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Bleaching Agents Market by Type (Azodicarbonamide, Hydrogen Peroxide, Ascorbic Acid, Acetone Peroxide, and Chlorine Dioxide), Form (Powder and Liquid), Application (Bakery Products, Flour, and Cheese), and Region - Global Forecast to 2023

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Date: 01-Jun-2018
No. of pages: 126
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“The bleaching agents market is projected to grow at a CAGR of 5.5%.”

The bleaching agents market is estimated at USD 728.6 million in 2018 and is projected to grow at a CAGR of 5.5%, to reach USD 953.8 million by 2023. The market is driven by factors such as the increase in consumption of bread & other bread-related products. However, the ban on certain flour bleaching agents in some countries is a major restricting factor for the bleaching agents market as bleaching agents such as potassium bromated and potassium iodated have shown an adverse impact on human health.

“The chlorine dioxide segment is projected to grow at the highest CAGR during the forecast period.”

Chlorine dioxide is one of the most effective bleaching agents, which provides an instant bleaching effect to bakery products, flour, dough, and processed meat products. It also acts as a specific microbiological controller in the food & beverage industry, to wash fruits & vegetables, for brewing & bottling, for fish & meat processing, and in dairy products.

“Asia Pacific is projected to be the fastest-growing region in terms of CAGR in the bleaching agents market, due to the increasing demand for flour in the bakery industry here.”

The Asia Pacific region is projected to be the fastest-growing in the global bleaching agents market. The major countries with growth potential in this market include China, India, Japan, and Australia. The developing economies studied in the Asia Pacific region are showing significant demand for flour used in various food applications and the baking industry as a result of decreased flour prices in the region. Furthermore, traditional at-home meals are increasingly being replaced with on-the-go breakfast snacks and meals due to the growing urban population, increasing disposable income, and changing lifestyles of the people in the region. This has led to an increase in the consumption of bread and related products, which is expected to drive the bleaching agents market in the region.

The global bleaching agents market is segmented region-wise, with a detailed analysis of each region by studying the key markets. These regions include North America, Europe, Asia Pacific, and the Rest of the World (RoW).

Break-up of Primaries:


  • By Company Type: Tier 1 -45%, Tier 2 -25%,and Tier 3 -30%

  • By Designation: C Level -47%, D Level -24%, and Others*-29%

  • By Region: North America -25%, Europe -35%, Asia Pacific-30%,and RoW -10%


*Others include sales managers, marketing managers, and product managers.

Leading players profiled in this report:


  • BASF (US)

  • Aditya Birla Chemicals(Grasim) (India)

  • Evonik (Germany)

  • Hawkins, Inc. (US)

  • Solvay (Belgium)

  • PeroxyChem (US)

  • Siemer Milling Company (US)

  • Gujarat Alkalies and Chemicals (India)

  • Spectrum Chemicals (India)

  • Supraveni Chemicals (India)

  • Engrain (US)

  • AkzoNobel (Netherlands)


Research Coverage:

This report segments the bleaching agents market based on type, form, application, and region. In terms of insights, this research report has focused on various levels of analyses—competitive landscape, end-use analysis, and company profiles—which together comprise and discuss the basic views on the emerging & high-growth segments of the bleaching agents market, high-growth regions, countries, government initiatives, drivers, restraints, opportunities, and challenges.

Reasons to buy this report:


  • To get a comprehensive overview of the bleaching agents market

  • To gain wide-ranging information about the top players in this industry, their product portfolios, and key strategies adopted by them

  • To gain insights about the major countries/regions in which the bleaching agents market is flourishing

Bleaching Agents Market by Type (Azodicarbonamide, Hydrogen Peroxide, Ascorbic Acid, Acetone Peroxide, and Chlorine Dioxide), Form (Powder and Liquid), Application (Bakery Products, Flour, and Cheese), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Periodization Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Breakdown of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach (For Volume and Value Data)
2.2.2 Top-Down Approach
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Bleaching Agents Market
4.2 Bleaching Agents Market, By Application & Region
4.3 Europe: Bleaching Agents Market, By Country & Type
4.4 Bleaching Agents Market, By Form
4.5 Bleaching Agents Market: Key Submarkets

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increase in Consumption of Bread and Related Bakery Products
5.2.1.2 Advancements in Technology for Product Evaluation
5.2.2 Restraints
5.2.2.1 Ban on Certain Flour Bleaching Agents in Several Countries
5.2.3 Opportunities
5.2.3.1 Emerging Applications in the Food Industry
5.2.4 Challenges
5.2.4.1 Reduced Consumption of Food Products Containing Chemical Ingredients
5.2.4.2 Criticality of Formulations
5.3 Regulations
5.3.1 North America
5.3.2 Asia Pacific
5.3.3 Europe
5.3.4 Prohibited Products

6 Bleaching Agents, By Type
6.1 Introduction
6.2 Azodicarbonamide
6.3 Hydrogen Peroxide
6.4 Ascorbic Acid
6.5 Acetone Peroxide
6.6 Chlorine Dioxide
6.7 Others

7 Bleaching Agents Market, By Form
7.1 Introduction
7.2 Powder
7.3 Liquid

8 Bleaching Agents Market, By Application
8.1 Introduction
8.2 Bakery Products
8.3 Flour
8.4 Cheese
8.5 Other Applications

9 Bleaching Agents Market, By Region
9.1 Introduction
9.2 Asia Pacific
9.2.1 China
9.2.2 Japan
9.2.3 India
9.2.4 Australia
9.2.5 New Zealand
9.2.6 Rest of Asia Pacific
9.3 North America
9.3.1 US
9.3.2 Canada
9.3.3 Mexico
9.4 Europe
9.4.1 Germany
9.4.2 France
9.4.3 Spain
9.4.4 UK
9.4.5 Rest of Europe
9.5 Rest of the World
9.5.1 Middle East & Africa
9.5.2 South America

10 Competitive Landscape
10.1 Overview
10.2 Market Ranking
10.2.1 Key Strategies
10.3 Competitive Scenario
10.3.1 Expansions
10.3.2 Acquisitions
10.3.3 New Product Launches
10.3.4 Agreements, Investments, Divestments, Joint Ventures, and Mergers

11 Company Profiles
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
11.1 BASF
11.2 Aditya Birla Chemicals (Grasim)
11.3 Evonik
11.4 Solvay
11.5 Akzonobel
11.6 Hawkins, Inc.
11.7 Siemer Milling
11.8 Peroxychem
11.9 Supraveni Chemicals
11.10 Spectrum Chemicals
11.11 Engrain
11.12 Gujarat Alkalies and Chemicals

*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.

12 Appendix
12.1 Discussion Guide
12.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
12.3 Introducing RT: Real-Time Market Intelligence
12.4 Available Customizations
12.5 Related Reports
12.6 Author Details

List of Tables

Table 1 US Dollar Exchange Rate Considered for the Study, 2015–2017
Table 2 Bleaching Agents Market Size, By Type, 2016–2023 (USD Million)
Table 3 Bleaching Agents Market Size, By Type, 2016–2023 (KT)
Table 4 Bleaching Agents Market Size, By Form, 2016–2023 (USD Million)
Table 5 Bleaching Agents Market Size, By Form, 2016–2023 (KT)
Table 6 Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 7 Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 8 Bleaching Agents Market Size, By Region, 2016–2023 (USD Million)
Table 9 Bleaching Agents Market Size, By Region, 2016–2023 (KT)
Table 10 Asia Pacific: Bleaching Agents Market Size, By Country, 2016–2023 (USD Million)
Table 11 Asia Pacific: Bleaching Agents Market Size, By Country, 2016–2023 (KT)
Table 12 Asia Pacific: Bleaching Agents Market Size, By Type, 2016–2023 (USD Million)
Table 13 Asia Pacific: Bleaching Agents Market Size, By Type, 2016–2023 (KT)
Table 14 Asia Pacific: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 15 Asia Pacific: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 16 Asia Pacific: Bleaching Agents Market Size, By Form, 2016–2023 (USD Million)
Table 17 Asia Pacific: Bleaching Agents Market Size, By Form, 2016–2023 (KT)
Table 18 China: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 19 China: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 20 Japan: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 21 Japan: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 22 India: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 23 India: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 24 Australia: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 25 Australia: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 26 New Zealand: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 27 New Zealand: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 28 Rest of Asia Pacific: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 29 Rest of Asia Pacific: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 30 North America: Bleaching Agents Market Size, By Country, 2016–2023 (USD Million)
Table 31 North America: Bleaching Agents Market Size, By Country, 2016–2023 (KT)
Table 32 North America: Bleaching Agents Market Size, By Type, 2016–2023 (USD Million)
Table 33 North America: Bleaching Agents Market Size, By Type, 2016–2023 (KT)
Table 34 North America: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 35 North America: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 36 North America: Bleaching Agents Market Size, By Form, 2016–2023 (USD Million)
Table 37 North America: Bleaching Agents Market Size, By Form, 2016–2023 (KT)
Table 38 US: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 39 US: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 40 Canada: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 41 Canada: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 42 Mexico: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 43 Mexico: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 44 Europe: Bleaching Agents Market Size, By Country, 2016–2023 (USD Million)
Table 45 Europe: Bleaching Agents Market Size, By Country, 2016–2023 (KT)
Table 46 Europe: Bleaching Agents Market Size, By Type, 2016–2023 (USD Million)
Table 47 Europe: Bleaching Agents Market Size, By Type, 2016–2023 (KT)
Table 48 Europe: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 49 Europe: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 50 Europe: Bleaching Agents Market Size, By Form, 2016–2023 (USD Million)
Table 51 Europe: Bleaching Agents Market Size, By Form, 2016–2023 (KT)
Table 52 Germany: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 53 Germany: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 54 France: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 55 France: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 56 Spain: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 57 Spain: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 58 UK: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 59 UK: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 60 Rest of Europe: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 61 Rest of Europe: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 62 RoW: Bleaching Agents Market Size, By Region, 2016–2023 (USD Million)
Table 63 RoW: Bleaching Agents Market Size, By Region, 2016–2023 (KT)
Table 64 RoW: Bleaching Agents Market Size, By Type, 2016–2023 (USD Million)
Table 65 RoW: Bleaching Agents Market Size, By Type, 2016–2023 (KT)
Table 66 RoW: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 67 RoW: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 68 RoW: Bleaching Agents Market Size, By Form, 2016–2023 (USD Million)
Table 69 RoW: Bleaching Agents Market Size, By Form, 2016–2023 (KT)
Table 70 Middle East & Africa: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 71 Middle East & Africa: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 72 South America: Bleaching Agents Market Size, By Application, 2016–2023 (USD Million)
Table 73 South America: Bleaching Agents Market Size, By Application, 2016–2023 (KT)
Table 74 Expansions, 2013–2018
Table 75 Acquisitions, 2013–2018
Table 76 New Product Launches, 2013–2018
Table 77 Agreements, Investments, Divestments, Joint Ventures, and Mergers, 2013–2018

List of Figures

Figure 1 Bleaching Agents Market Segmentation
Figure 2 Geographic Segmentation
Figure 3 Research Design: Bleaching Agents Market
Figure 4 Breakdown of Primary Interviews: By Company Type, Designation, and Region
Figure 5 Market Size Estimation Methodology: Bottom-Up Approach
Figure 6 Market Size Estimation Methodology: Top-Down Approach
Figure 7 Data Triangulation
Figure 8 Bleaching Agents Market Size, By Type, 2018 vs 2023 (USD Million)
Figure 9 Powder Form Segment to Account for the Larger Share Through 2023 in Terms of Value
Figure 10 Bleaching Agent Market Size, By Application, 2018 vs 2023 (USD Million)
Figure 11 Bleaching Agent Market: Regional Snapshot
Figure 12 Increasing Demand for Flours to Drive the Bleaching Agents Market During the Forecast Period
Figure 13 Flours Segment to Account for the Largest Share Across Regions in Terms of Volume in 2018
Figure 14 Hydrogen Peroxide Segment to Account for the Largest Share in Europe in 2018
Figure 15 Powder Form to Dominate the Market Across All Regions, 2018
Figure 16 US & Canada to Account for Highest Share in Bleaching Agents Market, 2018
Figure 17 Bleaching Agents Market Dynamics
Figure 18 Bleaching Agents Market Size, By Type, 2018 vs 2023 (USD Million)
Figure 19 Bleaching Agents Market Size, By Form, 2018 vs 2023 (USD Million)
Figure 20 Bleaching Agents Market Size, By Application, 2018 vs 2023 (USD Million)
Figure 21 India is Projected to Be the Fastest-Growing in the Bleaching Agents Market in Asia Pacific Between 2018 & 2023
Figure 22 Average Consumption of Bread Per Capita, 2012
Figure 23 Key Developments of the Leading Players in the Bleaching Agents Market for 2013-2018
Figure 24 Top Five Companies in the Bleaching Agents Market, 2017
Figure 25 Bleaching Agents Market Developments, By Growth Strategy, 2013–2018
Figure 26 BASF: Company Snapshot
Figure 27 BASF: SWOT Analysis
Figure 28 Aditya Birla Chemicals (Grasim): Company Snapshot
Figure 29 Aditya Birla Chemicals (Grasim): SWOT Analysis
Figure 30 Evonik: Company Snapshot
Figure 31 Evonik: SWOT Analysis
Figure 32 Solvay: Company Snapshot
Figure 33 Solvay: SWOT Analysis
Figure 34 Akzonobel: Company Snapshot
Figure 35 Akzonobel: SWOT Analysis

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