KEY FINDINGS
The Australia wine market is set to grow with a CAGR of 8.63% in terms of revenue and 2.37% in terms of volume during the forecast period, 2023 to 2030. The market's growth is credited to the shift in the country's wine-consuming population as well as the expansion of wine sales through e-commerce.
MARKET INSIGHTS
Australia boasts a rich and diverse wine landscape, encompassing over 100 grape varieties and spanning 65 distinct wine regions. With a total expanse of around 160,000 hectares, the prominent wine-producing states are New South Wales, South Australia, and Victoria. Notably, Cabernet Sauvignon and Shiraz, thriving in warmer climates, are prominent in New South Wales and South Australia, while Pinot Noir is a standout in Victoria. Recent years have also witnessed a trend of producers opting for Sauvignon Blanc, Cabernet Sauvignon, and Pinot Noir, resulting in a shift from the once-dominant Shiraz and Chardonnay plantings.
A pivotal catalyst propelling the Australia wine market forward is the evolving demographic of wine consumers within the country. The surge in wine consumption is being attributed to individuals below the legal drinking age (LDA) and the millennial generation. In this regard, the millennials are spearheading the growth of wine sales through e-commerce platforms. This digital realm, particularly the direct-from-producer channel, thrives on narratives that foster personal connections with customers, promoting the sale of unique offerings in contrast to traditional retail avenues. Such factors, in turn, are set to augment the market growth in Australia during the forecast period.
COMPETITIVE INSIGHTS
Some of the top players operating in the market are Barbadillo Group, Accolade Wines Ltd, Brown Brothers, etc.
Our report offerings include:
- Explore key findings of the overall market
- Strategic breakdown of market dynamics (Drivers, Restraints, Opportunities, Challenges)
- Market forecasts for a minimum of 9 years, along with 3 years of historical data for all segments, sub-segments, and regions
- Market Segmentation caters to a thorough assessment of key segments with their market estimations
- Geographical Analysis: Assessments of the mentioned regions and country-level segments with their market share
- Key analytics: Porter's Five Forces Analysis, Vendor Landscape, Opportunity Matrix, Key Buying Criteria, etc.
- The competitive landscape is the theoretical explanation of the key companies based on factors, market share, etc.
- Company profiling: A detailed company overview, product/services offered, SCOT analysis, and recent strategic developments
Australia Wine Market Forecast 2023-2030
Table Of Contents
1. Research Scope & Methodology
1.1. Study Objectives
1.2. Methodology
1.3. Assumptions & Limitations
2. Executive Summary
2.1. Market Size & Estimates
2.2. Country Snapshot
2.3. Country Analysis
2.4. Scope Of Study
2.5. Crisis Scenario Analysis
2.5.1. Impact Of Covid-19 On Wine Market
3. Market Dynamics
3.1. Key Growth Enablers
3.1.1. High Popularity & Demand For Organic Wine
3.1.2. Increasing Adoption Of E-Commerce For Wine Sales
3.1.3. Health Benefits Associated With Wine Consumption
3.2. Key Challenges
3.2.1. Decrease In Australian Wine Exports
3.2.2. Climatic Changes Impacting Wine Production
4. Key Analytics
4.1. Key Market Trends
4.2. Pest Analysis
4.3. Porter's Five Forces Analysis
4.3.1. Buyers Power
4.3.2. Suppliers Power
4.3.3. Substitution
4.3.4. New Entrants
4.3.5. Industry Rivalry
4.4. Opportunity Matrix
4.5. Value Chain Analysis
4.6. Key Buying Criteria
4.7. Market Share Analysis, In 2021 & 2022 (In %)
4.8. Brand Share Analysis, In 2021 & 2022 (In %)
5. Market By Product (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
5.1. Fortified Wine And Vermouth
5.1.1. Port
5.1.2. Sherry
5.1.3. Vermouth
5.1.4. Other Fortified Wine
5.2. Non-Grape Wine
5.2.1. Apple Wine
5.2.2. Other Non-Grape Wine
5.3. Sparkling Wine
5.3.1. Champagne
5.3.2. Other Sparkling Wine
5.4. Still Light Grape Wine
5.4.1. Still Red Wine
5.4.2. Still Rosé Wine
5.4.3. Still White Wine
6. Market By Trade (In Terms Of Revenue: $ Million & In Terms Of Volume: Million Liters)
6.1. Off-Trade
6.2. On-Trade
7. Market By Price Range - Sparkling Wine
8. Market By Price Range - Still Red Wine
9. Market By Price Range - Still Rosé Wine
10. Market By Price Range - Still White Wine
11. Competitive Landscape
11.1. Key Strategic Developments
11.1.1. Acquisitions
11.1.2. Product Launches & Developments
11.1.3. Partnerships
11.1.4. Business Expansions
11.2. Company Profiles
11.2.1. Accolade Wines Ltd
11.2.2. Barbadillo Group
11.2.3. Brown Brothers
11.2.4. Campari Australia Pty Ltd
11.2.5. De Bortoli Wines Pty Ltd
List Of Tables
Table 1: Australia - Country Snapshot
Table 2: Australia Wine Market, By Product, Historical Years, 2018-2022 (In $ Million)
Table 3: Australia Wine Market, By Product, Forecast Years, 2023-2030 (In $ Million)
Table 4: Australia Wine Market, By Product, Historical Years, 2018-2022 (Million Liters)
Table 5: Australia Wine Market, By Product, Forecast Years, 2023-2030 (Million Liters)
Table 6: Australia Wine Market, By Fortified Wine And Vermouth, Historical Years, 2018-2022 (Million Liters)
Table 7: Australia Wine Market, By Fortified Wine And Vermouth, Forecast Years, 2023-2030 (Million Liters)
Table 8: Australia Wine Market, By Fortified Wine And Vermouth, Historical Years, 2018-2022 (In $ Million)
Table 9: Australia Wine Market, By Fortified Wine And Vermouth, Forecast Years, 2023-2030 (In $ Million)
Table 10: Australia Wine Market, By Non-Grape Wine, Historical Years, 2018-2022 (Million Liters)
Table 11: Australia Wine Market, By Non-Grape Wine, Forecast Years, 2023-2030 (Million Liters)
Table 12: Australia Wine Market, By Non-Grape Wine, Historical Years, 2018-2022 (In $ Million)
Table 13: Australia Wine Market, By Non-Grape Wine, Forecast Years, 2023-2030 (In $ Million)
Table 14: Australia Wine Market, By Sparkling Wine, Historical Years, 2018-2022 (Million Liters)
Table 15: Australia Wine Market, By Sparkling Wine, Forecast Years, 2023-2030 (Million Liters)
Table 16: Australia Wine Market, By Sparkling Wine, Historical Years 2018-2022 (In $ Million)
Table 17: Australia Wine Market, By Sparkling Wine, Forecast Years 2023-2030 (In $ Million)
Table 18: Australia Wine Market, By Still Light Grape Wine, Historical Years, 2018-2022 (Million Liters)
Table 19: Australia Wine Market, By Still Light Grape Wine, Forecast Years, 2023-2030 (Million Liters)
Table 20: Australia Wine Market, By Still Light Grape Wine, Historical Years, 2018-2022 (In $ Million)
Table 21: Australia Wine Market, By Still Light Grape Wine, Forecast Years, 2023-2030 (In $ Million)
Table 22: Australia Wine Market, By Trade, Historical Years, 2018-2022 (In $ Million)
Table 23: Australia Wine Market, By Trade, Forecast Years, 2023-2030 (In $ Million)
Table 24: Australia Wine Market, By Trade, Historical Years, 2018-2022 (In Million Liters)
Table 25: Australia Wine Market, By Trade, Forecast Years, 2023-2030 (In Million Liters)
Table 26: Australia Wine Market, By Price Range - Sparkling Wine, Historical Years, 2018-2022 (In %)
Table 27: Australia Wine Market, By Price Range - Sparkling Wine, Forecast Years, 2023-2030 (In %)
Table 28: Australia Wine Market, By Price Range - Still Red Wine, Historical Years, 2018-2022 (In %)
Table 29: Australia Wine Market, By Price Range - Still Red Wine, Forecast Years, 2023-2030 (In %)
Table 30: Australia Wine Market, By Price Range - Still Rosé Wine, Historical Years, 2018-2022 (In %)
Table 31: Australia Wine Market, By Price Range - Still Rosé Wine, Forecast Years, 2023-2030 (In %)
Table 32: Australia Wine Market, By Price Range - Still White Wine, Historical Years, 2018-2022 (In %)
Table 33: Australia Wine Market, By Price Range - Still White Wine, Forecast Years, 2023-2030 (In %)
Table 34: List Of Acquisitions
Table 35: List Of Product Launches & Developments
Table 36: List Of Partnerships
Table 37: List Of Business Expansions
List Of Figures
Figure 1: Key Market Trends
Figure 2: Porter's Five Forces Analysis
Figure 3: Opportunity Matrix
Figure 4: Value Chain Analysis
Figure 5: Key Buying Criteria
Figure 6: Market Share Of Still Light Grape Wine, In 2021 & 2022 (In %)
Figure 7: Market Share Of Fortified Wine And Vermouth, In 2021 & 2022 (In %)
Figure 8: Market Share Of Non-Grape Wine, In 2021 & 2022 (In %)
Figure 9: Market Share Of Champagne, In 2021 & 2022 (In %)
Figure 10: Brand Share Of Still Light Grape Wine, In 2021 & 2022 (In %)
Figure 11: Brand Share Of Champagne, In 2021 & 2022 (In %)
Figure 12: Brand Share Of Fortified Wine And Vermouth, In 2021 & 2022 (In %)
Figure 13: Brand Share Of Non-Grape Wine, In 2021 & 2022 (In %)
Figure 14: Australia Wine Market, Growth Potential, By Product, In 2022
Figure 15: Australia Wine Market, By Fortified Wine And Vermouth, 2023-2030 (In $ Million)
Figure 16: Australia Wine Market, Growth Potential, By Fortified Wine And Vermouth, In 2022
Figure 17: Australia Wine Market, By Port, 2023-2030 (In $ Million)
Figure 18: Australia Wine Market, By Sherry, 2023-2030 (In $ Million)
Figure 19: Australia Wine Market, By Vermouth, 2023-2030 (In $ Million)
Figure 20: Australia Wine Market, By Other Fortified Wine, 2023-2030 (In $ Million)
Figure 21: Australia Wine Market, By Non-Grape Wine, 2023-2030 (In $ Million)
Figure 22: Australia Wine Market, Growth Potential, By Non-Grape Wine, In 2022
Figure 23: Australia Wine Market, By Apple Wine, 2023-2030 (In $ Million)
Figure 24: Australia Wine Market, By Other Non-Grape Wine, 2023-2030 (In $ Million)
Figure 25: Australia Wine Market, By Sparkling Wine, 2023-2030 (In $ Million)
Figure 26: Australia Wine Market, Growth Potential, By Sparkling Wine, In 2022
Figure 27: Australia Wine Market, By Champagne, 2023-2030 (In $ Million)
Figure 28: Australia Wine Market, By Other Sparkling Wine, 2023-2030 (In $ Million)
Figure 29: Australia Wine Market, By Still Light Grape Wine, 2023-2030 (In $ Million)
Figure 30: Australia Wine Market, Growth Potential, By Still Light Grape Wine, In 2022
Figure 31: Australia Wine Market, By Still Red Wine, 2023-2030 (In $ Million)
Figure 32: Australia Wine Market, By Still Rosé Wine, 2023-2030 (In $ Million)
Figure 33: Australia Wine Market, By Still White Wine, 2023-2030 (In $ Million)
Figure 34: Australia Wine Market, Growth Potential, By Trade, In 2022
Figure 35: Australia Wine Market, By Off-Trade, 2023-2030 (In $ Million)
Figure 36: Australia Wine Market, By On-Trade, 2023-2030 (In $ Million)
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