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Brand Competition and Consumer Preference of the Chinese Air Purifier Market

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Date: 23-Nov-2015
No. of pages: 20
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Using big data analytics, this research covers all top air purifier brands in China with following analysis dimensions: brand ranking by the number of items available on online stores, ranking by air purifier sales, number of times online users mention about a particular air purifier brand, brand preferences, factors affecting purchase, as well as online shoppers' comments and user analysis. All those dimensions help build a massive social media database which can more accurately reflect consumer needs in China.

List of Topics


  • Tmall and JD sales rankings of Chinese and foreign air purifier brands, including sales volume ranking of those brands' best-selling models

  • Analysis of brand position, touching on major vendors' online visibility and sentiment rating that were measured based on the number of times online users mention a particular brand on Tmall and JD

  • Analysis of brand awareness, including major factors that affect purchase of top 5 best-sellers and user reviews from people who have bought and used them

  • User analysis of major air purifier brands in China, highlighting user distribution by gender, by age, and by region


Companies covered

Changhong, Daikin, Gentleman, Kylin, Lemai, Mfresh, Midea, Mitsubishi, Panasonic, Philips, Povos, Sharp, TCL, Westinghouse, Xiaomi, Xiaomi, Xuyang, Yadu

Brand Competition and Consumer Preference of the Chinese Air Purifier Market

Table of Contents

1. Executive summary 4
1.1 Product Sales 4
1.2 Brand Position 4
1.3 Brand Awareness 4
1.4 User Analysis 4

2. Research Objective 5

3. Product Sales 6

4. Brand Position 8

5. Brand Awareness 10
5.1 Mi Air Purifier Reviews 10
5.2 TCL TKJ-F220B Reviews 12
5.3 Changhong CKJ-B160F Reviews 13
5.4 TCL TKJ-F220A Reviews 14
5.5 Lemai KX-35 Reviews 15

6. User Analysis 16
6.1 Xiaomi 16
6.2 TCL 17
6.3 Sharp 18
Conclusion 19
Brand Competition Analysis 19
Consumer Preference Analysis 20
Appendix 21
Glossary of Terms 21
List of Companies 22

List of Tables

Table 1: Brand Competition Analysis 19

List of Figures

Figure 1: Data Sources and Collection Methods 5
Figure 2: Brand Ranking by Number of Items Available on Online Stores 6
Figure 3: Sales Volume Ranking by Air Purifier Model 6
Figure 4: Sales Volume Ranking by Chinese Air Purifier Model 7
Figure 5: Sales Volume Ranking by Foreign Air Purifier Model 7
Figure 6: Online Visibility Ranking by Air Purifier Brand 8
Figure 7: Sentiment Ranking by Air Purifier Brand 9
Figure 8: Factors Affecting Purchase of Top 5 Air Purifier Models 10
Figure 9: Factors Affecting Purchase of Best Seller: Mi Air Purifier 11
Figure 10: Factors Affecting Purchase of 2nd Best Seller: TCL TKJ-F220B 12
Figure 11: Factors Affecting Purchase of 3rd Best Seller: Changhong CKJ-B160F 13
Figure 12: Factors Affecting Purchase of 4th Best Seller: TCL TKJ-F220A 14
Figure 13: Factors Affecting Purchase of 5th Best Seller: Lemai KX-35 15
Figure 14: Xiaomi Air Purifier User Distribution by Gender & Age 16
Figure 15: Xiaomi Air Purifier User Distribution by Region 16
Figure 16: TCL Air Purifier User Distribution by Gender & Age 17
Figure 17: TCL Air Purifier User Distribution by Region 17
Figure 18: Sharp Air Purifier User Distribution by Gender & Age 18
Figure 19: Sharp Air Purifier User Distribution by Region 18

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