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Content Intelligence Market by Component (Solutions, Services), Deployment Type (Cloud, On-Premises, Hybrid), Organization Size, Vertical (BFSI, Healthcare & Life Sciences, Travel & Hospitality), and Region - Global Forecast to 2024

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Date: 15-Jul-2019
No. of pages: 97
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The global content intelligence market size to grow at a Compound Annual Growth Rate (CAGR) of 32.2% during the forecast period

MarketsandMarkets forecasts the global content intelligence market size to grow from USD 485 million in 2019 to USD 1956 million by 2024, at a CAGR of 32.2% during 2019–2024.The major growth drivers for the market include the need for market intelligence and demand for audience interest analysis. However, the vast volume of content acts as restraint by restricting marketers to deliver the right content to the right audience effectively.

Services component growing at the highest rate during the forecast period

Various vendors offer services associated with content intelligence to effectively implement content strategies considering the nascent stage of technology adoption. Some of the services provided by vendors to its customer are training/education, support, consulting/expertise, managed services, and others. These services accelerate deployment, reduce delays, support integration, and provide custom training. The role of service holds importance as it improves the Return on Investment (RoI) and enables effective implementation of content intelligence.

Europe to grow at the highest CAGR during the forecast period

Countries in Europe are ahead in the adoption of content intelligence are UK, Germany, France, Italy. The adoption of AI among various end-user industries, such as marketing, security, retail, healthcare, and fintech, and the presence of domestic AI software developers are supplementing the overall growth of content intelligence in the region. Organizations in Europe have been widely adopting the content intelligence to offer clients with personalized content as per the needs, there by augmenting customer loyalty and retention.


  • By Company: Tier I:15%, Tier II:42%, and Tier III:43%

  • By Designation: C-Level:62%, Director Level:20%, and Others:18%

  • By Region: North America: 40%, APAC: 30%,Europe: 20%, MEA: 5%, and Latin America: 5%


The report includes the study of the key players offering content intelligence platform solutions. It profiles major vendors in the global content intelligence market including Adobe (US), M-Files (Finland), OpenText (Canada), Curata (US), Scoop. it (US), Social Bakers (Czech Republic), Atomic Reach (Canada), OneSpot (US), Vennli (US), and Idio (UK).

Research coverage

The report segments the global content intelligence market by component, deployment type, organization size, vertical, and region. The component segment comprises solutions and services.The content intelligence market by deployment type has cloud, on-premises, and hybrid.The content intelligence market by organization size has SMEs and large enterprises. The content intelligence market by verticals covers BFSI, government & public sector, healthcare & life sciences, IT & telecommunications, manufacturing, media & entertainment, retail & consumer goods, travel & hospitality, and others (education, and energy and utilities). The report covers the content intelligence market for four major regions: North America, Europe, APAC, and RoW.

The report would help the market leaders and new entrants in the global content intelligence market in the following ways:


  • The report segments the market into various sub segments; hence, it covers the market comprehensively. It provides the closest approximations of the revenue numbers for the overall market and its sub segments. The market numbers are split further across applications and regions.

  • It helps in understanding the overall growth of the market. It also provides information about key market drivers, restraints, challenges, and opportunities.

  • It helps stakeholders in understanding their competitors better and gaining more insights to strengthen their positions in the market. The study also presents the positioning of the key players based on their product offerings and business strategies.  

Content Intelligence Market by Component (Solutions, Services), Deployment Type (Cloud, On-Premises, Hybrid), Organization Size, Vertical (BFSI, Healthcare & Life Sciences, Travel & Hospitality), and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Assumptions for the Study
2.5 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Growth Opportunities in the Content Intelligence Market
4.2 Market By Component, 2019 and 2024
4.3 Market By Deployment Type, 2019 and 2024
4.4 Market By Vertical, 2019 and 2024
4.5 Market Investment Scenario

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Need to Align Content Strategy With Business Goals
5.2.1.2 Maximized Returns By Implementing Content Strategies to Reach Targeted Audience
5.2.2 Restraints
5.2.2.1 Huge Volume of Content Restricting Marketers to Effectively Deliver Right Content to Right Audience
5.2.3 Opportunities
5.2.3.1 Amplifying and Enhancing Customer Experience With Personalized Content
5.2.3.2 Proliferation of New Technologies Such as Ai, Ml, and Big Data Providing Stage for More Advanced Capabilities
5.2.4 Challenges
5.2.4.1 Lack of Resources and Time Constraint Challenge Marketers to Produce Quality Contents Consistently

6 Content Intelligence Market By Component
6.1 Introduction
6.2 Solutions
6.2.1 The Rising Demand of Content Intelligence Among Enterprises to Enhance the Content Strategies is Expected to Drive the Growth in the Market
6.3 Services
6.3.1 The Demand for Services is Expected to Increase as These Services Magnify the Roi on Content Marketing Investment

7 Content Intelligence Market By Deployment Type
7.1 Introduction
7.2 Cloud
7.2.1 the Cloud Based Deployments of Content Intelligence Solutions are Expected to Surge Due to Seamless Integration Between Content Consumption Platforms and Content Intelligence Platforms
7.3 On-Premises
7.3.1 The Demand for On-Premises Based Deployment are Expected to be Less as Enterprises are Preferring Online Medium to Market Content
7.4 Hybrid
7.4.1 Hybrid Deployment Allows the Flexibility of Both Cloud and On-Premises Which Will Drive the Growth of the Market

8 Content Intelligence Market By Organization Size
8.1 Introduction
8.2 Small and Medium-Sized Enterprises
8.2.1 The Adoption of Content Intelligence Among SMES is More as Many Enterprises are Keen on Utilizing the Benefits of Content Intelligence and Stay Ahead in Competition.
8.3 Large Enterprises
8.3.1 The Ability to Adopt as Well as Leverage the Benefits of Advanced Technologies Will Drive the Growth Among Large Enterprises

9 Content Intelligence Market By Vertical
9.1 Introduction
9.2 Banking, Financial Services and Insurance
9.2.1 The Changing Dynamics of an App-Based Ecosystem is Enabling the Banking Sector to Leverage Ai and Adopt It With the Business Necessities
9.3 Government and Public Sector
9.3.1 Government Entities are Deploying Content Intelligence to Share the Content That Informs and Educates Consumers
9.4 Healthcare and Life Sciences
9.4.1 Content Intelligence is an Effective Marketing Tool, Which Aids Various Hospitals and Health Providers in Increasing Patient Engagement and Trust Building
9.5 IT and Telecommunications
9.5.1 Enterprises Among These Verticals are Leveraging the Benefits of Content Intelligence to Retain Customers and Build Trust Among Its Users
9.6 Manufacturing
9.6.1 The Enterprises in Manufacturing Sector are Implementing Content Intelligence to Become More Customer-Centric and Spread Its Reach By Offering Personalized Content
9.7 Media and Entertainment
9.7.1 Need for Managing the Content in This Industry Vertical Among Publishers, Broadcasters, and Media Portal Providers to Offer Online Audience With the Contextual Experiences Will Drive the Market
9.8 Retail and Consumer Goods
9.8.1 The Content Intelligence Plays an Unprecedented Role in the Consumer Goods and Retail Industry Vertical By Improving Customer Engagement Through Ecommerce Platform
9.9 Travel and Hospitality
9.9.1 Companies Operating in This Industry Vertical are Making Efficient use of the Digital Content to Facilitate Content Marketers Determine New Prospects Better Customer Engagement
9.1 Others
9.10.1 The Adoption of Content Intelligence Will Increase as Enterprises Will Leverage the Benefits of Content Intelligence

10 Content Intelligence Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Presence of Large Vendors Will Drive the Market Growth in Country
10.2.2 Canada
10.2.2.1 Growing Awareness About the Significance of Content Strategy Will Drive the Market
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increase in Digital Transformation to Drive the Adoption Among Organizations in the UK
10.3.2 Germany
10.3.2.1 New Government Regulations and Adoption of Advanced Technologies to Fuel the Growth of the Market in Germany
10.3.3 France
10.3.3.1 Increasing Need for Providing Delightful Customer Experience to Boost the Adoption
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 Australia
10.4.1.1 Rising Adoption of Advanced Technologies to Increase the Growth Opportunities
10.4.2 Singapore
10.4.2.1 Technological Advancements of the Enterprises in the Country to Assist in Growth of Content Intelligence
10.4.3 Japan
10.4.3.1 Increasing use of Connected Technology to Increase the Demand for Solutions in Japan
10.4.4 Rest of APAC
10.5 Rest of the World
10.5.1 Brazil
10.5.1.1 Increasing Need for Automation to Drive the Growth of Content Intelligence in the Country
10.5.2 Saudi Arabia
10.5.2.1 Increasing Focus on Digital Transformation to Boost the Growth
10.5.3 South Africa
10.5.3.1 Need for Enhancing Customer Experience to Boost the Demand for Solutions
10.5.4 Other Countries

11 Competitive Landscape
11.1 Competitive Scenario
11.1.1 New Product Launches
11.1.2 Business Expansions
11.1.3 Acquisitions

12 Company Profiles
12.1 Adobe
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 M-Files
12.3 OpenText
12.4 Curata
12.5 Scoop.it
12.6 Socialbakers
12.7 Atomic Reach
12.8 OneSpot
12.9 Vennli
12.10 Idio
12.11 Abbyy
12.12 Content Insights
12.13 Knotch
12.14 Smartlogic
12.15 Conductor
12.16 Concured

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 3 Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 4 Services: Market Size By Region, 2017–2024 (USD Million)
Table 5 Market Size By Deployment Type, 2017–2024 (USD Million)
Table 6 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 7 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 8 Hybrid: Market Size By Region, 2017–2024 (USD Million)
Table 9 Market Size By Organization Size, 2017–2024 (USD Million)
Table 10 Small and Medium-Sized Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 11 Large Enterprises: Market Size By Region, 2017–2024 (USD Million)
Table 12 Content Intelligence Market Size, By Vertical, 2017–2024 (USD Million)
Table 13 Banking, Financial Services and Insurance: Market Size By Region, 2017–2024 (USD Million)
Table 14 Government and Public Sector: Market Size By Region, 2017–2024 (USD Million)
Table 15 Healthcare and Life Sciences: Market Size By Region, 2017–2024 (USD Million)
Table 16 IT and Telecommunications: Market Size By Region, 2017–2024 (USD Million)
Table 17 Manufacturing: Market Size By Region, 2017–2024 (USD Million)
Table 18 Media and Entertainment: Market Size By Region, 2017–2024 (USD Million)
Table 19 Retail and Consumer Goods: Market Size By Region, 2017–2024 (USD Million)
Table 20 Travel and Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 21 Others: Market Size By Region, 2017–2024 (USD Million)
Table 22 Content Intelligence Market Size, By Region, 2017–2024 (USD Million)
Table 23 North America: Market Size By Component, 2017–2024 (USD Million)
Table 24 North America: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 25 North America: Market Size By Organization Size, 2017–2024 (USD Million)
Table 26 North America: Market Size By Vertical, 2017–2024 (USD Million)
Table 27 North America: Market Size By Country, 2017–2024 (USD Million)
Table 28 Europe: Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 29 Europe: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 30 Europe: Market Size By Organization Size, 2017–2024 (USD Million)
Table 31 Europe: Market Size By Vertical, 2017–2024 (USD Million)
Table 32 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 33 Asia Pacific: Content Intelligence Market Size, By Component, 2017–2024 (USD Million)
Table 34 Asia Pacific: Market Size By Deployment Type, 2017–2024 (USD Million)
Table 35 Asia Pacific: Market Size By Organization Size, 2017–2024 (USD Million)
Table 36 Asia Pacific: Market Size By Vertical, 2017–2024 (USD Million)
Table 37 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 38 Rest of the World: Content Intelligence Market Size, By Component, 2017–2024 (USD Thousand)
Table 39 Rest of the World: Market Size By Deployment Type, 2017–2024 (USD Thousand)
Table 40 Rest of the World: Market Size By Organization Size, 2017–2024 (USD Thousand)
Table 41 Rest of the World: Market Size By Vertical, 2017–2024 (USD Thousand)
Table 42 Rest of the World: Market Size By Country, 2017–2024 (USD Thousand)
Table 43 New Product Launches, 2017–2018
Table 44 Business Expansions, 2018–2019
Table 45 Acquisitions, 2016–2019

List of Figures

Figure 1 Content Intelligence Market: Research Design
Figure 2 Market Bottom-Up and Top-Down Approaches
Figure 3 Global Content Intelligence Market Size, 2017–2024 (USD Million)
Figure 4 Segments With the Highest CAGR in the Market
Figure 5 North America to Account for the Highest Market Share in 2019
Figure 6 Increasing Demand for Ai and Analytics Driving the Market
Figure 7 Solutions Segment to Have Higher Market Share in 2019
Figure 8 Cloud Segment to Hold the Highest Market Share in 2019
Figure 9 BFSI Segment to Hold the Highest Market Share in 2019
Figure 10 Europe to Emerge as the Best Market for Investment During the Forecast Period
Figure 11 Drivers, Restraints, Opportunities, and Challenges: Content Intelligence Market
Figure 12 Services Segment to Grow at the Higher Rate During the Forecast Period
Figure 13 Cloud Segment to Grow at the Highest Rate During the Forecast Period
Figure 14 Small and Medium-Sized Enterprises Segment to Grow at Higher Rate During the Forecast Period
Figure 15 Healthcare and Life Sciences Segment to Grow at the Highest Rate During the Forecast Period
Figure 16 Europe to Grow at the Highest Rate During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Key Developments in the Content Services Platforms Market During 2016–2019
Figure 20 Adobe: Company Snapshot
Figure 21 OpenText: Company Snapshot

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