World TV & Video Services Markets – Terrestrial * Satellite * Cable * IPTV * OTT * VOD - Data & forecasts up to 2024
Table of Contents
1. Executive Summary
2. Audiovisual consumption
2.1. Linear TV still holding its own
2.2. Top national channels continue to lose viewers
3. TV access technologies
3.1. A world split between terrestrial in the south and wireline in the north
3.2. Cable will be the biggest loser, to the benefit of IPTV
3.3. After a period of rapid decline, terrestrial’s market share is levelling off
3.4. Satellite and IPTV remain the only two attractive networks
3.5. Network digitisation nearing completion
4. TV revenue
4.1. US TV market still the biggest money-maker
4.2. The Covid-19 crisis has only increased the TV market’s downward trend
4.3. The impact of the crisis can be seen in a host of markets
4.4. Dwindling growth confirmed in Europe
4.5. Southern hemisphere and Asia driving market
5. OTT video market
5.1. North America also number one in the OTT market
5.2. OTT still growing rapidly
5.3. OTT is driving growth in the TV/video market
6. Market players
6.1. US players still on top
6.2. A small handful of players dominate the OTT market
6.3. Media leaders react
6.4. Should we expect a consolidation in the sector that extends beyond US companies?
7. What to keep an eye on
8. Annex: Methodology
8.1. Indicators by country
8.2. Definitions
8.3. Sources
List of Tables and Figures
Audiovisual consumption
• Linear TV screen time around the world in 2019
• Change in linear TV screen time around the world between 2014 and 2019
• Percentage of young adults’ TV viewing time that is time-shifted
• Ranking of the 10 main American channels by audience in 2019
TV access technologies
• Breakdown of TV households worldwide by access technology, in 2020
• Change in TV access technologies worldwide, 2016-2024
• Average annual growth rate for terrestrial network households worldwide between 2016 and 2020 and between 2020 and 2024
• Change in the percentage of terrestrial households worldwide, and growth rate, 2016-2024
• Change in the number of TV households worldwide, by access mode, between 2016 and 2020
• Digital transition timetable for terrestrial networks worldwide
TV revenue
• Breakdown of TV revenue worldwide, in 2020
• Change in the breakdown of TV revenue by source, 2016-2024
• Progression of regional TV revenue growth, 2016-2024
• Progression of pay TV revenue in Germany, France, Scandinavia and the UK, 2016-2024
• Regional TV revenue growth between 2016 and 2024
OTT viewing
• Breakdown of OTT revenue worldwide, in 2020
• OTT revenue growth, 2016-2024
• Growth of linear TV and OTT revenue, 2016-2024
Market players
• World’s top 30 TV/video companies in 2019, by revenue
• Top 3 SVOD players’ market share in 2019 in a selection of countries
• Subscriber growth for the top OTT players in the US, 2014-2019
• TV industry mega-mergers in the United States, 2015 to 2019
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