Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022

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Date: 22-Nov-2017
No. of pages: 130
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“Adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity is expected to drive the digital intelligence platform market.”

The digital intelligence platform market is projected to grow from USD 5.65 billion in 2017 to USD 13.96 billion by 2022, at a CAGR of 19.8% during the forecast period. Factors such as adoption of digital intelligence platforms for competitive differentiation and increase in customer retention activity, rising focus on social media analytics and personalization, and the need for optimizing digital experiences across all touch points are expected to drive the digital intelligence platform market. Data silos and complexity of data integration and lack of digital skill set and resources can restrain the growth of the market.

“Based on touch point, the company website segment is estimated to lead the digital intelligence platform market in 2017.”

Based on touch point, the company website segment is estimated to lead the digital intelligence platform market in 2017, as company websites help in gathering customer feedback via online surveys and online chat services. Moreover, with the help of web analytics, companies can analyze customer behavior and feedback obtained to drive customer-centric business decisions.

“Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017.”

Based on organization size, the large enterprises segment is estimated to lead the digital intelligence platform market in 2017, as large enterprises are investing towards enhancing customer experience. Today, large organizations are adopting digital intelligence platforms to extract meaningful real-time insights from customers, thereby, fulfilling the demands of customers for quality products and services.

“The Asia Pacific digital intelligence platform market is projected to grow at the highest CAGR during the forecast period.”

The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, Middle East & Africa, and Latin America. The Asia Pacific region has been widely implementing digital intelligence platforms to improve and streamline business processes, product, and facilitate customer engagement and retention activities. The rise in the number of users of mobile devices, increasing use of social media analytics, and growing online commerce are some of the factors that are expected to fuel the growth of the digital intelligence platform market in the region.

In-depth interviews were conducted with chief executive officers, marketing directors, innovation &technology directors, and executives from various key organizations operating in the digital intelligence platform market place.


  • By Company Type: Tier 1:50%, Tier 2:30%, and Tier 3: 20%

  • By Designation: C-Level: 50%, Director Level:35%, and Others: 15%

  • By Region: North America:35%, Europe: 25%,Asia Pacific: 25%, and RoW: 15%


Key vendors profiled in the report are as follows:


  • Adobe Systems (US)

  • IBM (US)

  • SAS Institute (US)

  • Evergage (US)

  • Google(US)

  • Mixpanel (US)

  • Optimizely (US)

  • Webtrekk (Germany)

  • New Relic (US)

  • Localytics (US)

  • Cxense (Norway)


Research Coverage

The digital intelligence platform market has been segmented on the basis of component, touch point, organization size, vertical, and region. Based on component, the digital intelligence platform market has been segmented into data management, analytics, and engagement optimization. Based on touch point, the digital intelligence platform market has been segmented into the web, mobile, email, social media, kiosks & POS, company website, and others (touch point includes sales representatives, surveys, seminars, trade shows, and training). Based on organization size, the market has been segmented into large enterprises and small & medium enterprises (SMEs). Based on vertical, the market has been segmented into retail & e-commerce, BFSI (Banking, Financial Services and Insurance), travel & hospitality, telecommunication & IT, public sector, media & entertainment, healthcare, and others (education, automotive, and manufacturing industries).The digital intelligence platform market has been studied for North America, Europe, Asia Pacific, the Middle East & Africa, and Latin America.

Key Benefits of Buying the Report:

The report will help market leaders and new entrants in the digital intelligence platform market in the following ways:

The report will help market leaders/new entrants in this market by providing them the closest approximations of revenues of the digital intelligence platform market and its segments. This report will also help stakeholders better understand competitor landscape, gain more insights to position their businesses better, and implement suitable go-to-market strategies. The report will help stakeholders understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Digital Intelligence Platform Market by Component (Analytics, Data Management, and Engagement Optimization), Touchpoint (Company Website, Social Media), Organization Size, Vertical (BFSI, Retail & E-Commerce), and Region - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakdown of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Size Estimation
2.3 Research Assumptions & Limitations
2.3.1 Assumptions
2.3.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Digital Intelligence Platform Market
4.2 Market By Vertical and Region
4.3 Market Social Media Touchpoint, By Region
4.4 Market Retail & E-Commerce Vertical, By Region
4.5 Asia Pacific Market: By Component

5 Digital Intelligence Platform Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Adoption of Digital Intelligence Platform for Competitive Differentiation and Increasing Customer Retention
5.2.1.2 Increasing Focus on Social Media Analytics and Personalization
5.2.1.3 Need for Optimizing Digital Experiences Across All Touchpoints
5.2.2 Restraints
5.2.2.1 Data Silos and Complexity of Data Integration
5.2.2.2 Lack of Digital Skillset and Resources
5.2.3 Opportunities
5.2.3.1 Rapid Advancements in Artificial Intelligence (AI) and IoT (Internet of Things) Technologies
5.2.3.2 Digital Engagement Through Virtual Reality and Augmented Reality
5.2.4 Challenges
5.2.4.1 Data Security and Privacy Issues
5.2.4.2 Varying Structure of Regulatory Policies
5.3 Use Cases

6 Digital Intelligence Platform Market, By Component
6.1 Introduction
6.2 Data Management
6.3 Analytics
6.4 Engagement Optimization

7 Digital Intelligence Platform Market, By Touchpoint
7.1 Introduction
7.2 Web
7.3 Company Website
7.4 Mobile
7.5 Social Media
7.6 Email
7.7 Kiosks & Pos
7.8 Others

8 Digital Intelligence Platform Market, By Organization Size
8.1 Introduction
8.2 Small & Medium Enterprises (SMEs)
8.3 Large Enterprises

9 Digital Intelligence Platform Market, By Vertical
9.1 Introduction
9.2 BFSI
9.3 Public Sector
9.4 Telecommunication & IT
9.5 Retail & E-Commerce
9.6 Media & Entertainment
9.7 Travel & Hospitality
9.8 Healthcare
9.9 Others

10 Digital Intelligence Platform Market, By Region
10.1 Introduction
10.2 North America
10.3 Europe
10.4 Asia Pacific (APAC)
10.5 Latin America
10.6 Middle East and Africa (MEA)

11 Competitive Landscape
11.1 Overview
11.2 Competitive Situations and Trends
11.2.1 New Product Launches
11.2.2 Expansions
11.2.3 Mergers & Acquisitions
11.2.4 Agreements, Partnerships, Contracts & Collaborations
11.3 Market Standing, By Key Player

12 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)*
12.1 Adobe Systems
12.2 IBM
12.3 SAS Institute
12.4 Google
12.5 Evergage
12.6 Mixpanel
12.7 Optimizely
12.8 Webtrekk
12.9 New Relic
12.10 Localytics
12.11 Cxense
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.
12.12 Key Innovators
12.12.1 Tealium
12.12.2 Kissmetrics
12.12.3 Ensighten

13 Appendix
13.1 Industry Excerpts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real-Time Market Intelligence
13.5 Available Customizations
13.6 Related Reports
13.7 Author Details

List of Tables

Table 1 Use Case 1: Enhanced Customer Experience
Table 2 Use Case 2: Future Prediction of Customer Behavior Using Customer Behavioral Analysis
Table 3 Digital Intelligence Platform Market Size, By Component, 2015–2022 (USD Million)
Table 4 Data Management: Market Size, By Region, 2015–2022 (USD Million)
Table 5 Analytics: Market Size, By Region, 2015–2022 (USD Million)
Table 6 Engagement Optimization: Market Size, By Region, 2015–2022 (USD Million)
Table 7 Digital Intelligence Platform Market Size, By Touchpoint, 2015–2022 (USD Million)
Table 8 Web: Market Size, By Region, 2015–2022 (USD Million)
Table 9 Company Website: Market Size, By Region, 2015–2022 (USD Million)
Table 10 Mobile: Market Size, By Region, 2015–2022 (USD Million)
Table 11 Social Media: Market Size, By Region, 2015–2022 (USD Million)
Table 12 Email: Market Size, By Region, 2015–2022 (USD Million)
Table 13 Kiosks & Pos: Market Size, By Region, 2015–2022 (USD Million)
Table 14 Others: Market Size, By Region, 2015–2022 (USD Million)
Table 15 Digital Intelligence Platform Market Size, By Organization Size, 2015-2022 (USD Million)
Table 16 Small & Medium Enterprises (SMEs): Market Size, By Region, 2015-2022 (USD Million)
Table 17 Large Enterprises: Market Size, By Region, 2015-2022 (USD Million)
Table 18 Digital Intelligence Platform Market Size, By Vertical, 2015-2022 (USD Million)
Table 19 BFSI: Market Size, By Region, 2015-2022 (USD Million)
Table 20 Public Sector: Market Size, By Region, 2015-2022 (USD Million)
Table 21 Telecommunication & IT: Market Size, By Region, 2015-2022 (USD Million)
Table 22 Retail & E-Commerce: Market Size, By Region, 2015-2022 (USD Million)
Table 23 Media & Entertainment: Market Size, By Region, 2015-2022 (USD Million)
Table 24 Travel & Hospitality: Market Size, By Region, 2015-2022 (USD Million)
Table 25 Healthcare: Market Size, By Region, 2015-2022 (USD Million)
Table 26 Others: Market Size, By Region, 2015-2022 (USD Million)
Table 27 Digital Intelligence Platform Market Size, By Region, 2015-2022 (USD Million)
Table 28 North America Market Size By Component, 2015-2022 (USD Million)
Table 29 North America Market Size By Touchpoint, 2015-2022 (USD Million)
Table 30 North America Market Size By Organization Size, 2015-2022 (USD Million)
Table 31 North America Market Size By Vertical, 2015-2022 (USD Million)
Table 32 Retail & E-Commerce: North America Market By Organization Size, 2015-2022 (USD Million)
Table 33 BFSI: North America Market By Organization Size, 2015-2022 (USD Million)
Table 34 Travel & Hospitality: North America Market By Organization Size, 2015-2022 (USD Million)
Table 35 Telecommunication & IT: North America Market By Organization Size, 2015-2022 (USD Million)
Table 36 Public Sector: North America Market By Organization Size, 2015-2022 (USD Million)
Table 37 Media & Entertainment: North America Market By Organization Size, 2015-2022 (USD Million)
Table 38 Healthcare: North America Market By Organization Size, 2015-2022 (USD Million)
Table 39 Others: North America Market By Organization Size, 2015-2022 (USD Million)
Table 40 Europe Digital Intelligence Platform Market Size, By Component, 2015-2022 (USD Million)
Table 41 Europe Market Size By Touchpoint, 2015-2022 (USD Million)
Table 42 Europe Market Size By Organization Size, 2015-2022 (USD Million)
Table 43 Europe Market Size By Vertical, 2015-2022 (USD Million)
Table 44 Asia Pacific Market Size By Component, 2015-2022 (USD Million)
Table 45 Asia Pacific Market Size By Touchpoint, 2015-2022 (USD Million)
Table 46 Asia Pacific Market Size By Organization Size, 2015-2022 (USD Million)
Table 47 Asia Pacific Digital Intelligence Platform Market Size, By Vertical, 2015-2022 (USD Million)
Table 48 Retail & E-Commerce: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 49 BFSI: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 50 Travel & Hospitality: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 51 Telecommunication & IT: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 52 Public Sector: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 53 Media & Entertainment: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 54 Healthcare: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 55 Others: Asia Pacific Market By Organization Size, 2015-2022 (USD Million)
Table 56 Latin America Market Size By Component, 2015-2022 (USD Million)
Table 57 Latin America Market Size By Touchpoint, 2015-2022 (USD Million)
Table 58 Latin America Market Size By Organization Size, 2015-2022 (USD Million)
Table 59 Latin America Market Size By Vertical, 2015-2022 (USD Million)
Table 60 Middle East & Africa Market Size By Component, 2015-2022 (USD Million)
Table 61 Middle East & Africa Market Size By Touchpoint, 2015-2022 (USD Million)
Table 62 Middle East & Africa Market Size By Organization Size, 2015-2022 (USD Million)
Table 63 Middle East & Africa Market Size By Vertical, 2015-2022 (USD Million)
Table 64 New Product Launches, 2015–2017
Table 65 Expansions, 2017
Table 66 Mergers & Acquisitions, 2015–2017
Table 67 Agreements, Partnerships, Contracts & Collaborations, 2015–2017
Table 68 Digital Intelligence Platform Market Standing, 2017

List of Figures

Figure 1 Digital Intelligence Platform Market: Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Data Triangulation
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Digital Intelligence Platform Market, By Component (2017 vs 2022)
Figure 7 Market By Touchpoint (2017 vs 2022)
Figure 8 Market By Vertical (2017 vs 2022)
Figure 9 Market By Organization Size (2017 vs 2022)
Figure 10 Geographic Snapshot: Digital Intelligence Platform Market
Figure 11 Focus of Organizations on Competitive Differentiation and Customer Retention is Expected to Fuel the Growth of the Digital Intelligence Platform Market
Figure 12 BFSI Vertical and North America are Estimated to Account for the Largest Market Shares in 2017
Figure 13 Social Media Touchpoint in Asia Pacific is Projected to Grow at the Highest CAGR From 2017 to 2022
Figure 14 North America is Anticipated to Lead the Retail & E-Commerce Vertical Segment During the Forecast Period
Figure 15 Data Management Component in Asia Pacific Market is Projected to Grow at the Highest CAGR From 2017 to 2022
Figure 16 Drivers, Restraints, Opportunities, and Challenges for the Digital Intelligence Platform Market
Figure 17 Data Management Component Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 18 Based on Touchpoint, the Mobile Segment in Projected to Accounted for A Major Share of the Digital Intelligence Platform Market By 2022
Figure 19 Based on Organization Size, the Small & Medium Enterprises (SMEs) Segment is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 20 Based on Vertical, the Retail & E-Commerce Segment of the Market is Expected to Grow at the Highest CAGR During the Forecast Period
Figure 21 North America is Estimated to Lead the Market From 2017 to 2022
Figure 22 Geographic Snapshot: the Digital Intelligence Platform Market in Asia Pacific is Estimated to Grow at the Highest CAGR During the Forecast Period
Figure 23 North America Market Snapshot
Figure 24 Asia Pacific Market Snapshot
Figure 25 Companies Adopted New Product Launches, Partnerships, Agreements & Collaborations, and Mergers & Acquisitions as Key Growth Strategies Between 2015 and 2017
Figure 26 Market Evaluation Framework
Figure 27 Adobe Systems: Company Snapshot
Figure 28 Adobe Systems: SWOT Analysis
Figure 29 IBM: Company Snapshot
Figure 30 IBM: SWOT Analysis
Figure 31 SAS Institute: Company Snapshot
Figure 32 SAS Institute: SWOT Analysis
Figure 33 Google: Company Snapshot
Figure 34 Google: SWOT Analysis
Figure 35 New Relic: Company Snapshot
Figure 36 Cxense: Company Snapshot

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