AVOD services - A window of opportunity for TV Broadcasters
Table of Contents
1. Executive Summary
2. Scope and definitions
2.1. AVOD vs SVOD/TVOD
2.3. Ad-supported business models and viewing trends
2.4. Evolution of AVOD services
2.5. AVOD viewing trends
3. AVOD dynamics per region/country
3.1. Key players by region – Overview
• United Kingdom
4. Advertising in AVOD: technologies and strategies
4.1. Digital ad spending trends in Europe
4.2. Programmatic TV & AVOD
4.3. AVOD ad viewership & acceptance by users
4.4. Streaming advertising trends
4.5. Types of ads in AVOD
4.6. Ad insertion standards: VAST and VPAID
4.7. Ad insertion in AVOD
4.8. Ad (insertion) platforms used by VOD players
5. AVOD services-players’ profiles
5.1. Ad-supported OTT platforms – synthesis
5.2. Players’ profiles: Pluto TV, Peacock, Hulu, Tubi, Viafree, IMDb TV (Amazon), The Roku Channel, Crackle Plus, Rakuten TV, Molotov / Mango, iQIYI, Voot)
5.3. Positioning of AVOD players
6. AVOD markets forecasts as of 2025
6.1. Drivers & barriers
6.2. AVOD market forecasts
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