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Decorative Laminates to 2020

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Date: 31-Mar-2016
No. of pages: 283
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US demand to reach 11.6 billion square feet in 2020

Demand for decorative laminates in the US is forecast to increase 2.5 percent per year to 11.6 billion square feet in 2020, valued at $6.8 billion. Growth in the production of building components (e.g., cabinets and wall panels), as well as in related products (e.g., furniture), and the continued use of engineered wood in the manufacture of many of these items will pose opportunities for decorative laminates. Advances in building construction activity and greater credit availability are driving demand for building components and related products, while low domestic energy costs and increasing wages in traditionally low wage countries are allowing US-manufactured goods to be more cost-competitive with imports.

Low-pressure laminates to generate most rapid gains

Cabinets and furniture were the two largest markets for laminates in 2015, together accounting for nearly half of demand. Of these, the cabinet market is projected to post the more rapid gains. Increases in the number of new homes built through 2020 will provide opportunities, since many of these new homes will include stock cabinets, which are often made using saturated paper and other low-pressure laminates on an engineered wood substrate. The much smaller flooring market will also achieve above average annual gains. Domestic manufacturing of laminate flooring is experiencing a boost after certain imported products received negative press in early 2015 regarding alleged product safety. Further gains will be limited by the growing popularity of luxury vinyl tile, which is providing strong competition for laminate. Demand for low-pressure laminates, which account for more than 80 percent of the market, is forecast to generate the fastest average annual gains through 2020, benefiting from strong growth in the manufacture of certain end use products such as cabinets.

Advances will be driven by the significant use of lowpressure laminates in the large cabinet and store fixture markets, where the cost advantages of these products outweigh the durability benefits of higher priced high-pressure laminates. In addition, low-pressure laminates are gaining use due to favorable performance characteristics. Vinyl films, in particular, can be more easily applied to substrates with raised panels (as in cabinet doors) and curved edges (as in store fixtures and furniture). In another example, saturated paper can provide a high gloss appearance, which is on trend in cabinets and other market categories. Performance improvements in all types of lowpressure laminates are continuing to fuel their adoption as a low cost decorative surfacing material. Sales of highpressure laminates will continue to depend on their advanced performance characteristics such as long-term durability and greater resistance to scratches. Yet they will face increased competition from low-pressure laminates in key markets, limiting further gains.

Durability, low cost to be key factors to growth

Gains in decorative laminates demand will be attributable to their competitive edge over surfacing materials such as wood veneers and coatings. Laminates are valued for their ability to provide good durability in surface protection at a relatively low cost. However, laminates will face increased competitive pressures from relatively new products in certain applications. In cabinets, for example, laminates are facing increased competition from acrylic veneers in high value, high gloss applications. In addition, intra-competition will continue to increase, as saturated papers and vinyl films gain use to some extent at the expense of low-basis weight papers and high-pressure laminates.

Company Profiles

Profiles 39 US industry competitors including Arclin, Formica (Fletcher Building), Panolam & Wilsonart

Decorative Laminates to 2020

Table of Contents

Introduction

Executive Summary

Market Environment
General
Macroeconomic Outlook
Demographic Trends
Consumer Spending
Building Construction
Residential Buildings
Housing Completions
Housing Stock
Improvements & Repairs
Nonresidential Buildings
Building Stock
Existing Floor Space
Improvements & Repairs
Competitive Products Overview
Pricing
Environmental & Other Considerations
Formaldehyde
Other Regulatory & Environmental Concerns
Foreign Trade
World Decorative Laminates

Raw Materials & Processes
General
Raw Materials
Plastic Resin
Phenolic
Melamine
Other Plastic Resins
Overlays Demand
Paper
Saturating Kraft Paper
Decorative Paper
Other Paper
Vinyl Film & Other Overlays
Adhesives
Wood Substrates
Particleboard
Medium Density Fiberboard
Other Substrates
Manufacturing Processes
High-Pressure Processes
Low-Pressure Processes
Continuous Processes
Direct Lamination Processes

Products
General
Low-Pressure Laminates
Low-Basis Weight Papers
Product Characteristics
Markets & Suppliers
Saturated Papers
Product Characteristics
Markets & Suppliers
Thermoplastic Films
Product Characteristics
Markets & Suppliers
Decorative Foils
Product Characteristics
Markets & Suppliers
High-Pressure Laminates
Product Characteristics
Markets & Suppliers
Edgebanding
Product Characteristics
Markets & Suppliers

Markets
General
Cabinets
Cabinet Industry Outlook
Competitive Materials
Decorative Laminates Demand
Decorative Laminates Demand by Type
Decorative Laminates Demand by Market Segment
Decorative Laminates Demand by Application
Furniture
Furniture Industry Outlook
Competitive Materials
Decorative Laminates Demand
Decorative Laminates Demand by Type
Decorative Laminates Demand by Market Segment
Store Fixtures
Office & Commercial Building Construction
Competitive Materials
Decorative Laminates Demand
Wall Panels
Wall Panel Industry Outlook
Competitive Materials
Decorative Laminates Demand
Flooring
Hard Surface Flooring Industry Outlook
Competitive Materials
Decorative Laminates Demand
Decorative Laminates Demand by Type
Decorative Laminates Demand by Market Segment
Countertops
Countertop Industry Outlook
Competitive Materials
Decorative Laminates Demand
Decorative Laminates Demand by Type
Decorative Laminates Demand by Market Segment
Decorative Laminates Demand by End Use
Other Markets

Industry Structure
General
Industry Composition
Market Share
Competitive Strategies
Research & Development
Distribution
Marketing
Acquisitions & Divestitures
Cooperative Agreements
Company Profiles
Achieva, see Funder America
Adorn Door, see Patrick Industries
Ampine, see Timber Products
Arauco North America, see Celulosa Arauco y Constitución
Arborite, see Wilsonart International Holdings
Arclin Incorporated
Armstrong World Industries Incorporated
BauschLinnemann North America, see SURTECO
Berkshire Hathaway Incorporated
Canplast, see SURTECO
Carolina Drawers, see Olon Industries
Celulosa Arauco y Constitución SA
Columbia Forest Products Incorporated
Cornerstone Chemical Company
Dai Nippon Printing Company Limited
Doellken-Woodtape, see SURTECO
Faus Group, see QEP
Fiberesin Industries Incorporated
Fletcher Building Limited
Flexible Materials Incorporated
Foremost Fabricators, see Patrick Industries
Formica, see Fletcher Building
Funder America Incorporated
Georgia-Pacific, see Koch Industries
Hexion Incorporated
INTERPRINT, see Wrede Industrieholding & Compan
IVC Group, see Mohawk Industries
Koch Industries Incorporated
Lamin-Art Incorporated
LG Hausys Limited
Mannington Mills Incorporated
Masisa SA
Mohawk Industries Incorporated
Momentive Specialty Chemicals, see Hexion
Munksjö Oyj
North American Forest Products, see Patrick Industries
Olon Industries Incorporated
OMNOVA Solutions Incorporated
Panolam Industries International Incorporated
Patrick Industries Incorporated
Pergo, see Mohawk Industries
Plum Creek Timber, see Weyerhaeuser
PolyOne Corporation
QEP Company Incorporated
Quanex Building Products Corporation
RENOLIT SE
Riken Technos Corporation
Roseburg Forest Products Company
Sekisui Chemical Company Limited
Shaw Industries Group, see Berkshire Hathaway
SierraPine Limited
Stevens Industries Incorporated
Süddekor, see SURTECO
SURTECO SE
Tarkett SA
Timber Products Company
Toppan Printing Company Limited
Unilin, see Mohawk Industries
Weyerhaeuser Company
Wilsonart International Holdings LLC
Woodcraft Industries, see Quanex Building Products
Wrede Industrieholding GmbH & Company KG
Additional Companies in the Decorative Laminates Industry

List of Tables

Executive Summary
Summary Table

Market Environment
Macroeconomic Indicators
Population & Households
Personal Consumption Expenditures
Building Construction Expenditures
Residential Building Construction Expenditures
New Housing Indicators
Housing Stock by Type
Residential Improvement & Repair Expenditures
Nonresidential Building Construction Expenditures
Nonresidential Building Stock
Nonresidential Building Floor Space
Nonresidential Building Improvement & Repair Expenditures
Decorative Laminates Pricing

Raw Materials & Processes
Materials Demand in Decorative Laminates
Plastic Resin Demand in Decorative Laminates
Overlays Demand in Decorative Laminates
Paper Overlays Demand in Decorative Laminates
Vinyl Film & Other Overlays Demand in Decorative Laminates
Adhesives Demand in Decorative Laminates
Wood Substrates Demand in Decorative Laminates

Products
Decorative Laminates Demand by Type
Low-Pressure Decorative Laminates Demand by Type
Low-Basis Weight Paper Decorative Laminates Demand
Saturated Paper Decorative Laminates Demand
Thermoplastic Film Decorative Laminates Demand
Decorative Foil Laminates Demand
High-Pressure Decorative Laminates Demand
Edgebanding Demand

Markets
Decorative Laminates Demand by Market
Cabinet Industry Outlook
Cabinet Market for Decorative Laminates
Cabinet Market for Decorative Laminates by Type
Cabinet Market for Decorative Laminates by Segment
Cabinet Market for Decorative Laminates by Application
Furniture Industry Outlook
Furniture Market for Decorative Laminates
Furniture Market for Decorative Laminates by Type
Furniture Market for Decorative Laminates by Segment
Office & Commercial Building Construction Expenditures
Store Fixture Market for Decorative Laminates
Wall Panel Industry Outlook
Wall Panel Market for Decorative Laminates by Typ & Segment
Hard Surface Flooring Industry Outlook
Flooring Market for Decorative Laminates by Type
Flooring Market for Decorative Laminates by Segment
Countertop Industry Outlook
Countertop Market for Decorative Laminates
Countertop Market for Decorative Laminates by Type
Countertop Market for Decorative Laminates by Segment & Application
Countertop Market for Decorative Laminates by End Use
Other Markets for Decorative Laminates

Industry Structure
US Decorative Laminate Sales by Company, 2015
Selected Acquisitions & Divestitures
Selected Cooperative Agreements

List of Charts

Section I -- Executive Summary

Market Environment
Year of Construction of Housing Stock, 2015

Section II -- Raw Materials & Processes

Products
Decorative Laminates Demand by Type, 2015
Low-Pressure Decorative Laminates Demand by Type, 2015

Markets
Decorative Laminates Demand by Market, 2015
Materials Used in Cabinet Products, 2015
Hard Surface Flooring Shipments by Surfacing Material, 2015
Countertop Demand by Surfacing Material, 2015

Industry Structure
Decorative Laminates Market Share, 2015

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