Roofing to 2017

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Date: 20-Sep-2013
No. of pages: 408
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This study analyzes the US roofing industry. It presents historical demand data for 2002, 2007, and 2012, and forecasts for 2017 and 2022 by roofing product (e.g., asphalt shingles, bituminous low-slope roofing, metal roofing, elastomeric roofing, plastic roofing, roofing tile, wood shingles and shakes), market (residential, nonresidential), and US geographic region. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.

US demand to rise 3.5% annually through 2017

US demand for roofing is projected to rise 3.5 percent annually to 268 million squares in 2017. This is a rebound from the declines seen between 2007 and 2012 when demand fell as a result of a steep drop in building construction. Going forward, increases in building construction expenditures will spur gains for roofing.

Roofing tiles to be fastest growing product segment

Asphalt shingles accounted for the largest share of roofing demand in 2012 with a 57 percent market share, indicative of their dominant position in the residential market. Through 2017, US demand for asphalt shingles is forecast to grow 4.1 percent annually, spurred by the rebound in residential building construction expenditures. Gains will also be boosted by continuing consumer interest in laminated asphalt shingles, which are seen as being better able to improve the appearance and value of a home.

Roofing tiles are expected to exhibit the most rapid growth of all roofing products through 2017. Advances will be driven by the rebound in residential building construction activity in the West and South, where tiles are most often installed. Demand will also be supported by greater interest in these products because of their favorable aesthetics and ability to be used on cool roofs.

Among other roofing materials, thermoplastic polyolefin (TPO) membranes will see above-average growth through 2017. This material, which is installed mainly on nonresidential low-slope roofs, will see increasing use because of its low cost and ease of installation. Moreover, TPOs are usually white-colored membranes that reflect sunlight, promoting energy savings by reducing consumption.

New building construction to drive market gains

In both the residential and nonresidential markets, new building construction will drive gains. For instance, demand for roofing in the new housing segment is expected to rise at a double-digit rate through 2017 as housing starts advance from their low 2012 base. In the nonresidential market, sharp growth in office and commercial construction spending and gains in institutional and industrial construction expenditures will boost demand for low-slope roofing materials.

Reroofing activity accounts for the larger share of roofing demand in the US. Through 2017, reroofing demand in both the residential and nonresidential markets will be supported by a more favorable lending environment, as property owners who put off renovation projects such as roof replacement will be able to undertake them going forward.

West to be fastest growing regional market

On a regional basis, the West is expected to see the fastest advances in roofing demand through 2017, driven by that region’s above-average growth in population and housing starts, which will spur demand in the residential market. Moreover, growth in population will promote the construction of such nonresidential structures as retail sites, educational and healthcare facilities, manufacturing plants, and warehouses.

Company Profiles

Profiles 35 US industry players such as Bridgestone, Carlisle, CertainTeed, GAF, Johns Manville and Owens Corning

Additional Information

This study analyzes US markets for roofing products, materials, and systems. Products covered include


  • asphalt shingles

  • bituminous low-slope roofing products (including built-up roofing felts, modified bitumen membranes, and primary roll roofing)

  • metal roofing (including standing seam roofing, metal roofing panels, and metal shingles)

  • elastomeric roofing

  • plastic roofing (including single-ply thermoplastic membrane roofing, sprayed-on polyurethane foam roofing, and corrugated fiberglass roofing panels)

  • concrete and clay roofing tile

  • wood shingles and shakes

  • other roofing materials (e.g., slate roofing, fiber cement shingles, recycled roofing, vegetative roofs, photovoltaic roofs, and tensioned fabric roofing)


Roofing accessories, such as snow guards, vents, and metal flashings, are not included in the scope of this study.

Additionally, major manufacturers of roofing products are identified and profiled, and the key industry competitive variables are discussed. The entire report is framed within the roofing products industry’s economic, technological, and market environments.

Roofing to 2017

Table of Contents

Introduction  XI

I. Executive Summary  1

II. Market Environment  4
General  4
Macroeconomic Environment  5
Demographic Trends  9
Consumer Trends  13
Consumer Spending  13
Consumer Financing  16
Building Construction  20
Residential Buildings  22
Housing Starts  24
Housing Stock  29
Improvements & Repairs  33
Nonresidential Buildings  34
New  35
Improvements & Repairs  37
Nonresidential Building Stock  39
Pricing Trends  41
Installed Costs  45
Historical Market Trends  47
Materials & Technology Trends  51
Environmental Legislation & Regulatory Considerations  53
General Regulatory Issues  53
Energy Efficiency & Cool Roofs  54
Vegetative Roofs  57
Solar Energy Issues  59
Environmental Concerns  62
Foreign Trade  63

III. Products  67
General  67
Asphalt Shingles  70
Demand by Product & Material  73
Product Characteristics  75
Cost Factors  77
Bituminous Low-Slope Roofing  79
Product Characteristics  82
Modified Bitumen Membranes  83
Bitumen-Saturated Roofing Felts  85
Built-Up Roofing Systems  85
Cost Factors  87
Bituminous Sheet Roofing Demand  89
Asphaltic Sheet Roofing  92
Coal Tar Sheet Roofing  94
Standard Roofing Felts  96
Modified Bitumen Membranes  99
Metal Roofing  103
Demand by Type  105
Product Characteristics 108
Cost Factors  112
Elastomeric Roofing  113
Demand by Type  114
Product Characteristics 117
Cost Factors  118
Plastic Roofing  120
Demand by Type  122
Product Characteristics 126
Thermoplastic Olefins 127
Polyvinyl Chloride 128
Spray Polyurethane Foams 129
All Other Plastic Roofing Products 130
Cost Factors  130
Roofing Tile  131
Demand by Type  133
Product Characteristics 135
Cost Factors  137
Wood Shingles & Shakes  139
Demand by Type  142
Product Characteristics 143
Cost Factors  145
Other Roofing Materials  146
Demand by Market  147
Demand by Material Type 148
Slate  149
Fiber Cement  150
Vegetative Roofs  150
Composite & All Other Materials 153
Composite Materials 153
Photovoltaic Roofing 154
Tensioned Fabric 156

IV. Markets  157
General  157
Residential  160
New  165
Reroofing  167
Demand by Housing Type 170
Single-Family  171
Multifamily  175
Manufactured Housing 178
Nonresidential  181
New  186
Reroofing  188
Demand by Building Type 192
Office & Commercial 195
Industrial  200
Institutional  202
Other Nonresidential 207
Demand by Slope  210

V. Regions  213
General  213
Regional Demographic & Economic Trends 214
Population Patterns  215
Economic Outlook  218
Regional Construction 221
Housing Trends  224
Regional Roofing Demand  227
Northeast  231
New England  236
Middle Atlantic  237
Midwest  239
East North Central 246
West North Central 247
South  249
South Atlantic  254
East South Central 256
West South Central 257
West  259
Mountain  264
Pacific  265

VI. Industry Structure  268
General  268
Industry Composition & Market Share 269
Market Leaders  272
Product Segment Leaders 278
Product Developments  280
Asphalt Shingles  280
Low-Slope Roofing Products 282
Manufacturing  284
Competitive Strategies  285
Marketing  287
Distribution  289
Mergers & Acquisitions  292
Cooperative Agreements  294
Company Profiles  297
ABC Supply Company Incorporated 298
Allied Building Products, see CRH Allmet Roofing Technologies, see Reliance Steel & Aluminum American Building Components, see NCI Building Systems American Buildings, see Nucor ASC Profiles, see BlueScope Steel ATAS International Incorporated 300
Atlas Roofing, see Hood BASF SE  302
Beacon Roofing Supply Incorporated 304
Berkshire Hathaway Incorporated 306
BITEC Incorporated  312
BlueScope Steel Limited 314
Boral Limited  319
Bridgestone Corporation 322
Building Materials Corporation of America 327
Butler Manufacturing, see BlueScope Steel Canroof, see IKO Group Caribbean Roof Tile, see Boral Carlisle Companies Incorporated 334
CertainTeed, see Saint-Gobain Clarke Group  339
CRH plc  341
DECRA Roofing Systems, see Fletcher Building Dow Chemical Company  343
Duro-Last Roofing Incorporated 345
EcoStar, see Staroba Plastic and Metal Products  of New York Fiberteq, see IKO Group and Owens Corning Firestone Building Products, see Bridgestone Fletcher Building Limited 347
GAF Materials, see Building Materials Corporation  of America Garco Building Systems, see NCI Building Systems GenFlex Roofing Systems, see Bridgestone Gulf States Manufacturers, see Nucor Hanson Roof Tile, see HeidelbergCement HeidelbergCement AG  349
Henry Company  350
Hood Companies  355
Hunter Panels, see Carlisle
Hyload Roofing Systems, see IKO Group IB Roof Systems Incorporated 358
Icopal a/s  359
IKO Group  362
Insulated Panel Systems, see NCI Building Systems Insulfoam, see Carlisle Johns Manville, see Berkshire Hathaway Kirby Building Systems, see Nucor Ludowici Roof Tile, see Terreal Malarkey Roofing Products Company 367
McElroy Metal Incorporated 369
Metal Building Components, see NCI Building Systems Metals USA, see Reliance Steel & Aluminum Metl-Span, see NCI Building Systems MONIER Group Services GmbH 372
MW/MB, see IKO Group and TAMKO Building Products NCI Building Systems Incorporated 373
Norandex Building Materials Distribution,  see Saint-Gobain North American Roofing Services Incorporated 379
Nucor Corporation  380
Owens Corning  383
Petersen Aluminum Corporation 387
Redland Clay Tile, see MONIER Group Services Reliance Steel & Aluminum Company 389
Saint-Gobain  391
Staroba Plastic and Metal Products  of New York Incorporated 397
TAMKO Building Products Incorporated 399
Terreal SAS  404
Varco Pruden Buildings, see BlueScope Steel Verco Decking, see Nucor Versico, see Carlisle Vulcraft, see Nucor WeatherBond, see Carlisle Westile Roofing Products, see CRH
Additional Companies Mentioned in Study 407

List Of Tables

Section I -- Executive Summary
Summary Table  3

Section II -- Market Environment
1 Macroeconomic Indicators  8
2 Population & Households  12
3 Personal Consumption Expenditures  16
4 Consumer Financing Environment, 2002-2012  19
5 Building Construction Expenditures  22
6 Residential Building Construction Expenditures  24
7 New Housing Indicators  29
8 Housing Stock by Type  32
9 Residential Improvement & Repair Expenditures  34
10 Nonresidential Building Construction Expenditures  37
11 Nonresidential Building Improvement & Repair Expenditures  38
12 Nonresidential Building Stock  41
13 Selected Roofing Product Prices  44
14 Roofing Market, 2002-2012  50
15 US Roofing Products Foreign Trade  66

Section III -- Products
1 Roofing Demand by Product  69
2 Asphalt Shingle Demand by Market  72
3 Asphalt Shingle Demand by Product & Material  74
4 Asphalt Shingle Installed Cost  79
5 Bituminous Low-Slope Roofing Demand by Market  82
6 Bituminous Low-Slope Roofing Installed Cost  89
7 Bituminous Sheet Roofing Demand by Type, Product, & Application  92
8 Asphaltic Sheet Roofing Demand by Product  94
9 Coal Tar Sheet Roofing Demand by Product  96
10 Standard Roofing Felts Demand by Material Type & Surface  99
11 Modified Bitumen Membranes Roofing Demand by Material Type & Surface  103
12 Metal Roofing Demand by Market 105
13 Metal Roofing Demand by Type 108
14 Metal Roofing Installed Cost 113
15 Elastomeric Roofing Demand by Market 114
16 Elastomeric Roofing Demand by Type 117
17 Elastomeric Roofing Installed Cost 120
18 Plastic Roofing Demand by Market 122
19 Plastic Roofing Demand by Type 125
20 Plastic Roofing Installed Cost 131
21 Roofing Tile Demand by Market 133
22 Roofing Tile Demand by Type 135
23 Roofing Tile Installed Cost 139
24 Wood Shingle & Shake Demand by Market 141
25 Wood Shingle & Shake Demand by Type 143
26 Wood Shingle & Shake Installed Cost 146
27 Other Roofing Materials Demand by Market 148
28 Other Roofing Materials Demand by Type 149

Section IV -- Markets
1 Roofing Demand by Market 160
2 Residential Roofing Demand by Product & Application 164
3 New Residential Roofing Demand by Product 167
4 Residential Reroofing Demand by Product 170
5 Residential Roofing Demand by Housing Type 171
6 Single-Family Housing Roofing Demand by Product & Application 175
7 Multifamily Housing Roofing Demand  by Product & Application 178
8 Manufactured Housing Roofing Demand by Product & Application 181
9 Nonresidential Roofing Demand by Product & Application 185
10 New Nonresidential Roofing Demand by Product 188
11 Nonresidential Reroofing Demand by Product 192
12 Nonresidential Roofing Demand by Building Type 193
13 Office & Commercial Roofing Demand by Product & Application 199
14 Industrial Roofing Demand by Product & Application 202
15 Institutional Roofing Demand by Product & Application 206
16 Other Nonresidential Roofing Demand by Product & Application 209

Section V -- Regions
1 Population by Region  217
2 Gross Domestic Product by Region 221
3 Construction Expenditures by Region 224
4 Regional Housing Indicators 227
5 Roofing Demand by Region 230
6 Northeast Roofing Demand by Subregion, Market, & Product 235
7 Midwest Roofing Demand by Subregion, Market, & Product 245
8 South Roofing Demand by Subregion, Market, & Product 253
9 West Roofing Demand by Subregion, Market, & Product 263

Section VI -- Industry Structure
1 US Roofing Sales by Company, 2012 271
2 Selected Acquisitions & Divestitures 294
3 Selected Cooperative Agreements 296

List Of Charts

Section II -- Market Environment
1 Year of Construction of Housing Stock, 2012  32
2 Roofing Prices, 2002-2022  45
3 Installed Costs for Selected Roofing Products, 2012  47
4 Roofing Market, 2003-2012  51

Section IV -- Markets
1 Nonresidential Roofing Demand by Building Type, 2012:
New & Reroofing  194
2 Roofing Demand by Slope, 2012 212

Section V -- Regions
1 Roofing Demand by Region, 2012 230

Section VI -- Industry Structure
1 US Roofing Market Share, 2012 273

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