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World Siding (Cladding) to 2019

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Date: 07-Oct-2015
No. of pages: 397
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World demand to rise over 4.2% annually through 2019

The global siding market is projected to expand just over four percent per year through 2019 to nearly six billion square meters, valued at $80 billion. Two trends will spur gains in the residential market: housing market rebounds in many higher income countries such as the US and many in Western Europe, and rising personal income levels in lower income countries, allowing more individuals to afford houses built with multi-layer construction techniques that utilize siding.

North America to be fastest growing market

Through 2019, North America is forecast to post the fastest siding demand gains at six percent annually. Demand in this region will benefit primarily from a continuing housing market recovery in the US, causing that country to post demand gains among the world’s fastest through 2019. Despite rebounds in many countries of Western Europe, that region is projected to post the slowest siding demand gains through 2019, and demand is not expected to reach 2004 levels.

Siding demand growth in the Asia/Pacific region is projected to be only moderately above the world average, but given the large size of the market, the region will account for over half of that amount. India and Indonesia are developing countries in the region that will exhibit rapid growth in siding demand given their vibrant building construction markets.

After North America, the Africa/Mideast region is forecast to post the fastest siding demand gains through 2019, benefiting from ongoing industrial and commercial development and rising personal income levels, making siding products more afrfordable for residential constrction.

Metal & vinyl siding to post strong demand gains

Metal siding is forecast to post rapid demand gains through 2019. Demand for metal siding will be aided by recovering nonresidential construction activity in high income countries and continued strong nonresidential building activity in developing areas, as the majority of demand for this product is generated in nonresidential construction applications. Vinyl siding is also projected to exhibit strong demand gains through 2019. While vinyl siding remains a niche product in many regions, it enjoys wide popularity in the US. As such, demand for vinyl siding will benefit from the continuing housing market recovery there.

Masonry & concrete to remain most popular siding

Masonry and concrete are forecast to remain the most popular siding products through 2019, accounting for approximately three-fourths of demand. Within that category, the most rapid gains are projected for fiber cement, stucco, and EIFS products. Fiber cement siding demand will benefit from the product’s relatively low cost, durability, ease of maintenance, and ability to mimic the look of wood or vinyl siding. Fiber cement products are expected to gain market share, particularly in North America. Demand for stucco will also benefit from its low cost and high durability, while EIFS will gain popularity due to its high energy efficiency. In addition, EIFS is utilized primarily in nonresidential applications, and will benefit from rapidly increasing nonresidential construction activity.

Company Profiles

Profiles for 39 global industry players such as James Hardie Industries, Kingspan Group, Sto, LIXIL, Nichiha & Wienerberger

Additional Information

This study analyzes the global market for siding (or cladding) for residential and nonresidential buildings. The following types of products are covered: masonry and concrete (brick, tile, stucco, exterior insulation and finish systems -- EIFS -- nonloadbearing concrete, stone, and fiber cement); metal (aluminum and steel siding and metal panels); vinyl; wood (plywood, hardboard, other engineered wood, and wood shingles); and other siding (e.g., polypropylene and other non-vinyl plastics, wood-plastic composites, cast acrylic, glass). Primary load bearing walls (of brick, concrete block, poured concrete, or stone) are excluded from the scope of this study, as is glass curtain wall. Secondary products such as soffit and trim are also excluded.

Historical data for 2004, 2009, and 2014 and forecasts for 2019 and 2024 are provided for siding demand by product type and by market on a country-by country basis, measured in million square meters. The term “demand” actually refers to “apparent consumption” and is defined as production (also referred to as “output” or “supply”) from a country’s indigenous siding manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales,” and “consumption.”

World Siding (Cladding) to 2019

Table of Contents

Introduction XI

I. Executive Summary 1

II. Market Environment 4
General 4
World Economic Overview 5
Recent Historical Trends 5
World Economic Outlook 7
World Demographic Overview 9
Population 10
Households 12
Personal Income Trends 14
World Building Construction Outlook 17
Relationship to Siding Demand 20
Residential Buildings 22
Residential Construction Building Expenditures 22
New Housing Units 25
Nonresidential Buildings 27
Pricing Patterns 28
Technology Trends 31
Legal & Regulatory Environment 33

III. Overview 36
General 36
Demand by Region 37
Demand by Product 41
Masonry & Concrete 43
Brick & Tile 45
Stucco & EIFS 47
Concrete & Stone 50
Fiber Cement 52
Metal 55
Vinyl 58
Wood 60
Other 62
Demand by Market 64
Residential Buildings 66
New Construction 67
Improvement & Repair 68
Nonresidential Buildings 69
New Construction 70
Improvement & Repair 70
Production & Foreign Trade 71

IV. North America 73
General 73
Demand by Market 74
Demand by Product 76
United States 79
Canada 83
Mexico 88

V. Western Europe 92
General 92
Demand by Market 93
Demand by Product 95
Germany 97
France 102
United Kingdom 107
Italy 111
Spain 115
Netherlands 120
Other Western Europe 124

VI. Asia/Pacific 131
General 131
Demand by Market 132
Demand by Product 134
China 137
Japan 142
India 147
South Korea 152
Indonesia 157
Australia 161
Other Asia/Pacific 165

VII. Other Regions 173
Central & South America 173
General 173
Demand by Market 174
Demand by Product 176
Brazil 178
Other Central & South America 183
Eastern Europe 189
General 189
Demand by Market 191
Demand by Product 192
Russia 194
Poland 199
Other Eastern Europe 203
Africa/Mideast 209
General 209
Demand by Market 211
Demand by Product 212
Turkey 214
Iran 219
Other Africa/Mideast 223

VIII. Industry Structure 232
General 232
Industry Composition 233
Market Share 237
Product Development & Manufacturing 242
Marketing & Distribution 244
Cooperative Agreements 247
Mergers & Acquisitions 250
Company Profiles 253
A & S Building Systems, see NCI Building Systems Acme Brick, see Berkshire Hathaway AFS Products Group, see CSR Alcoa Incorporated 254
Allied Building Products, see CRH Alside, see Associated Materials Asahi Tostem Exterior Building Materials, see LIXIL Group ASC Profiles, see BlueScope Steel Associated Materials LLC 257
Axiall Corporation 262
BASF SE 265
Bayer IMSA, see Verzatec Berkshire Hathaway Incorporated 268
BlueScope Steel Limited 271
Boral Limited 280
Butler Manufacturing, see BlueScope Steel Centria, see NCI Building Systems CertainTeed, see Saint-Gobain CRH plc 285
CSR Limited 292
Dal-Tile, see Mohawk Industries Douterloigne, see CRH Dryvit Systems, see RPM International Eternit, see Etex Group Etex Group SA 296
Featherlite Building Products, see Berkshire Hathaway FEMA Farben+Putz, see RPM International Fielders Australia Proprietary, see BlueScope Steel Garco Building Systems, see NCI Building Systems General Shale, see Wienerberger Baustoffindustrie Gentek Building Products, see Associated Materials Georgia-Pacific, see Koch Industries Glen-Gery, see CRH Grillo-Werke AG 301
Hanson Building Products Limited 303
Hardie (James) Industries plc 306
HECK Wall Systems, see ROCKWOOL International HeidelbergCement AG 311
Hekim Yap? AS 313
Hume Cemboard Industries Sendirian Berhad 314
Ibstock Brick, see CRH Joris Ide, see Kingspan Group Kaycan Limited 315
Kingspan Group plc 317
Knauf Gips KG 321
Koch Industries Incorporated 322
KP Building Products, see Kaycan Kraspan OOO 324
Ladrillos el Palmar, see Later-Cer Later-Cer SA 325
Leier International 326
LIXIL Group Corporation 328
Louisiana-Pacific Corporation 332
Marazzi Group, see Mohawk Industries Mastic Home Exteriors, see Ply Gem Holdings Metal Building Components, see NCI Building Systems Metalcorp Steel, see BlueScope Steel Metl-Span, see NCI Building Systems Mitsubishi Chemical Holdings Corporation 335
Mitten, see Ply Gem Holdings Mohawk Industries Incorporated 337
Morin, see Kingspan Group Napco, see Ply Gem Holdings NCI Building Systems Incorporated 339
Nichiha Corporation 343
Oldcastle Architectural, see CRH ParexGroup SA 347
Permasteelisa, see LIXIL Group Ply Gem Holdings Incorporated 350
Revere Building Products, see Associated Materials RHEINZINK, see Grillo-Werke ROCKWOOL International A/S 354
Royal Building Products, see Axiall RPM International Incorporated 357
Saint-Gobain 360
Stabilit, see Verzatec Star Alubuild Private, see LIXIL Group Steelscape, see BlueScope Steel Sto SE & Company KGaA 364
Tarmac Trading, see CRH Tata BlueScope Steel, see BlueScope Steel and Tata Steel Tata Steel Limited 367
U-kon International GmbH 369
Varco Pruden Buildings, see BlueScope Steel Variform, see Ply Gem Holdings Verzatec SA de CV 371
Weyerhaeuser Company 373
Wienerberger Baustoffindustrie AG 374
Additional Companies in the World Siding (Cladding) Industry 377

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 World Gross Domestic Product by Region 9
2 World Population by Region 12
3 World Households by Region 14
4 World Per Capita Gross Domestic Product by Region 17
5 World Building Construction Expenditures by Region 19
6 World Residential Building Construction Expenditures by Region 24
7 World New Housing Units by Region 26
8 World Nonresidential Building Construction Expenditures by Region 28
9 World Siding Pricing 30

Section III -- Overview
1 World Siding Demand by Region 40
2 World Siding Demand by Product 42
3 World Masonry & Concrete Siding Demand by Product & Region 44
4 World Brick & Tile Siding Demand by Region 47
5 World Stucco & EIFS Siding Demand by Region 49
6 World Concrete & Stone Siding Demand by Region 52
7 World Fiber Cement Siding Demand by Region 55
8 World Metal Siding Demand by Region 58
9 World Vinyl Siding Demand by Region 60
10 World Wood Siding Demand by Region 62
11 World Other Siding Demand by Region 64
12 World Siding Demand by Market 65

Section IV -- North America
1 North America: Siding Demand by Market 76
2 North America: Siding Demand by Product 78
3 United States: Siding Demand by Market 81
4 United States: Siding Demand by Product 83
5 Canada: Siding Demand by Market 86
6 Canada: Siding Demand by Product 87
7 Mexico: Siding Demand by Market 90
8 Mexico: Siding Demand by Product 91

Section V -- Western Europe
1 Western Europe: Siding Demand by Market 95
2 Western Europe: Siding Demand by Product 97
3 Germany: Siding Demand by Market 100
4 Germany: Siding Demand by Product 102
5 France: Siding Demand by Market 105
6 France: Siding Demand by Product 106
7 United Kingdom: Siding Demand by Market 109
8 United Kingdom: Siding Demand by Product 110
9 Italy: Siding Demand by Market 113
10 Italy: Siding Demand by Product 115
11 Spain: Siding Demand by Market 118
12 Spain: Siding Demand by Product 119
13 Netherlands: Siding Demand by Market 122
14 Netherlands: Siding Demand by Product 123
15 Other Western Europe: Siding Demand by Market 126
16 Other Western Europe: Siding Demand by Product & Country 128

Section VI -- Asia/Pacific
1 Asia/Pacific: Siding Demand by Market 134
2 Asia/Pacific: Siding Demand by Product 136
3 China: Siding Demand by Market 140
4 China: Siding Demand by Product 142
5 Japan: Siding Demand by Market 145
6 Japan: Siding Demand by Product 147
7 India: Siding Demand by Market 150
8 India: Siding Demand by Product 152
9 South Korea: Siding Demand by Market 155
10 South Korea: Siding Demand by Product 156
11 Indonesia: Siding Demand by Market 159
12 Indonesia: Siding Demand by Product 160
13 Australia: Siding Demand by Market 163
14 Australia: Siding Demand by Product 164
15 Other Asia/Pacific: Siding Demand by Market 167
16 Other Asia/Pacific: Siding Demand by Product & Country 169

Section VII -- Other Regions
1 Central & South America: Siding Demand by Market 176
2 Central & South America: Siding Demand by Product 178
3 Brazil: Siding Demand by Market 181
4 Brazil: Siding Demand by Product 182
5 Other Central & South America: Siding Demand by Market 185
6 Other Central & South America: Siding Demand by Product & Country 187
7 Eastern Europe: Siding Demand by Market 192
8 Eastern Europe: Siding Demand by Product 194
9 Russia: Siding Demand by Market 197
10 Russia: Siding Demand by Product 198
11 Poland: Siding Demand by Market 201
12 Poland: Siding Demand by Product 202
13 Other Eastern Europe: Siding Demand by Market 205
14 Other Eastern Europe: Siding Demand by Product & Country 207
15 Africa/Mideast: Siding Demand by Market 212
16 Africa/Mideast: Siding Demand by Product 214
17 Turkey: Siding Demand by Market 217
18 Turkey: Siding Demand by Product 218
19 Iran: Siding Demand by Market 221
20 Iran: Siding Demand by Product 222
21 Other Africa/Mideast: Siding Demand by Market 226
22 Other Africa/Mideast: Siding Demand by Product & Country 228

Section VIII -- Industry Structure
1 Siding Sales for Selected Manufacturers, 2014 236
2 Selected Cooperative Agreements 249
3 Selected Acquisitions & Divestitures 251

List of Charts

Section II -- Market Environment
1 Relationship Between Per Capita Siding Demand & Per Capita Building Construction Expenditures, 2014 21
2 World Siding Pricing, 2004-2024 31

Section III -- Overview
1 World Siding Demand by Region, 2014 41
2 World Siding Demand by Product, 2014 43
3 World Siding Demand by Market, 2004-2024 66

Section VIII -- Industry Structure
1 World Siding Market Share, 2014 237

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