Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

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Date: 04-Jun-2019
No. of pages: 151
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Increasing necessity to understand the immediate needs of customer and reduce customer churn rate due to growing competition to drive the Digital Experience Platform (DXP) market

The DXP market is projected to grow from USD 7.9 billion in 2019 to USD 13.9 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 12.0% from 2019 to 2024. The increasing need to understand the immediate requirements of the customer and reducing customer churn rates due to growing competition has led organizations to deploy DXP. However, reluctance to transit from traditional to modern solutions and data security mandates could pose challenges to the market growth.

By component, platform segment to account for a higher market share during forecast period

Based on component, the platform segment is expected to hold a higher market share than the services segment during the forecast period. Organizations deploy DXPs to empower customers with highly connected personalized experiences across a wide range of websites, stores, call centers, mobile apps, social media, emails, virtual assistants, and other touch points. Customer queries are also expected to be resolved through automatic response processes, through DXP wherein the customers receive real-time feedback of the posed queries.

By services, managed services segment to hold a larger market size during forecast period

In the DXP market by services, the managed services segment is expected to hold a larger market size than the professional services segment during the forecast period, due to the increasing demand for the management of DXP operations on-premises as well as on the cloud. The prime responsibility of the managed service providers is to improve the efficiency of inbound and outbound operations cost-effectively for enterprises.

Among regions, Asia Pacific (APAC) to grow at the highest CAGR during the forecast period

The market in APAC is projected to grow at the highest CAGR during the forecast period, due to widespread adoption of emerging technologies, such as cloud computing, Artificial Intelligence (AI), and analytics. The presence of growing economies such as China and India which are rapidly implementing latest technologies is also expected to contribute to the growth of the DXP market in the region.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, innovation and technology directors, and executives from various key organizations operating in the DXP market.

The breakup of the profiles of the primary participants is given below:


  • By Company Type: Tier 1 – 62%, Tier 2 – 23%, and Tier 3 – 16%

  • By Designation: C-Level – 38%, Director Level – 30%, Managers–32%

  • By Region: North America – 40%, Europe – 15%, Asia Pacific– 35%, Middle East & Africa – 5% and Latin America–5%


The following key DXP vendors are profiled in the report:


  • Adobe Systems (US)

  • Oracle (US)

  • SAP (Germany)

  • IBM (US)

  • Microsoft (US)

  • Salesforce (US)

  • OpenText (Canada)

  • SDL (UK)

  • Sitecore (US)

  • Acquia (US)

  • Jahia (Switzerland)

  • Episerver (US)

  • Squiz (Australia)

  • BloomReach (US)

  • Liferay (US)

  • Kentico (Czech Republic)

  • Censhare (Germany)


Research Coverage

DXP market is segmented by component (platform and services), deployment type (cloud and on-premises), vertical, and region. A detailed analysis of the key industry players has been undertaken to provide insights into their business overviews; services; key strategies; new service launches; partnerships, agreements, and collaborations; business expansions; and competitive landscape associated with the DXP market.

Reasons to Buy the Report

The report would help the market leaders/new entrants in the following ways:


  • It comprehensively segments the DXP market and provides the closest approximations of the revenue numbers for the overall market and its sub segments across different regions.

  • It would help stakeholders understand the pulse of the market and provide information on the key market drivers, restraints, challenges, and opportunities.

  • It would help stakeholders understand their competitors better and gain more insights to enhance their positions in the market. The competitive landscape section includes competitor ecosystem, new service developments, partnerships, and acquisitions.

Digital Experience Platform Market by Component (Platform and Services), Deployment Type (Cloud and On-premises), Vertical (Manufacturing, IT & Telecom, BFSI, Healthcare, Travel & Hospitality, and Public Sector), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regional Scope
1.4 Years Considered for the Study
1.5 Currency
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Research Assumptions
2.6 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Market
4.2 Asia Pacific Digital Experience Platform Market, By Component and Country
4.3 Market: Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Evolution
5.3 Market Dynamics
5.3.1 Drivers
5.3.2 Restraints
5.3.3 Opportunities
5.3.4 Challenges
5.4 Use Cases

6 Digital Experience Platform Market By Component
6.1 Introduction
6.2 Platform
6.3 Services
6.3.1 Professional Services
6.3.1.1 Consulting Services
6.3.1.2 Support & Maintenance Services
6.3.1.3 Training
6.3.2 Managed Services

7 Digital Experience Platform Market By Deployment Type
7.1 Introduction
7.2 On-Premises
7.3 Cloud

8 Digital Experience Platform Market By Vertical
8.1 Introduction
8.2 IT and Telecom
8.3 BFSI
8.4 Retail
8.5 Healthcare
8.6 Manufacturing
8.7 Travel and Hospitality
8.8 Media and Entertainment
8.9 Public Sector
8.10 Others

9 Digital Experience Platform Market By Region
9.1 Introduction
9.2 North America
10.2.1 US
10.2.2 Canada
9.3 Europe
9.3.1 UK
9.3.2 Germany
9.3.3 France
9.3.4 Rest of Europe
9.4 Asia Pacific
9.4.1 Australia & New Zealand
9.4.2 India
9.4.3 China
9.4.4 Rest of Asia Pacific
9.5 Latin America
9.5.1 Brazil
9.5.2 Mexico
9.5.3 Rest of Latin America
9.6 Middle East & Africa
9.6.1 UAE
9.6.2 Saudi Arabia
9.6.3 South Africa
9.6.4 Rest of Middle East & Africa

10 Competitive Landscape
10.1 Competitive Leadership Mapping
10.1.1 Visionary Leaders
10.1.2 Innovators
10.1.3 Dynamic Differentiators
10.1.4 Emerging Companies
10.2 Strength of Product Portfolio
10.3 Business Strategy Excellence
10.4 Competitive Leadership Mapping (Start-Up/SMEs)
10.4.1 Progressive Companies
10.4.2 Starting Blocks
10.4.3 Responsive Companies
10.4.4 Dynamic Companies
10.5 Market Ranking for the Digital Experience Platform Market, 2018

11 Company Profiles
(Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
11.1 Adobe Systems
11.2 IBM
11.3 Oracle Corporation
11.4 Censhare
11.5 Salesforce
11.6 SAP
11.7 Microsoft
11.8 Opentext
11.9 Sitecore
11.10 Acquia
11.11 SDL
11.12 Jahia
11.13 Episerver
11.14 Squiz
11.15 Bloomreach
11.16 Liferay
11.17 Kentico Software

*Details on Business Overview, Products & Solutions, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Industry Excerpts
12.2 Discussion Guide
12.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details

List of Tables

Table 1 Factor Analysis
Table 2 Digital Experience Platform Market Size, By Component, 2019—2024 (USD Million)
Table 3 Solutions: Market Size By Region, 2019—2024 (USD Million)
Table 4 Services: Market Size By Region, 2019—2024 (USD Million)
Table 5 Services: Market Size By Type, 2019—2024 (USD Million)
Table 6 Professional Services: Market Size By Type, 2019—2024 (USD Million)
Table 7 Managed Services: Market Size By Region, 2019—2024 (USD Million)
Table 8 Digital Experience Platform Market, By Deployment Type, 2019–2024 (USD Million)
Table 9 On-Premises: Market By Region, 2019–2024 (USD Million)
Table 10 Cloud: Market By Region, 2019–2024 (USD Million)
Table 11 Digital Experience Platform Market, By Vertical, 2019–2024 (USD Million)
Table 12 IT & Telecom: Market By Region, 2019–2024 (USD Million)
Table 13 BFSI: Market By Region, 2019–2024 (USD Million)
Table 14 Retail: Market By Region, 2019–2024 (USD Million)
Table 15 Healthcare: Market Size, By Region, 2019–2024 (USD Million)
Table 16 Automotive: Market By Region, 2019–2024 (USD Million)
Table 17 Travel & Hospitality: Market By Region, 2019–2024 (USD Million)
Table 18 Media & Entertainment: Market By Region, 2019–2024 (USD Million)
Table 19 Public Sector: Market By Region, 2019–2024 (USD Million)
Table 20 Others: Market By Region, 2019–2024 (USD Million)
Table 21 Digital Experience Platform Market, By Region, 2019–2024 (USD Million)
Table 22 North America: Market By Component, 2019–2024 (USD Million)
Table 23 North America: Market By Services, 2019–2024 (USD Million)
Table 24 North America: Market By Professional Services, 2019–2024 (USD Million)
Table 25 North America: Market By Vertical, 2019–2024 (USD Million)
Table 26 North America: Market By Deployment Type, 2019–2024 (USD Million)
Table 27 North America: Market By Country, 2019–2024 (USD Million)
Table 28 Europe: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 29 Europe: Market By Services, 2019–2024 (USD Million)
Table 30 Europe: Market By Professional Services, 2019–2024 (USD Million)
Table 31 Europe: Market By Vertical, 2019–2024 (USD Million)
Table 32 Europe: Market By Deployment Type, 2019–2024 (USD Million)
Table 33 Europe: Market By Country, 2019–2024 (USD Million)
Table 34 Asia Pacific: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 35 Asia Pacific: Market By Services, 2019–2024 (USD Million)
Table 36 Asia Pacific: Market By Professional Services, 2019–2024 (USD Million)
Table 37 Asia Pacific: Market By Vertical, 2019–2024 (USD Million)
Table 38 Asia Pacific: Market By Deployment Type, 2019–2024 (USD Million)
Table 39 Asia Pacific: Market By Country, 2019–2024 (USD Million)
Table 40 Latin America: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 41 Latin America: Market By Services, 2019–2024 (USD Million)
Table 42 Latin America: Market By Professional Services, 2019–2024 (USD Million)
Table 43 Latin America: Market By Vertical, 2019–2024 (USD Million)
Table 44 Latin America: Market By Deployment Type, 2019–2024 (USD Million)
Table 45 Latin America: Market By Country, 2019–2024 (USD Million)
Table 46 Middle East & Africa: Digital Experience Platform Market, By Component, 2019–2024 (USD Million)
Table 47 Middle East & Africa: Market By Services, 2019–2024 (USD Million)
Table 48 Middle East & Africa: Market By Professional Services, 2019–2024 (USD Million)
Table 49 Middle East & Africa: Market By Vertical, 2019–2024 (USD Million)
Table 50 Middle East & Africa: Market By Deployment Type, 2019–2024 (USD Million)
Table 51 Middle East & Africa: Market By Country, 2019–2024 (USD Million)

List of Figures

Figure 1 Digital Experience Platform Market: Research Design
Figure 2 Breakup of Profiles of Primary Participants: By Company Type, Designation, and Region
Figure 3 Market Top-Down and Bottom-Up Approaches
Figure 4 Market Size, 2019-2024
Figure 5 Based on Component, Solutions Segment Estimated to Lead Digital Experience Platform Market in 2019
Figure 6 Based on Deployment Type, Cloud Segment Estimated to Account for Larger Market Share in 2019, Compared to On-Premises Segment
Figure 7 Based on Vertical, Travel & Hospitality Segment is Estimated to Lead the Market in 2019
Figure 8 Digital Experience Platform Market: Regional Snapshot
Figure 9 Increasing Use of Customer-Related Scores By Organizations to Plan Better Customer Engagement Strategy is Expected to Grow the Market From 2019 to 2024
Figure 10 Solutions Segment and Australia & New Zealand Estimated to Account for the Largest Market Share in Asia Pacific in 2019
Figure 11 India and South Africa Projected to Register Highest CAGR From 2019 to 2024
Figure 12 Advancements in Communication Technology are Major Driving Factors for Digital Experience Platform Market
Figure 13 Drivers, Restraints, Opportunities, and Challenges: Digital Experience Platform Market
Figure 14 Services Segment to Grow at A Higher CAGR During the Forecast Period (2019-2024)
Figure 15 Cloud Segment Expected to Account for Larger Market Size During the Forecast Period
Figure 16 Automotive Segment Projected to Grow at the Highest CAGR During the Forecast Period
Figure 17 North America Estimated to Hold the Largest Market Share During the Forecast Period
Figure 18 Asia Pacific Digital Experience Platform Market to Grow at the Highest CAGR During the Forecast Period
Figure 19 North America: Market Snapshot
Figure 20 Asia Pacific: Market Snapshot
Figure 21 Market (Global) Competitive Leadership Mapping
Figure 22 Market Competitive Leadership Mapping, Startup Companies, 2019
Figure 23 Market Ranking, 2018
Figure 24 Adobe Systems: Company Snapshot
Figure 25 Adobe Systems: SWOT Analysis
Figure 26 IBM: Company Snapshot
Figure 27 IBM: SWOT Analysis
Figure 28 Oracle Corporation: Company Snapshot
Figure 29 Oracle: SWOT Analysis
Figure 30 Avaya Inc.: Company Snapshot
Figure 31 Avaya: SWOT Analysis
Figure 32 Nice Systems: Company Snapshot
Figure 33 Nice Systems: SWOT Analysis
Figure 34 Nokia: Company Snapshot
Figure 35 Nokia: SWOT Analysis
Figure 36 SAP: Company Snapshot
Figure 37 SAP: SWOT Analysis
Figure 38 Opentext: Company Snapshot
Figure 39 Tech Mahindra: Company Snapshot
Figure 40 Verint Systems: Company Snapshot
Figure 41 Zendesk: Company Snapshot
Figure 42 SDL: Company Snapshot

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