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Brand Competition and Consumer Preference of the Chinese Tablet Market

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Date: 02-Dec-2015
No. of pages: 31
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Using big data analytics, this research covers all top tablet brands sold on China's online stores Tmall and JD with following analysis dimensions: brand ranking by the number of items available, ranking by tablet sales, number of times online users mention about a particular tablet brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database with an aim to more accurately reflect consumer needs in China.

List of Topics


  • Tmall and JD sales rankings of Chinese, foreign, and Taiwanese tablet brands and includes sales volume ranking of those brands' bestsellers

  • Analysis of brand position, touching on major vendors' online visibility and sentiment rate that were measured based on the number of times online users mentioned a particular tablet brand over the research period

  • Analysis of brand awareness, including major factors that affect purchase of top 5 bestsellers and user reviews from people who have bought and used them

  • User analysis of major tablet brands in China, namely Haier, Midea, and Samsung, and includes those brands' user distribution by gender, by age, and by region


Companies covered

Acer, Apple, ASUS, Chuwi, Cube, Huawei, Jumper, Lenovo, Microsoft, Nokia, Onda, Samsung, Teclast, Xiaomi

Brand Competition and Consumer Preference of the Chinese Tablet Market

Table of Contents

1. Executive summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales Tracking

4. Brand Position Tracking

5. Brand Awareness
5.1 Xiaomi Wi-Fi 64GB Reviews
5.2 Cube iwork8 Wi-Fi 32GB Reviews
5.3 Onda V891 Wi-Fi 32GB Reviews
5.4 Xiaomi Wi-Fi 16GB Reviews
5.5 Teclast X80HD Wi-Fi 32GB Reviews

6. User Analysis
6.1 Haier
6.2 Midea
6.2 Samsung

Conclusion

Brand Competition Analysis

Consumer Preference Analysis

Appendix

Glossary of Terms

List of Companies

List of Tables

Table 1: Brand Competition Analysis

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Tmall and JD
Figure 3: Sales Volume Ranking by Tablet Model
Figure 4: Sales Volume Ranking by Chinese Tablet Model
Figure 5: Sales Volume Ranking by Foreign Tablet Model
Figure 6: Sales Volume Ranking by Taiwanese Tablet Model
Figure 7: Online Visibility Ranking by Tablet Brand
Figure 8: Sentiment Ranking by Tablet Brand
Figure 9: Factors Affecting Purchase of Top 5 Tablet Models
Figure 10: Factors Affecting Purchase of Xiaomi Wi-Fi 64GB
Figure 11: Factors Affecting Purchase of Cube iwork8 Wi-Fi 32GB
Figure 12: Factors Affecting Purchase of Onda V891 Wi-Fi 32GB
Figure 13: Factors Affecting Purchase of Xiaomi Wi-Fi 16GB
Figure 14: Factors Affecting Purchase of Teclast X80HD Wi-Fi 32GB
Figure 15: Xiaomi Tablet User Distribution by Gender & Age
Figure 16: Xiaomi Tablet User Distribution by Region
Figure 17: Apple Tablet User Distribution by Gender & Age
Figure 18: Apple Tablet User Distribution by Region
Figure 19: Samsung Tablet User Distribution by Gender & Age
Figure 20: Samsung Tablet User Distribution by Region

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