Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

Publisher Name :
Date: 17-Jul-2019
No. of pages: 55
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Taipei-based government-backed research institute MIC (Market Intelligence& Consulting Institute) of III (Institute for Information Industry) conducted a questionnaire-based survey on Taiwanese consumers in the fourth quarter of 2018 to ascertain their views on buying fast-moving consumer goods online. Fast-moving consumer goods surveyed include toiletries, household cleaners, and packaged food and beverages. This reports provides an in-depth analysis of consumers’ product, brand, and channel preference rankings for three major fast-moving consumer goods, identify which information and shopping channels consumers enjoy to purchase fast-moving consumer goods online, and examines main reasons behind consumers’ decision to buy fast-moving consumer goods online and what have prevented them from doing so.

List of Topics


  • Consumers’ brand and channel preferences when it comes to buying fast-moving consumer goods online that comprise of three major categories: toiletries, household cleaners, and packaged food and beverages.

  • Top 20 fast-moving consumer good brands of three major categories

  • Five most frequently purchased toiletry product categories in Taiwan and includes top 10 brands in each product category.

  • Four most frequently purchased household cleaning product categories in Taiwan and includes top 10 brands in each product category

  • Four most frequently purchased packed food and beverage product categories in Taiwan and include top 20 brands in each product category.

  • Reasons consumers like or dislike to buy fast-moving consumer goods online, touching on top 10 shopping motivations


List of Companies


  • 3M

  • 566

  • Andante

  • Ariel

  • Attach

  • Baigo

  • Bailan

  • Barista Coffee

  • Biore

  • books.com.tw

  • Branded websites

  • Bull Head Barbecue Sauce

  • Carefree

  • Carnation

  • Carrefour

  • Chimei food

  • Citiesocial

  • Coca-Cola

  • Colgate

  • Cosmed

  • Cpfoods

  • Dachan

  • Darlie

  • Day and Night

  • Delight

  • DHC

  • Diamond Mop

  • Dove

  • Dr.White

  • Dr’s formula

  • Drano

  • Enaak

  • ETMall

  • Futong

  • Greenmax

  • Hai Rei

  • Head&Shoulder

  • HeySong

  • Honestbee

  • Hyfoods

  • I mei

  • i3Fresh

  • IBL

  • Jet Best

  • Johnsons

  • Joyshower

  • Kao

  • Kimlan

  • Kleenex

  • Kleen'n Fresh

  • Knorr

  • Koloko

  • Kose

  • Kotex

  • Kuai Kuai

  • Kuang Chuan

  • La Roche-Posay

  • Lancome

  • Laurel

  • Lay‘s

  • Lianhwa

  • Life Market

  • Lion

  • Lipton

  • Listerine

  • Longfeng

  • Lux

  • Magic Amah

  • Magiclean

  • Maobao

  • May-flower

  • Medimix

  • Momo Shop

  • Mr. Brown

  • Mr. Muscle

  • Mr.Jackson

  • Mr.Muscle

  • Namchow

  • Nestle

  • Neutrogena

  • Nivea

  • Olay

  • Oral-B

  • Orange House

  • P&G

  • Pantene

  • Paos

  • Parodontax

  • Paseo

  • PChome24h

  • Percil

  • Pert

  • Pledge

  • Pon pon

  • Pringles

  • Quaker

  • Rakuten

  • Regaine

  • RT-Mart

  • Savlon

  • SC Johnson

  • Sebamed

  • Senka

  • Sensodyne

  • Shin Kong Mitsukoshi-Beauty Stage

  • Shiseido

  • Shopee

  • SK-II

  • Snuggle

  • Soapberry

  • Sofy

  • Sogo iStore

  • Supersupau

  • Taisugar

  • Taiyen

  • Taobao

  • Tomax

  • Uncertain

  • Uni-President

  • Ve Wong

  • Vidal Sassoon

  • Virjoy

  • Wanjashan

  • Want-want

  • Watsons

  • Wei Chuan

  • Whiteman

  • Windex

  • Yaa Fang

  • Yahoo Shopping

Analysis of Taiwanese Consumer Buying Behavior towards Fast-moving Consumer Goods

Table of Contents

Summary of Key Findings
Toiletries
Household Cleaners
Packaged Food & Beverages

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