Connected Toys Market by Application (Education, Entertainment, Other Applications), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop) and Region - Global Forecast to 2027

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Date: 22-Sep-2022
No. of pages: 220
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“Shift toward two-working-parent households giving rise to need for monitoring and tracking toy devices and Inclination of children toward more interactive and self-engaging toys are driving the growth of the global Connected Toys market.”

The connected toys market size is projected to grow from USD 8.0 billion in 2022 to USD 20.7 billion by 2027, at a CAGR of 20.9% during the forecast period. Various key players in the ecosystem have led to a competitive and diverse market. Shift toward two-working-parent households giving rise to need for monitoring and tracking toy devices and Inclination of children toward more interactive and self-engaging toys are expected to drive the adoption of the Connected Toys market in the future. Connected toys enable parents and families to monitor and participate in the children's development by delivering information that allows parents to comprehend the activities better their children are engaged in and construct links from play to parent-child dialogues. For instance, Hasbro announced the release of the app and light sabre toy combination Star Wars Lightsaber Academy in February 2019. The Bluetooth-enabled app uses motion tracking to record and examine children's behavior. To facilitate real-time training and performance evaluations, audio feedback is provided using the information obtained in this way.

By interfacing device, smartphone/tablet segment to account for larger market size during forecast period

The toys connected through smartphones/tablet are linked to a smartphone that can be controlled through a remote network infrastructure. At times, these toys use sophisticated sensor-based technologies to collect information from children and cloud-based platforms and process this information through real-time interactions. This cloud-based process relies on algorithms that can simulate human intelligence and deliver more personalized or individualized responses to children. For instance, Dash and Dot, developed by Wonder Workshop, are two learning robots that react to voices and can be operated intuitively by children. They can be coded via apps and smartphones. Dash is promoted as “the first real robot friend for kids” and Dot as a “smart robot.” These toys are recommended for children over 6 years of age.

By application, Entertainment segment to grow at highest CAGR during forecast period

Giving a child entertainment connected toys and playing with them enables a parent or guardian to bond with the child while having fun. Toys and games also play a vital role in a kid’s development along with education. Childhood is the time when abilities and interests emerge in a kid. A 5-year-old who listens to music may develop interest in piano; a 4-year-old who enjoys story time may develop an interest in reading. Physical abilities such as large and fine motor skills are refined during child development. Innovative use of technology in toys has ensured hours of fun for every age group.

Asia Pacific to register highest growth rate during the forecast period

A change is seen in demand for toys with improvement in the quality of life and growth in income of the urban population in the APAC region. There is a shift from traditional, medium- to low-end battery-operated toys, construction sets, and decorative toys toward innovative electronic, intelligent, and up-market plush toys. With the average income rising at a rate of 7–10% annually in countries such as India and China, industry players are betting big on these countries. High-tech electronic toys have become increasingly popular in recent years. Interactive, electronic toys with relatively high technology content have emerged as mainstream items.

Breakdown of primaries

The study contains various industry experts' insights, from solution vendors to Tier 1 companies. The break-up of the primaries is as follows:


  • By Company Type: Tier 1 – 18%, Tier 2 – 9%, and Tier 3 – 73%

  • By Designation: C-level – 9%, D-level – 18%, and Others – 73%

  • By Region: North America – 55%,Europe– 9%, Asia Pacific– 36%


The major players covered in the Connected Toys report Mattel (US), Hasbro (US), LEGO (Denmark), Sony (Japan), VTech (Hong Kong), UBTECH (China), DJI (China), iRobot (US), Sphero (US), Digital Dream Labs (US), Pillar Learning (US), Wonder Workshop (US), TOSY Robotics (Vietnam), Workinman Interactive (New York), WowWee Group (Hong Kong), KEYi Technology (China), Miko (India), Makeblock (China), Smart Teddy (US), Intelino (US), Fischertechnik (Germany), Potensic (China), Mainbot (France), ROYBI (US), and PlayShifu (India).These players have adopted various growth strategies, such as partnerships, agreements and collaborations, new product launches and product enhancements, and acquisitions to expand their footprint in the Connected Toys.

Research Coverage

The market study covers the Connected Toys market size across segments. It aims at estimating the market size and the growth potential across segments, including application, component, deployment, organization size, application, vertical, and region. The study includes an in-depth competitive analysis of the leading market players, their company profiles, key observations related to product and business offerings, recent developments, and market strategies.

Key Benefits of Buying the Report

The report will help the market leaders/new entrants with information on the closest approximations of the revenue numbers for the global Connected Toys market and its sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and plan suitable go-to-market strategies. Moreover, the report will provide insights for stakeholders to understand the pulse of the market and provide them with information on key market drivers, restraints, challenges, and opportunities.

Connected Toys Market by Application (Education, Entertainment, Other Applications), Age Group (1 -5 Years, 6 -8 Years, 9-12 Years, 13-19 Years), Interfacing Device (Smartphone/Tablet and PC/Laptop) and Region - Global Forecast to 2027

Table Of Contents

1 Introduction
1.1 Study Objectives
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
Figure 1 Connected Toys Market Segmentation
1.3.2 Geographic Scope
Figure 2 Market: Geographic Scope
1.3.3 Inclusions And Exclusions
1.3.4 Years Considered
1.4 Currency
Table 1 Usd Exchange Rates, 2019–2021
1.5 Limitations
1.6 Summary Of Changes
1.7 Stakeholders

2 Research Methodology
2.1 Research Data
Figure 3 Connected Toys Market: Research Design
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 List Of Key Primary Interview Participants
2.1.2.3 Breakdown Of Primaries
2.1.2.4 Primary Sources
2.1.2.5 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
Figure 4 Bottom-Up Approach
Figure 5 Market Size Estimation Methodology, Bottom-Up (Supply-Side): Collective Revenue From Of Connected Toys Market
2.2.2 Top-Down Approach
Figure 6 Top-Down Approach
2.2.3 Market Estimation: Demand-Side Analysis
Figure 7 Market Size Estimation Methodology: Demand-Side Analysis
2.2.4 Market Estimation: Supply-Side Analysis
Figure 8 Market Size Estimation Methodology: Supply-Side Analysis
2.2.5 Growth Forecast Assumptions
Table 2 Market Growth Assumptions
2.3 Market Breakdown And Data Triangulation
Figure 9 Data Triangulation
2.4 Research Assumptions
2.4.1 Factor Assessment
Table 3 Factor Assessment: Connected Toys Market

3 Executive Summary
Figure 10 Connected Toys Market, 2020-2027 (Usd Million)
Figure 11 Market, By Interfacing Device 2022 Vs. 2027 (Usd Million)
Figure 12 Market, By Application 2022 Vs. 2027 (Usd Million)
Figure 13 Market, By Age Group 2022 Vs. 2027 (Usd Million)
Figure 14 Market, By Distribution Channel 2022 Vs. 2027 (Usd Million)
Figure 15 Market, By Technology 2022 Vs. 2027 (Usd Million)
Figure 16 Market, By Region 2022 Vs. 2027 (Usd Million)

4 Premium Insights
4.1 Connected Toys Market Overview
Figure 17 Need To Protect Digital Content To Drive Market Growth
4.2 North America: Market, By Application And Technology (2022)
Figure 18 Education And Wi-Fi Segment Expected To Account For Largest Market Size In 2022
4.3 Asia Pacific: Market, By Application And Technology (2022)
Figure 19 Education And Wi-Fi Segment Expected To Account For Largest Market Size In 2022
4.4 Europe: Market, By Application And Component (2022)
Figure 20 Education And Wi-Fi Segment Expected To Account For Largest Market Size In 2022
4.5 Geographical Snapshot Of Connected Toys Market
Figure 21 Asia Pacific Expected To Achieve Fastest Growth During Forecast Period

5 Market Overview And Industry Trends
5.1 Introduction
5.2 Market Dynamics
Figure 22 Drivers, Restraints, Opportunities, And Challenges: Market
5.2.1 Drivers
5.2.1.1 Shift Toward Two-Working-Parent Households Giving Rise To Monitoring And Tracking Of Toy Devices
5.2.1.2 Inclination Of Children Toward Interactive And Self-Engaging Toys
5.2.2 Restraints
5.2.2.1 Connected Toys Raising Privacy Concerns
5.2.3 Opportunities
5.2.3.1 Increasing Awareness Of Internet And Technology
5.2.4 Challenges
5.2.4.1 Negative Effects On Children's Cognitive Development
5.2.4.2 Heightened Risks With Constant Connectivity
5.3 Connected Toys Market: Supply Chain Analysis
Figure 23 Market: Supply Chain
5.4 Ecosystem
Figure 24 Market: Ecosystem
Table 4 Market: Ecosystem
5.5 Pricing Model Adopted By Players In Market Players
Table 5 Pricing Models And Indicative Price Points, 2021–2022
5.6 Technology Analysis
5.6.1 Introduction
5.6.2 Artificial Intelligence And Machine Learning
5.6.3 Augmented/Virtual Reality
5.7 Case Study Analysis
5.7.1 Case Study 1: Sphero Robots Create Enhanced Experience While Learning Computer Science
5.7.2 Case Study 2: Ntuc Learninghub Training Learners With Ubtech's K12 Model
5.7.3 Case Study 3: Inducing Problem-Solving Abilities In Children With Sphero's Littlebits
5.8 Patent Analysis
5.8.1 Methodology
5.8.2 Types Of Patents
Table 6 Patents Filed, 2019–2022
5.8.3 Innovation And Patent Applications
Figure 25 Total Number Of Patents Granted In A Year, 2019–2022
5.8.3.1 Top Applicants
Figure 26 Top Ten Companies With Highest Number Of Patent Applications, 2019–2022
Table 7 Us: Top Ten Patent Owners In Connected Toys Market, 2019–2022
Table 8 List Of Patents In Market, 2020–2022
5.9 Revenue Shift For Market
Figure 27 Revenue Impact On Market
5.10 Porter's Five Forces Analysis
Table 9 Market: Porter's Five Forces Model
5.10.1 Threat Of New Entrants
5.10.2 Threat Of Substitutes
5.10.3 Bargaining Power Of Buyers
5.10.4 Bargaining Power Of Suppliers
5.10.5 Intensity Of Competitive Rivalry
5.11 Regulatory Landscape
5.11.1 Regulatory Bodies, Government Agencies, And Other Organizations
Table 10 North America: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 11 Europe: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 12 Asia Pacific: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 13 Middle East & Africa: List Of Regulatory Bodies, Government Agencies, And Other Organizations
Table 14 Latin America: List Of Regulatory Bodies, Government Agencies, And Other Organizations
5.11.1.1 North America
5.11.1.1.1 Us
5.11.1.1.2 Canada
5.11.1.2 Europe
5.11.1.2.1 China
5.11.1.2.2 India
5.11.1.2.3 Australia
5.11.1.2.4 Japan
5.11.1.3 Middle East & Africa
5.11.1.3.1 Middle East
5.11.1.3.2 South Africa
5.11.1.4 Latin America
5.11.1.4.1 Brazil
5.11.1.4.2 Mexico
5.12 Key Stakeholders & Buying Criteria
5.12.1 Key Stakeholders In Buying Process
Figure 28 Influence Of Stakeholders In Buying Process
Table 15 Influence Of Stakeholders In Buying Process
5.12.2 Buying Criteria
Figure 29 Key Buying Criteria
Table 16 Key Buying Criteria For Top Three Verticals
5.13 Key Conferences & Events In 2022-2023
Table 17 Market: Detailed List Of Conferences & Events

6 Connected Toys Market, By Application
6.1 Introduction
6.1.1 Application: Market Drivers
Figure 30 Entertainment Segment Expected To Grow At Higher Cagr During Forecast Period
Table 18 Market, By Application, 2016–2021 (Usd Million)
Table 19 Market, By Application, 2022–2027 (Usd Million)
6.2 Education
6.2.1 Generating Interest To Make Learning Fun And Interactive
Table 20 Education: Market, By Region, 2016–2021 (Usd Million)
Table 21 Education: Market, By Region, 2022–2027 (Usd Million)
6.3 Entertainment
6.3.1 Connected Toys Help Discover Interest With Reduced Screentime
Table 22 Entertainment: Market, By Region, 2016–2021 (Usd Million)
Table 23 Entertainment: Market, By Region, 2022–2027 (Usd Million)
6.4 Other Applications
6.4.1 Connected Toys Help Build Habits And Keep Track Of Child’s Activities
Table 24 Other Applications: Market, By Region, 2016–2021 (Usd Million)
Table 25 Other Applications: Market, By Region, 2022–2027 (Usd Million)

7 Connected Toys Market, By Age Group
7.1 Introduction
7.1.1 Age Group: Market Drivers
Figure 31 9–12 Years Segment To Grow At Highest Cagr During Forecast Period
Table 26 Market, By Age Group, 2016–2021 (Usd Million)
Table 27 Market, By Component, 2022–2027 (Usd Million)
7.2 1–5 Years
7.2.1 Connected Toys Enhance Curiosity Of Kids To Learn, Explore, And Discover New Toys
Table 28 1-5: Market, By Region, 2016–2021 (Usd Million)
Table 29 1-5: Market, By Region, 2022–2027 (Usd Million)
7.3 6–8 Years
Table 30 6-8: Market, By Region, 2016–2021 (Usd Million)
Table 31 6-8: Market, By Region, 2022–2027 (Usd Million)
7.4 9–12 Years
7.4.1 Connected Toys Develop Creative Thinking And Improve Personality
Table 32 9-12: Market, By Region, 2016–2021 (Usd Million)
Table 33 9-12: Market, By Region, 2022–2027 (Usd Million)
7.5 Teenagers (13-19 Years)
7.5.1 Encourage Teamwork And Develop Problem-Solving Skills
Table 34 Teenagers (13-19 Years): Market, By Region, 2016–2021 (Usd Million)
Table 35 Teenagers (13-19 Years): Market, By Region, 2022–2027 (Usd Million)

8 Connected Toys Market, By Interfacing Device
8.1 Introduction
8.1.1 Interfacing Device: Market Drivers
Figure 32 Smartphone/Tablet Segment To Grow At Highest Cagr During Forecast Period
Table 36 Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 37 Market, By Interfacing Device, 2022–2027 (Usd Million)
8.2 Smartphone/Tablet
8.2.1 Enhanced Network Infrastructure And Sensor-Based Technologies To Drive Growth Of Smartphone-Connected Toys
Table 38 Smartphone/Tablet: Market, By Region, 2016–2021 (Usd Million)
Table 39 Smartphone/Tablet: Market, By Region, 2022–2027 (Usd Million)
8.3 Pc/Laptop
8.3.1 Daily Learning Exercises For Kids To Surge Demand For Pc/Laptop Segment
Table 40 Pc/Laptop: Market, By Region, 2016–2021 (Usd Million)
Table 41 Pc/Laptop: Market, By Region, 2022–2027 (Usd Million)

9 Connected Toys Market, By Distribution Channel
9.1 Introduction
9.1.1 Distribution Channel: Market Drivers
Figure 33 Online Segment To Grow At Highest Cagr During Forecast Period
Table 42 Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 43 Market, By Distribution Channel, 2022–2027 (Usd Million)
9.2 Online
9.2.1 Online Distribution To Create Faster Response To Buyer/Market Demands
Table 44 Online: Market, By Region, 2016–2021 (Usd Million)
Table 45 Online: Market, By Region, 2022–2027 (Usd Million)
9.3 Offline
9.3.1 Huge Profits Through Departmental Distribution Of Connected Toys
Table 46 Offline: Market, By Region, 2016–2021 (Usd Million)
Table 47 Offline: Market, By Region, 2022–2027 (Usd Million)

10 Connected Toys Market, By Technology
10.1 Introduction
10.1.1 Technology: Market Drivers
Figure 34 Other Technologies Segment To Grow At Highest Cagr During Forecast Period
Table 48 Market, By Technology, 2016–2021 (Usd Million)
Table 49 Market, By Technology, 2022–2027 (Usd Million)
10.2 Wi-Fi
10.2.1 Facilitate Communication Among Parents, Children, And Teachers
Table 50 Wi-Fi: Market, By Region, 2016–2021 (Usd Million)
Table 51 Wi-Fi: Market, By Region, 2022–2027 (Usd Million)
10.3 Bluetooth
10.3.1 Bluetooth-Enabled Toys Allow Parents To Monitor And Control Their Children’s Activities
Table 52 Bluetooth: Market, By Region, 2016–2021 (Usd Million)
Table 53 Bluetooth: Market, By Region, 2022–2027 (Usd Million)
10.4 Other Technologies
Table 54 Other Technologies: Market, By Region, 2016–2021 (Usd Million)
Table 55 Other Technologies: Market, By Region, 2022–2027 (Usd Million)

11 Connected Toys Market, By Region
11.1 Introduction
Figure 35 Market: Regional Snapshot (2022)
Figure 36 Market, By Region, 2022 Vs. 2027 (Usd Million)
Table 56 Market, By Region, 2016–2021 (Usd Million)
Table 57 Market, By Region, 2022–2027 (Usd Million)
11.2 North America
11.2.1 Pestle Analysis: North America
Figure 37 North America Market Snapshot
Table 58 North America: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 59 North America: Market, By Application, 2022–2027 (Usd Million)
Table 60 North America: Market By Interfacing Device, 2016–2021 (Usd Million)
Table 61 North America: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 62 North America: Market, By Age Group, 2016–2021 (Usd Million)
Table 63 North America: Market, By Age Group, 2022–2027 (Usd Million)
Table 64 North America: Market, By Technology, 2016–2021 (Usd Million)
Table 65 North America: Market, By Technology, 2022–2027 (Usd Million)
Table 66 North America: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 67 North America: Market, By Distribution Channel, 2022–2027 (Usd Million)
Table 68 North America: Market, By Country, 2016–2021 (Usd Million)
Table 69 North America: Market, By Country, 2022–2027 (Usd Million)
11.2.2 Us
11.2.2.1 Remarkable Growth Of Smart Homes
11.2.3 Canada
11.2.3.1 Connected Toys Improve Kids Learning Activities At Home
Table 70 Canada: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 71 Canada: Market, By Application, 2022–2027 (Usd Million)
Table 72 Canada: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 73 Canada: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 74 Canada: Market, By Age Group, 2016–2021 (Usd Million)
Table 75 Canada: Market, By Age Group, 2022–2027 (Usd Million)
Table 76 Canada: Market, By Technology, 2016–2021 (Usd Million)
Table 77 Canada: Market, By Technology, 2022–2027 (Usd Million)
Table 78 Canada: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 79 Canada: Market, By Distribution Channel, 2022–2027 (Usd Million)
11.3 Europe
11.3.1 Pestle Analysis: Europe
Table 80 Europe: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 81 Europe: Market, By Application, 2022–2027 (Usd Million)
Table 82 Europe: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 83 Europe: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 84 Europe: Market, By Age Group, 2016–2021 (Usd Million)
Table 85 Europe: Market, By Age Group, 2022–2027 (Usd Million)
Table 86 Europe: Market, By Technology, 2016–2021 (Usd Million)
Table 87 Europe: Market, By Technology, 2022–2027 (Usd Million)
Table 88 Europe: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 89 Europe: Market, By Distribution Channel, 2022–2027 (Usd Million)
Table 90 Europe: Market, By Country, 2016–2021 (Usd Million)
Table 91 Europe: Market, By Country, 2022–2027 (Usd Million)
11.3.2 Uk
11.3.2.1 Launch Of Framework For Development Of Connected Toys And Adoption Of Emerging Technologies
Table 92 Uk: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 93 Uk: Market, By Application, 2022–2027 (Usd Million)
Table 94 Uk: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 95 Uk: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 96 Uk: Market, By Age Group, 2016–2021 (Usd Million)
Table 97 Uk: Market, By Age Group, 2022–2027 (Usd Million)
Table 98 Uk: Market, By Technology, 2016–2021 (Usd Million)
Table 99 Uk: Market, By Technology, 2022–2027 (Usd Million)
Table 100 Uk: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 101 Uk: Market, By Distribution Channel, 2022–2027 (Usd Million)
11.3.3 Germany
11.3.3.1 Need To Accelerate Smart Learning At Home
11.3.4 France
11.3.4.1 Rising Need To Develop Secure Learning Products For Kids At Home
11.3.5 Rest Of Europe
11.4 Asia-Pacific
11.4.1 Pestle Analysis: Asia Pacific
Table 102 Asia Pacific: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 103 Asia Pacific: Market, By Application, 2022–2027 (Usd Million)
Table 104 Asia Pacific: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 105 Asia Pacific: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 106 Asia Pacific: Market, By Age Group, 2016–2021 (Usd Million)
Table 107 Asia Pacific: Market, By Age Group, 2022–2027 (Usd Million)
Table 108 Asia Pacific: Market, By Technology, 2016–2021 (Usd Million)
Table 109 Asia Pacific: Market, By Technology, 2022–2027 (Usd Million)
Table 110 Asia Pacific: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 111 Asia Pacific: Market, By Distribution Channel, 2022–2027 (Usd Million)
Table 112 Asia Pacific: Market, By Country, 2016–2021 (Usd Million)
Table 113 Asia Pacific: Market, By Country, 2022–2027 (Usd Million)
11.4.2 China
11.4.2.1 Rising Adoption Of Internet-Connected Toys
11.4.3 India
11.4.3.1 Increasing Investments To Accelerate Technological Deployment
Table 114 India: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 115 India: Market, By Application, 2022–2027 (Usd Million)
Table 116 India: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 117 India: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 118 India: Market, By Age Group, 2016–2021 (Usd Million)
Table 119 India: Market, By Age Group, 2022–2027 (Usd Million)
Table 120 India: Market, By Technology, 2016–2021 (Usd Million)
Table 121 India: Market, By Technology, 2022–2027 (Usd Million)
Table 122 India: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 123 India: Market, By Distribution Channel, 2022–2027 (Usd Million)
11.4.4 Japan
11.4.4.1 To Make Coding Compulsory In Primary Schools
11.4.5 Rest Of Asia Pacific
11.5 Middle East And Africa
11.5.1 Pestle Analysis: Middle East & Africa
Table 124 Middle East And Africa: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 125 Middle East And Africa: Market, By Application, 2022–2027 (Usd Million)
Table 126 Middle East And Africa: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 127 Middle East And Africa: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 128 Middle East And Africa: Market, By Age Group, 2016–2021 (Usd Million)
Table 129 Middle East And Africa: Market, By Age Group, 2022–2027 (Usd Million)
Table 130 Middle East And Africa: Market, By Technology, 2016–2021 (Usd Million)
Table 131 Middle East And Africa: Market, By Technology, 2022–2027 (Usd Million)
Table 132 Middle East And Africa: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 133 Middle East And Africa: Market, By Distribution Channel, 2022–2027 (Usd Million)
Table 134 Middle East And Africa: Market, By Country, 2016–2021 (Usd Million)
Table 135 Middle East And Africa: Market, By Country, 2022–2027 (Usd Million)
11.5.2 Middle East
11.5.2.1 Increasing Investments In Technology To Achieve Digital Vision 2030
Table 136 Middle East: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 137 Middle East: Market, By Application, 2022–2027 (Usd Million)
Table 138 Middle East: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 139 Middle East: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 140 Middle East: Market, By Age Group, 2016–2021 (Usd Million)
Table 141 Middle East: Market, By Age Group, 2022–2027 (Usd Million)
Table 142 Middle East: Market, By Technology, 2016–2021 (Usd Million)
Table 143 Middle East: Market, By Technology, 2022–2027 (Usd Million)
Table 144 Middle East: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 145 Middle East: Market, By Distribution Channel, 2022–2027 (Usd Million)
11.5.3 Africa
11.5.3.1 Increasing Demand For Digitalized Products In Education Industry
11.5.4 Rest Of Middle East And Africa
11.6 Latin America
11.6.1 Pestle Analysis: Latin America
Table 146 Latin America: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 147 Latin America: Market, By Application, 2022–2027 (Usd Million)
Table 148 Latin America: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 149 Latin America: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 150 Latin America: Market, By Age Group, 2016–2021 (Usd Million)
Table 151 Latin America: Market, By Age Group, 2022–2027 (Usd Million)
Table 152 Latin America: Market, By Technology, 2016–2021 (Usd Million)
Table 153 Latin America: Market, By Technology, 2022–2027 (Usd Million)
Table 154 Latin America: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 155 Latin America: Market, By Distribution Channel, 2022–2027 (Usd Million)
Table 156 Latin America: Market, By Country, 2016–2021 (Usd Million)
Table 157 Latin America: Market, By Country, 2022–2027 (Usd Million)
11.6.2 Brazil
11.6.2.1 Rising Need To Strengthen Education System
Table 158 Brazil: Connected Toys Market, By Application, 2016–2021 (Usd Million)
Table 159 Brazil: Market, By Application, 2022–2027 (Usd Million)
Table 160 Brazil: Market, By Interfacing Device, 2016–2021 (Usd Million)
Table 161 Brazil: Market, By Interfacing Device, 2022–2027 (Usd Million)
Table 162 Brazil: Market, By Age Group, 2016–2021 (Usd Million)
Table 163 Brazil: Market, By Age Group, 2022–2027 (Usd Million)
Table 164 Brazil: Market, By Technology, 2016–2021 (Usd Million)
Table 165 Brazil: Market, By Technology, 2022–2027 (Usd Million)
Table 166 Brazil: Market, By Distribution Channel, 2016–2021 (Usd Million)
Table 167 Brazil: Connected Toys Market, By Distribution Channel, 2022–2027 (Usd Million)
11.6.3 Mexico
11.6.3.1 Increasing Number Of Internet Users To Drive Market Growth.
11.6.4 Rest Of Latin America

12 Competitive Landscape
12.1 Overview
12.2 Key Player Strategies
Table 168 Overview Of Strategies Deployed By Key Players In Connected Toys Market
12.3 Market Share Analysis Of Top Players
Table 169 Market: Degree Of Competition
12.4 Historical Revenue Analysis
Figure 38 Historical Three-Year Revenue Analysis Of Leading Players, 2019–2021 (Usd Million)
12.5 Competitive Benchmarking
Table 170 Product Footprint Weightage
Table 171 Market: Competitive Benchmarking Of Key Players
Table 172 Market: Detailed List Of Key Startup/Smes
Table 173 Market: Competitive Benchmarking Of Key Startup/Smes
Table 174 Market: Competitive Benchmarking Of Key Startup/ Smes By Region
Table 175 Market: Competitive Benchmarking Of Major Players
12.6 Market Ranking Of Key Players In Market, 2022
Figure 39 Market Ranking Of Key Players, 2022
12.7 Company Evaluation Quadrant
12.7.1 Stars
12.7.2 Emerging Leaders
12.7.3 Pervasive Players
12.7.4 Participants
Figure 40 Connected Toys Market (Global), Company Evaluation Matrix, 2022
12.8 Startup/Sme Evaluation Quadrant
12.8.1 Progressive Companies
12.8.2 Responsive Companies
12.8.3 Dynamic Companies
12.8.4 Starting Blocks
Figure 41 Market (Startup): Company Evaluation Matrix, 2022
12.9 Competitive Scenario
12.9.1 Product Launches
Table 176 Product Launches, January 2019–July 2022
12.9.2 Deals
Table 177 Deals, January 2019–July 2022

13 Company Profiles
13.1 Major Players
(Business Overview, Products/Solutions/Services Offered, Recent Developments, And Mnm View)*
13.1.1 Mattel
Table 178 Mattel: Business Overview
Figure 42 Mattel: Company Snapshot
Table 179 Mattel: Products/Solutions/Services Offered
Table 180 Mattel: Product Launches
Table 181 Mattel: Deals
13.1.2 Hasbro
Table 182 Hasbro: Business Overview
Figure 43 Hasbro: Company Snapshot
Table 183 Hasbro: Products/Solutions/Services Offered
Table 184 Hasbro: Deals
13.1.3 Lego
Table 185 Lego: Business Overview
Figure 44 Lego: Company Snapshot
Table 186 Lego: Products/Solutions/Services Offered
Table 187 Lego: Product Launches
Table 188 Lego: Deals
13.1.4 Sony Corporation
Table 189 Sony: Business Overview
Figure 45 Sony: Company Snapshot
Table 190 Sony: Products/Solutions/Services Offered
Table 191 Sony: Product Launches
Table 192 Sony: Deals
13.1.5 Vtech
Table 193 Vtech: Business Overview
Figure 46 Vtech: Company Snapshot
Table 194 Vtech: Products/Solutions/Services Offered
Table 195 Vtech: Product Launches
Table 196 Vtech: Deals
13.1.6 Ubtech
Table 197 Ubtech: Business Overview
Table 198 Ubtech: Products/Solutions/Services Offered
13.1.7 Dji
Table 199 Dji: Business Overview
Table 200 Dji: Products/Solutions/Services Offered
Table 201 Dji: Product Launches
Table 202 Dji: Deals
13.1.8 Irobot
Table 203 Irobot: Business Overview
Figure 47 Irobot: Company Snapshot
Table 204 Irobot: Products/Solutions/Services Offered
Table 205 Irobot: Product Launches
Table 206 Irobot: Deals
Table 207 Irobot: Others
13.2 Startup/Sme Players
13.2.1 Sphero
Table 208 Sphero: Business Overview
Table 209 Sphero: Products/Solutions/Services Offered
Table 210 Sphero: Product Launches
Table 211 Spher0: Deals
13.2.2 Digital Dream Labs
13.2.3 Pillar
13.2.4 Wonder Workshop
13.2.5 Tosy Robotics
13.2.6 Workinman Interactive
13.2.7 Wowwee
13.2.8 Keyi Tech
13.2.9 Miko
13.2.10 Makeblock
13.2.11 Smart Teddy
13.2.12 Intelino
13.2.13 Fischertechnik
13.2.14 Potensic
13.2.15 Mainbot
13.2.16 Roybi
13.2.17 Playshifu

* Business Overview, Products/Solutions/Services Offered, Recent Developments, And Mnm View Might Not Be Captured In Case Of Unlisted Companies.

14 Adjacent/Related Markets
14.1 Smart Learning Market
14.1.1 Market Overview
14.1.2 Smart Learning Market, By Component
Table 212 Smart Learning Market, By Component, 2017–2020 (Usd Million)
Table 213 Smart Learning Market, By Component, 2021–2026 (Usd Million)
14.1.2.1 Hardware
Table 214 Smart Learning Market, By Hardware, 2017–2020 (Usd Million)
Table 215 Smart Learning Market, By Hardware, 2021–2026 (Usd Million)
14.1.2.2 Software
Table 216 Smart Learning Market, By Software, 2017–2020 (Usd Million)
Table 217 Smart Learning Market, By Software, 2021–2026 (Usd Million)
14.1.2.3 Smart Learning Market, By Service
Table 218 Smart Learning Market, By Service, 2017–2020 (Usd Million)
Table 219 Smart Learning Market, By Service, 2021–2026 (Usd Million)
14.1.3 Smart Learning Market, By Learning Type
14.1.3.1 Introduction
Table 220 Smart Learning Market, By Learning Type, 2017–2020 (Usd Million)
Table 221 Smart Learning Market, By Learning Type, 2021–2026 (Usd Million)
14.1.4 Smart Learning Market, By End User
14.1.4.1 Introduction
Table 222 Smart Learning Market, By End User, 2017–2020 (Usd Million)
Table 223 Smart Learning Market, By End User, 2021–2026 (Usd Million)
14.1.5 Smart Learning Market, By Region
14.1.5.1 Introduction
Table 224 Smart Learning Market, By Region, 2017–2020 (Usd Million)
Table 225 Smart Learning Market, By Region, 2021–2026 (Usd Million)

15 Appendix
15.1 Discussion Guide
15.2 Knowledgestore: Marketsandmarkets’ Subscription Portal
15.3 Customization Options
15.4 Related Reports
15.5 Author Details

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