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Connected Consumer Survey 2020: TV and video services in developed Asia-Pacific

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Date: 01-Mar-2021
No. of pages: 17
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"Engagement with premium TV and OTT video services continued to grow across the developed Asia–Pacific region in 2020."

This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in developed Asia–Pacific (DVAP). The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption.

This report provides:


  • new consumer insights derived from 3000 respondents in 3 different countries

  • detailed information about consumers' changing use of TV and video services

  • insight into OTT video service usage and how this relates to the use of pay-TV services

  • content and genre preferences for users of different types of pay-TV and OTT video services

  • analysis of consumers' priorities, preferences and the factors that affect their satisfaction.


Survey data coverage

The survey was conducted in association with Dynata between August and September 2020. The survey groups were chosen to be representative of the internet-using population in Australia, New Zealand and South Korea. We set quotas on age, gender and geographical spread to that effect. There were a minimum of 1000 respondents per country.

Geographical coverage


  • Australia

  • New Zealand

  • South Korea

Connected Consumer Survey 2020: TV and video services in developed Asia-Pacific

Table of Contents

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  • Pay TV and OTT video in the Middle East and North Africa: trends and forecasts 2020-2025
    Published: 23-Mar-2021        Price: US 7999 Onwards        Pages: 19
    "ASPU for traditional pay-TV services will decline rapidly: falling from USD 21.7 per month in 2020 to USD 16.5 in 2025, but this will be offset by a significant increase in the number of traditional pay-TV subscribers." The pay-TV and OTT video services market in the Middle East and North Africa (MENA) will generate USD4.3 billion in retail revenue by 2025 up from USD3.7 billion in 2020. This forecast report analyses the relative strength of IPTV, cable, satellite an......
  • Pay TV and OTT video in emerging Asia-Pacific: trends and forecasts 2020-2025
    Published: 08-Mar-2021        Price: US 7999 Onwards        Pages: 17
    "China accounted for 74% of the total TV and video retail revenue in EMAP in 2020; this will grow to 77% by 2025." The revenue generated by the traditional pay-TV market in emerging Asia–Pacific (EMAP) will peak at USD29.5 billion in 2022, and will then gradually decline for the rest of the decade. This forecast report analyses the relative strengths of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the region. ......
  • Global Video On Demand (Vod) Service Market Research Report with Opportunities and Strategies to Boost Growth- COVID-19 Impact and Recovery
    Published: 04-Mar-2021        Price: US 3500 Onwards        Pages: 105
    Video on demand service is a programming system which allows users to select and watch/listen to video or audio content such as movies and TV shows whenever they choose, rather than at a scheduled broadcast time, the method that prevailed with over-the-air programming during the 20th century. Based on the Video On Demand (Vod) Service market development status, competitive landscape and development model in different regions of the world, this report is dedicated to providing niche market......
  • Connected Consumer Survey 2020: TV and video services in developed Asia-Pacific
    Published: 01-Mar-2021        Price: US 4999 Onwards        Pages: 17
    "Engagement with premium TV and OTT video services continued to grow across the developed Asia–Pacific region in 2020." This report focuses on aspects of Analysys Mason’s Connected Consumer Survey that relate to the behaviour, preferences and plans of consumers in their use of pay-TV and OTT video services in developed Asia–Pacific (DVAP). The COVID-19 pandemic appears to have significantly accelerated existing trends in video consumption. ......
  • Pay TV and OTT video in developed Asia-Pacific: trends and forecasts 2020-2025
    Published: 01-Mar-2021        Price: US 7999 Onwards        Pages: 17
    "Total revenue from pay-TV and OTT video services in developed Asia–Pacific will grow by USD6.6 billion (35%) between 2020 and 2025." Total retail revenue from pay-TV and OTT video services in developed Asia–Pacific (DVAP) will grow by 35% between 2020 and 2025; all this growth will come from OTT services. This forecast report analyses the relative strength of IPTV, cable, satellite and OTT video as they compete for a share of consumer spending in the regi......
  • 2020-2029 Report on Global Online Video Platform Market by Player, Region, Type, Application and Sales Channel
    Published: 22-Feb-2021        Price: US 2500 Onwards        Pages: 137
    The global Online Video Platform market was valued at $XX million in 2019, and MAResearch analysts predict the global market size will reach $XX million by the end of 2029, growing at a CAGR of XX% between 2020 and 2029. Since the COVID-19 virus outbreak in December 2019, the disease has spread to all countries and territories around the world and 2 international conveyances. The global impacts of COVID-19 are already starting to be felt, and will significantly affect this industr......
  • 2020-2029 Report on Global Digital Video Content Market by Player, Region, Type, Application and Sales Channel
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    The global Digital Video Content market was valued at $XX million in 2019, and MAResearch analysts predict the global market size will reach $XX million by the end of 2029, growing at a CAGR of XX% between 2020 and 2029. Since the COVID-19 virus outbreak in December 2019, the disease has spread to all countries and territories around the world and 2 international conveyances. The global impacts of COVID-19 are already starting to be felt, and will significantly affect this industr......
  • Global Online Video Platforms Market Growth (Status and Outlook) 2021-2026
    Published: 09-Feb-2021        Price: US 3660 Onwards        Pages: 134
    According to this latest study, the 2020 growth of Online Video Platforms will have significant change from previous year. By the most conservative estimates of global Online Video Platforms market size (most likely outcome) will be a year-over-year revenue growth rate of XX% in 2020, from US$ 1042 million in 2019. Over the next five years the Online Video Platforms market will register a 16.7% CAGR in terms of revenue, the global market size will reach US$ 1932.7 million by 2025. ......
  • The TV and video market in Europe - Terrestrial * Satellite * Cable * IPTV * OTT * Video on demand - Data & forecasts up to 2024
    Published: 05-Feb-2021        Price: US 3300 Onwards        Pages: 0
    In this study, IDATE DigiWorld delivers an analysis of the sector’s key indicators, and so providing readers with a deeper understanding of current and upcoming shifts and trends in Europe’s TV and OTT markets: A dataset of 17 countries and 2 sub-regions, historical data back to 2016 and market forecasts up to 2024. It covers the key indicators for tracking the TV and video sector: TV access systems, TV and OTT service revenue, audience and subscription fi......
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