Cosmetic Applicator Foam Market by Shape (Egg-shaped Sponges, Cosmetic Wedges, Others), Material Type (PU, Others), Region (North America, Asia Pacific, Europe, South America, Middle East & Africa) - Global Forecast to 2025

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Date: 28-Jun-2020
No. of pages: 140
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“The cosmetic applicator foam market is projected to grow at a CAGR of 10.6% from 2020 to 2025, in terms of value.”

The cosmetic applicator foam market is projected to grow from USD 854 million in 2020 to USD 1,416 million by 2025, at a CAGR of 10.6% from 2020 to 2025. The growing cosmetic industry and the benefits of cosmetic applicator foams are the major factors driving the market for cosmetic applicator foam.

“The cosmetic wedges segment is projected to grow at the highest CAGR during the forecast period.”

Based on shape, the cosmetic wedges segment of the market is projected to register the highest CAGR during the forecast period. The key factors driving the growth of cosmetic wedges segment is its unique, user-friendly design, and competitive pricing. Cosmetic wedges also need less maintenance compared to other sponges.

“The PU segment is projected to grow at a higher CAGR during the forecast period.”

Based on material type, the PU (polyurethane) segment of the market is projected to grow at a higher rate during the forecast period as compared to the others segment. The benefits of PU over other materials such as latex, PVA, and silicone is expected to drive the growth of PU material type segment during the forecast period. PU foams are biodegradable, odorless, and skin-friendly and have a uniform density with reasonable oil control. They also do not crump or shrink after usage.

“The cosmetic applicator foam market in North America is projected to grow at the highest CAGR during the forecast period.”

The cosmetic applicator foam market in North America is projected to grow at the highest CAGR from 2020 to 2025. Large customer base, high standard of living, and high disposable income in the country fuel the demand for cosmetics, resulting in increased manufacturing activities by local cosmetic OEMs. The increased production of cosmetics, along with higher adoption of advanced technologies, have boosted the demand for cosmetic applicator foams. The presence of major OEMs such as New Avon Company, Coty, Inc., and Estée Lauder Companies Inc. in this region is another major factor driving the cosmetics industry and thereby the cosmetic applicator foam market.

Profile break-up of primary participants for the report:


  • By Company Type: Tier 1 – 35%, Tier 2 – 30%, and Tier 3 – 35%

  • By Designation: C-level Executives – 25%, Directors – 30%, and Others – 45%

  • By Region: Asia Pacific – 45%, North America – 30%, Europe – 20%, Middle East & Africa – 4%, South America – 1%


As a part of the qualitative analysis of the cosmetic applicator foam market, the research provides a comprehensive review of drivers, restraints, opportunities, and challenges influencing the growth of the market across the globe. It also discusses competitive strategies adopted by the leading market players, such as Coty, Inc. (US), L'Oréal SA (France), Estée Lauder Companies Inc. (US), New Avon Company (US), Shenzhen Karina Makeup Tools Ltd (China), Yumark Enterprises Corp. (Taiwan), Qual Cosmetics (China), PUSPONGE (China), TaikiUSA Inc. (US), KTT Enterprises (US), Kryolan (US), Huntsman Corporation (US), UFP Technologies, Inc. (US), FXI Holdings, Inc. (US), FoamPartner Group (Switzerland), The Woodbridge Group (Canada), and Porex Corporation (US).

Research Coverage:

The report defines, segments, and projects the size of the cosmetic applicator foam market based on shape, material type, and region. It strategically profiles the key players and comprehensively analyzes their market share and core competencies. It also tracks and analyzes competitive developments, such as expansions, acquisitions, agreements, and partnerships, undertaken by them in the market.

Reasons to Buy the Report:

This report is expected to help the market leaders/new entrants in the market by providing them the closest approximations of revenue numbers of the cosmetic applicator foam market and its segments. The report is also expected to help stakeholders obtain an improved understanding of the competitive landscape of the market, gain insights to improve the position of their businesses and make suitable go-to-market strategies. It also enables stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

Cosmetic Applicator Foam Market by Shape (Egg-shaped Sponges, Cosmetic Wedges, Others), Material Type (PU, Others), Region (North America, Asia Pacific, Europe, South America, Middle East & Africa) - Global Forecast to 2025

Table of Contents

1 Introduction
1.1 Objectives Of The Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered For The Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown Of Primary Interviews
2.2 Market Size Estimation
2.3 Market Engineering Process
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Data Triangulation
2.5 Assumptions
2.6 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities In The Cosmetic Applicator Foam Market
4.2 Cosmetic Applicator Foam Market, By Region
4.3 North America Cosmetic Applicator Foam Market, By Shape & Country
4.4 Cosmetic Applicator Foam Market, By Major Countries

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Cosmetic Industry
5.2.1.2 Benefits Of Cosmetic Applicator Foams
5.2.2 Restraints
5.2.2.1 High Costs Of Celebrity Endorsements Or Advertisements
5.2.3 Opportunities
5.2.3.1 Innovations And Advancements In Cosmetic Applicators
5.2.4 Challenges
5.2.4.1 Availability Of Several Makeup Brushes
5.3 Porter's Five Forces Analysis
5.3.1 Bargaining Power Of Suppliers
5.3.2 Threat Of New Entrants
5.3.3 Threat Of Substitutes
5.3.4 Bargaining Power Of Buyers
5.3.5 Intensity Of Rivalry
5.4 Impact Of Covid-19 On The Global Cosmetic Industry
5.4.1 Covid-19 Impact On Lives And Livelihoods
5.4.1.1 Loss Of Life
5.4.1.2 Economic Outlook By The International Monetary Fund (Imf)
5.4.1.3 Stimulus Package By G-20 Countries
5.4.2 Impact Of Covid-19 On The Cosmetic Applicator Foam Market
5.4.2.1 Demand For Do It Yourself (Diy) Products
5.4.2.2 Demand For Virgin Cosmetic Applicators In Salons
5.4.2.3 Limited New Product Launches In 2020
5.4.2.4 Change In Consumer Behavior
5.4.2.5 Increased Preference For Online Shopping

6 Cosmetic Applicator Foam Market, By Material Type
6.1 Introduction
6.2 Polyurethane (Pu)
6.3 Others

7 Cosmetic Applicator Foam Market, By Shape
7.1 Introduction
7.2 Egg-Shaped Sponges
7.3 Cosmetic Wedges
7.4 Silicone Sponges
7.5 Round Disc Sponges

8 Cosmetic Applicator Foam Market, By Region
8.1 Introduction
8.2 Asia Pacific
8.2.1 China
8.2.2 India
8.2.3 Japan
8.2.4 South Korea
8.2.5 Indonesia
8.2.6 Thailand
8.2.7 Rest Of Asia Pacific
8.3 North America
8.3.1 Us
8.3.2 Canada
8.3.3 Mexico
8.4 Europe
8.4.1 Germany
8.4.2 Uk
8.4.3 France
8.4.4 Italy
8.4.5 Russia
8.4.6 Turkey
8.4.7 Spain
8.4.8 Poland
8.4.9 Rest Of Europe
8.5 South America
8.5.1 Brazil
8.5.2 Chile
8.5.3 Rest Of South America
8.6 Middle East & Africa
8.6.1 South Africa
8.6.2 Saudi Arabia
8.6.3 Uae
8.6.4 Rest Of Middle East & Africa

9 Competitive Landscape
9.1 Introduction
9.2 Competitive Landscape Mapping
9.2.1 Visionary Leaders
9.2.2 Innovators
9.2.3 Dynamic Differentiators
9.2.4 Emerging Companies
9.3 Strength Of Product Portfolio
9.4 Business Strategy Excellence
9.5 Overview
9.6 Competitive Situations & Trends
9.6.1 Expansions
9.6.2 Acquisitions
9.6.3 Partnerships
9.6.4 Agreements
9.7 Market Share Analysis

10 Company Profiles
(Business Overview, Recent Developments, Swot Analysis, Mnm View)*
10.1 Foam Manufacturers (Resin Compounders)
10.1.1 Dow Inc.
10.1.2 Basf Se
10.1.3 Huntsman Corporation
10.1.4 Armacell International S.A.
10.1.5 Ufp Technologies, Inc.
10.1.6 Inoac Corporation
10.1.7 Fxi Holdings, Inc.
10.1.8 Foampartner Group
10.1.9 The Woodbridge Group
10.1.10 General Plastics Manufacturing Company
10.2 Fabricators
10.2.1 Wisconsin Foam Products
10.2.2 Ktt Enterprises
10.2.3 Luxaire Cushion Co.
10.2.4 Taikiusa Inc.
10.2.5 Porex Corporation
10.2.6 Reilly Foam Corporation
10.3 Oems
10.3.1 Coty, Inc.
10.3.2 Estée Lauder Companies Inc.
10.3.3 L'oréal Sa
10.3.4 New Avon Company
10.3.5 Beauty Bakerie
10.3.6 Kryolan
10.3.7 Shenzhen Karina Makeup Tools Ltd
10.3.8 Yumark Enterprises Corp.
10.3.9 Qual Cosmetics
10.3.10 Pusponge

*Details On Business Overview, Recent Developments, Swot Analysis, Mnm View Might Not Be Captured In Case Of Unlisted Companies.

11 Appendix
11.1 Discussion Guide
11.2 Knowledge Store: Marketsandmarkets Subscription Portal
11.3 Available Customizations
11.4 Related Reports
11.5 Author Details

List of Tables

Table 1 Cosmetic Applicator Foam Market Snapshot, 2020 & 2025
Table 2 Country-Wise Analysis Of Covid-19 Cases
Table 3 Covid-19 Impact: The Economic Outlook, 2020 -2021
Table 4 Relief Packages Announced By G-20 Countries
Table 5 Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 6 Pu Material Type: Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 7 Others Material Types: Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 8 Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 9 Egg-Shaped Sponges: Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 10 Cosmetic Wedges: Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 11 Silicone Sponge Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 12 Round Disc Sponges: Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 13 Cosmetic Applicator Foam Market Size, By Region, 2018–2025 (Usd Million)
Table 14 Asia Pacific Cosmetic Applicator Foam Market Size, By Country, 2018–2025 (Usd Million)
Table 15 Asia Pacific Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 16 Asia Pacific Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 17 China Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 18 China Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 19 India Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 20 India Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 21 Japan Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 22 Japan Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 23 South Korea Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 24 South Korea Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 25 Indonesia Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 26 Indonesia Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 27 Thailand Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 28 Thailand Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 29 Rest Of Asia Pacific Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 30 Rest Of Asia Pacific Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 31 North America Cosmetic Applicator Foam Market Size, By Country, 2018–2025 (Usd Million)
Table 32 North America Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 33 North America Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 34 Us Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 35 Us Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 36 Canada Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 37 Canada Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 38 Mexico Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 39 Mexico Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 40 Europe Cosmetic Applicator Foam Market Size, By Country, 2018–2025 (Usd Million)
Table 41 Europe Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 42 Europe Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 43 Germany Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 44 Germany Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 45 Uk Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 46 Uk Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 47 France Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 48 France Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 49 Italy Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 50 Italy Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 51 Russia Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 52 Russia Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 53 Turkey Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 54 Turkey Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 55 Spain Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 56 Spain Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 57 Poland Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 58 Poland Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 59 Rest Of Europe Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 60 Rest Of Europe Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 61 South America Cosmetic Applicator Foam Market, By Country, 2018-2025 (Usd Million)
Table 62 South America Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 63 South America Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 64 Brazil Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 65 Brazil Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 66 Chile Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 67 Chile Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 68 Rest Of South America Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 69 Rest Of South America Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 70 Middle East & Africa Cosmetic Applicator Foam Market Size, By Country, 2018–2025 (Usd Million)
Table 71 Middle East & Africa Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 72 Middle East & Africa Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 73 South Africa Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 74 South Africa Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 75 Saudi Arabia Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 76 Saudi Arabia Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 77 Uae Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 78 Uae Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 79 Rest Of Middle East & Africa Cosmetic Applicator Foam Market Size, By Material Type, 2018–2025 (Usd Million)
Table 80 Rest Of Middle East & Africa Cosmetic Applicator Foam Market Size, By Shape, 2018–2025 (Usd Million)
Table 81 Expansions, 2016–2020
Table 82 Acquisitions, 2016–2020
Table 83 Partnerships, 2016–2020
Table 84 Agreements, 2016–2020

List of Figures

Figure 1 Cosmetic Applicator Foam Market Segmentation
Figure 2 Cosmetic Applicator Foam Market: Research Design
Figure 3 Market Size Estimation: Cosmetic Applicator Foam Market
Figure 4 Market Size Estimation: Top-Down Approach
Figure 5 Market Size Estimation: Bottom-Up Approach
Figure 6 Pu Material Type Segment Accounted For A Larger Share Of Cosmetic Applicator Market In 2019
Figure 7 Egg-Shaped Sponges Segment Accounted For Largest Share Of Cosmetic Applicator Market In 2019
Figure 8 North America Expected To Lead Cosmetic Applicator Foam Market From 2020 To 2025
Figure 9 Growing Cosmetic Industry Driving Cosmetic Applicator Foam Market
Figure 10 Cosmetic Applicator Market In North America Projected To Grow At Highest Rate During Forecast Period
Figure 11 Egg-Shaped Sponges Segment And The Us Accounted For Largest Share Of North America Cosmetic Applicator Foam Market In 2019
Figure 12 Cosmetic Applicator Foam Market In Italy Projected To Grow At Highest Cagr From 2020 To 2025
Figure 13 Cosmetic Applicator Foam Market: Drivers, Restraints, Opportunities & Challenges
Figure 14 Cosmetic Applicator Foam Market: Porter's Five Forces Analysis
Figure 15 Pu Material Segment Expected To Lead Cosmetic Applicator Foam Material During Forecast Period
Figure 16 Egg-Shaped Sponges Segment Expected To Lead Cosmetic Applicator Foam Market During Forecast Period
Figure 17 Italy Is Expected To Be The Fastest-Growing Market For Cosmetic Applicator Foam During Forecast Period
Figure 18 Asia Pacific Cosmetic Applicator Foam Market Snapshot
Figure 19 North America Cosmetic Applicator Foam Market Snapshot
Figure 20 Europe Cosmetic Applicator Foam Market Snapshot
Figure 21 Competitive Landscape Mapping
Figure 22 Product Portfolio Analysis Of Top Players In Cosmetic Applicator Foam Market
Figure 23 Business Strategy Excellence Of Top Players In Cosmetic Applicator Foam Market
Figure 24 Key Growth Strategies Adopted By Companies In The Cosmetic Applicator Foam Market Between 2016 And 2020
Figure 25 Ranking Of Companies Operating In Cosmetic Applicator Foam Market, 2019
Figure 26 Dow Inc.: Company Snapshot
Figure 27 Dow Inc.: Swot Analysis
Figure 28 Basf Se: Company Snapshot
Figure 29 Basf Se: Swot Analysis
Figure 30 Huntsman Corporation: Company Snapshot
Figure 31 Huntsman Corporation: Swot Analysis
Figure 32 Armacell International S.A.: Company Snapshot
Figure 33 Armacell International S.A.: Swot Analysis
Figure 34 Ufp Technologies, Inc.: Company Snapshot
Figure 35 Ufp Technologies, Inc.: Swot Analysis
Figure 36 Inoac Corporation: Company Snapshot
Figure 37 Coty, Inc.: Company Snapshot
Figure 38 Coty, Inc.: Swot Analysis
Figure 39 Estée Lauder Companies Inc.: Company Snapshot
Figure 40 Estée Lauder Companies Inc.: Swot Analysis
Figure 41 L'oréal Sa: Company Snapshot
Figure 42 L'oréal Sa: Swot Analysis

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