Advertising Market Status and Trend Analysis 2017-2026 (COVID-19 Version)

Publisher Name :
Date: 16-Nov-2020
No. of pages: 144

Summary

Further key aspects of the report indicate that:

Chapter 1: Research Scope: Product Definition, Type, End-Use & Methodology

Chapter 2: Global Industry Summary

Chapter 3: Market Dynamics

Chapter 4: Global Market Segmentation by region, type and End-Use

Chapter 5: North America Market Segmentation by region, type and End-Use

Chapter 6: Europe Market Segmentation by region, type and End-Use

Chapter 7: Asia-Pacific Market Segmentation by region, type and End-Use

Chapter 8: South America Market Segmentation by region, type and End-Use

Chapter 9: Middle East and Africa Market Segmentation by region, type and End-Use.

Chapter 10: Market Competition by Companies

Chapter 11: Market forecast and environment forecast.

Chapter 12: Industry Summary.

The global Advertising market has the potential to grow with xx million USD with growing CAGR in the forecast period from 2021f to 2026f. Factors driving the market for @@@@@ are the significant development of demand and improvement of COVID-19 and geo-economics.

Based on the type of product, the global Advertising market segmented into

- Food & Beverage Industry

- Newspaper & Magazine Advertising

- Outdoors Advertising

- Radio Advertising

- Internet Advertising

- Others

Based on the end-use, the global Advertising market classified into

- Food & Beverage Industry

- Vehicles Industry

- Health and Medical Industry

- Commercial and Personal Services

- Consumer Goods

- Others

Based on geography, the global Advertising market segmented into

- North America [U.S., Canada, Mexico]

- Europe [Germany, UK, France, Italy, Rest of Europe]

- Asia-Pacific [China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific]

- South America [Brazil, Argentina, Rest of Latin America]

- Middle East & Africa [GCC, North Africa, South Africa, Rest of Middle East and Africa]

And the major players included in the report are

- Omnicom Group

- WPP

- Dentsu Inc.

- PublicisGroupe

- IPG

- Havas SA

- Focus Media Group

- Guangdong Advertising Co., Ltd.

- Bluefocus Communication Group Co., Ltd.

- SiMei Media

- AVIC Culture Co.,Ltd.

- Yinlimedia

- Hunan TV and Broadcast Intermediary Co., Ltd.

- Guangdong Guangzhou Daily Media Co., Ltd.

- Beijing Bashi Media Co., Ltd.

- Dahe Group

- China Television Media

- Spearhead Integrated Marketing Communication Group

- Shanghai Xinhua Media Co., Ltd.

- Chengdu B-ray Media Co., Ltd.

Advertising Market Status and Trend Analysis 2017-2026 (COVID-19 Version)

Table of Contents

1 RESEARCH SCOPE
1.1 Research Product Definition
1.2 Research Segmentation
1.2.1 Product Type
1.2.2 Main product Type of Major Players
1.3 Demand Overview
1.4 Research Methodology
2 GLOBAL ADVERTISING INDUSTRY
2.1 Summary about Advertising Industry
2.2 Advertising Market Trends
2.2.1 Advertising Production & Consumption Trends
2.2.2 Advertising Demand Structure Trends
2.3 Advertising Cost & Price
3 MARKET DYNAMICS
3.1 Manufacturing & Purchasing Behavior in 2020
3.2 Market Development under the Impact of COVID-19
3.2.1 Drivers
3.2.2 Restraints
3.2.3 Opportunity
3.2.4 Risk
4 GLOBAL MARKET SEGMENTATION
4.1 Region Segmentation (2017 to 2021f)
4.1.1 North America (U.S., Canada and Mexico)
4.1.2 Europe (Germany, UK, France, Italy, Rest of Europe)
4.1.3 Asia-Pacific (China, India, Japan, South Korea, Southeast Asia, Australia, Rest of Asia Pacific)
4.1.4 South America (Brazil,, Argentina, Rest of Latin America)
4.1.5 Middle East and Africa (GCC, North Africa, South Africa, Rest of Middle East and Africa)
4.2 Product Type Segmentation (2017 to 2021f)
4.2.1 TV Advertising
4.2.2 Newspaper & Magazine Advertising
4.2.3 Outdoors Advertising
4.2.4 Radio Advertising
4.2.5 Internet Advertising
4.2.6 Others
4.3 Consumption Segmentation (2017 to 2021f)
4.3.1 Food & Beverage Industry
4.3.2 Vehicles Industry
4.3.3 Health and Medical Industry
4.3.4 Commercial and Personal Services
4.3.5 Consumer Goods
4.3.6 Others
5 NORTH AMERICA MARKET SEGMENT
5.1 Region Segmentation (2017 to 2021f)
5.1.1 U.S.
5.1.2 Canada
5.1.3 Mexico
5.2 Product Type Segmentation (2017 to 2021f)
5.2.1 TV Advertising
5.2.2 Newspaper & Magazine Advertising
5.2.3 Outdoors Advertising
5.2.4 Radio Advertising
5.2.5 Internet Advertising
5.2.6 Others
5.3 Consumption Segmentation (2017 to 2021f)
5.3.1 Food & Beverage Industry
5.3.2 Vehicles Industry
5.3.3 Health and Medical Industry
5.3.4 Commercial and Personal Services
5.3.5 Consumer Goods
5.3.6 Others
5.4 Impact of COVID-19 in North America
6 EUROPE MARKET SEGMENTATION
6.1 Region Segmentation (2017 to 2021f)
6.1.1 Germany
6.1.2 UK
6.1.3 France
6.1.4 Italy
6.1.5 Rest of Europe
6.2 Product Type Segmentation (2017 to 2021f)
6.2.1 TV Advertising
6.2.2 Newspaper & Magazine Advertising
6.2.3 Outdoors Advertising
6.2.4 Radio Advertising
6.2.5 Internet Advertising
6.2.6 Others
6.3 Consumption Segmentation (2017 to 2021f)
6.3.1 Food & Beverage Industry
6.3.2 Vehicles Industry
6.3.3 Health and Medical Industry
6.3.4 Commercial and Personal Services
6.3.5 Consumer Goods
6.3.6 Others
6.4 Impact of COVID-19 in Europe
7 ASIA-PACIFIC MARKET SEGMENTATION
7.1 Region Segmentation (2017 to 2021f)
7.1.1 China
7.1.2 India
7.1.3 Japan
7.1.4 South Korea
7.1.5 Southeast Asia
7.1.6 Australia
7.1.7 Rest of Asia Pacific
7.2 Product Type Segmentation (2017 to 2021f)
7.2.1 TV Advertising
7.2.2 Newspaper & Magazine Advertising
7.2.3 Outdoors Advertising
7.2.4 Radio Advertising
7.2.5 Internet Advertising
7.2.6 Others
7.3 Consumption Segmentation (2017 to 2021f)
7.3.1 Food & Beverage Industry
7.3.2 Vehicles Industry
7.3.3 Health and Medical Industry
7.3.4 Commercial and Personal Services
7.3.5 Consumer Goods
7.3.6 Others
7.4 Impact of COVID-19 in Europe
8 SOUTH AMERICA MARKET SEGMENTATION
8.1 Region Segmentation (2017 to 2021f)
8.1.1 Brazil
8.1.2 Argentina
8.1.3 Rest of Latin America
8.2 Product Type Segmentation (2017 to 2021f)
8.2.1 TV Advertising
8.2.2 Newspaper & Magazine Advertising
8.2.3 Outdoors Advertising
8.2.4 Radio Advertising
8.2.5 Internet Advertising
8.2.6 Others
8.3 Consumption Segmentation (2017 to 2021f)
8.3.1 Food & Beverage Industry
8.3.2 Vehicles Industry
8.3.3 Health and Medical Industry
8.3.4 Commercial and Personal Services
8.3.5 Consumer Goods
8.3.6 Others
8.4 Impact of COVID-19 in Europe
9 MIDDLE EAST AND AFRICA MARKET SEGMENTATION
9.1 Region Segmentation (2017 to 2021f)
9.1.1 GCC
9.1.2 North Africa
9.1.3 South Africa
9.1.4 Rest of Middle East and Africa
9.2 Product Type Segmentation (2017 to 2021f)
9.2.1 TV Advertising
9.2.2 Newspaper & Magazine Advertising
9.2.3 Outdoors Advertising
9.2.4 Radio Advertising
9.2.5 Internet Advertising
9.2.6 Others
9.3 Consumption Segmentation (2017 to 2021f)
9.3.1 Food & Beverage Industry
9.3.2 Vehicles Industry
9.3.3 Health and Medical Industry
9.3.4 Commercial and Personal Services
9.3.5 Consumer Goods
9.3.6 Others
9.4 Impact of COVID-19 in Europe
10 COMPETITION OF MAJOR PLAYERS
10.1 Brief Introduction of Major Players
10.1.1 Omnicom Group
10.1.2 WPP
10.1.3 Dentsu Inc.
10.1.4 PublicisGroupe
10.1.5 IPG
10.1.6 Havas SA
10.1.7 Focus Media Group
10.1.8 Guangdong Advertising Co., Ltd.
10.1.9 Bluefocus Communication Group Co., Ltd.
10.1.10 SiMei Media
10.1.11 AVIC Culture Co.,Ltd.
10.1.12 Yinlimedia
10.1.13 Hunan TV and Broadcast Intermediary Co., Ltd.
10.1.14 Guangdong Guangzhou Daily Media Co., Ltd.
10.1.15 Beijing Bashi Media Co., Ltd.
10.1.16 Dahe Group
10.1.17 China Television Media
10.1.18 Spearhead Integrated Marketing Communication Group
10.1.19 Shanghai Xinhua Media Co., Ltd.
10.1.20 Chengdu B-ray Media Co., Ltd.
10.2 Advertising Sales Date of Major Players (2017-2020e)
10.2.1 Omnicom Group
10.2.2 WPP
10.2.3 Dentsu Inc.
10.2.4 PublicisGroupe
10.2.5 IPG
10.2.6 Havas SA
10.2.7 Focus Media Group
10.2.8 Guangdong Advertising Co., Ltd.
10.2.9 Bluefocus Communication Group Co., Ltd.
10.2.10 SiMei Media
10.2.11 AVIC Culture Co.,Ltd.
10.2.12 Yinlimedia
10.2.13 Hunan TV and Broadcast Intermediary Co., Ltd.
10.2.14 Guangdong Guangzhou Daily Media Co., Ltd.
10.2.15 Beijing Bashi Media Co., Ltd.
10.2.16 Dahe Group
10.2.17 China Television Media
10.2.18 Spearhead Integrated Marketing Communication Group
10.2.19 Shanghai Xinhua Media Co., Ltd.
10.2.20 Chengdu B-ray Media Co., Ltd.
10.3 Market Distribution of Major Players
10.4 Global Competition Segmentation
11 MARKET FORECAST
11.1 Forecast by Region
11.2 Forecast by Demand
11.3 Environment Forecast
11.3.1 Impact of COVID-19
11.3.2 Geopolitics Overview
11.3.3 Economic Overview of Major Countries
12 REPORT SUMMARY STATEMENT

List of Tables

1.Table Advertising Product Type Overview
2.Table Advertising Product Type Market Share List
3.Table Advertising Product Type of Major Players
4.Table Brief Introduction of Omnicom Group
5.Table Brief Introduction of WPP
6.Table Brief Introduction of Dentsu Inc.
7.Table Brief Introduction of PublicisGroupe
8.Table Brief Introduction of IPG
9.Table Brief Introduction of Havas SA
10.Table Brief Introduction of Focus Media Group
11.Table Brief Introduction of Guangdong Advertising Co., Ltd.
12.Table Brief Introduction of Bluefocus Communication Group Co., Ltd.
13.Table Brief Introduction of SiMei Media
14.Table Brief Introduction of AVIC Culture Co.,Ltd.
15.Table Brief Introduction of Yinlimedia
16.Table Brief Introduction of Hunan TV and Broadcast Intermediary Co., Ltd.
17.Table Brief Introduction of Guangdong Guangzhou Daily Media Co., Ltd.
18.Table Brief Introduction of Beijing Bashi Media Co., Ltd.
19.Table Brief Introduction of Dahe Group
20.Table Brief Introduction of China Television Media
21.Table Brief Introduction of Spearhead Integrated Marketing Communication Group
22.Table Brief Introduction of Shanghai Xinhua Media Co., Ltd.
23.Table Brief Introduction of Chengdu B-ray Media Co., Ltd.
24.Table Products & Services of Omnicom Group
25.Table Products & Services of WPP
26.Table Products & Services of Dentsu Inc.
27.Table Products & Services of PublicisGroupe
28.Table Products & Services of IPG
29.Table Products & Services of Havas SA
30.Table Products & Services of Focus Media Group
31.Table Products & Services of Guangdong Advertising Co., Ltd.
32.Table Products & Services of Bluefocus Communication Group Co., Ltd.
33.Table Products & Services of SiMei Media
34.Table Products & Services of AVIC Culture Co.,Ltd.
35.Table Products & Services of Yinlimedia
36.Table Products & Services of Hunan TV and Broadcast Intermediary Co., Ltd.
37.Table Products & Services of Guangdong Guangzhou Daily Media Co., Ltd.
38.Table Products & Services of Beijing Bashi Media Co., Ltd.
39.Table Products & Services of Dahe Group
40.Table Products & Services of China Television Media
41.Table Products & Services of Spearhead Integrated Marketing Communication Group
42.Table Products & Services of Shanghai Xinhua Media Co., Ltd.
43.Table Products & Services of Chengdu B-ray Media Co., Ltd.
44.Table Market Distribution of Major Players
45.Table Global Major Players Sales Revenue (Million USD) 2017-2020e
46.Table Global Major Players Sales Revenue (Million USD) Share 2017-2020e
47.Table Global Advertising Market Forecast (Million USD) by Region 2021f-2026f
48.Table Global Advertising Market Forecast (Million USD) Share by Region 2021f-2026f
49.Table Global Advertising Market Forecast (Million USD) by Demand 2021f-2026f
50.Table Global Advertising Market Forecast (Million USD) Share by Demand 2021f-2026f

List of Figures

1.Figure Global Advertising Market Size under the Impact of COVID-19, 2017-2021f (USD Million)
2.Figure Global Advertising Market by Region under the Impact of COVID-19, 2017-2021f (USD Million)
3.Figure Global Advertising Market by Product Type under the Impact of COVID-19, 2017-2021f (USD Million)
4.Figure Global Advertising Market by Demand under the Impact of COVID-19, 2017-2021f (USD Million)
5.Figure Global Advertising Production by Region under the Impact of COVID-19, 2021-2026 (USD Million)
6.Figure Global Advertising Consumption by Region under the Impact of COVID-19, 2021-2026 (USD Million)
7.Figure Global Advertising Consumption by Type under the Impact of COVID-19, 2021-2026 (USD Million)
8.Figure North America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
9.Figure Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
10.Figure Asia-Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
11.Figure South America Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
12.Figure Middle East and Africa Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
13.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
14.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
15.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
16.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
17.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
18.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
19.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
20.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
21.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
22.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
23.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
24.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
25.Figure U.S. Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
26.Figure Canada Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
27.Figure Mexico Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
28.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
29.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
30.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
31.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
32.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
33.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
34.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
35.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
36.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
37.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
38.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
39.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
40.Figure Germany Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
41.Figure UK Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
42.Figure France Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
43.Figure Italy Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
44.Figure Rest of Europe Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
45.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
46.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
47.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
48.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
49.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
50.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
51.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
52.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
53.Figure Health and Medical Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
54.Figure Commercial and Personal Services Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
55.Figure Consumer Goods Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
56.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
57.Figure China Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
58.Figure India Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
59.Figure Japan Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
60.Figure South Korea Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
61.Figure Southeast Asia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
62.Figure Australia Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
63.Figure Rest of Asia Pacific Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
64.Figure TV Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
65.Figure Newspaper & Magazine Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
66.Figure Outdoors Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
67.Figure Radio Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
68.Figure Internet Advertising Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
69.Figure Others Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
70.Figure Food & Beverage Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
71.Figure Vehicles Industry Segmentation Market Size (USD Million) 2017-2021f and Year-over-year (YOY) Growth (%) 2018-2021f
72.Figure Health and Medical Industry Segmenta
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