Application-to-person messaging in Western Europe: trends and forecasts 2020-2025

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Date: 09-Mar-2021
No. of pages: 15
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"There was an unprecedented spike in the number of messages sent for security use cases in Western Europe in 2020; RCS will be a success story in only a handful of countries."

The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The total business spend on A2P messaging services in Western Europe (WE) will grow from USD2.6 billion in 2020 to USD4.1 billion in 2025.

This report provides:


  • an outlook on the application-to-person (A2P) messaging services market in Western Europe as a whole and in four individual countries, including:


    • traffic estimates and forecasts up to 2025

    • business spend estimates and forecasts up to 2025.




Geographical coverage


  • Western Europe as a whole

  • Germany

  • Spain

  • Sweden

  • UK

Application-to-person messaging in Western Europe: trends and forecasts 2020-2025

Table of Contents

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  • Application-to-person messaging in emerging Asia-Pacific: trends and forecasts 2020-2025
    Published: 10-Mar-2021        Price: US 7999 Onwards        Pages: 15
    "The amount of business-to-consumer traffic on OTT apps will overtake that using SMS by 2025 in emerging Asia–Pacific." The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The business spend on A2P messaging services in emerging Asia–Pacific (EMAP) will grow from USD12 billion in 2020 to USD17.5 billion in 20......
  • Application-to-person messaging in Western Europe: trends and forecasts 2020-2025
    Published: 09-Mar-2021        Price: US 7999 Onwards        Pages: 15
    "There was an unprecedented spike in the number of messages sent for security use cases in Western Europe in 2020; RCS will be a success story in only a handful of countries." The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. The total business spend on A2P messaging services in Western Europe (WE) will grow from USD2.......
  • Application-to-person messaging: worldwide trends and forecasts 2020-2025
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    Published: 22-Nov-2019        Price: US 7999 Onwards        Pages: 15
    "Businesses spent USD24 billion on A2P messaging in 2018; this will grow to USD40 billion by 2024." The number of application-to-person (A2P) messages is increasing worldwide because businesses are introducing mobile and digital channels in order to interact with their customers and recruit new ones. Person-to-person (P2P) SMS messaging traffic has progressively been overtaken by that from OTT services, but SMS is currently still the most-used channel for A2P communic......
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