Connected Agriculture Market by Component (Solution, Platforms, and Services), Application (Pre-Production Planning and Management, In-Production Planning and Management, and Post-Production Planning and Management), and Region - Global Forecast to 2023

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Date: 31-Jan-2019
No. of pages: 134
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Growing need to increase farm yield and reduce labor cost, and rising government initiatives for modernizing the agriculture industry are expected to drive the overall growth of the connected agriculture market

The global connected agriculture market is expected to grow from USD 1.8 billion in 2018 to USD 4.3 billion by 2023, at a Compound Annual Growth Rate (CAGR) of 19.3% during the forecast period. The connected agriculture market is driven by various factors, such as integration of mobile technology with agriculture solutions and rapid adoption of advanced farming techniques to manage various farming activities. However, poor network connectivity and high capital investment for establishing connected agriculture infrastructure can hinder the growth of the market.

Connectivity management segment is expected to grow at the highest CAGR during the forecast period

Communication through mobile phones is considered very important in enhancing farmers' access to understand agricultural market situation better. Nowadays, mobile phone and internet have generated an opportunity for the farmers and growers specially to get real-time information about their farms and manage all farming activities. Connected management platforms allow agriculture stakeholders to upkeep the functionality of their various connected devices and gather quality agriculture data.

Integration and implementation services segment is expected to hold the highest market share during the forecast period

Technological advancements and growing focus to follow modern farming practices have made farmers and growers implement connected agriculture solution. Farmers in different regions lack technical knowledge or do not have efficient farming tools to interpret and analyze the data required for effective decision-making. This has created opportunities for vendors to provide integration and implementation services to farmers and help them improve their limited knowledge by fulfilling a technological gap. Integration and implementation services help agriculture stakeholders to deploy connected agriculture solutions efficiently on farms and provide insights to farmers to enhance yield for different crops in different seasons and diverse regions.

Asia Pacific (APAC) is expected to record the highest growth rate during the forecast period

APAC is expected to grow at the highest CAGR during the forecast period, due to the increase in demand for connected agriculture solution and services. Growing economies in countries,such as China, Japan, Australia and New Zealand, and India provide huge opportunities for the adoption of the connected agriculture solution and services in the APAC region. Meanwhile, North America is projected to hold the largest market size during the forecast period.

In-depth interviews were conducted with Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the connected agriculture marketplace.


  • By company type: Tier 1 – 38%, Tier 2 – 42%, and Tier 3 – 20%

  • By Designation: C-level – 40%, D-level – 35%, and Others – 25%

  • By Region: North America – 40%, Europe – 30%, APAC– 20%, MEA – 5%,and Latin America– 5%


Major vendors offering connected agriculture solution and services across the globe include IBM (US), Microsoft (US), AT&T (US), Deere & Company (US), SAP SE (Germany), Accenture (Ireland), Cisco (US), Oracle (US), Iteris (US), Trimble (US), SMAG (France), Ag Leader Technology (US), Decisive Farming (Canada), Gamaya (Switzerland), and SatSure (UK). The study includes an in-depth competitive analysis of these key players in the connected agriculture market, with their company profiles, recent developments, and key market strategies.

Research coverage

The market study covers the connected agriculture market size across segments. It aims at estimating the market size and the growth potential of this market across different segments, namely, component (solution, platforms, and services), applications, and regions. The study also includes an in-depth competitive analysis of the key players in the market, along with their company profiles, key observations related to product and business offerings, recent developments, and key market strategies.

Key benefits of buying the report

The report will help the market leaders/new entrants in this market with information on the closest approximations of the revenue numbers for the overall connected agriculture market and the sub segments. This report will help stakeholders understand the competitive landscape and gain more insights to position their businesses better and to plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on key market drivers, restraints, challenges, and opportunities.

Connected Agriculture Market by Component (Solution, Platforms, and Services), Application (Pre-Production Planning and Management, In-Production Planning and Management, and Post-Production Planning and Management), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primary Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.3.1 Top-Down Approach
2.3.2 Bottom-Up Approach
2.4 Market Forecast
2.5 Assumptions for the Study
2.6 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Connected Agriculture Market
4.2 Market By Application and Country (2018)
4.3 Market Major Countries

5 Market Overview and Industry Trends
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Need to Increase Farm Yield and Reduce Labor
5.2.1.2 Government Initiatives for Modernizing the Agriculture Industry
5.2.2 Restraints
5.2.2.1 Poor Connectivity to Pose as the Biggest Hurdle in the Growth of the Connected Agriculture Market
5.2.2.2 High Capital Investment for Establishing Connected Agriculture Infrastructure
5.2.3 Opportunities
5.2.3.1 Integration of Mobile Technology in Farm Operations
5.2.3.2 Rapid Adoption of Sensors, IoT, and Advanced Farming Techniques in Agriculture
5.2.3.3 Implementation of AI and Predictive Analytics to Enhance the Efficiency of Farm Operations
5.2.4 Challenges
5.2.4.1 Lack of Awareness Among Farmers About Connected Agriculture
5.2.4.2 Lack of Standards for Data Management in the Agriculture Industry
5.3 Industry Trends
5.3.1 Use Case 1: Fujitsu
5.3.2 Use Case 2: Amazon Web Services (AWS)

6 Connected Agriculture Market By Component
6.1 Introduction
6.2 Solution
6.2.1 Growing Need to Increase Farm Productivity is Driving the Adoption of Connected Agriculture Solution
6.3 Platforms
6.3.1 Need to Build Efficient Connectivity and Synchronization Among Connected Farm Devices and Software is Driving the Adoption of Connected Agriculture Platforms
6.4 Services
6.4.1 Need to Empower Farmers to Enhance Farm Productivity Through Efficient Use of Connected Devices is Driving the Adoption of Connected Agriculture Services

7 Connected Agriculture Market By Platform
7.1 Introduction
7.2 Device Management
7.2.1 Growing Requirement for Access and Control Over Connected Devices is Driving the Adoption of Device Management
7.3 Application Enablement
7.3.1 Growing Need to Enhance Security to Combat Increasing Cyber Threats in the IoT Ecosystem is Driving the Adoption of Application Enablement
7.4 Connectivity Management
7.4.1 Need for Proper Connectivity for Effective Implementation of Connected Agriculture Technology on Farm is Driving the Adoption of Connectivity Management

8 Connected Agriculture Market By Service
8.1 Introduction
8.2 Consulting
8.2.1 Increasing Demand of Farmers to Improve Farm Yield With the Help of Expert Advice is Driving the Growth of Consulting Services
8.3 Integration and Implementation
8.3.1 Need to Avoid Complexities in the Deployment of Connected Agriculture Solutions to Drive the Growth of Integration and Implementation
8.4 Support and Maintenance
8.4.1 Need to Upkeep System Performance With Routine Infrastructure Maintenance is Driving the Growth of Support and Maintenance Services Segment

9 Connected Agriculture Market By Application
9.1 Introduction
9.2 Pre-Production Planning and Management
9.2.1 Field Mapping
9.2.1.1 Accurate Positioning of Seeds and Monitoring of Soil Condition to Drive the Demand for Field Mapping Application Segment
9.2.2 Crop Planning and Yield Monitoring
9.2.2.1 Need for Maximizing Crop Production to Push Farmers to Adopt Connected Agriculture Solution for Crop Planning and Yield Monitoring Application
9.2.3 Weather Tracking and Forecasting
9.2.3.1 Need to Minimize the Environmental Effect on Crop Production to Drive the Adoption of Weather Tracking and Forecasting Application
9.2.4 Farm Labor Management
9.2.4.1 Need for Adequate Management of Labor to Reduce the Cost of Crop Production is Increasing the Deployment of Farm Labor Management Application
9.2.5 Equipment Monitoring and Maintenance
9.2.5.1 Need to Minimize Labor, Time, and Cost Involved in Farming Processes to Drive the Demand for Equipment Monitoring and Maintenance Application
9.3 In-Production Planning and Management
9.3.1 Water and Irrigation Management
9.3.1.1 Need for Enhancing Water Efficiency and Gain A Profitable Yield to Increase the Adoption of Water and Irrigation Management Application
9.3.2 Breeding and Feed Management
9.3.2.1 Need to Increase Animal Productivity and Plan Optimal Diet for Animals to Drive the Adoption of Breeding and Feed Management Application
9.3.3 Crop Scouting
9.3.3.1 Automation of Croup Scouting Process to Drive the Demand for Crop Scouting Application
9.3.4 Production Monitoring and Maintenance
9.3.4.1 Need to Maximize Crop Yield From the Farmland to Drive the Demand for Production Monitoring and Maintenance Application
9.3.5 Animal Tracking and Navigation
9.3.5.1 Need to Improve the Productivity of Animal Driving the Demand for Animal Tracking and Navigation Segment
9.3.6 Agri Finance and Insurance Management
9.3.6.1 Growing Focus on Farmers to Make A Higher Investment in Farming Practices and Lowering the Risk Associated With Damage of Crops is Driving the Demand for Agri Finance and Insurance Management Segment
9.4 Post-Production Planning and Management
9.4.1 Processing
9.4.1.1 Need to Convert Raw Product Into A Valuable Marketable Product to Drive the Processing Segment
9.4.2 Inventory Management
9.4.2.1 Need for Adequate Storage of Farming Product is Driving the Demand for Inventory Management Application Segment
9.4.3 Transportation
9.4.3.1 Need for Streamlining Time to Market is Driving the Demand for the Transportation Application Area
9.4.4 Quality Assurance and Control
9.4.4.1 Need to Improve Quality of Products and Effective Control Measures is Driving the Quality Assurance and Control Segment

10 Connected Agriculture Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Automation of Farming Processes for Increasing Production to Drive the US Connected Agriculture Market
10.2.2 Canada
10.2.2.1 Deployment of Connected Agriculture Solution to Track Animals to Fuel the Market Growth in Canada
10.3 Europe
10.3.1 Germany
10.3.1.1 Developed Communication Infrastructure to Propel the Market Growth in Germany
10.3.2 United Kingdom
10.3.2.1 Digital Farming Practice to Drive the Adoption of Connected Agriculture Solution and Services in the United Kingdom
10.3.3 France
10.3.3.1 Increasing Focus on Environment Protection to Encourage Deployment of Connected Agriculture Solution in France
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 Australia and New Zealand
10.4.1.1 Initiatives By Agriculture Committees and Organizations to Drive the Adoption of Digital Agriculture Technologies
10.4.2 China
10.4.2.1 Growing Need Among Agriculture Stakeholders to Adopt Smart Techniques to Fuel the Market Growth in China
10.4.3 Japan
10.4.3.1 Rapid Development of Connected Agricultural Equipment to Drive the Market in Japan
10.4.4 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Kingdom of Saudi Arabia
10.5.1.1 Increasing Investments in Aquaculture to Drive the Connected Agriculture Market in the Kingdom of Saudi Arabia
10.5.2 South Africa
10.5.2.1 Government Initiatives to Boost the Market Growth in South Africa
10.5.3 Israel
10.5.3.1 Shortage of Labor to Boost the Adoption of Connected Agriculture Solution and Services in Israel
10.5.4 Rest of Middle East and Africa
10.6 Latin America
10.6.1 Brazil
10.6.1.1 Increasing Awareness About Advanced Agriculture Techniques to Drive the Adoption of Connected Agriculture Solution and Services in Brazil
10.6.2 Mexico
10.6.2.1 Digital Revolution in the Agriculture Vertical to Boost the Market Growth in Mexico
10.6.3 Rest of Latin America

11 Competitive Landscape
11.1 Overview
11.2 Competitive Scenario
11.2.1 Product/Solution Launches and Enhancements
11.2.2 Business Expansions
11.2.3 Acquisitions
11.2.4 Partnerships, Agreements, and Collaborations
11.3 Competitive Leadership Mapping
11.3.1 Visionary Leaders
11.3.2 Dynamic Differentiators
11.3.3 Innovators
11.3.4 Emerging Companies

12 Company Profiles
12.1 Introduction
(Business Overview, Products, Solutions, Software, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View)*
12.2 IBM
12.3 Microsoft
12.4 AT&T
12.5 Deere & Company
12.6 SAP
12.7 Accenture
12.8 Cisco
12.9 Oracle
12.10 Iteris
12.11 Trimble
12.12 SMAG
12.13 AG Leader Technology
12.14 Decisive Farming
12.15 Gamaya
12.16 Satsure

*Details on Business Overview, Products, Solutions, Software, Platforms & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View might not be captured in case of unlisted companies.

13 Appendix
13.1 Discussion Guide
13.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.3 Available Customizations
13.4 Related Reports
13.5 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2015–2017
Table 2 Factor Analysis
Table 3 Connected Agriculture Market Size, By Component, 2016–2023 (USD Million)
Table 4 Solution: Market Size By Region, 2016–2023 (USD Million)
Table 5 Platforms: Market Size By Region, 2016–2023 (USD Million)
Table 6 Services: Market Size By Region, 2016–2023 (USD Million)
Table 7 Connected Agriculture Market Size, By Platform, 2016–2023 (USD Million)
Table 8 Device Management: Market Size By Region, 2016–2023 (USD Million)
Table 9 Application Enablement: Market Size By Type, 2016–2023 (USD Million)
Table 10 Connectivity Management: Market Size By Type, 2016–2023 (USD Million)
Table 11 Connected Agriculture Market Size, By Service, 2016–2023 (USD Million)
Table 12 Consulting: Market Size By Region, 2016–2023 (USD Million)
Table 13 Integration and Implementation: Market Size By Region, 2016–2023 (USD Million)
Table 14 Support and Maintenance: Market Size By Region, 2016–2023 (USD Million)
Table 15 Connected Agriculture Market Size, By Application, 2016–2023 (USD Million)
Table 16 Pre-Production Planning and Management: Market Size By Region, 2016–2023 (USD Million)
Table 17 In-Production Planning and Management: Market Size By Region, 2016–2023 (USD Million)
Table 18 Post-Production Planning and Management: Market Size By Region, 2016–2023 (USD Million)
Table 19 Connected Agriculture Market Size, By Region, 2016–2023 (USD Million)
Table 20 North America: Market Size By Component, 2016–2023 (USD Million)
Table 21 North America: Market Size By Platform, 2016–2023 (USD Million)
Table 22 North America: Market Size By Service, 2016–2023 (USD Million)
Table 23 North America: Market Size By Application, 2016–2023 (USD Million)
Table 24 North America: Market Size By Country, 2016–2023 (USD Million)
Table 25 Europe: Connected Agriculture Market Size, By Component, 2016–2023 (USD Million)
Table 26 Europe: Market Size By Platform, 2016–2023 (USD Million)
Table 27 Europe: Market Size By Service, 2016–2023 (USD Million)
Table 28 Europe: Market Size By Application, 2016–2023 (USD Million)
Table 29 Europe: Market Size By Country, 2016–2023 (USD Million)
Table 30 Asia Pacific: Connected Agriculture Market Size, By Component, 2016–2023 (USD Million)
Table 31 Asia Pacific: Market Size By Platform, 2016–2023 (USD Million)
Table 32 Asia Pacific: Market Size By Service, 2016–2023 (USD Million)
Table 33 Asia Pacific: Market Size By Application, 2016–2023 (USD Million)
Table 34 Asia Pacific: Market Size By Country, 2016–2023 (USD Million)
Table 35 Middle East and Africa: Connected Agriculture Market Size, By Component, 2016–2023 (USD Million)
Table 36 Middle East and Africa: Market Size By Platform, 2016–2023 (USD Million)
Table 37 Middle East and Africa: Market Size By Service, 2016–2023 (USD Million)
Table 38 Middle East and Africa: Market Size By Application, 2016–2023 (USD Million)
Table 39 Middle East and Africa: Market Size By Country, 2016–2023 (USD Million)
Table 40 Latin America: Connected Agriculture Market Size, By Component, 2016–2023 (USD Million)
Table 41 Latin America: Market Size By Platform, 2016–2023 (USD Million)
Table 42 Latin America: Market Size By Service, 2016–2023 (USD Million)
Table 43 Latin America: Market Size By Application, 2016–2023 (USD Million)
Table 44 Latin America: Market Size By Country, 2016–2023 (USD Million)
Table 45 Product/Solution Launches and Enhancements, 2016–2018
Table 46 Business Expansions, 2017–2018
Table 47 Acquisitions, 2018
Table 48 Partnerships, Agreements, and Collaborations, 2018
Table 49 Evaluation Criteria

List of Figures

Figure 1 Connected Agriculture Market: Research Design
Figure 2 Connected Agriculture Market: Bottom-Up and Top-Down Approaches
Figure 3 Pre-Production Planning and Management Segment and Device Management to Hold the Highest Market Shares in the Market in 2018
Figure 4 North America to Account for the Highest Share of the Connected Agriculture Market in 2018
Figure 5 Growing Need and Focus to Improve Farm Operations By Adopting Modern Farming Technologies to Drive the Growth of the Market
Figure 6 Pre-Production Planning and Management Segment and United States to Account for the Highest Shares in the North American Connected Agriculture Market in 2018
Figure 7 Australia and New Zealand to Grow at the Highest Rate During the Forecast Period
Figure 8 Drivers, Restraints, Opportunities, and Challenges: Connected Agriculture Market
Figure 9 World Food Consumption in Kcal/Person/Day By 2030
Figure 10 Global Agtech Investment in USD Billion (2012–2016)
Figure 11 Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 12 Connectivity Management Segment to Grow at the Highest CAGR During the Forecast Period
Figure 13 Consulting Services Segment to Grow at the Highest CAGR During the Forecast Period
Figure 14 In-Production Planning and Management Segment to Grow at A Higher CAGR During the Forecast Period
Figure 15 Asia Pacific to Witness Significant Growth During the Forecast Period
Figure 16 North America: Market Snapshot
Figure 17 Asia Pacific: Market Snapshot
Figure 18 Key Developments in the Market 2016–2018
Figure 19 Market Evaluation Framework
Figure 20 Connected Agriculture Market (Global), Competitive Leadership Mapping, 2018
Figure 21 Geographic Revenue Mix of the Top Market Players
Figure 22 IBM: Company Snapshot
Figure 23 SWOT Analysis: IBM
Figure 24 Microsoft: Company Snapshot
Figure 25 SWOT Analysis: Microsoft
Figure 26 AT&T: Company Snapshot
Figure 27 SWOT Analysis: AT&T
Figure 28 Deere & Company: Company Snapshot
Figure 29 SWOT Analysis: Deere & Company
Figure 30 SAP: Company Snapshot
Figure 31 SWOT Analysis: SAP
Figure 32 Accenture: Company Snapshot
Figure 33 Cisco: Company Snapshot
Figure 34 Oracle: Company Snapshot
Figure 35 Iteris: Company Snapshot
Figure 36 Trimble: Company Snapshot

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