Development Trends of Smartphone Panels in China

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Date: 18-Mar-2015
No. of pages: 17
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The worldwide smartphone market continues to grow and the Chinese market has remained the major driving force behind. Apart from growing market share worldwide, Chinese smartphone vendors have played a leading role in driving domestic market development. Due to the Chinese government's adjustment in tax policies and the success of Xiaomi’s business model, Chinese smartphone vendors have refocused their product development and marketing strategies to high cost-performance products. With sufficient supply of larger panels, Chinese smartphones have almost caught up with international vendors in terms of smartphone display specifications. This report will analyze the development of panels for Chinese smartphones from the perspectives of end product brands and the product itself.

List of Topics


  • Overview of the Chinese smartphone market, touching on the shipment volume and smartphone ratio in recent quarters as well as Chinese vendors' sub-brand strategies

  • Major trends for the Chinese smartphone market, including improvements in panel size, customers' shifting focus away from PPI, and models with high cost-to-performance ratio


Companies covered

AUO, Blue Charm, BOE, China Mobile, China Telecom, China Unicom, Coolpad, Gionee, Halo (Dazen), Honor, Huawei, IUNI, Ivvi, JDI, Lenovo, Meizu, Music Lemon, Nubia, Sharp, Tianma Microelectronics, VIBE, Xiaomi, ZTE

Development Trends of Smartphone Panels in China

Table of Contents

1. Development of Chinese Smartphone Market
1.1 China Remains Significant Player in Ever-growing Global Market
1.2 Development of Sub-brands in Response to Market Changes

2. Development of Smartphone Panels in China
2.1 Improvements in Panel Size Mainly Driven by Huawei, ZTE, Lenovo, and Coolpad
2.2 PPI not Consumers' Major Concern during Purchases
2.3 Focuses of Sub-brand Models: High Cost Performance, 5.5-inch Panel, WQHD Resolution

3. Conclusion
3.1 Intense Market Competition Accelerates Development of Panel Specifications
3.2 Slowdown in Panel Size Growth
3.3 FHD Models Faces Pricing Pressure

Appendix
Vendor Categories
Glossary of Terms

List of Companies

List of Tables

Table 1  Sub-brands of Chinese Smartphone Vendors
Table 2  Chinese Brands' 720HD Smartphone Deployment by Price, 2014
Table 3  Chinese Brands' FHD Smartphone Deployment by Price, 2014
Table 4  Chinese Brands' WQHD Smartphone Deployment by Price, 2014
Table 5  Chinese Vendors' Sub-brand Smartphone Models Launched in 4Q, 2014

List of Figures

Figure 1  Chinese Share of Worldwide Smartphone Shipment Volume, 1Q 2013 – 3Q 2014
Figure 2  Chinese Mobile Phone and Smartphone Shipment Volume, 1Q 2013 – 3Q 2014
Figure 3  Brands' Share of the Chinese Smartphone Market, 3Q 2014
Figure 4  Changes in Chinese Smartphone Panel Sizes, 2013 - 2014
Figure 5  Changes in Chinese Smartphone PPI, 2013 - 2014

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