COVID-19 Impact on the Plant-Based Meat Market by Raw Material (Soy, Wheat, Pea), Product (Burger Patties, Sausages, Strips & Nuggets, and Meatballs), Distribution Channel (Retail Outlets, Foodservice, E-commerce), and Region - Global Forecast to 2021

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Date: 22-Apr-2020
No. of pages: 82
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“Shifting consumer preferences owing to rising health awareness is driving the market growth.”

The global plant-based meat market size is projected to grow from USD 3.6 billion in 2020 to USD 4.2 billion by 2021 by value, recording a compound annual growth rate (CAGR) of 17.0%in the realistic scenario during the forecast period. The growing consumer concerns associated with the consumption of meat products in the wake of the COVID-19 outbreak and the adoption of vegan diets owing to rising health awareness are expected to drive the growth of the plant-based meat industry. However, lack of cold chain infrastructure in developing countries and comparatively higher prices of plant-based products are expected to hinder the market growth in developing regions.

“The use of soy as a raw material dominated the plant-based meat market throughout the forecast period.”

Soy is used primarily in plant-based meat products owing to its protein-rich content. Soy is utilized widely in plant-based meat products due to its functional characteristics. Various new plant-based products are being launched, incorporating soy as a raw material. Furthermore, COVID-19’s association with animal sources will result in a large population shifting from meat-based proteins to plant-based proteins due to various health and environmental concerns. The WHO is also advising the consumption of unsaturated fats such as soy. Due to these factors, soy is projected to dominate the market during the forecast period.

“The E-commerce channel is projected to grow at a higher growth rate during the forecast period.”

The e-commerce channel is projected to grow at the highest CAGR between 2020 and 2021. This is attributed to widely emerging e-commerce channels during the pandemic. Consumers are avoiding visits to retail stores due to the imposition of lockdowns in light of the current situation. This has resulted in distributors shifting their sales channels from retail stores to e-commerce. Long term adoption of meat alternatives will drive the demand for plant-based meat products from e-commerce channels post COVID-19. Due to these factors, E-commerce channels are projected to grow at a higher rate during the forecast period in the global plant-based meat market.

“North America is projected to be the largest and fastest-growing market during the forecast period.”

North America plant-based meat market is projected to be the largest and fastest-growing during the forecast period. This is attributed to the presence of key players in the region, developing new plant-based products. Key investments by these companies to expand retail presence into international markets in the plant-based meat industry during COVID will further contribute to the market growth. Retail chains in the region have extended shelf and storage space for plant-based meat products. The escalating coronavirus pandemic in this region, especially in the US,is expected to have a considerable impact on the plant-based meat market in North America.

In-depth interviews were conducted with CXOs, managers, and key executives from various key organizations operating in the plant-based meat industry.


  • By Company Type: Tire 1: 30%, Tire 2: 45%, and Tire 3: 25%

  • By Designation:Managers:55%, CXOs: 30%, and Executives: 15%

  • By Region: Asia Pacific: 42%, Europe: 25%, North America: 17%, South America:8%,and RoW: 8%


The plant-based meat market comprises of major players, such as Impossible Foods (US), Beyond Meat (US), Maple Leaf Foods Inc. (Canada), The Meatless Farm Co. (UK) and Garden Protein International (Canada). The study includes COVID-19 focused profiles and analysis of these players in the plant-based meat sector, with their company profiles, recent developments, and the key market strategies.

Research Coverage

The study covers the plant-based meat market across segments. It aims at estimating the market size and its growth potential across different segments such as raw material, product, distribution channel, and region. The study also includes an in-depth COVID-19 focused profiles and analysis of key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies to cater to the growing market demand during the current pandemic.

Key Benefits of Buying the Report

The report will help market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall plant-based meat market and sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. The report will also help the stakeholders to understand the pulse of the market and will provide them with information on key market drivers, restraints, challenges, and opportunities.

COVID-19 Impact on the Plant-Based Meat Market by Raw Material (Soy, Wheat, Pea), Product (Burger Patties, Sausages, Strips & Nuggets, and Meatballs), Distribution Channel (Retail Outlets, Foodservice, E-commerce), and Region - Global Forecast to 2021

Table Of Contents

1 Introduction
1.1 Covid-19 Health Assessment
1.2 Covid-19 Economic Assessment
1.2.1 Covid-19 Impact On The Economy—Scenario Assessment

2 Research Methodology
2.1 Research Data
2.2 Research Assumptions
2.3 Market Scenarios Considered
2.4 Breakdown Of Primary Interviews
2.5 Exclusion
2.6 Stakeholders

3 Executive Summary

4 Covid-19 Impact On Plant-Based Meat Ecosystem
4.1 Introduction
4.2 Supply Chain Of The Plant-Based Meat Industry
4.3 Impact Of Covid-19 On The Supply Chain Of Plant-Based Meat
4.3.1 Raw Material Suppliers
4.3.2 Equipment Suppliers
4.3.3 Laboratories
4.3.4 Plant-Based Meat Manufacturers
4.3.5 Certification Companies
4.3.6 Distributors/Retail Channels
4.4 Impact Of Covid-19 On The Conventional/Traditional Meat Market
4.5 Macroeconomic Indicators
4.5.1 Drivers
4.5.1.1 Growing Number Of Animal-Borne Illnesses
4.5.1.2 Growing Demand For Natural/Clean-Label Products
4.5.1.3 Government Support In Major Economies
4.5.1.4 New Launches And Investments In The Plant-Based Meat Industry
4.5.2 Restraints
4.5.2.1 Lack Of Cold Chain Infrastructure & Resources In Developing Countries
4.5.2.2 Higher Price Of Products In Comparison To Traditional Meat

5 Customer Analysis
5.1 Shift Toward Plant-Based Products
5.1.1 Demand For Natural/Clean-Label Products
5.2 Growing Inclination Toward Premium/Branded Products
5.3 Growing Demand For Certified And Tested Products

6 Impact On Related Markets
6.1 Introduction
6.2 Positively Affected Markets – Impact And Opportunities
6.2.1 Pb Protein
6.2.2 Pb Dairy
6.3 Worst Affected Market – Impact And Opportunities
6.3.1 Cultured Meat
6.3.2 Conventional Meat & Seafood

7 Growth Opportunities In The Plant-Based Meat Market
7.1 Growth Opportunities In The Plant-Based Meat Market
7.1.1 Impact On Plant-Based Meat Manufacturing Companies’ Portfolios
7.1.2 Production Capacities
7.1.3 Geographical
7.2 Winning Strategies To Gain Market Share
7.2.1 Short Term Strategies
7.2.2 Mid-Term Term Strategies
7.2.3 Long-Term Strategies

8 Impact Of Covid-19 On Plant-Based Meat Market, By Raw Material
8.1 Introduction
8.2 Soy
8.2.1 New Plant-Based Products Incorporating Soy Will Contribute To The Growing Market Demand
8.3 Wheat
8.3.1 Wheat To Pose A Sustainable Alternative For The Consumer Populace Allergic To Soy
8.4 Pea
8.4.1 Increasing Use Of Pea For Plant-Based Meat Owing To Its Rich Protein Content
8.5 Other Raw Materials

9 Impact Of Covid-19 On Plant-Based Meat Market, By Product
9.1 Introduction
9.2 Burger Patties
9.2.1 Strong Likeness To Conventional Meat Products And Widespread Consumer Acceptance Drive Demand For Plant-Based Burger Patties
9.3 Sausages
9.3.1 Concerns Over Sourcing And Disease Outbreaks Among Livestock Aid Growth Prospects For Plant-Based Sausages
9.4 Strips And Nuggets
9.4.1 Widespread Availability And Healthier Ingredients Support Plant-Based Strips And Nugget Sales
9.5 Meatballs
9.5.1 Development Of Plant-Based Meat Sources And Availability In Retail And Foodservice Bolster Demand For Plant-Based Meatballs
9.6 Other Products

10 Impact Of Covid-19 On Plant-Based Meat Market, By Distribution Channel
10.1 Introduction
10.2 Retail Outlets
10.2.1 Easy Availability And Established Supply Chain Networks Support Retail Outlets Growth During Covid-19 Outbreak
10.3 Foodservice
10.3.1 Easy Delivery Access And Widespread Availability Through Third-Party Service Providers Drive Foodservice Growth
10.4 E-Commerce
10.4.1 Growing Adoption In Omnichannel And Internet Penetration Supplements E-Commerce Growth

11 Covid-19 Impact On Plant-Based Meat, By Region
11.1 Introduction
11.2 North America
11.3 Europe
11.4 Asia Pacific
11.5 Rest Of The World

12 Covid-19 Focused Profile Of Key Vendors
(Company Overview, Products Offered & Mnm View)*
12.1 Impossible Foods Inc.
12.2 Beyond Meat
12.3 Maple Leaf Foods Inc.
12.4 The Meatless Farm Co.
12.5 Garden Protein International (Pinnacle Foods)
*Details On Company Overview, Products Offered & Mnm View Might Not Be Captured In Case Of Unlisted Companies.

13 Appendix
13.1 Key Insights By Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Author Details

List Of Tables

Table 1 Criteria Impacting The Global Economy
Table 2 Scenarios In Terms Of Recovery Of The Global Economy
Table 3 Impact Analysis Of Covid-19 On Various Stakeholders In The Plant-Based Meat Supply Chain
Table 4 Table: List Of Plant-Based Meat Manufacturers
Table 5 Impact Of Covid-19 On The Plant-Based Meat Market, By Raw Material, 2018–2021 (Usd Million) (Optimistic Scenario)
Table 6 Impact Of Covid-19 On The Plant-Based Meat Market, By Raw Material, 2018–2021 (Usd Million) (Realistic Scenario)
Table 7 Impact Of Covid-19 On The Plant-Based Meat Market, By Raw Material, 2018–2021 (Usd Million) (Pessimistic Scenario)
Table 8 Soy: Impact Of Covid-19 On The Plant-Based Meat Market Size, By Region, 2018–2021 (Usd Million)
Table 9 Wheat: Impact Of Covid-19 On The Plant-Based Meat Market Size, By Region, 2018–2021 (Usd Million)
Table 10 Pea: Impact Of Covid-19 On The Plant-Based Meat Market Size, By Region, 2018–2021 (Usd Million)
Table 11 Other Raw Materials: Impact Of Covid-19 On The Plant-Based Meat Market Size, By Region, 2018–2021 (Usd Million)
Table 12 Impact Of Covid-19 On The Plant-Based Meat Market, By Product, 2018–2021 (Usd Million) (Realistic Scenario)
Table 13 Burger Patties: Impact Of Covid-19 On The Plant-Based Meat Market, By Region, 2018–2021 (Usd Million) (Realistic Scenario)
Table 14 Sausages: Impact Of Covid-19 On The Plant-Based Meat Market, By Region, 2018–2021 (Usd Million) (Realistic Scenario)
Table 15 Strips & Nuggets: Impact Of Covid-19 On The Plant-Based Meat Market, By Region, 2018–2021 (Usd Million) (Realistic Scenario)
Table 16 Meatballs: Impact Of Covid-19 On The Plant-Based Meat Market, By Region, 2018–2021 (Usd Million) (Realistic Scenario)
Table 17 Other Products: Impact Of Covid-19 On The Plant-Based Meat Market, By Region, 2018–2021 (Usd Million) (Realistic Scenario)
Table 18 Impact Of Covid-19 On Plant-Based Meat Market, By Distribution Channel, 2018–2021 (Usd Million) (Realistic Scenario)
Table 19 Covid-19 Impact On The Plant-Based Meat Market Size, By Region, 2018–2021, (Optimistic) (Usd Million)
Table 20 Covid-19 Impact On The Plant-Based Meat Market Size, By Region, 2018–2021, (Realistic) (Usd Million)
Table 21 Impact Of Covid-19 On Plant-Based Meat Market Size, By Region, 2018–2021, (Pessimistic) (Usd Million)
Table 22 North America: Impact Of Covid-19 On Plant-Based Meat Market Size, By Scenario, 2018–2021, (Usd Million)
Table 23 North America: Covid-19 Impact On The Plant-Based Meat Market Size, By Raw Material, 2018–2021, (Realistic) (Usd Million)
Table 24 North America: Covid-19 Impact On The Plant-Based Meat Market Size, By Product, 2018–2021, (Realistic) (Usd Million)
Table 25 Europe: Covid-19 Impact On The Plant-Based Meat Market Size, By Scenario, 2018–2021, (Usd Million)
Table 26 Europe: Covid-19 Impact On Plant-Based Meat Market Size, By Raw Material, 2018–2021, (Realistic) (Usd Million)
Table 27 Europe: Covid-19 Impact On Plant-Based Meat Market Size, By Product, 2018–2021, (Realistic) (Usd Million)
Table 28 Asia Pacific: Covid-19 Impact On The Plant-Based Meat Market Size, By Scenario, 2018–2021, (Usd Million)
Table 29 Asia Pacific: Covid-19 Impact On Plant-Based Meat Market Size, By Raw Material, 2020–2021, (Realistic) (Usd Million)
Table 30 Asia Pacific: Covid-19 Impact On Plant-Based Meat Market Size, By Product, 2020–2021, (Realistic) (Usd Million)
Table 31 Rest Of The World: Covid-19 Impact On The Plant-Based Meat Market Size, By Scenario, 2018–2021, (Usd Million)
Table 32 Rest Of The World: Covid-19 Impact On Plant-Based Meat Market Size, By Raw Material, 2018–2021, (Realistic) (Usd Million)
Table 33 Rest Of The World: Covid-19 Impact On Plant-Based Meat Market Size, By Product, 2018–2021, (Realistic) (Usd Million)

List Of Figures

Figure 1 Covid-19 The Global Propagation
Figure 2 Covid-19 Propagation: Select Countries
Figure 3 Countries Begin With Similar Trajectories But Curves Deviate Based On Measures Taken
Figure 4 Revised Gdp Forecasts For Select G20 Countries In 2020
Figure 5 Impact Of Covid-19 On Plant-Based Meat Market: Research Design
Figure 6 Breakdown Of Primary Interviews: By Value Chain, Designation, And Region
Figure 7 Plant-Based Meat Market, By Raw Material, 2020 Vs. 2021 (Usd Million)- Realistic Scenario
Figure 8 Plant-Based Meat Market Size, By Product, 2020 Vs. 2021 (Usd Million)- Realistic Scenario
Figure 9 Plant-Based Meat Market Size, By Distribution Channel, 2020 Vs. 2021 (Usd Million)- Realistic Scenario
Figure 10 Plant-Based Meat Market Share, By Region
Figure 11 Plant-Based Meat Ecosystem
Figure 12 Supply Chain – Plant-Based Meat Industry
Figure 13 Impact Of Covid-19 On Plant-Based Meat Market Size, By Raw Material, 2020 Vs. 2021 (Usd Million) (Optimistic Scenario)
Figure 14 Impact Of Covid-19 On Plant-Based Meat Market Size, By Product, 2020 Vs. 2021 (Usd Million)
Figure 15 Impact Of Covid-19 On Plant-Based Meat Market Size, By Distribution Channel, 2020 Vs. 2021 (Usd Million)
Figure 16 Sales Of Fresh Meat Alternatives In The United States, (Growth %) (03/20-04/20)
Figure 17 Sales Of Fully Cooked Meat Alternatives In The United States, (Growth %) (03/20-04/20)
Figure 18 North America Market Snapshot For Covid-19 Impact On Plant-Based Meat
Figure 19 Europe Market Snapshot For Covid-19 Impact On Plant-Based Meat
Figure 20 Asia Pacific Market Snapshot For Covid-19 Impact On Plant-Based Meat

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