Advertising Global Industry Almanac - Market Summary, Competitive Analysis and Forecast to 2025
Summary
Global Advertising industry profile provides top-line qualitative and quantitative summary information including: industry size (value 2016-20, and forecast to 2025). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the industry.
Key Highlights
- The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services.
- All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2020 annual average exchange rates.
- COVID-19: The assumption has been made that after the pandemic is over the global economy will gradually go back to the levels recorded before. It is also assumed that there is no widespread economic crisis as seen in 2008 due to announced financial support packages from governments around the world. In January 2021, at the time of the preparation of this report, the economic implications of national and local lockdowns of many economies are difficult to predict as there is no indication how long the pandemic will last, nor how many industries will be forced to stay closed and the scale of the governmental aid involved.
- The global advertising industry had total revenues of $525.7bn in 2020, representing a compound annual rate of change (CARC) of -0.1% between 2016 and 2020.
- The advertising industry is highly correlated with consumer spending and financial power.
- Consumer confidence is low globally as incomes remain squeezed due to the COVID-19 outbreak.
Scope
- Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the global advertising industry
- Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the global advertising industry
- Leading company profiles reveal details of key advertising industry players' global operations and financial performance
- Add weight to presentations and pitches by understanding the future growth prospects of the global advertising industry with five year forecasts
Reasons to Buy
- What was the size of the global advertising industry by value in 2020?
- What will be the size of the global advertising industry in 2025?
- What factors are affecting the strength of competition in the global advertising industry?
- How has the industry performed over the last five years?
- What are the main segments that make up the global advertising industry?
Advertising Global Industry Almanac - Market Summary, Competitive Analysis and Forecast to 2025
Table of Contents
1 EXECUTIVE SUMMARY
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Competitive Landscape
2 Introduction
2.1. What is this report about?
2.2. Who is the target reader?
2.3. How to use this report
2.4. Definitions
3 Global Advertising
3.1. Market Overview
3.2. Market Data
3.3. Market Segmentation
3.4. Market outlook
3.5. Five forces analysis
3.6. Macroeconomic Indicators
4 Advertising in Asia-Pacific
4.1. Market Overview
4.2. Market Data
4.3. Market Segmentation
4.4. Market outlook
4.5. Five forces analysis
5 Advertising in Europe
5.1. Market Overview
5.2. Market Data
5.3. Market Segmentation
5.4. Market outlook
5.5. Five forces analysis
5.6. Macroeconomic Indicators
6 Advertising in France
6.1. Market Overview
6.2. Market Data
6.3. Market Segmentation
6.4. Market outlook
6.5. Five forces analysis
6.6. Macroeconomic Indicators
7 Advertising in Germany
7.1. Market Overview
7.2. Market Data
7.3. Market Segmentation
7.4. Market outlook
7.5. Five forces analysis
7.6. Macroeconomic Indicators
8 Advertising in Australia
8.1. Market Overview
8.2. Market Data
8.3. Market Segmentation
8.4. Market outlook
8.5. Five forces analysis
8.6. Macroeconomic Indicators
9 Advertising in Brazil
9.1. Market Overview
9.2. Market Data
9.3. Market Segmentation
9.4. Market outlook
9.5. Five forces analysis
9.6. Macroeconomic Indicators
10 Advertising in Canada
10.1. Market Overview
10.2. Market Data
10.3. Market Segmentation
10.4. Market outlook
10.5. Five forces analysis
10.6. Macroeconomic Indicators
11 Advertising in China
11.1. Market Overview
11.2. Market Data
11.3. Market Segmentation
11.4. Market outlook
11.5. Five forces analysis
11.6. Macroeconomic Indicators
12 Advertising in India
12.1. Market Overview
12.2. Market Data
12.3. Market Segmentation
12.4. Market outlook
12.5. Five forces analysis
12.6. Macroeconomic Indicators
13 Advertising in Indonesia
13.1. Market Overview
13.2. Market Data
13.3. Market Segmentation
13.4. Market outlook
13.5. Five forces analysis
13.6. Macroeconomic Indicators
14 Advertising in Italy
14.1. Market Overview
14.2. Market Data
14.3. Market Segmentation
14.4. Market outlook
14.5. Five forces analysis
14.6. Macroeconomic Indicators
15 Advertising in Japan
15.1. Market Overview
15.2. Market Data
15.3. Market Segmentation
15.4. Market outlook
15.5. Five forces analysis
15.6. Macroeconomic Indicators
16 Advertising in Mexico
16.1. Market Overview
16.2. Market Data
16.3. Market Segmentation
16.4. Market outlook
16.5. Five forces analysis
16.6. Macroeconomic Indicators
17 Advertising in The Netherlands
17.1. Market Overview
17.2. Market Data
17.3. Market Segmentation
17.4. Market outlook
17.5. Five forces analysis
17.6. Macroeconomic Indicators
18 Advertising in North America
18.1. Market Overview
18.2. Market Data
18.3. Market Segmentation
18.4. Market outlook
18.5. Five forces analysis
19 Advertising in Russia
19.1. Market Overview
19.2. Market Data
19.3. Market Segmentation
19.4. Market outlook
19.5. Five forces analysis
19.6. Macroeconomic Indicators
20 Advertising in Scandinavia
20.1. Market Overview
20.2. Market Data
20.3. Market Segmentation
20.4. Market outlook
20.5. Five forces analysis
21 Advertising in Singapore
21.1. Market Overview
21.2. Market Data
21.3. Market Segmentation
21.4. Market outlook
21.5. Five forces analysis
21.6. Macroeconomic Indicators
22 Advertising in South Africa
22.1. Market Overview
22.2. Market Data
22.3. Market Segmentation
22.4. Market outlook
22.5. Five forces analysis
22.6. Macroeconomic Indicators
23 Advertising in South Korea
23.1. Market Overview
23.2. Market Data
23.3. Market Segmentation
23.4. Market outlook
23.5. Five forces analysis
23.6. Macroeconomic Indicators
24 Advertising in Spain
24.1. Market Overview
24.2. Market Data
24.3. Market Segmentation
24.4. Market outlook
24.5. Five forces analysis
24.6. Macroeconomic Indicators
25 Advertising in Turkey
25.1. Market Overview
25.2. Market Data
25.3. Market Segmentation
25.4. Market outlook
25.5. Five forces analysis
25.6. Macroeconomic Indicators
26 Advertising in The United Kingdom
26.1. Market Overview
26.2. Market Data
26.3. Market Segmentation
26.4. Market outlook
26.5. Five forces analysis
26.6. Macroeconomic Indicators
27 Advertising in The United States
27.1. Market Overview
27.2. Market Data
27.3. Market Segmentation
27.4. Market outlook
27.5. Five forces analysis
27.6. Macroeconomic Indicators
28 Company Profiles
28.1. Dentsu, Inc.
28.2. The Interpublic Group of Companies, Inc.
28.3. Publicis Groupe SA
28.4. Havas SA
28.5. Omnicom Group, Inc.
28.6. Hakuhodo DY Holdings Inc
28.7. Asatsu-DK Inc.
28.8. Cheil Worldwide Inc.
28.9. GIIR Corporation
28.10. Lotte Holdings Co Ltd
28.11. Innocean Worldwide Inc.
28.12. WPP plc
29 Appendix
29.1. Methodology
29.2. About MarketLine
List of Tables
Table 1: Global advertising industry value: $ billion, 2016-20
Table 2: Global advertising industry category segmentation: $ billion, 2020
Table 3: Global advertising industry geography segmentation: $ billion, 2020
Table 4: Global advertising industry value forecast: $ billion, 2020-25
Table 5: Global size of population (million), 2016-20
Table 6: Global gdp (constant 2005 prices, $ billion), 2016-20
Table 7: Global gdp (current prices, $ billion), 2016-20
Table 8: Global inflation, 2016-20
Table 9: Global consumer price index (absolute), 2016-20
Table 10: Global exchange rate, 2016-20
Table 11: Asia-Pacific advertising industry value: $ billion, 2016-20
Table 12: Asia-Pacific advertising industry category segmentation: $ billion, 2020
Table 13: Asia-Pacific advertising industry geography segmentation: $ billion, 2020
Table 14: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Table 15: Europe advertising industry value: $ billion, 2016-20
Table 16: Europe advertising industry category segmentation: $ billion, 2020
Table 17: Europe advertising industry geography segmentation: $ billion, 2020
Table 18: Europe advertising industry value forecast: $ billion, 2020-25
Table 19: Europe size of population (million), 2016-20
Table 20: Europe gdp (constant 2005 prices, $ billion), 2016-20
Table 21: Europe gdp (current prices, $ billion), 2016-20
Table 22: Europe inflation, 2016-20
Table 23: Europe consumer price index (absolute), 2016-20
Table 24: Europe exchange rate, 2016-20
Table 25: France advertising industry value: $ million, 2016-20
Table 26: France advertising industry category segmentation: $ million, 2020
Table 27: France advertising industry geography segmentation: $ million, 2020
Table 28: France advertising industry value forecast: $ million, 2020-25
Table 29: France size of population (million), 2016-20
Table 30: France gdp (constant 2005 prices, $ billion), 2016-20
Table 31: France gdp (current prices, $ billion), 2016-20
Table 32: France inflation, 2016-20
Table 33: France consumer price index (absolute), 2016-20
Table 34: France exchange rate, 2016-20
Table 35: Germany advertising industry value: $ million, 2016-20
Table 36: Germany advertising industry category segmentation: $ million, 2020
Table 37: Germany advertising industry geography segmentation: $ million, 2020
Table 38: Germany advertising industry value forecast: $ million, 2020-25
Table 39: Germany size of population (million), 2016-20
Table 40: Germany gdp (constant 2005 prices, $ billion), 2016-20
Table 41: Germany gdp (current prices, $ billion), 2016-20
Table 42: Germany inflation, 2016-20
Table 43: Germany consumer price index (absolute), 2016-20
Table 44: Germany exchange rate, 2016-20
Table 45: Australia advertising industry value: $ million, 2016-20
Table 46: Australia advertising industry category segmentation: $ million, 2020
Table 47: Australia advertising industry geography segmentation: $ million, 2020
Table 48: Australia advertising industry value forecast: $ million, 2020-25
Table 49: Australia size of population (million), 2016-20
Table 50: Australia gdp (constant 2005 prices, $ billion), 2016-20
Table 51: Australia gdp (current prices, $ billion), 2016-20
Table 52: Australia inflation, 2016-20
Table 53: Australia consumer price index (absolute), 2016-20
Table 54: Australia exchange rate, 2016-20
Table 55: Brazil advertising industry value: $ million, 2016-20
Table 56: Brazil advertising industry category segmentation: $ million, 2020
Table 57: Brazil advertising industry geography segmentation: $ million, 2020
Table 58: Brazil advertising industry value forecast: $ million, 2020-25
Table 59: Brazil size of population (million), 2016-20
Table 60: Brazil gdp (constant 2005 prices, $ billion), 2016-20
Table 61: Brazil gdp (current prices, $ billion), 2016-20
List of Figures
Figure 1: Global advertising industry value: $ billion, 2016-20
Figure 2: Global advertising industry category segmentation: % share, by value, 2020
Figure 3: Global advertising industry geography segmentation: % share, by value, 2020
Figure 4: Global advertising industry value forecast: $ billion, 2020-25
Figure 5: Forces driving competition in the global advertising industry, 2020
Figure 6: Drivers of buyer power in the global advertising industry, 2020
Figure 7: Drivers of supplier power in the global advertising industry, 2020
Figure 8: Factors influencing the likelihood of new entrants in the global advertising industry, 2020
Figure 9: Factors influencing the threat of substitutes in the global advertising industry, 2020
Figure 10: Drivers of degree of rivalry in the global advertising industry, 2020
Figure 11: Asia-Pacific advertising industry value: $ billion, 2016-20
Figure 12: Asia-Pacific advertising industry category segmentation: % share, by value, 2020
Figure 13: Asia-Pacific advertising industry geography segmentation: % share, by value, 2020
Figure 14: Asia-Pacific advertising industry value forecast: $ billion, 2020-25
Figure 15: Forces driving competition in the advertising industry in Asia-Pacific, 2020
Figure 16: Drivers of buyer power in the advertising industry in Asia-Pacific, 2020
Figure 17: Drivers of supplier power in the advertising industry in Asia-Pacific, 2020
Figure 18: Factors influencing the likelihood of new entrants in the advertising industry in Asia-Pacific, 2020
Figure 19: Factors influencing the threat of substitutes in the advertising industry in Asia-Pacific, 2020
Figure 20: Drivers of degree of rivalry in the advertising industry in Asia-Pacific, 2020
Figure 21: Europe advertising industry value: $ billion, 2016-20
Figure 22: Europe advertising industry category segmentation: % share, by value, 2020
Figure 23: Europe advertising industry geography segmentation: % share, by value, 2020
Figure 24: Europe advertising industry value forecast: $ billion, 2020-25
Figure 25: Forces driving competition in the advertising industry in Europe, 2020
Figure 26: Drivers of buyer power in the advertising industry in Europe, 2020
Figure 27: Drivers of supplier power in the advertising industry in Europe, 2020
Figure 28: Factors influencing the likelihood of new entrants in the advertising industry in Europe, 2020
Figure 29: Factors influencing the threat of substitutes in the advertising industry in Europe, 2020
Figure 30: Drivers of degree of rivalry in the advertising industry in Europe, 2020
Figure 31: France advertising industry value: $ million, 2016-20
Figure 32: France advertising industry category segmentation: % share, by value, 2020
Figure 33: France advertising industry geography segmentation: % share, by value, 2020
Figure 34: France advertising industry value forecast: $ million, 2020-25
Figure 35: Forces driving competition in the advertising industry in France, 2020
Figure 36: Drivers of buyer power in the advertising industry in France, 2020
Figure 37: Drivers of supplier power in the advertising industry in France, 2020
Figure 38: Factors influencing the likelihood of new entrants in the advertising industry in France, 2020
Figure 39: Factors influencing the threat of substitutes in the advertising industry in France, 2020
Figure 40: Drivers of degree of rivalry in the advertising industry in France, 2020
Figure 41: Germany advertising industry value: $ million, 2016-20
Figure 42: Germany advertising industry category segmentation: % share, by value, 2020
Figure 43: Germany advertising industry geography segmentation: % share, by value, 2020
Figure 44: Germany advertising industry value forecast: $ million, 2020-25
Figure 45: Forces driving competition in the advertising industry in Germany, 2020
Figure 46: Drivers of buyer power in the advertising industry in Germany, 2020
Figure 47: Drivers of supplier power in the advertising industry in Germany, 2020
Figure 48: Factors influencing the likelihood of new entrants in the advertising industry in Germany, 2020
Figure 49: Factors influencing the threat of substitutes in the advertising industry in Germany, 2020
Figure 50: Drivers of degree of rivalry in the advertising industry in Germany, 2020
Figure 51: Australia advertising industry value: $ million, 2016-20
Figure 52: Australia advertising industry category segmentation: % share, by value, 2020
Figure 53: Australia advertising industry geography segmentation: % share, by value, 2020
Figure 54: Australia advertising industry value forecast: $ million, 2020-25
Figure 55: Forces driving competition in the advertising industry in Australia, 2020
Figure 56: Drivers of buyer power in the advertising industry in Australia, 2020
Figure 57: Drivers of supplier power in the advertising industry in Australia, 2020
Figure 58: Factors influencing the likelihood of new entrants in the advertising industry in Australia, 2020
Figure 59: Factors influencing the threat of substitutes in the advertising industry in Australia, 2020
Figure 60: Drivers of degree of rivalry in the advertising industry in Australia, 2020
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