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World Wipes to 2018

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Date: 30-Mar-2015
No. of pages: 344
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World demand to rise 5.1% annually through 2018

Global demand for wipes is forecast to increase 5.1 percent annually through 2018 to $13.5 billion. Worldwide, sales of wipes will benefit from rising incomes and urbanization, as these factors will boost the number of consumers who can afford wipes and those who have access to wipes. Busier lifestyles -- particularly as more women work outside of the home -- will also drive demand for these convenience products. Furthermore, growing manufacturing activity and modernizing healthcare practices will favor wipes because they provide better protection from linting and cross contamination than traditional cloths or paper products.

Developing areas to gain worldwide market share

Because wipes are considered convenience products rather than necessities, developed nations still represent a significant share of sales. Western Europe and North America, combined, account for half of all global wipes sales. The US, alone, is the largest national market in the world and makes up almost one-fourth of sales worldwide. Gains will stem primarily from the ongoing introduction of newer or higher value wipes as more people continue to incorporate these products into their routines. For instance, sales of incontinence and bathroom hygiene wipes will register gains as consumers overcome the stigma that had been attached to such products. Value growth will also stem from high value product innovations, such as the usage of organic fabrics, gentler cleaning additives, low-linting characteristics, and more easily flushable substrates.

Developing markets are expected to account for an increasing share of sales through the forecast period as they post gains that exceed the global average. For instance, the BRIC (Brazil, Russia, India, and China) countries will together represent one-third of additional global sales of wipes through 2018. China was the second largest market in 2013 and saw torrid growth from 2008 to 2013, with overall demand nearly doubling. Alone, the country will account for nearly onefifth of additional world sales through the forecast period while generating doubledigit annual advances. Among national markets, only India will achieve faster growth. Increasing economic activity will continue to result in heightened personal incomes, allowing more consumers the ability to purchase goods that were once viewed as luxury items, including consumer wipes. Further growth will stem from rising urbanization since wipes are still primarily available in retail networks in major cities. The improving market penetration of disposable diapers will also drive wipes sales as baby wipes are often a gateway product among consumer wipes. Additionally, wipes will benefit from growing consumer interest in infant and personal hygiene.

Healthcare, manufacturing markets key to growth

Demand for healthcare wipes is driven by continued modernization of hospitals and other facilities in developing countries, particularly processes intended to minimize healthcare acquired infections. Manufacturing wipes will also post gains as these products are adopted by industrial producers, particularly in the electronics and motor vehicle industries. Sales of manufacturing wipes will especially benefit from investment by foreign companies, which in many cases bring contemporary manufacturing practices, including wipes for cleaning and surface preparation.

Company Profiles

Profiles 26 global competitors such as Beiersdorf, Kimberly-Clark, Kao, Procter & Gamble, Nice-Pak Products & Rockline

Additional Information

This study covers the world market for wipes, both consumer and industrial. Consumer markets include personal care wipes (baby and other personal care, such as facial, hand and body, and other) and household and other consumer wipes (such as general purpose cleaning, floor care, automotive, pet care). Industrial markets include healthcare (such as primary, emergency, and long term care), manufacturing (both special and general purpose), and commercial and other industrial wipes (such as food service and office). In addition, substrates are included in the scope of this study.

Historical data for 2003, 2008, and 2013 and forecasts for 2018 and 2023 are provided for wipes demand by market for six regions and 14 individual countries. Data is provided in US dollars unless otherwise indicated. The term “demand” refers to global demand, sales, or apparent consumption (including both merchant and captive consumption) and denotes production, plus imports, less exports. Demand is presented at the manufacturers’ level (and thus excludes intermediate markups at the wholesale and retail levels). Tabular details may not add to totals due to independent rounding, and ratios may be rounded for the sake of clarity.

World Wipes to 2018

Table of Contents

Introduction IX

I. Executive Summary 1

II. Market Environment 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 6
World Demographic Outlook 9
World Population Outlook 10
World Urban Population Outlook 12
Population Under Five Years Old Outlook 14
World Female Population Outlook 15
Households 17
World Consumer Spending Outlook 18
World Manufacturing Overview 21
World Motor Vehicle Production 24
World Motor Vehicles in Use 28
World Health Expenditures 29
Competitive Products 33
Environmental & Regulatory Overview 34
Raw Material Trends 37
Spunlaced Nonwovens 38
Airlaid Nonwovens 39
Other Substrates 40

III. Overview 42
General 42
World Wipes Overview 43
Market Demand 45
Consumer Wipes 47
Personal Care Wipes 49
Baby Wipes 51
Other Personal Care Wipes 54
Household & Other Consumer Wipes 57
Industrial Wipes 59
Healthcare Wipes 62
Manufacturing Wipes 65
Commercial & Other Industrial Wipes 67
Product Demand 69
Production & Trade Considerations 71

IV. North America 73
Overview 73
Markets 76
Suppliers 78
United States 80
Canada 88
Mexico 93

V. Western Europe 99
Overview 99
Markets 102
Suppliers 104
France 105
Germany 111
Italy 117
Spain 123
United Kingdom 130
Other Western Europe 137

VI. Asia/Pacific 145
Overview 145
Markets 148
Suppliers 150
Australia 151
China 157
India 165
Japan 172
Other Asia/Pacific 179

VII. Other Regions 187
Central & South America 187
Overview 187
Markets 190
Suppliers 191
Brazil 192
Other Central & South America 198
Eastern Europe 205
Overview 205
Markets 208
Suppliers 210
Russia 211
Other Eastern Europe 217
Africa/Mideast 223
Overview 223
Markets 226
Suppliers 229

VIII. Industry Structure 232
General 232
Market Share 235
Converters’ Level 236
Retail Level 238
Industry Restructuring 240
Competitive Strategies 242
New Product Development 243
Product Line Extension 244
Low Cost Position 245
Product Placement 247
Market Segmentation 248
Cooperative Agreements 251
Manufacturing Methods 252
Contract Manufacturing 254
Marketing & Distribution 255
Company Profiles 257
Albaad Massuot Yitzhak Limited 258
American Hygienics Corporation 261
Beiersdorf AG 263
Buckeye Technologies, see Koch Industries C-Airlaid LLC 265
Chicopee, see Polymer Group Clorox Company 267
Converting Wet Wipes Srl 273
DuPont (EI) de Nemours 275
Eczacibasi Ilac Sanayi ve Ticaret AS 276
Fiberweb, see Polymer Group Georgia-Pacific, see Koch Industries Grupo Productos Internacionales Mabe SA de CV 278
GS Converting, see Converting Wet Wipes HealthLink, see Clorox Henkel AG & Company KGaA 280
Holm (Jacob) & Sons AG 284
Jeyes Group Limited 288
Johnson & Johnson 289
Johnson (SC) & Son Incorporated 292
Kao Corporation 295
Kimberly-Clark Corporation 298
Koch Industries Incorporated 302
McNeil PPC, see Johnson & Johnson Neutrogena, see Johnson & Johnson Nice-Pak Products Incorporated 306
Polymer Group Incorporated 310
Pristine Care Products Pvt Limited 315
Procter & Gamble Company 316
Professional Disposables International, see Nice-Pak Products Reckitt Benckiser plc 319
Rockline Industries Incorporated 321
SPG Holdings, see Koch Industries Suominen Corporation 323
Svenska Cellulosa AB 326
Unilever Group 329
Other Wipes Companies 332

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 World Gross Domestic Product by Region 9
2 World Population by Region 12
3 World Urban Population by Region 13
4 World Population Under Five Years Old by Region 15
5 World Female Population by Region 16
6 World Households by Region 18
7 World Personal Consumption Expenditures 21
8 World Manufacturing Value Added by Region 24
9 World Motor Vehicle Production by Region 27
10 World Motor Vehicle Park by Region 29
11 World Health Expenditures by Region 32
12 Raw Material Trends 38

Section III -- Overview
1 World Wipes Demand by Region 45
2 World Wipes Demand by Market 47
3 World Consumer Wipes Market by Segment & Region 48
4 World Personal Care Wipes Market by Type & Region 51
5 World Baby Wipes Market by Region 54
6 World Other Personal Care Wipes Market by Region 57
7 World Household & Other Consumer Wipes Market by Region 59
8 World Industrial Wipes Market by Segment & Region 61
9 World Healthcare Wipes Market by Region 64
10 World Manufacturing Wipes Market by Region 67
11 World Commercial & Other Industrial Wipes Market by Region 69
12 World Wipes Demand by Product 71

Section IV -- North America
1 North America: Market Environment for Wipes 75
2 North America: Wipes Demand by Market 78
3 United States: Market Environment for Wipes 82
4 United States: Wipes Demand by Market 86
5 Canada: Market Environment for Wipes 90
6 Canada: Wipes Demand by Market 92
7 Mexico: Market Environment for Wipes 95
8 Mexico: Wipes Demand by Market 97

Section V -- Western Europe
1 Western Europe: Market Environment for Wipes 101
2 Western Europe: Wipes Demand by Market 104
3 France: Market Environment for Wipes 107
4 France: Wipes Demand by Market 110
5 Germany: Market Environment for Wipes 113
6 Germany: Wipes Demand by Market 116
7 Italy: Market Environment for Wipes 119
8 Italy: Wipes Demand by Market 122
9 Spain: Market Environment for Wipes 125
10 Spain: Wipes Demand by Market 128
11 United Kingdom: Market Environment for Wipes 132
12 United Kingdom: Wipes Demand by Market 135
13 Other Western Europe: Market Environment for Wipes 139
14 Other Western Europe: Wipes Demand by Market 142

Section VI -- Asia/Pacific
1 Asia/Pacific: Market Environment for Wipes 147
2 Asia/Pacific: Wipes Demand by Market 150
3 Australia: Market Environment for Wipes 153
4 Australia: Wipes Demand by Market 156
5 China: Market Environment for Wipes 159
6 China: Wipes Demand by Market 163
7 India: Market Environment for Wipes 167
8 India: Wipes Demand by Market 170
9 Japan: Market Environment for Wipes 174
10 Japan: Wipes Demand by Market 177
11 Other Asia/Pacific: Market Environment for Wipes 181
12 Other Asia/Pacific: Wipes Demand by Market 184

Section VII -- Other Regions
1 Central & South America: Market Environment for Wipes 189
2 Central & South America: Wipes Demand by Market 191
3 Brazil: Market Environment for Wipes 194
4 Brazil: Wipes Demand by Market 197
5 Other Central & South America: Market Environment for Wipes 200
6 Other Central & South America: Wipes Demand by Market 203
7 Eastern Europe: Market Environment for Wipes 207
8 Eastern Europe: Wipes Demand by Market 210
9 Russia: Market Environment for Wipes 213
10 Russia: Wipes Demand by Market 216
11 Other Eastern Europe: Market Environment for Wipes 219
12 Other Eastern Europe: Wipes Demand by Market 222
13 Africa/Mideast: Market Environment for Wipes 225
14 Africa/Mideast: Wipes Demand by Market 229

Section VIII -- Industry Structure
1 Wipes Sales by Company, 2013 234
2 Selected Acquisitions & Divestitures 242

List of Charts

Section III -- Overview
1 World Consumer Wipes Market by Region, 2013 49
2 World Industrial Wipes Market by Region, 2013 62

Section IV -- North America
1 North America: Wipes Demand by Country, 2013 76

Section V -- Western Europe
1 Western Europe: Wipes Demand by Country, 2013 102

Section VI -- Asia/Pacific
1 Asia/Pacific: Wipes Demand by Country, 2013 148

Section VIII -- Industry Structure
1 World Wipes Converter Market Share, 2013 236
2 World Wipes Retail Market Share, 2013 240

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