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Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023

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Date: 03-Jul-2018
No. of pages: 153
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“Increased online shopping has instilled interest in retailers to adopt AR—major driving factor for augmented reality in retail market”

The augmented reality in retail market is expected to be USD 1,155.8 million in 2018 and is projected to reach USD 7951.2 million by 2023, at a CAGR of 47.1% during the forecast period. Increasing online shopping encourages retailers to adopt AR, rising smart phone penetration, and growing adoption of connected devices are the major factors driving the growth of the augmented reality in retail market. The lack of compatibility, interoperability, privacy, and security concerns associated with the use of AR restrain the growth of the AR in retail market.

“Augmented reality in retail market for head-mounted displays to grow at high rate during forecast period”

With advancements in computing, AR-enabled devices can be used for consumer, commercial, and enterprise applications. In the retail sector, smart glasses are expected to be used on a large scale for the workforce and sales management purposes. Go Instore (UK), a service provider of online video commerce, partnered with retail firms to provide online video support using AR technology. The technology provided by the company helps remote shoppers to connect with the in-store experts in real time. The experts at the store use AR glasses to get the real-time information on the call and address queries or grievances of remote shoppers.

“Augmented reality in retail market for planning and designing application to lead the market during forecast period”

Planning and designing application is used in retail types such as furniture and lighting, automotive interior, and paint. The planning and designing application helps in placing a product virtually at a desired place. Furniture and lighting is the major retail type in the planning and designing application. AR is increasingly being used by furniture retailers to help customers visualize the select products at their desired place. This helps customers to buy furniture and relevant stuff according to their home or office spaces.

“APAC to witness high growth whereas North America to lead the overall AR in Retail market during forecast period”

Growing consumer and commercial markets with increasing investments in countries such as Japan and China would boost the growth of the AR in retail market in APAC. E-commerce is becoming a major area of focus for retailers in APAC, where China is becoming the largest e-commerce market worldwide. In 2018, North America is expected to hold the largest market, with maximum revenue generated from AR in retail applications. The AR in retail market is estimated to grow considerably in the subsequent years in this region. The US homes a few major retail industries across the world, with the apparel industry being the largest; it is 50% larger than the retail industry in China. The 12 major US retailers hold one-third of the market share across the world; this further drives the AR in retail market in North America.

In the process of determining and verifying the market size for several segments and sub segments gathered through secondary research, extensive primary interviews have been conducted with key experts in the AR industry. The breakup of the profiles of primary participants has been shown below:


  • By Company Type: Tier 1 = 35%, Tier 2 = 45%, and Tier 3 = 20%

  • By Designation: C-Level Executives = 35%, Directors = 25%, and Others = 40%

  • By Region: North America = 45%, Europe = 20%, APAC = 30%, and RoW = 5%


Major players in the augmented reality in retail market are Google (US), PTC (US), Apple (US), Microsoft (US), Wikitude (Austria), DAQRI (US), Zugara (US), Blippar (UK), Marxent Labs (US), Augment (France), and View AR (Austria). The other players profiled in the report include Holition (UK), Ikea (Netherlands), Sephora (France), Amazon (US), Imaginate Technologies (India), Kudan (UK), Total Immersion (France), and INDE (UK). The start-up ecosystem includes Ads Reality (UK), XZIMG (China), VisionStar Information Technology (China), Zappar (UK), and Obsess (US).

Research Coverage

This research categorizes the augmented reality in retail market on the basis of device type, offering (hardware & software), retail type, application, and geography. The report also discusses major drivers, restraints, challenges, and opportunities for the market.

Reasons to Buy the Report

The report would help leaders/new entrants in this market in the following ways:


  • This report segments the augmented reality in retail market comprehensively and provides the closest market size estimation for major industries across various regions.

  • The report would help stakeholders understand the pulse of the market and provide them with the information on drivers, restraints, challenges, and opportunities for the market.

  • This report would helps take holders understand their competitors better and gain more insights to improve their position in the business. The competitive landscape section includes competitor ecosystem, product launches and developments, partnerships, fund raising, and acquisitions.

Augmented Reality in Retail Market by Offering (Hardware and Software), Device Type (Head-Mounted, Smart AR Mirror), Application (Try-On Solution, Planning & Designing), Retail Type (Furniture, Beauty & Cosmetics), and Geography - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Secondary Sources
2.1.2 Primary Data
2.1.2.1 Primary Interviews With Experts
2.1.2.2 Breakdown of Primaries
2.1.2.3 Key Data From Primary Sources
2.1.3 Secondary and Primary Research
2.1.3.1 Key Industry Insights
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.1.1 Approach for Capturing the Market Size By Bottom-Up Analysis (Demand Side)
2.2.2 Top-Down Approach
2.2.2.1 Approach for Capturing the Market Size By Top-Down Analysis (Supply Side)
2.3 Market Breakdown & Data Triangulation
2.4 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 AR in Retail Market, 2018–2023 (USD Billion)
4.2 AR in Retail Market in APAC
4.3 AR in Retail Market: Developed vs Developing Markets, 2018 and 2023 (USD Million)
4.4 APAC Expected to Grow at Highest CAGR Between 2018 and 2023 in AR in Retail Market
4.5 AR in Retail Market, By Application (USD Million)
4.6 AR in Retail Market, By Device Type

5 Market Overview
5.1 Introduction
5.2 History and Evolution of AR Technology
5.3 Market Dynamics: AR in Retail Market
5.3.1 Drivers
5.3.1.1 Increasing Online Shopping Interests Retailers in Ar
5.3.1.2 Increasing Smartphone Penetration Drives Growth of AR Apps
5.3.1.3 Growing Adoption of Connected Devices Drives Growth of AR in Retail
5.3.2 Restraints
5.3.2.1 Lack of Compatibility and Interoperability
5.3.2.2 Privacy and Security Concerns
5.3.3 Opportunities
5.3.3.1 Rising Investments in Retail Sector
5.3.3.2 Establishing Direct Connect With End Users
5.3.4 Challenges
5.3.4.1 Reluctance Among Retailers
5.3.4.2 Lack of Skills and Expertise
5.4 Value Chain Analysis

6 Augmented Reality in Retail Market, By Technology
6.1 Introduction
6.2 Augmented Reality Technology
6.2.1 Marker-Based Augmented Reality
6.2.1.1 Passive Marker
6.2.1.2 Active Marker
6.2.1.3 Marker-Based AR Use Cases
6.2.2 Markerless Augmented Reality
6.2.2.1 Model-Based Tracking
6.2.2.2 Image-Based Processing
6.2.2.3 Markerless AR Use Cases

7 Augmented Reality in Retail Market, By Offering
7.1 Introduction
7.1.1 Hardware
7.1.1.1 Displays and Projectors
7.1.1.2 Sensors
7.1.1.2.1 Accelerometers
7.1.1.2.2 Gyroscopes
7.1.1.2.3 Magnetometers
7.1.1.2.4 Proximity Sensors
7.1.1.3 Semiconductor Components
7.1.1.3.1 Controllers and Processors
7.1.1.3.2 Integrated Circuits
7.1.1.4 Cameras
7.1.1.5 Others
7.2 Software & Services
7.2.1 Introduction
7.2.2 Software Development Kits and Apps
7.2.3 Services
7.2.4 AR Software Functions
7.2.4.1 AR Remote Collaboration
7.2.4.2 Workflow Optimization
7.2.4.3 Documentation
7.2.4.4 Visualization
7.2.4.5 3d Modeling
7.2.4.6 Navigation

8 Augmented Reality in Retail Market, By Device Type
8.1 Introduction
8.2 Augmented Reality Devices
8.2.1 Head-Mounted Displays
8.2.1.1 AR Smart Glasses
8.2.2 Smart AR Mirrors
8.2.3 Handheld Devices

9 Augmented Reality in Retail Market, By Application
9.1 Introduction
9.2 Try-On Solutions
9.3 Planning & Designing
9.4 Advertising & Marketing
9.5 Information Systems

10 Augmented Reality in Retail Market, By Retail Type
10.1 Introduction
10.2 Furniture & Lighting
10.2.1 Use Cases in Furniture & Lighting
10.2.1.1 IKEA Develops AR App to Make Furnishing Easier
10.2.1.2 Wayfair Uses AR to Gain Business Benefits
10.3 Beauty & Cosmetics
10.3.1 Use Cases in Beauty & Cosmetics
10.3.1.1 L’oreal Buys Modiface to Strengthen Their Digital Strategy
10.3.1.2 Sephora Uses AR in Its Virtual Try-On Makeup Solution
10.4 Apparel Fitting
10.4.1 Use Cases in Apparel Fitting
10.4.1.1 Zara Enhances Shopping Experience Using Ar
10.4.1.2 Uniqlo Uses Smart AR Mirror
10.5 Jewelry
10.5.1 Use Cases in Jewelry
10.5.1.1 Swarovski Partnered With Perfect Corp. to Introduce AR Filters
10.5.1.2 De Beers Used AR to Market Its Forevermark Diamond Brand
10.6 Grocery Shopping
10.6.1 Use Cases in Grocery Shopping
10.6.1.1 Coop Italia Unveiled “Supermarket of the Future”
10.6.1.2 China’s Largest Online Grocery Store Yihaodian Uses Ar
10.7 Footwear
10.7.1 Use Cases in Footwear
10.7.1.1 Converse Made Shopping Simple With Its App
10.7.1.2 Nike Used AR to Sell Its Products
10.8 Others
10.8.1 Use Cases in Other Retail Types
10.8.1.1 Ray-Ban Used Smart AR Mirror to Virtually Try Glasses
10.8.1.2 Dulux Helps Previsualize Walls With Ar
10.8.1.3 Bmw Creates Visualizer App to Showcase Cars

11 Augmented Reality in Retail Market, Geographical Analysis
11.1 Introduction
11.2 North America
11.2.1 US
11.2.2 Canada & Mexico
11.3 Europe
11.3.1 Germany
11.3.2 France
11.3.3 UK
11.3.4 Rest of Europe
11.4 APAC
11.4.1 China
11.4.2 Japan
11.4.3 South Korea
11.4.4 Rest of APAC
11.5 RoW
11.5.1 Middle East & Africa
11.5.2 South America

12 Competitive Landscape
12.1 Introduction
12.2 Ranking for AR in Retail Market Players
12.2.1 Product Launches & Developments
12.2.2 Partnerships
12.2.3 Agreements, Collaborations, & Capital Funding
12.2.4 Acquisitions & Expansions

13 Company Profiles
13.1 Introduction
(Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View)*
13.2 Key Players
13.2.1 PTC
13.2.2 Google
13.2.3 Microsoft
13.2.4 Apple
13.2.5 Wikitude
13.2.6 Blippar
13.2.7 Zugara
13.2.8 Marxent Labs
13.2.9 Augment
13.2.10 Viewar
*Details on Business Overview, Products Offered, Recent Developments, SWOT Analysis & MnM View Might Not Be Captured in Case of Unlisted Companies.
13.3 Other Important Players
13.3.1 Holition
13.3.2 Gravity Jack
13.3.3 IKEA
13.3.4 Sephora
13.3.5 Amazon
13.3.6 Imaginate Technologies
13.3.7 Kudan
13.3.8 Total Immersion
13.3.9 Inde
13.4 Start-Up Ecosystem
13.4.1 ADS Reality
13.4.2 Xzimg
13.4.3 Visionstar Information Technology (Shanghai) (Easyar)
13.4.4 Zappar
13.4.5 Obsess

14 Appendix
14.1 Insights of Industry Experts
14.2 Discussion Guide
14.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.4 Introducing RT: Real-Time Market Intelligence
14.5 Available Customizations
14.6 Related Reports
14.7 Author Details

List of Tables
Table 1 AR in Retail Market, By Offering, 2015–2023 (USD Million)
Table 2 AR in Retail Market, Hardware, 2015–2023 (USD Million)
Table 3 AR in Retail Market for Software, By Application, 2015–2023 (USD Million)
Table 4 AR in Retail Market, By Device Type, 2015–2023 (USD Million)
Table 5 AR in Retail Market, By Device Type, 2015–2023 (Thousand Units)
Table 6 AR in Retail Market for Hmds, By Application, 2015–2023 (USD Million)
Table 7 AR in Retail Market for Smart AR Mirror, By Application, 2015–2023 (USD Million)
Table 8 AR in Retail Market for Handheld Devices, By Application, 2015–2023 (USD Thousand)
Table 9 AR in Retail Market, By Application, 2015–2023 (USD Million)
Table 10 AR in Retail Market for Try-On Solutions, By Device Type, 2015–2023 (USD Thousand)
Table 11 AR in Retail Market for Try-On Solutions, By Retail Type, 2015–2023 (USD Million)
Table 12 AR in Retail Market for Planning & Designing, By Device Type, 2015–2023 (USD Thousand)
Table 13 AR in Retail Market for Planning & Designing, By Retail Type, 2015–2023 (USD Million)
Table 14 AR in Retail Market for Advertising & Marketing, By Device Type, 2015–2023 (USD Thousand)
Table 15 AR in Retail Market for Advertising & Marketing, By Retail Type, 2015–2023 (USD Million)
Table 16 AR in Retail Market for Information System, By Device Type, 2015–2023 (USD Thousand)
Table 17 AR in Retail Market for Information System, By Retail Type, 2015–2023 (USD Million)
Table 18 AR in Retail Market, By Retail Type, 2015–2023 (USD Million)
Table 19 AR in Retail Market for Furniture & Lighting, By Application, 2015–2023 (USD Million)
Table 20 AR in Retail Market for Furniture & Lighting, By Region, 2015–2023 (USD Million)
Table 21 AR in Retail Market for Furniture & Lighting in North America, By Country, 2015–2023 (USD Million)
Table 22 AR in Retail Market for Furniture & Lighting in Europe, By Country, 2015–2023 (USD Million)
Table 23 AR in Retail Market for Furniture & Lighting in APAC, By Country, 2015–2023 (USD Million)
Table 24 AR in Retail Market for Furniture & Lighting in RoW, By Country, 2015–2023 (USD Million)
Table 25 AR in Retail Market for Beauty & Cosmetics, By Application, 2015–2023 (USD Million)
Table 26 AR in Retail Market for Beauty & Cosmetics, By Region, 2015–2023 (USD Million)
Table 27 AR in Retail Market for Beauty & Cosmetics in North America, By Country, 2015–2023 (USD Million)
Table 28 AR in Retail Market for Beauty & Cosmetics in Europe, By Country, 2015–2023 (USD Million)
Table 29 AR in Retail Market for Beauty & Cosmetics in APAC, By Country, 2015–2023 (USD Million)
Table 30 AR in Retail Market for Beauty & Cosmetics in RoW, By Country, 2015–2023 (USD Million)
Table 31 AR in Retail Market for Apparel Fitting, By Application, 2015–2023 (USD Million)
Table 32 AR in Retail Market for Apparel Fitting, By Region, 2015–2023 (USD Million)
Table 33 AR in Retail Market for Apparel Fitting in North America, By Country, 2015–2023 (USD Million)
Table 34 AR in Retail Market for Apparel Fitting in Europe, By Country, 2015–2023 (USD Million)
Table 35 AR in Retail Market for Apparel Fitting in APAC, By Country, 2015–2023 (USD Million)
Table 36 AR in Retail Market for Apparel Fitting in RoW, By Country, 2015–2023 (USD Million)
Table 37 AR in Retail Market for Jewelry, By Application, 2015–2023 (USD Million)
Table 38 AR in Retail Market for Jewelry, By Region, 2015–2023 (USD Million)
Table 39 AR in Retail Market for Jewelry in North America, By Country, 2015–2023 (USD Million)
Table 40 AR in Retail Market for Jewelry in Europe, By Country, 2015–2023 (USD Million)
Table 41 AR in Retail Market for Jewelry in APAC, By Country, 2015–2023 (USD Million)
Table 42 AR in Retail Market for Jewelry in RoW, By Country, 2015–2023 (USD Million)
Table 43 AR in Retail Market for Grocery Shopping, By Application, 2015–2023 (USD Million)
Table 44 AR in Retail Market for Grocery Shopping, By Region, 2015–2023 (USD Million)
Table 45 AR in Retail Market for Grocery Shopping in North America, By Country, 2015–2023 (USD Million)
Table 46 AR in Retail Market for Grocery Shopping in Europe, By Country, 2015–2023 (USD Million)
Table 47 AR in Retail Market for Grocery Shopping in APAC, By Country, 2015–2023 (USD Million)
Table 48 AR in Retail Market for Grocery Shopping in RoW, By Country, 2015–2023 (USD Million)
Table 49 AR in Retail Market for Footwear, By Application, 2015–2023 (USD Million)
Table 50 AR in Retail Market for Footwear, By Region, 2015–2023 (USD Million)
Table 51 AR in Retail Market for Footwear in North America, By Country, 2015–2023 (USD Million)
Table 52 AR in Retail Market for Footwear in Europe, By Country, 2015–2023 (USD Million)
Table 53 AR in Retail Market for Footwear in APAC, By Country, 2015–2023 (USD Million)
Table 54 AR in Retail Market for Footwear in RoW, By Country, 2015–2023 (USD Million)
Table 55 AR in Retail Market for Other Retail Types, By Application, 2015–2023 (USD Million)
Table 56 AR in Retail Market for Other Retail Types, By Region, 2015–2023 (USD Million)
Table 57 AR in Retail Market for Other Retail Types in North America, By Country, 2015–2023 (USD Million)
Table 58 AR in Retail Market for Other Retail Types in Europe, By Country, 2015–2023 (USD Million)
Table 59 AR in Retail Market for Other Retail Types in APAC, By Country, 2015–2023 (USD Million)
Table 60 AR in Retail Market for Other Retail Types in RoW, By Country, 2015–2023 (USD Million)
Table 61 AR in Retail Market, By Region, 2015–2023 (USD Million)
Table 62 AR in Retail Market in North America, By Retail Type, 2015–2023 (USD Million)
Table 63 AR in Retail Market in North America, By Country, 2015–2023 (USD Million)
Table 64 AR in Retail Market in Europe, By Retail Type, 2015–2023 (USD Million)
Table 65 AR in Retail Market in Europe, By Country, 2015–2023 (USD Million)
Table 66 AR in Retail Market in APAC, By Retail Type, 2015–2023 (USD Million)
Table 67 AR in Retail Market in APAC, By Country, 2015–2023 (USD Million)
Table 68 AR in Retail Market in RoW, By Retail Type, 2015–2023 (USD Million)
Table 69 AR in Retail Market in RoW, By Country, 2015–2023 (USD Million)
Table 70 Ranking of Top 5 Players in AR in Retail Market
Table 71 Product Launches & Developments: AR in Retail Market, 2017
Table 72 Partnerships: AR in Retail Market, 2017–2018
Table 73 Agreements. Collaborations, & Capital Funding: AR in Retail, 2016–2018
Table 74 Acquisitions & Expansions: AR in Retail Market, 2015–2017

List of Figures
Figure 1 Market Segmentation
Figure 2 AR in Retail Market: Research Design
Figure 3 Bottom-Up Approach to Arrive at the Market Size
Figure 4 Top-Down Approach to Arrive at the Market Size
Figure 5 Data Triangulation Methodology
Figure 6 Assumptions of the Research Study
Figure 7 Augmented Reality in Retail Market, 2015–2023 (USD Billion)
Figure 8 AR in Retail Market, By Offering, 2018 vs 2023
Figure 9 Try-On Solution Application Expected to Witness Highest Growth in AR in Retail Market Between 2018 and 2023
Figure 10 North America Held Largest Share of AR in Retail Market in 2017
Figure 11 North America Expected to Lead Furniture & Lighting Retail Type in AR in Retail Market During Forecast Period
Figure 12 Attractive Market Opportunities for AR in Retail Market
Figure 13 China Expected to Hold Largest Share of AR in Retail Market in APAC By 2023
Figure 14 US Expected to Hold Largest Size of AR in Retail Market By 2023
Figure 15 AR in Retail Market in China Expected to Grow at Highest CAGR Between 2018 and 2023
Figure 16 Try-On Solution Application Expected to Dominate AR in Retail Market During Forecast Period
Figure 17 Head-Mounted Displays Expected to Dominate AR in Retail Market By 2023
Figure 18 Evolution of Augmented Reality Technology
Figure 19 Growing Interest of Large Retailers in AR Technology and Increasing Interest in Omni-Channel Retailing Would Drive AR in Retail Market
Figure 20 Shipments of Smartphones, 2012–2017
Figure 21 Value Chain Analysis (2017): Major Value Added During Research & Product Development and Manufacturing Stages
Figure 22 Elements of AR Ecosystem
Figure 23 AR in Retail Market for Hardware Expected to Grow at Higher CAGR During Forecast Period
Figure 24 Displays and Projectors Dominate AR in Retail Market During Forecast Period
Figure 25 Advertising & Marketing Application Expected to Grow at Highest CAGR in AR in Retail Market for Software During Forecast Period
Figure 26 AR in Retail Market for Head-Mounted Displays Expected to Grow at Highest CAGR During Forecast Period
Figure 27 Head-Mounted Displays Expected to Lead AR in Retail Market in Unit Shipments During Forecast Period (Thousand Units)
Figure 28 AR in Retail Market for Advertising & Marketing Expected to Grow at Highest CAGR During Forecast Period
Figure 29 AR in Retail Market for Grocery Shopping Expected to Grow at the Highest CAGR During the Forecast Period
Figure 30 Geographic Snapshot: AR in Retail Market in APAC to Witness Highest Growth Rate During Forecast Period
Figure 31 US Expected to Hold Largest Size of AR in Retail Market Between 2017 and 2023
Figure 32 North America: Snapshot of AR in Retail Market
Figure 33 Europe: Snapshot of AR in Retail Market
Figure 34 APAC: Snapshot of AR in Retail Market
Figure 35 Companies Adopted Product Launches & Developments as Key Growth Strategies Between 2014 and 2018
Figure 36 Geographic Revenue Mix of Major Players
Figure 37 PTC: Company Snapshot
Figure 38 Google: Company Snapshot
Figure 39 Microsoft: Company Snapshot
Figure 40 Apple: Company Snapshot

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