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 60 Latin America: Market Size, By Service, 2015–2022 (USD Million)
Table 61 Latin America: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 62 Latin America: Market Size, By Business Function, 2015–2022 (USD Million)
Table 63 Latin America: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 64 Latin America: Market Size, By Organization Size, 2015–2022 (USD Million)
Table 65 Latin America: Market Size, By Industry, 2015–2022 (USD Million)
Table 66 Middle East and Africa: Embedded Analytics Market Size, By Component, 2015–2022 (USD Million)
Table 67 Middle East and Africa: Market Size, By Service, 2015–2022 (USD Million)
Table 68 Middle East and Africa: Market Size, By Professional Service, 2015–2022 (USD Million)
Table 69 Middle East and Africa: Market Size, By Business Function, 2015–2022 (USD Million)
Table 70 Middle East and Africa: Market Size, By Deployment Model, 2015–2022 (USD Million)
Table 71 Middle East and Africa: Market Size, By Organization Size , 2015–2022 (USD Million)
Table 72 Middle East and Africa: Market Size, By Industry, 2015–2022 (USD Million)

List of Figures

Figure 1 Embedded Analytics Market: Market Segmentation
Figure 2 Market: Research Design
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Embedded Analytics Market is Expected to Witness Growth in the Global Market Between 2017 and 2022
Figure 7 Embedded Analytics Market Snapshot, By Component (2017 vs 2022)
Figure 8 Market Snapshot, By Service (2017–2022)
Figure 9 Market Snapshot, By Professional Service (2017–2022)
Figure 10 Market Snapshot, By Business Function (2017–2022)
Figure 11 Market Snapshot, By Deployment Model (2017–2022)
Figure 12 Market Snapshot, By Organization Size (2017–2022)
Figure 13 Market Snapshot, By Industry (2017 vs 2022)
Figure 14 Increasing Need for Competitive Insights Within an Application is the Major Factor Contributing to the Growth of the Embedded Analytics Market
Figure 15 North America is Estimated to Hold the Largest Market Share in 2017
Figure 16 Banking, Financial Services, and Insurance Industry and North America are Estimated to Have the Largest Market Shares in 2017
Figure 17 Asia Pacific is Expected to Enter the Exponential Growth Phase During the Forecast Period
Figure 18 Embedded Analytics Market: Drivers, Restraints, Opportunities, and Challenges
Figure 19 Growth of Global Self-Service Bi Market
Figure 20 Global Mobile Bi Market
Figure 21 Software Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 22 Professional Services Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 23 Education and Training Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 24 Information Technology Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 25 On-Premises Deployment Model is Expected to Have the Larger Market Size During the Forecast Period
Figure 26 Large Enterprises Segment is Expected to Have the Larger Market Size During the Forecast Period
Figure 27 Banking, Financial Services, and Insurance Industry is Expected to Have the Largest Market Size During the Forecast Period
Figure 28 Asia Pacific is Expected to Grow at the Highest CAGR in the Embedded Analytics Market During the Forecast Period
Figure 29 North America is Expected to Have the Largest Market Size in the Embedded Analytics Market During the Forecast Period
Figure 30 North America: Market Snapshot
Figure 31 Asia Pacific: Market Snapshot
Figure 32 Embedded Analytics Market (Global), Competitive Leadership Mapping, 2017
Figure 33 International Business Machines Corporation: Company Snapshot
Figure 34 Microsoft Corporation: Company Snapshot
Figure 35 Opentext Corporation: Company Snapshot
Figure 36 Oracle Corporation: Company Snapshot
Figure 37 SAP SE: Company Snapshot
Figure 38 SAS Institute: Company Snapshot
Figure 39 Tableau Software Inc.: Company Snapshot
Figure 40 Microstrategy Incorporated: Company Snapshot

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