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Brand Competition and Consumer Preference of the Chinese Smartphone Market

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Date: 23-Oct-2015
No. of pages: 21
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Using big data analytics, this research covers all top smartphone brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by smartphone sales, number of times online users mention about a particular smartphone brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics


  • Overview of the sales of major smartphone models in China, including brand rankings and sales volume rankings (by Chinese and by international model)

  • Brand position analysis, covering major vendors' online visibility and sentiment rankings

  • Brand awareness analysis which investigates major factors affecting purchase of top 5 smartphone models, together with users' reviews of each model

  • User analysis of major smartphone brands in China, including Apple, Samsung, Xiaomi, and Huawei; touching on user distribution by gender, by age, and by region


Companies covered

Apple, Coolpad, Honor, HTC, Huawei, JD, Lenovo, LeTV, Meizu, Microsoft, Nokia, Nubia, Oppo, Samsung,Sina Weibo, Sony, Tmall, Vivo, Xiaomi, ZTE

Brand Competition and Consumer Preference of the Chinese Smartphone Market

Table of Contents

1. Executive Summary
1.1 Product Sales
1.2 Brand Position
1.3 Brand Awareness
1.4 User Analysis

2. Research Objective

3. Product Sales

4. Brand Position

5. Brand Awareness
5.1 Xiaomi Redmi 2A Reviews
5.2 Huawei Honor Play 4C Reviews
5.3 Xiaomi Redmi Note 4G Reviews
5.4 Meizu MX5 Reviews
5.5 Xiaomi Mi 4 Reviews

6. User Analysis
6.1 Xiaomi
6.2 Apple
6.3 Samsung
6.4 Huawei

Conclusion
Brand Competition Analysis
Consumer Preference Analysis

Appendix
Glossary of Terms

List of Companies

List of Tables

Table 1: Brand Competition Analysis

List of Figures

Figure 1: Data Sources and Collection Methods
Figure 2: Brand Ranking by Number of Items Available on Online Stores
Figure 3: Sales Volume Ranking by Smartphone Model
Figure 4: Sales Volume Ranking by Chinese Smartphone Model
Figure 5: Sales Volume Ranking by International Smartphone Model
Figure 6: Online Visibility Ranking by Smartphone Brand
Figure 7: Sentiment Ranking by Smartphone Brand
Figure 8: Factors Affecting Purchase of Top 5 Smartphone Models
Figure 9: Factors Affecting Purchase of Best Seller: Redmi 2A
Figure 10: Factors Affecting Purchase of 2nd Best Seller: Honor Play 4C
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Redmi Note 4G
Figure 12: Factors Affecting Purchase of 4th Best Seller: Meizu MX5
Figure 13: Factors Affecting Purchase of 5th Best Seller: Xiaomi Mi 4
Figure 14: Xiaomi Smartphone User Distribution by Gender & Age
Figure 15: Xiaomi Smartphone User Distribution by Region
Figure 16: Apple Smartphone User Distribution by Gender & Age
Figure 17: Apple Smartphone User Distribution by Region
Figure 18: Samsung Smartphone User Distribution by Gender & Age
Figure 19: Samsung Smartphone User Distribution by Region
Figure 20: Huawei Smartphone User Distribution by Gender & Age
Figure 21: Huawei Smartphone User Distribution by Region

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