Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Global Forecast to 2026

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Date: 25-Feb-2021
No. of pages: 265
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“Growing adoption of digital signage for advertisement, branding, and broadcast of information by businesses and institutions in commercial sector to drive the digital signage market”

The global digital signage market size is estimated to be USD 16.3 billion in 2021 and is projected to reach 27.8 billion by 2026, at a CAGR of 11.2% during the forecast period. The market has a promising growth potential due to several factors, including the ongoing innovations in display technologies such as OLED, electronic paper display (EPD), and quantum dot LED (QLED) displays, ongoing disruption in retail sector through digital transformation of retail stores into smart stores, and the increasing demand for cloud-based software with dynamic content creation.        

“Software licenses can be purchased and upgraded at regular intervals—an advantage for businesses—which is projected to accelerate the market growth”

The software segment is projected to grow at the highest CAGR from 2021 to 2026 for digital signage market, by offering. The higher demand for digital signage software can be attributed to various benefits offered by it, including content management of various digital screens, demand for cloud-based signage solutions, along with the low purchasing frequency of hardware devices due to their long operational life. Moreover, software licenses can be purchased and upgraded at regular intervals—an advantage for businesses—which is projected to accelerate the market growth during the forecast period.

“Commercial segment is estimated to hold largest market share in 2026”

The commercial segment for digital signage market is estimated to hold largest market share in 2026, by application. The growing adoption of digital signage products for advertising and content delivery to increase the customer base and enhance consumer satisfaction in the retail, hospitality, corporate and broadcast, healthcare, and government sectors is expected to fuel the growth of the digital signage market for commercial application. Also, the increase in the penetration of digital technologies in the retail and hospitality sectors is expected to support the market growth during the review period.

“APAC is projected to become the largest geographical market by 2026”

APAC is projected to register largest market size of digital signage market by 2026. The increasing integration of the Internet of Things (IoT) and artificial intelligence (AI) into display products, which enable digital transformation across various applications such as commercial, institutional, infrastructure, and industrial, has fueled the demand for digital signage in the region. Additionally, the high economic growth, rising consumerism, changing lifestyles, increasing disposable income, technological advancements, and expanding retail space have accelerated the adoption of strong and reliable advertising media in the countries of the region, which is fueling the demand for digital signage solutions for various indoor and outdoor locations.

Breakdown of profiles of primary participants:


  • By Company: Tier 1 = 30%, Tier 2 = 50%, and Tier 3 = 20%

  • By Designation: C-level Executives = 25%, Directors = 35%, and Others (sales, marketing, and product managers, as well as members of various organizations) = 40%

  • By Region: APAC = 25%, North America = 35%, Europe=30%, and ROW=10%


Major players profiled in this report:

The digital signage market is dominated by a few established players such as Samsung Electronics (South Korea), LG Electronics (South Korea), Sharp Corporation (Japan), Leyard Optoelectronic (US), Sony Corporation (Japan), Barco (Belgium), Panasonic Corporation (Japan), Shanghai Goodview Electronics (China), AU Optronics (Taiwan), and BrightSign (US).

Research coverage

This report offers detailed insights into the digital signage market based on offering (hardware, software, services), product(video wall, standalone display), display size(below 32 inch, between 32 and 52 inches, above 52 inch), installation location(indoor, outdoor), application (commercial, infrastructure, institutional, industrial), and region (North America, Europe, Asia Pacific (APAC), and Rest of the World (RoW) which includes the Middle East, Africa, and South America).

The report also provides a comprehensive review of market drivers, restraints, opportunities, and challenges in the digital signage market. The report also covers qualitative aspects in addition to the quantitative aspects of these markets.

Key Benefits of Buying the Report

The report will help the leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall market and the sub-segments. This report will help stakeholders understand the competitive landscape and gain more insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the hearth market and provides them information on key market drivers, restraints, challenges, and opportunities.

Digital Signage Market with COVID-19 Impact Analysis by Offering (Hardware, Software, Services), Product, Display Size, Installation Location, Application (Retail, Healthcare, Hospitality, BFSI, Education), and Geography - Global Forecast to 2026

Table Of Contents

1 Introduction
1.1 Study Objectives
1.2 Definition
1.2.1 General Inclusions & Exclusions
1.2.2 Inclusions And Exclusions At Company Level
1.2.3 Inclusions And Exclusions At Offering Level
1.2.4 Inclusions And Exclusions At Product Level
1.2.5 Inclusions And Exclusions At Application Level
1.2.6 Inclusions And Exclusions At Installation Location Level
1.3 Scope
1.3.1 Markets Covered
Figure 1 Digital Signage Market Segmentation
1.3.2 Geographic Scope
1.3.3 Years Considered
1.4 Currency
1.5 Package Size
1.6 Market Stakeholders
1.7 Summary Of Changes

2 Research Methodology
2.1 Research Data
Figure 2 Digital Signage Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown Of Primary Interviews
2.1.2.2 Key Data From Primary Sources
2.1.2.3 Key Industry Insights
2.2 Market Size Estimation
Figure 3 Market Size Estimation Methodology: Approach 1 (Supply Side)—Revenue Generated Based On Sales
Figure 4 Market Size Estimation Methodology: Approach 2 Bottom–Up (Supply Side)—Illustration Of Revenue Estimation Of Companies Based On Sales
2.2.1 Bottom-Up Approach
2.2.1.1 Approach For Estimating Market Size Using Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
2.2.2 Top-Down Approach
2.2.2.1 Approach For Estimating Market Size Using Top-Down Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
2.3 Market Breakdown And Data Triangulation
Figure 7 Data Triangulation
2.4 Research Assumptions
2.5 Study Limitations

3 Executive Summary
Figure 8 Comparison Chart For Digital Signage Market With Respect To Impact Of Covid-19
Table 1 Comparison Table For Digital Signage Market Pertaining To Impact Of Covid-19 (Usd Billion)
3.1 Pre-Covid-19
3.2 Realistic Scenario (Post-Covid-19)
3.3 Pessimistic Scenario (Post-Covid-19)
3.4 Optimistic Scenario (Post-Covid-19)
Figure 9 Software Segment To Register Highest Cagr From 2021 To 2026
Figure 10 Commercial Segment, By Application, To Hold Largest Market Share By 2026
Figure 11 Indoor Installation Location Segment To Hold Larger Market Share By 2026
Figure 12 Apac Digital Signage Market To Exhibit Highest Cagr From 2021 To 2026

4 Premium Insights
4.1 Attractive Growth Opportunities In Digital Signage Market
Figure 13 Growing Adoption Of Digital Signage For Advertisement, Branding, And Broadcast Of Information By Businesses And Institutions In Commercial Sector To Boost Market Growth
4.2 Digital Signage Market, By Display Size
Figure 14 Above 52 Inches Segment To Account For Largest Share Of Digital Signage Market By 2026
4.3 Digital Signage Market, By Product
Figure 15 Standalone Display Segment To Hold Largest Share Of Digital Signage Market By 2026
4.4 Digital Signage Market In Apac, By Application And Country
Figure 16 Commercial Segment And China To Account For Largest Shares Of Digital Signage Market In Apac By 2026
4.5 Digital Signage Market, By Country
Figure 17 Digital Signage Market In India To Register Highest Cagr From 2021 To 2026

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
Figure 18 Drivers, Restraints, Opportunities, And Challenges: Digital Signage Market
5.2.1 Drivers
5.2.1.1 Increasing Adoption Of Digital Signage In Commercial Applications
5.2.1.2 Ongoing Technological Advancements In Displays
5.2.1.3 Surging Demand For 4k And 8k Resolution Displays
5.2.1.4 Increasing Infrastructure Developments In Emerging Countries
Figure 19 Digital Signage Market Drivers And Their Impact
5.2.2 Restraints
5.2.2.1 Prevailing Trends Of Online Advertising And Broadcasting Further Triggered By Covid-19
Figure 20 Digital Signage Market Restraints And Their Impact
5.2.3 Opportunities
5.2.3.1 Rising Demand For Smart Digital Signage Triggered By Spread Of Covid-19
5.2.3.2 Ongoing Disruption In Retail Sector Through Digital Transformation Of Retail Stores Into Smart Stores
5.2.3.3 Growing Demand For Contactless Engagement In Covid-19 Era
5.2.3.4 Increasing Adoption Of Cloud-Based Digital Signage Solutions By Businesses During Covid-19
Figure 21 Digital Signage Market Opportunities And Their Impact
5.2.4 Challenges
5.2.4.1 Developing Robust Digital Signage Suitable For Harsh Environmental Conditions
5.2.4.2 Prevailing Security Issues Associated With Digital Signage
Figure 22 Number Of Global Distributed Denial-Of-Service (Ddos) Attacks From 2018 To 2020
Figure 23 Digital Signage Market Challenges And Their Impact
5.3 Value Chain Analysis
Figure 24 Value Chain Analysis Of Digital Signage Market
5.4 Market Map
Table 2 Digital Signage Market: Ecosystem
Figure 25 Key Players In Digital Signage Market Ecosystem
5.5 Average Selling Price Trend
Figure 26 Average Selling Price (Asp) Trend Of Lcd In Digital Signage Market
5.6 Case Study Analysis
5.6.1 Samsung Smart Signage Accelerates Full Digitalization Of Drive-Thru Of Mcdonald’s
5.6.2 Use Of Sony Digital Signage By Suzuki To Drive Message Home
5.7 Regulations Landscape
5.8 Patent Landscape
Figure 27 Number Of Patents Related To Digital Signage Published From 2011 To 2020
Figure 28 Top 10 Companies With Highest Number Of Patent Applications From 2011 To 2020
Table 3 Key Patents From 2018 To 2020
5.9 Technology Analysis
5.10 Trade Analysis
Figure 29 Export For Products Classified Under Hs Code 8528, By Key Countries (2015-2019)
Table 4 Export Data Of Top 10 Countries For Products Classified Under Hs Code 8528 From 2015 To 2019
Figure 30 Import For Products Classified Under Hs Code 8528, By Key Countries (2015-2019)
Table 5 Import Data Of Top 10 Countries For Products Classified Under Hs Code 8528 From 2015 To 2019
5.11 Porter’s Five Forces Analysis
Figure 31 Porter’s Five Forces Analysis
Table 6 Porter’s Five Forces Analysis With Their Weightage Impact
5.11.1 Threat Of New Entrants
5.11.2 Threat Of Substitutes
5.11.3 Bargaining Power Of Suppliers
5.11.4 Bargaining Power Of Buyers
5.11.5 Intensity Of Competitive Rivalry

6 Digital Signage Market, By Offering
6.1 Introduction
Figure 32 Software Segment To Exhibit Higher Cagr During Forecast Period
Table 7 Digital Signage Market, By Offering, 2017–2020 (Usd Billion)
Table 8 Digital Signage Market, By Offering, 2021–2026 (Usd Billion)
6.2 Hardware
6.2.1 Growing Adoption Of Large Screen Digital Signage In Retail Sector And Advertising Spaces To Boost Market Growth
Figure 33 Display Segment To Register Highest Cagr During Forecast Period
Table 9 Digital Signage Market For Hardware, By Type, 2017–2020 (Usd Million)
Table 10 Digital Signage Market For Hardware, By Type, 2021–2026 (Usd Million)
Table 11 Digital Signage Market For Hardware, By Region, 2017–2020 (Usd Billion)
Table 12 Digital Signage Market For Hardware, By Region, 2021–2026 (Usd Billion)
Table 13 Digital Signage Market For Hardware, By Application, 2017–2020 (Usd Million)
Table 14 Digital Signage Market For Hardware, By Application, 2021–2026 (Usd Million)
Table 15 Digital Signage Market For Hardware In Commercial Application, By Type, 2017–2020 (Usd Million)
Table 16 Digital Signage Market For Hardware In Commercial Application, By Type, 2021–2026 (Usd Million)
Table 17 Digital Signage Market For Hardware In Infrastructure Application, By Type, 2017–2020 (Usd Billion)
Table 18 Digital Signage Market For Hardware In Infrastructure Application, By Type, 2021–2026 (Usd Billion)
Table 19 Digital Signage Market For Hardware In Institutional Application, By Type, 2017–2020 (Usd Million)
Table 20 Digital Signage Market For Hardware In Institutional Application, By Type, 2021–2026 (Usd Million)
6.2.2 Displays
6.2.2.1 Leading-Edge Display Such As Fine-Pixel Led And Oled To Play A Vital Role In Growth Of Digital Signage
6.2.2.2 Display, By Technology
Table 21 Digital Signage Market For Displays, By Technology, 2017–2020 (Usd Million)
Table 22 Digital Signage Market For Displays, By Technology, 2021–2026 (Usd Million)
6.2.2.2.1 Lcd Display
6.2.2.2.1.1 Lcds With Led Backlights To Witness Higher Demand Than Commercial Grade Lcds In Lcd Display Market
Figure 34 Digital Signage Market For Lcd Display By Size Between 2021 And 2026
6.2.2.2.2 Oled Display
6.2.2.2.2.1 Emissive Nature Of Oled Displays Facilitates Better Contrast, Clarity, And Images With Superior Picture And Motion Quality
6.2.2.2.3 Direct View Fine Pixel Led
6.2.2.2.3.1 Displays Based On Direct-View Led Technology Do Not Need Additional Backlighting Panel Or Color Filters
6.2.2.2.4 Direct View Large Pixel Led
6.2.2.2.4.1 Direct View Large Pixel Led Displays Are Designed To Be Viewed From Distance And Can Withstand Harsh Sunlight And Artificial Light Sources Where Extreme Brightness Is Critical
6.2.2.2.5 Other Displays
6.2.2.2.5.1 Features Including High Contrast, Smaller Bezels, No Ghosting, And Longer Lifespan Offered By Projection Cube Displays Make Them Suitable For Use In Command And Control Centers
6.2.2.3 Display, By Resolution
6.2.2.3.1 8k Resolution
6.2.2.3.2 4k Resolution
6.2.2.3.3 High Definition (Hd) And Full High Definition (Fhd)
6.2.2.4 Display, By Brightness
6.2.2.4.1 0–500 Nits
6.2.2.4.2 501–1,000 Nits
6.2.2.4.3 1,001–2,000 Nits
6.2.2.4.4 2,001–3,000 Nits
6.2.2.4.5 More Than 3,000 Nits
6.2.3 Media Players
6.2.3.1 Advancements In Digital Media Players Have Made Them Capable Of Handling And Managing 4k Ultra Hd Content On Multiple Digital Screens
6.2.4 Projectors
6.2.4.1 Projectors Used For Digital Signage Are Based On Digital Light Processing (Dlp) Technology, Liquid Crystal Display (Lcd) Technology, And Liquid Crystal On Silicon (Lcos)
6.2.5 Other Accessories
6.3 Software
6.3.1 Increased Innovation In Field Of Software Has Eased Its Use In Digital Signage Solutions
Table 23 Digital Signage Market For Software, By Application, 2017–2020 (Usd Million)
Table 24 Digital Signage Market For Software, By Application, 2021–2026 (Usd Million)
Table 25 Digital Signage Market For Software In Commercial Application, By Type, 2017–2020 (Usd Million)
Table 26 Digital Signage Market For Software In Commercial Application, By Type, 2021–2026 (Usd Million)
Table 27 Digital Signage Market For Software In Infrastructure Application, By Type, 2017–2020 (Usd Million)
Table 28 Digital Signage Market For Software In Infrastructure Application, By Type, 2021–2026 (Usd Million)
Table 29 Digital Signage Market For Software In Institutional Application, By Type, 2017–2020 (Usd Million)
Table 30 Digital Signage Market For Software In Institutional Application, By Type, 2021–2026 (Usd Million)
Table 31 Digital Signage Market For Software, By Region, 2017–2020 (Usd Million)
Table 32 Digital Signage Market For Software, By Region, 2021–2026 (Usd Million)
6.3.2 Edge Server Software
6.3.2.1 Edge Server Is Installed As A Common Server To Improve Network Efficiency
6.3.3 Content Management System
6.3.3.1 Both Standalone And Software As A Service (Saas) Media Players Are Controlled By Content Management Software
6.3.4 Others
6.4 Services
Table 33 Digital Signage Market For Services, By Type, 2017–2020 (Usd Million)
Table 34 Digital Signage Market For Services, By Type, 2021–2026 (Usd Million)
Table 35 Digital Signage Market For Services, By Application, 2017–2020 (Usd Million)
Table 36 Digital Signage Market For Services, By Application, 2021–2026 (Usd Million)
Table 37 Digital Signage Market For Services In Commercial Application, By Type, 2017–2020 (Usd Million)
Table 38 Digital Signage Market For Services In Commercial Application, By Type, 2021–2026 (Usd Million)
Table 39 Digital Signage Market For Services In Infrastructure Application, By Type, 2017–2020 (Usd Million)
Table 40 Digital Signage Market For Services In Infrastructure Application, By Type, 2021–2026 (Usd Million)
Table 41 Digital Signage Market For Services In Institutional Application, By Type, 2017–2020 (Usd Million)
Table 42 Digital Signage Market For Services In Institutional Application, By Type, 2021–2026 (Usd Million)
Table 43 Digital Signage Market For Services, By Region, 2017–2020 (Usd Million)
Table 44 Digital Signage Market For Services, By Region, 2021–2026 (Usd Million)
6.4.1 Installation Services
6.4.1.1 Factors To Be Considered For Proper Installation Of Displays Include Orientation Of Terminal And Selection Of Proper Enclosure
6.4.2 Maintenance & Support Services
6.4.2.1 Support Services Are Ones Used For Entire Operational Life Of A Display To Maintain Effective Processing Of System
6.4.3 Consulting & Other Services
6.4.3.1 Consulting Involves Analysis Of Space, Environment, Display Content, Display Size, Power Consumption, And Viewing Distance

7 Digital Signage Market, By Product
7.1 Introduction
Figure 35 Video Wall Segment To Register Higher Cagr During Forecast Period
Table 45 Digital Signage Market, By Product, 2017–2020 (Usd Billion)
Table 46 Digital Signage Market, By Product, 2021–2026 (Usd Billion)
7.2 Video Wall
7.2.1 Increasing Demand For Oled Video Wall Displays
7.3 Standalone Display
7.3.1 Kiosk
7.3.1.1 Interactive Kiosk
7.3.1.1.1 Interactive Kiosks Help Customers To Gain Immediate Access To Information, Ensuring Customer Satisfaction
7.3.1.2 Automated Teller Machine (Atm)
7.3.1.2.1 Atms Today Function As Bill Payment Kiosks
7.3.1.3 Self-Service Kiosks
7.3.1.3.1 Increasing Demand For Personalized Service And Preference For Shorter Wait Times Have Driven Use Of Self-Service Kiosks
7.3.1.4 Vending Kiosks
7.3.1.4.1 Integration Of Digital Signage Into Vending Kiosks Help Businesses To Increase Sales Through Digital Promotions
7.3.2 Menu Boards
7.3.2.1 Interactive Menu Boards
7.3.2.1.1 Restaurants Worldwide Are Using Digital Menu Boards To Engage With Customers
7.3.2.2 Non-Interactive Menu Boards
7.3.2.2.1 High Adoption Rate Of Non-Interactive Menu Boards In Retail And Quick Service Restaurant (Qsr) Sectors
7.3.3 Billboards
7.3.3.1 Health And Road Safety Issues Associated With These Billboards Have Limited Their Adoption In Several Countries
7.3.4 General-Purpose Information Display

8 Digital Signage Market, By Display Size
8.1 Introduction
Figure 36 Above 52 Inch Display Size Segment To Register Highest Cagr During Forecast Period
Table 47 Digital Signage Market, By Display Size, 2017–2020 (Usd Million)
Table 48 Digital Signage Market, By Display Size, 2021–2026 (Usd Million)
8.2 Below 32 Inch
8.2.1 Small Screen Displays Offer Integrated Media Player Functionality Eliminating Need For Externally Linked Mounting Media Players
8.3 Between 32 And 52 Inches
8.3.1 Digital Signage Displays Sized Between 32 And 52 Inches Offer High Brightness Making Them Optimal For Use In Outdoor Environment
8.4 Above 52 Inch
8.4.1 Increasing Adoption Of Streaming Video Services By Businesses To Fuel Demand For Digital Signage Displays Sized Above 52 Inch

9 Digital Signage Market, By Installation Location
9.1 Introduction
Figure 37 Outdoor Segment To Register Higher Cagr During Forecast Period
Table 49 Digital Signage Market, By Installation Location, 2017–2020 (Usd Billion)
Table 50 Digital Signage Market, By Installation Location, 2021–2026 (Usd Billion)
9.2 Indoor
9.2.1 Indoor Digital Signage Display Solutions Are Used For Closed Room Environments In Healthcare, Education, Corporate And Broadcast, And Retail Verticals
Table 51 Digital Signage Market For Indoor Location, By Application Type, 2017–2020 (Usd Million)
Table 52 Digital Signage Market For Indoor Location, By Application Type, 2021–2026 (Usd Million)
9.3 Outdoor
9.3.1 Large Format Displays Are Mainly Used For Outdoor Locations
Table 53 Digital Signage Market For Outdoor Location, By Application Type, 2017–2020 (Usd Million)
Table 54 Digital Signage Market For Outdoor Location, By Application Type, 2021–2026 (Usd Million)

10 Digital Signage Market, By Application
10.1 Introduction
Figure 38 Infrastructure Application To Register Highest Cagr During Forecast Period
Table 55 Digital Signage Market, By Application, 2017–2020 (Usd Million)
Table 56 Digital Signage Market, By Application, 2021–2026 (Usd Million)
10.2 Commercial
Table 57 Digital Signage Market For Commercial Application, By Type, 2017–2020 (Usd Million)
Table 58 Digital Signage Market For Commercial Application, By Type, 2021–2026 (Usd Million)
Table 59 Digital Signage Market For Commercial Application, By Offering, 2017–2020 (Usd Million)
Table 60 Digital Signage Market For Commercial Application, By Offering, 2021–2026 (Usd Million)
Table 61 Digital Signage Market For Commercial Application, By Region, 2017–2020 (Usd Million)
Table 62 Digital Signage Market For Commercial Application, By Region, 2021–2026 (Usd Million)
10.2.1 Retail
10.2.1.1 Growing Retail Space And Increasing Number Of Retail Stores Across World Are Propelling Growth Of Retail Signage Market
Table 63 Digital Signage Market For Retail, By Offering, 2017–2020 (Usd Million)
Table 64 Digital Signage Market For Retail, By Offering, 2021–2026 (Usd Million)
Table 65 Digital Signage Market For Retail, By Region, 2017–2020 (Usd Million)
Table 66 Digital Signage Market For Retail, By Region, 2021–2026 (Usd Million)
10.2.2 Corporate And Broadcast
10.2.2.1 Digital Signage Is Effective Medium For Communication With Prospective Clients As Well As Employees In Corporate Sector
Table 67 Digital Signage Market For Corporate And Broadcast, By Offering, 2017–2020 (Usd Million)
Table 68 Digital Signage Market For Corporate And Broadcast, By Offering, 2021–2026 (Usd Million)
Table 69 Digital Signage Market For Corporate And Broadcast, By Region, 2017–2020 (Usd Million)
Table 70 Digital Signage Market For Corporate And Broadcast, By Region, 2021–2026 (Usd Million)
10.2.3 Healthcare
10.2.3.1 Digital Signage Displays In Healthcare Are Used To Display Advertisements And Appointment-Related And Other Important Medical Information
Table 71 Digital Signage Market For Healthcare, By Offering, 2017–2020 (Usd Million)
Table 72 Digital Signage Market For Healthcare, By Offering, 2021–2026 (Usd Million)
Table 73 Digital Signage Market For Healthcare, By Region, 2017–2020 (Usd Million)
Table 74 Digital Signage Market For Healthcare, By Region, 2021–2026 (Usd Million)
10.2.4 Hospitality
10.2.4.1 Digital Signage Solutions Are Adopted In Hotels, Resorts, Restaurants, Casinos, And Cruise Ships To Enhance Overall Leisure Experience Of Customers
Table 75 Digital Signage Market For Hospitality, By Offering, 2017–2020 (Usd Million)
Table 76 Digital Signage Market For Hospitality, By Offering, 2021–2026 (Usd Million)
Table 77 Digital Signage Market For Hospitality, By Region, 2017–2020 (Usd Million)
Table 78 Digital Signage Market For Hospitality, By Region, 2021–2026 (Usd Million)
10.2.5 Government
10.2.5.1 Digital Signage Displays Are Used By Government Organizations To Promote Policies And Schemes
Table 79 Digital Signage Market For Government, By Offering, 2017–2020 (Usd Million)
Table 80 Digital Signage Market For Government, By Offering, 2021–2026 (Usd Million)
Table 81 Digital Signage Market For Government, By Region, 2017–2020 (Usd Million)
Table 82 Digital Signage Market For Government, By Region, 2021–2026 (Usd Million)
10.3 Infrastructure
Table 83 Digital Signage Market For Infrastructure Application, By Type, 2017–2020 (Usd Billion)
Table 84 Digital Signage Market For Infrastructure Application, By Type, 2021–2026 (Usd Billion)
Table 85 Digital Signage Market For Infrastructure Application, By Offering, 2017–2020 (Usd Million)
Table 86 Digital Signage Market For Infrastructure Application, By Offering, 2021–2026 (Usd Million)
Table 87 Digital Signage Market For Infrastructure Application, By Region, 2017–2020 (Usd Million)
Table 88 Digital Signage Market For Infrastructure Application, By Region, 2021–2026 (Usd Million)
10.3.1 Transportation And Public Places
10.3.1.1 Digital Signage Displays Provide Travelers With Vital Information Regarding Schedules And Timings Of Arrivals And Departures Of Trains And Flights
Table 89 Digital Signage Market For Transportation And Public Places, By Offering, 2017–2020 (Usd Million)
Table 90 Digital Signage Market For Transportation And Public Places, By Offering, 2021–2026 (Usd Million)
Table 91 Digital Signage Market For Transportation And Public Places, By Region, 2017–2020 (Usd Million)
Table 92 Digital Signage Market For Transportation And Public Places, By Region, 2021–2026 (Usd Million)
10.3.2 Sports And Entertainment
10.3.2.1 Digital Signage Solutions Aid In Informing, Inspiring, And Entertaining Customers In Sports And Entertainment Applications
Table 93 Digital Signage Market For Sports And Entertainment, By Offering, 2017–2020 (Usd Million)
Table 94 Digital Signage Market For Sports And Entertainment, By Offering, 2021–2026 (Usd Million)
Table 95 Digital Signage Market For Sports And Entertainment, By Region, 2017–2020 (Usd Million)
Table 96 Digital Signage Market For Sports And Entertainment, By Region, 2021–2026 (Usd Million)
10.4 Institutional
Table 97 Digital Signage Market For Institutional Application, By Type, 2017–2020 (Usd Million)
Table 98 Digital Signage Market For Institutional Application, By Type, 2021–2026 (Usd Million)
Table 99 Digital Signage Market For Institutional Application, By Offering, 2017–2020 (Usd Million)
Table 100 Digital Signage Market For Institutional Application, By Offering, 2021–2026 (Usd Million)
Table 101 Digital Signage Market For Institutional Application, By Region, 2017–2020 (Usd Million)
Table 102 Digital Signage Market For Institutional Application, By Region, 2021–2026 (Usd Million)
10.4.1 Banking, Financial Services, And Insurance (Bfsi)
10.4.1.1 Financial Institutions Extensively Utilize Large Display Devices For Displaying Volatile Real-Time Information
Table 103 Digital Signage Market For Bfsi, By Offering, 2017–2020 (Usd Million)
Table 104 Digital Signage Market For Bfsi, By Offering, 2021–2026 (Usd Million)
Table 105 Digital Signage Market For Bfsi, By Region, 2017–2020 (Usd Million)
Table 106 Digital Signage Market For Bfsi, By Region, 2021–2026 (Usd Million)
10.4.2 Education
10.4.2.1 Interactive Signage Systems In Educational Institutions Act As Emergency Broadcast Systems And Quickly Alert Students And Staff In Case Of Emergency
Table 107 Digital Signage Market For Education, By Offering, 2017–2020 (Usd Million)
Table 108 Digital Signage Market For Education, By Offering, 2021–2026 (Usd Million)
Table 109 Digital Signage Market For Education, By Region, 2017–2020 (Usd Million)
Table 110 Digital Signage Market For Education, By Region, 2021–2026 (Usd Million)
10.5 Industrial
10.5.1 Digital Signage Systems In Manufacturing Application Can Increase Awareness Among Workers Toward Their Safety
Table 111 Digital Signage Market For Industrial Application, By Offering, 2017–2020 (Usd Million)
Table 112 Digital Signage Market For Industrial Application, By Offering, 2021–2026 (Usd Million)
Table 113 Digital Signage Market For Industrial Application, By Region, 2017–2020 (Usd Million)
Table 114 Digital Signage Market For Industrial Application, By Region, 2021–2026 (Usd Million)
10.6 Most Impacted Segment Of Digital Signage Market By Covid-19
10.6.1 Healthcare
Figure 39 Pre- And Post-Covid-19 Comparison Of Digital Signage Market For Healthcare Application
Table 115 Comparison Of Pre- And Post-Covid-19 Scenarios Of Digital Signage Market For Healthcare Application, 2017–2026 (Usd Million)
10.6.1.1 Impact Analysis
10.7 Least Impacted Segment Of Digital Signage Market By Covid-19
10.7.1 Industrial
Figure 40 Pre- And Post-Covid-19 Comparison Of Digital Signage Market For Industrial
Table 116 Comparison Of Pre- And Post-Covid-19 Scenarios Of Digital Signage Market For Industrial Application, 2017–2026 (Usd Million)
10.7.1.1 Impact Analysis

11 Geographic Analysis
11.1 Introduction
Figure 41 Digital Signage Market In Apac To Grow At Highest Cagr From 2021 To 2026
Table 117 Digital Signage Market, By Region, 2017–2020 (Usd Billion)
Table 118 Digital Signage Market, By Region, 2021–2026 (Usd Billion)
11.2 North America
Figure 42 Snapshot Of Digital Signage Market In North America
Table 119 Digital Signage Market In North America, By Country, 2017–2020 (Usd Million)
Table 120 Digital Signage Market In North America, By Country, 2021–2026 (Usd Million)
Table 121 Digital Signage Market In North America, By Application, 2017–2020 (Usd Million)
Table 122 Digital Signage Market In North America, By Application, 2021–2026 (Usd Million)
11.2.1 Us
11.2.1.1 Us Is One Of Largest Global Adopters Of Digital Signage Solutions In Sports And Entertainment Application
11.2.2 Canada
11.2.2.1 Canada To Witness Rapid Adoption Of Technologies Such As Interactive Displays And Interactive Kiosks In Retail And Public Spaces
11.2.3 Mexico
11.2.3.1 Transportation Application To Increase Adoption Of Digital Signage Solutions For Managing And Delivering Targeted Updated Content Across Underground Metro Stations
11.2.4 Impact Of Covid-19 On North America
Figure 43 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In North America, 2017–2026 (Usd Billion)
Table 123 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In North America, 2017–2026 (Usd Billion)
11.2.4.1 Impact Of Covid-19 On Us
11.2.4.2 Impact Of Covid-19 On Canada
11.2.4.3 Impact Of Covid-19 On Mexico
11.3 Europe
Figure 44 Snapshot Of Digital Signage Market In Europe
Table 124 Digital Signage Market In Europe, By Country, 2017–2020 (Usd Million)
Table 125 Digital Signage Market In Europe, By Country, 2021–2026 (Usd Million)
Table 126 Digital Signage Market In Europe, By Application, 2017–2020 (Usd Million)
Table 127 Digital Signage Market In Europe, By Application, 2021–2026 (Usd Million)
11.3.1 Germany
11.3.1.1 Highly Sustainable And Advanced Infrastructure Facilities In Germany To Promote Adoption Of Digital Signage Solutions
11.3.2 France
11.3.2.1 Rapid Emergence Of Digital-First Marketers In Country To Boost Demand For Digital Signage
11.3.3 Uk
11.3.3.1 Uk Has Witnessed A Growing Implementation Of Digital Signage Solutions In Education And Healthcare Sectors
11.3.4 Spain
11.3.4.1 Increasing Transition Of Traditional Retail Stores Into Smart Stores To Accelerate Market Growth In Retail Application
11.3.5 Italy
11.3.5.1 Growing Retail And Qsr Space In Italy To Provide Significant Opportunities For Digital Signage Providers
11.3.6 Rest Of Europe
11.3.6.1 Higher Economic Status Of Europeans Enables Them To Adopt Advanced Digital Signage Solutions
11.3.7 Impact Of Covid-19 On Europe
Figure 45 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Europe, 2017–2026 (Usd Billion)
Table 128 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Europe, 2017–2026 (Usd Billion)
11.3.7.1 Impact Of Covid-19 On Germany
11.3.7.2 Impact Of Covid-19 On France
11.3.7.3 Impact Of Covid-19 On Uk
11.3.7.4 Impact Of Covid-19 On Rest Of Europe
11.4 Apac
Figure 46 Snapshot Of Digital Signage Market In Apac
Table 129 Digital Signage Market In Apac, By Country, 2017–2020 (Usd Million)
Table 130 Digital Signage Market In Apac, By Country, 2021–2026 (Usd Million)
Table 131 Digital Signage Market In Apac, By Application, 2017–2020 (Usd Million)
Table 132 Digital Signage Market In Apac, By Application, 2021–2026 (Usd Million)
11.4.1 China
11.4.1.1 Growing Retail Infrastructure In China Is Expected To Have Major Impact On The Digital Signage Market
11.4.2 Japan
11.4.2.1 Digital Signage Has Witnessed Widespread Acceptance In Retail Spaces, Healthcare, Hospitality, And Entertainment Applications In Japan
11.4.3 South Korea
11.4.3.1 Presence Of Display Companies Such As Samsung Display And Lg Display To Drive Development Of Advanced Display Technologies
11.4.4 India
11.4.4.1 Digital Signage Market To Witness Huge Opportunities Owing To Increasing Expenditure On Advertisements, Urbanization, And Formation Of Organized Retail Application
11.4.5 Australia
11.4.5.1 Digital Signage Solutions Have Been Deployed In Large Numbers In Retail And Transportation Applications
11.4.6 Rest Of Apac
11.4.6.1 Digital Transformation Has Led To Several Advancements In Retail, Transportation, And Bfsi Sectors In Rest Of Apac
11.4.7 Impact Of Covid-19 On Apac
Figure 47 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Apac, 2017–2026 (Usd Billion)
Table 133 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Apac, 2017–2026 (Usd Billion)
11.4.7.1 Impact Of Covid-19 On China
11.4.7.2 Impact Of Covid-19 On Japan
11.4.7.3 Impact Of Covid-19 On South Korea
11.4.7.4 Impact Of Covid-19 On India
11.4.7.5 Impact Of Covid-19 On Rest Of Apac
11.5 Rest Of The World (R0w)
Table 134 Digital Signage Market In Row, By Region, 2017–2020 (Usd Million)
Table 135 Digital Signage Market In Row, By Region, 2021–2026 (Usd Million)
11.5.1 Middle East
11.5.1.1 Growing Retail Sector Has Led To High Penetration Of Digital Signages And Video Wall Displays For Branding And Advertising
11.5.2 Africa
11.5.2.1 Improvements In Technology Ecosystems Have Led To Digitalization Of Major Economies Such As South Africa And Nigeria
11.5.3 South America
11.5.3.1 Retail Industry Has Been Witnessing Tremendous Growth In Recent Years In South America, Especially In Brazil
11.5.4 Impact Of Covid-19 On Rest Of The World (Row)
Figure 48 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Row, 2017–2026 (Usd Billion)
Table 136 Pre- Vs. Post-Covid-19 Scenario: Digital Signage Market In Row, 2017–2026 (Usd Billion)
11.5.4.1 Impact Of Covid-19 On Middle East & Africa (Mea)
11.5.4.2 Impact Of Covid-19 On South America

12 Competitive Landscape
12.1 Overview
Figure 49 Companies Adopted Product Development And Launches As Key Growth Strategies From January 2016 To November 2020
12.2 Market Share And Ranking Analysis
Figure 50 Digital Signage Market: Market Share Analysis
Table 137 Digital Signage Market: Degree Of Competition
Table 138 Digital Signage Market: Market Ranking Analysis
12.3 5-Year Company Revenue Analysis
Figure 51 Revenue Analysis For Key Companies In Past 5 Years
12.4 Company Evaluation Quadrant, 2020
Figure 52 Digital Signage Market (Global) Company Evaluation Matrix, 2020
12.4.1 Star
12.4.2 Pervasive
12.4.3 Emerging Leader
12.4.4 Participant
12.5 Competitive Benchmarking
12.5.1 Product Footprint (22 Companies)
Table 139 Company Application Footprint (22 Companies)
Table 140 Company Region Footprint (22 Companies)
Table 141 Company Product Footprint (22 Companies)
12.5.2 Market Share/ Rank (22 Companies)
12.6 Startup/Sme Evaluation Matrix, 2020
Figure 53 Digital Signage Market (Global) Startup/Sme Evaluation Matrix, 2020
12.6.1 Progressive Companies
12.6.2 Responsive Companies
12.6.3 Dynamic Companies
12.6.4 Starting Blocks
12.7 Competitive Scenario And Trends
12.7.1 Product Launches And Developments
Table 142 Digital Signage Market: Product Launches, January 2017-November 2020
12.7.2 Deals
Table 143 Digital Signage Market: Deals, January 2017-November 2020

13 Company Profiles
(Business Overview, Products/Solutions/Services Offered, Recent Developments, Covid-19-Related Developments, And Mnm View (Key Strengths/Right To Win, Strategic Choices Made, And Weaknesses And Competitive Threats))*
13.1 Introduction
13.2 Key Players
13.2.1 Samsung Electronics
Figure 54 Samsung Electronics: Company Snapshot
Table 144 Samsung Electronics: Business Overview
13.2.2 Lg Electronics
Figure 55 Lg Electronics: Company Snapshot
Table 145 Lg Electronics: Business Overview
13.2.3 Sharp Corporation
Figure 56 Sharp Corporation: Company Snapshot
Table 146 Sharp Corporation: Business Overview
13.2.4 Leyard Optoelectronic
Figure 57 Leyard Optoelectronic: Company Snapshot
Table 147 Leyard Optoelectronic: Business Overview
13.2.5 Sony Corporation
Figure 58 Sony Corporation: Company Snapshot
Table 148 Sony Corporation: Business Overview
13.2.6 Barco
Figure 59 Barco: Company Snapshot
Table 149 Barco: Business Overview
13.2.7 Panasonic Corporation
Figure 60 Panasonic Corporation: Company Snapshot
Table 150 Panasonic Corporation: Business Overview
13.2.8 Shanghai Goodview Electronics
Table 151 Shanghai Goodview Electronics: Business Overview
13.2.9 Au Optronics
Figure 61 Au Optronics: Company Snapshot
Table 152 Au Optronics: Business Overview
13.2.10 Brightsign, Llc.
Table 153 Brightsign, Llc.: Business Overview
13.3 Other Players
13.3.1 Stratacache
13.3.2 E Ink Holdings
13.3.3 Benq Corporation
13.3.4 Intuiface
13.3.5 Daktronics
13.3.6 Omnivex Corporation
13.3.7 Delta Electronics
13.3.8 Keywest Technology
13.3.9 Exceptional 3d
13.3.10 Christie Digital Systems

*Details On Business Overview, Products Offered, Recent Developments, And Mnm View (Key Strengths/Right To Win, Strategic Choices Made, And Weaknesses And Competitive Threats) Might Not Be Captured In Case Of Unlisted Companies.

14 Appendix
14.1 Insights Of Industry Experts
14.2 Questionnaire For Digital Signage Market
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Available Customizations
14.5 Related Reports
14.6 Author Details

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