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Anti-counterfeit Packaging MarketProduct Overview
Secure packaging is one of the main techniques t- avoid counterfeiting. Anti-counterfeit packaging is defined as the method of assigning secure packaging t- a product, in order t- minimize counterfeiting or infringement. A safe packaging strategy that eliminates imitation and confirms the safety of the product is anti-counterfeiting packaging. In terms of revenue and loyalty, businesses take anti-counterfeit measures t- minimize losses due t- counterfeiting.
Market Highlights
Anti-counterfeit Packaging Market is expected t- project a notable CAGR of 12.5% in 2030.
Anti-counterfeit Packaging Market t- surpass USD 190.5 Billion by 2030 from USD 90.3 Billion in 2019 in terms of value growing at a CAGR of 12.5% throughout the forecast period, i.e., 2020-30. Factors such as the rising acceptance of such packaging by pharmaceutical firms worldwide, in particular. In addition, growth is expected t- be driven by growing market perception concerning the adverse effects of counterfeit products. Due t- growing concerns about the dilution of brand identity by the leading producers around the globe, the industry is expected t- experience high growth. Moreover, growth over the forecast period is expected t- be powered by growing technological innovation for the development of highly secure packaging for use in the application industries. The latest development identified in the anti-counterfeit packaging market is the rise in strict product protection regulations related t- counterfeiting. Since the market concentration of fake goods is constantly growing, strict regulations are imposed by the government of different countries t- regulate counterfeiting activities. These regulations have a positive effect on the anti-counterfeit packaging industry and seek t- eradicate the demand for counterfeit products.
Anti-counterfeit Packaging Market: Segments
Covert anti-counterfeiting packaging segment t- grow with the highest CAGR of 7.95% during 2020-30
Anti-counterfeit Packaging Market is segmented by technology as Trace and Track, Tamper-evident, Covert, Overt, and Forensic Markers. The track & trace segment is estimated t- lead the market with a share of over XX.X% in 2019 in the anti-counterfeit packaging market. This is ascribed t- the high-volume adoption of packaging technologies, which allows manufacturers t- track and trace their shipments and avoid any technological impediments. Covert anti-counterfeiting packaging techniques are expected t- register a CAGR of over 7.95% over the forecast period due t- high demand for low price secure packaging for use in the clothing & apparel and food industry. Due t- high product protection coupled with product forgery difficulties, demand for security labels is expected t- emerge as the most lucrative covert security techniques. Furthermore, the high demand for such FMCG products is expected t- drive market growth over the next nine years.
Pharmaceutical application segment t- grow with the highest CAGR during 2020-30
Anti-counterfeit Packaging Market is segmented
By Application int- Pharmaceutical, Food & Beverage, Clothing & apparel, and Others. The Food & beverage application segment accounted for the largest volume share of 14.87% in 2019 of the market on account of the need for product security driven by high levels of product counterfeiting in alcoholic beverages. Furthermore, the use of anti-counterfeiting techniques such as barcodes and machine-readable codes for food goods is expected t- drive the market. It is expected that the use of a product for the safety of pharmaceutical products will emerge as the fastest-growing application category, guided by strong concerns about the adverse effects of spurious drugs. Moreover, high concerns about the brand reputation in the pharmaceutical industry are expected t- drive the growth of the market for anti-counterfeiting packaging over the forecast period.
Anti-counterfeit Packaging Market: Market Dynamics
Drivers
Increasing Focus of Manufacturers on Brand Protection
Concerns about the losses suffered by commodity producers across countries due t- sales of counterfeit goods have increased. This has raised brand dilution issues, which, in turn, is driving the need for anti-counterfeit packaging. Furthermore, due t- the risk of damage caused by the use of spurious goods, a major market for anti-counterfeit packaging is expected t- emerge in the pharmaceutical industry. Manufacturers are embracing anti-counterfeiting packaging technology due t- concerns about the brand value and adverse effects of spurious products, which in turn fuels the global demand for anti-counterfeit packaging. Following the concerns about brand dilution and losses suffered by manufacturers, many companies are making heavy investments in anti-counterfeit packaging technologies, which are expected t- generate enormous business opportunities for industry players. Furthermore, anti-counterfeit innovations are increasingly supported by supportive government policies in the food & beverage and pharmaceutical packaging industries, further boosting the anti-counterfeit industry.
Restrain
High-initial Costs
Owing t- the globalization of the retail industry, the anti-counterfeit packaging market is currently facing a gigantic challenge, which indirectly gives counterfeiters a crucial advantage in disrupting the real product market. Along with the pharmaceutical and retail goods industry, the global food & beverage market is facing losses due t- counterfeiting in terms of sales and intangible assets. Any significant or critical improvement in the packaging process of the brand recall will build a barrier t- identifying the real product and can definitely help forgers t- produce fake goods on behalf of the original one.
Anti-counterfeit Packaging Market: Key Players
Avery Dennison Corporation
Company Overview, Business Strategy, Key Product Offerings, Financial Performance, Key Performance Indicators, Risk Analysis, Recent Development, Regional Presence, and SWOT Analysis.
CCL Industries Inc.
3M Company
E.I. Du Pont De Nemours and Company
Zebra Technologies Corporation
Sicpa Holding SA
AlpVision SA
Applied Dna Sciences Inc.
Uflex Limited
Authentix Inc.
Ampacet Corporation
PharmaSecure Inc.
Other prominent players
Anti-counterfeit Packaging Market: Regions
Anti-counterfeit Packaging Market is segmented based on regional analysis int- five major regions. These include North America, Latin America, Europe, Asia Pacific, and the Middle East, and Africa.
Anti-counterfeit Packaging Market in North America led the market with a lion share of more than XX.X% in 2019 and is projected t- maintain its lead over the forecast period in terms of value, followed by Europe and the Asia Pacific, owing t- manufacturers' focus on developing sustainable anti-counterfeit packaging options. However, the markets in China and India are expected t- expand at higher rates over the forecast period, as the anti-counterfeit packaging market in developed countries is maturing. The Asia-Pacific region is projected t- record the highest growth during the forecast period, with growing market awareness leading t- greater awareness of product-related information prior t- actual consumption, thus increasing the demand for counterfeit packaging in the region.
Competitive landscape:
The Anti-counterfeit Packaging market, which is highly competitive, consists of several major players such as E.I. du Pont de Nemours and Company, Avery Dennison Corporation hold a substantial market share in the Anti-counterfeit Packaging market. Other players analysed in this report are SICPA Holding SA, Amcor Limited, Atlantic Zeiser GmbH, and Applied DNA Sciences Inc among others.
Anti-counterfeit Packaging Market is further segmented by region into:
North America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR - United States and Canada
Latin America Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR - Mexico, Argentina, Brazil, and Rest of Latin America
Europe Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR - United Kingdom, France, Germany, Italy, Spain, Belgium, Hungary, Luxembourg, Netherlands, Poland, NORDIC, Russia, Turkey, and Rest of Europe
APAC Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR - India, China, South Korea, Japan, Malaysia, Indonesia, New Zealand, Australia, and Rest of APAC
MENA Market Size, Share, Trends, Opportunities, Y-o-Y Growth, CAGR - North Africa, Israel, GCC, South Africa, and Rest of MENA
Anti-counterfeit Packaging Market report als- contains analysis on:
Anti-counterfeit Packaging Market Segments:
By Technology:
Trace and Track
Tamper-evident
Covert
Overt
Forensic Markers
By Application:
Pharmaceutical
Food & Beverage
Clothing & Apparels
Anti-counterfeit Packaging Market Dynamics
Anti-counterfeit Packaging Market Size
Supply & Demand
Current Trends/Issues/Challenges
Competition & Companies Involved in the Market
Value Chain of the Market
Market Drivers and Restraints
FAQs on Anti-counterfeit Packaging Market
Which segment is anticipated t- hold the largest market share?
At what CAGR is the market anticipated t- grow between 2020 and 2030?
Wh- are the key players in the Anti-counterfeit Packaging Market?
What could be the challenging factors in the growth of the Anti-counterfeit Packaging Market?
What are the growth drivers for the Anti-counterfeit Packaging Market?