World Power Lawn & Garden Equipment to 2017

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Date: 30-Sep-2013
No. of pages: 422
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This study analyzes the world power lawn and garden equipment industry. It presents historical demand data for 2002, 2007, and 2012, and forecasts for 2017 and 2022 by product (e.g., lawnmowers, turf and grounds equipment, trimmers and edgers), power source (internal combustion engine, electric), market (residential, commercial), world region, and major country. The study also considers market environment factors, details industry structure, evaluates company market share, and profiles industry players.

World demand to rise over 4% annually through 2017

Worldwide demand for power lawn and garden equipment is forecast to rise more than four  percent per year through 2017 to well over $20 billion. Growth in equipment sales will be supported by a recovery in the massive US market that will lead to increased spending on durable consumer goods and landscaping services. Demand will also rebound in Western Europe as the construction of new housing climbs following the Euro zone economic troubles in 2012. In developing areas of the world, particularly the Asia/Pacific region, sales of outdoor power equipment will be stimulated by households that will increasingly seek out multifamily residential properties with associated lawns and/or gardens, spurring growth in commercial lawn care equipment.

US, Canada, Western Europe to remain dominant markets

While power lawn and garden equipment sales in developing nations will record the largest advances in percentage terms through 2017, the US, Canada and Western Europe will continue to account for the vast majority of world demand. Consumers in these developed nations have high income levels that allow for discretionary purchases like power lawn and garden equipment, and landscaping services that utilize this equipment. Additionally, countries such as Canada, the United Kingdom, and the US have strong residential lawn and garden care cultures, and the lion’s share of golf courses worldwide are located in these three nations.

Turf & grounds equipment to be fastest growing

Lawnmowers will continue to account for the biggest portion of sales among all product groups, owing primarily to the large number of homeowners that possess and maintain their own lawns in the US, Canada and Western Europe. In these areas, a lawnmower is considered an essential appliance for most homeowners, as these products are the only way to efficiently manicure a larger lawn. Turf and grounds equipment is expected to post the fastest market gains, driven by recoveries in the professional landscaping industries in many developed nations. Furthermore, a continuing trend toward urbanization of developing nations, including those in Asia and South America, will boost the use of public parks and other green spaces, increasing maintenance needs and bolstering demand for related equipment. Sales of aftermarket parts and attachments will rise at a slower rate than demand for new equipment, as economic growth in the US and Western Europe will boost per capita incomes, and prompting many users to discard older units that require repair and maintenance.

Commercial applications to experience fastest gains

Residential demand for power lawn and garden equipment will continue to account for the majority of all sales globally through 2017. However, demand for outdoor power equipment for commercial applications will grow at a faster pace going forward, fueled primarily by a recovery in the professional landscaping industries in industrialized nations. As technologies for batteries and electric motors continue to improve and the use of large battery-powered equipment becomes more economically viable, market expansion for electric equipment will outpace that for internal combustion engine-powered machinery. The growing popularity of robotic mowers will also contribute to gains in electric outdoor power equipment.

Company Profiles

Profiles global players including Deere, Husqvarna, MTD Products, STIHL & Toro

Additional Information

This study examines the world market for power lawn and garden equipment, including lawnmowers; turf and grounds equipment; trimmers and edgers; other equipment (such as blowers, garden tractors, and snow throwers); and parts and attachments. Since the vast majority of engines for power lawn and garden equipment are used in original equipment manufacturing capacities, engines are also excluded from the parts and attachments category. Chainsaws and pole saws are excluded from the scope of the study.

Historical data for 2002, 2007, and 2012 and forecasts for 2017 and 2022 are provided for demand by product type, end-use market, and power source on a country-by-country basis in millions of current US dollars, including inflation. Also provided are data for shipments and net exports. The term “demand” actually refers to “apparent consumption,” and is defined as shipments (also referred to variously as “production,” “output,” or “supply”) from a country’s indigenous manufacturing facilities plus imports minus exports. It is used interchangeably with the terms “market,” “sales,” and “consumption.”

Data on world power lawn and garden equipment supply and demand are derived from differing sources and developed from statistical relationships. As a result, variations are commonplace in this type of international reporting, and consequently, statistics presented in this study are historically consistent but may differ from other sources. Variances may occur because of definitional differences, undistributed exports, inventory accumulation, and goods-in-transit. To reduce the impact of such discrepancies, total world power lawn and garden equipment imports and exports have been assumed to balance in any given year.

World Power Lawn & Garden Equipment to 2017

Table of Contents

Introduction XIII

I. Executive Summary 1

II. Market Environment 4
General 4
World Economic Outlook 5
Recent Historical Trends 5
Macroeconomic Outlook 7
Personal Income & Expenditure Trends 11
World Building Construction Expenditure Trends 13
World Demographic Outlook 15
Population 16
Urbanization Patterns 17
Household Formation Patterns 19
Lawn & Garden Equipment Pricing Patterns 21
Legal & Regulatory Issues 23
Technology & Product Innovation 26

III. World Supply & Demand 29
General 29
Regional Overview 30
Demand 30
Production 36
International Trade 38
Demand by Product 40
Lawnmowers 42
Turf & Grounds Equipment 45
Trimmers & Edgers 46
Other Equipment 49
Parts & Attachments 50
Demand by Market 52
Residential 54
Commercial 56
Demand by Power Source 59
Internal Combustion Engine 60
Electric 61

IV. North America 64
General 64
Supply & Demand 65
Power Lawn & Garden Equipment Outlook 67
United States 70
Canada 76
Mexico 82

V. Western Europe 88
General 88
Supply & Demand 89
Power Lawn & Garden Equipment Outlook 92
Germany 95
France 101
United Kingdom 107
Sweden 113
Belgium 119
Netherlands 124
Italy 129
Spain 135
Other Western Europe 140

VI. Asia/Pacific 147
General 147
Supply & Demand 148
Power Lawn & Garden Equipment Outlook 151
Australia 154
China 159
Japan 165
New Zealand 171
India 177
South Korea 183
Other Asia/Pacific 188

VII. Other Regions 195
Central & South America 195
General 195
Supply & Demand 196
Power Lawn & Garden Equipment Outlook 198
Brazil 200
Other Central & South America 206
Eastern Europe 211
General 211
Supply & Demand 213
Power Lawn & Garden Equipment Outlook 215
Russia 218
Poland 224
Other Eastern Europe 229
Africa/Mideast 235
General 235
Supply & Demand 237
Power Lawn & Garden Equipment Outlook 239
South Africa 241
Other Africa/Mideast 247

VIII. Industry Structure 254
General 254
Industry Composition 255
Market Share 258
Product Development 264
Manufacturing 266
Marketing 269
Distribution 271
Cooperative Agreements 272
Financial Requirements 276
Mergers, Acquisitions, & Industry Restructuring 277
Company Profiles 280
Alamo Group Incorporated 281
AL-KO Kober AG 288
Ariens Company 290
Bad Boy Mowers Incorporated 294
Black & Decker, see Stanley Black & Decker Blount International Incorporated 296
Bomford Turner, see Alamo Group Bosch (Robert) GmbH 299
Briggs & Stratton Corporation 301
Bush Hog, see Alamo Group Bynorm, see Ariens Cifarelli SpA 308
Companhia Caetano Branco, see Briggs & Stratton Country Home Products Incorporated 309
CT Farm & Country, see Alamo Group Deere & Company 312
DR Power Equipment, see Country Home Products Draper Tools Limited 317
Earthmaster, see Alamo Group Eastman Industries 319
ECHO, see Yamabiko Emak Group 321
Excel Industries Incorporated 325
Exmark Manufacturing, see Toro Giant-Vac Manufacturing, see Metalcraft of Mayville Global Garden Products Group 328
Grasshopper, see Moridge Manufacturing Greenman Machinery Company 332
Hayter, see Toro Henke Manufacturing, see Alamo Group Herschel-Adams, see Alamo Group Homelite Consumer Products, see Techtronic Industries Honda Motor Company Limited 333
Husqvarna AB 337
Ingersoll Tractor, see Eastman Industries Jacobsen, see Textron Jiangsu Linhai Group 343
Kawasaki Heavy Industries Limited 344
Kubota Corporation 347
Lawn Solutions Commercial Products, see Toro Lawn-Boy, see Toro LEO Group Company Limited 351
Liaocheng Changchi Gardening & Horticulture Machinery Company Limited 352
Makita Corporation 353
Marunaka Limited 357
Maruyama Manufacturing Company Incorporated 358
Masport NZ Limited 360
McConnel, see Alamo Group McLane Manufacturing Incorporated 362
Metalcraft of Mayville Incorporated 363
Moridge Manufacturing Incorporated 365
MTD Products Incorporated 367
Neutron Mowers, see Country Home Products Ransomes Jacobsen, see Textron Rhino, see Alamo Group Rousseau, see Alamo Group Scag Power Equipment, see Metalcraft of Mayville Schiller Grounds Care Incorporated 371
Schulte Industries, see Alamo Group Shandong Huasheng Zhongtian Machinery Group Company Limited 374
SMA, see Alamo Group Spearhead Machinery, see Alamo Group Stanley Black & Decker Incorporated 376
Stens, see Ariens STIHL Holding AG & Company KG 378
Swisher Mower & Machine Company 382
Techtronic Industries Company Limited 384
Tenco, see Alamo Group Textron Incorporated 386
Tiger, see Alamo Group  Toro Company 390
Twose of Tiverton, see Alamo Group Valu-Bilt, see Alamo Group Viking, see STIHL Wenling LEO Garden Machinery, see LEO Group Yamabiko Corporation 397
Yangzhou Weibang Garden Machine Company Limited 401
Zama, see STIHL Zhejiang Kangli Industrial & Trading Company Limited 402
Zhejiang Leo, see LEO Group Other Companies Mentioned in Study 403

List of Tables

Section I -- Executive Summary
Summary Table 3

Section II -- Market Environment
1 World Gross Domestic Product by Region 10
2 World Per Capita Gross Domestic Product by Region 12
3 World Building Construction Expenditures by Region 15
4 World Population by Region 17
5 World Urban Population by Region 19
6 World Households by Region 21

Section III -- World Supply & Demand
1 World Power Lawn & Garden Equipment Demand by Region 33
2 World Power Lawn & Garden Equipment Shipments by Region 37
3 World Power Lawn & Garden Equipment Net Exports by Region 40
4 World Power Lawn & Garden Equipment Demand by Product 41
5 World Lawnmower Demand by Region 44
6 World Turf & Grounds Equipment Demand by Region 46
7 World Trimmer & Edger Demand by Region 48
8 World Demand for Other Power Lawn & Garden Equipment by Region 50
9 World Power Lawn & Garden Equipment Parts & Attachments Demand by Region 52
10 World Power Lawn & Garden Equipment Demand by Market 53
11 World Residential Power Lawn & Garden Equipment Demand by Region 56
12 World Commercial Power Lawn & Garden Equipment Demand by Region 58
13 World Power Lawn & Garden Equipment Demand by Power Source 59
14 World Internal Combustion Engine Lawn & Garden Equipment Demand by Region 61
15 World Electric Power Lawn & Garden Equipment Demand by Region 63

Section IV -- North America
1 North America: Power Lawn & Garden Equipment Supply |& Demand 67
2 North America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 69
3 United States: Power Lawn & Garden Equipment Supply & Demand 74
4 United States: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 76
5 Canada: Power Lawn & Garden Equipment Supply & Demand 80
6 Canada: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 82
7 Mexico: Power Lawn & Garden Equipment Supply & Demand 86
8 Mexico: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 87

Section V -- Western Europe
1 Western Europe: Power Lawn & Garden Equipment Supply & Demand 92
2 Western Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 94
3 Germany: Power Lawn & Garden Equipment Supply & Demand 99
4 Germany: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 101
5 France: Power Lawn & Garden Equipment Supply & Demand 105
6 France: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 107
7 United Kingdom: Power Lawn & Garden Equipment Supply & Demand 111
8 United Kingdom: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 113
9 Sweden: Power Lawn & Garden Equipment Supply & Demand 117
10 Sweden: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 119
11 Belgium: Power Lawn & Garden Equipment Supply & Demand 122
12 Belgium: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 124
13 Netherlands: Power Lawn & Garden Equipment Supply & Demand 127
14 Netherlands: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 129
15 Italy: Power Lawn & Garden Equipment Supply & Demand 133
16 Italy: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 135
17 Spain: Power Lawn & Garden Equipment Supply & Demand 138
18 Spain: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 140
19 Other Western Europe: Power Lawn & Garden Equipment Supply & Demand 144
20 Other Western Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 146

Section VI -- Asia/Pacific
1 Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand 151
2 Asia/Pacific: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 153
3 Australia: Power Lawn & Garden Equipment Supply & Demand 157
4 Australia: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 159
5 China: Power Lawn & Garden Equipment Supply & Demand 163
6 China: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 165
7 Japan: Power Lawn & Garden Equipment Supply & Demand 169
8 Japan: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 171
9 New Zealand: Power Lawn & Garden Equipment Supply & Demand 175
10 New Zealand: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 177
11 India: Power Lawn & Garden Equipment Supply & Demand 181
12 India: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 183
13 South Korea: Power Lawn & Garden Equipment Supply & Demand 186
14 South Korea: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 188
15 Other Asia/Pacific: Power Lawn & Garden Equipment Supply & Demand 192
16 Other Asia/Pacific: Power Lawn & Garden EquipmentDemand by Type, Market, & Power Source 194

Section VII -- Other Regions
1 Central & South America: Power Lawn & Garden Equipment Supply & Demand 198
2 Central & South America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 200
3 Brazil: Power Lawn & Garden Equipment Supply & Demand 204
4 Brazil: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 206
5 Other Central & South America: Power Lawn & Garden Equipment Supply & Demand 209
6 Other Central & South America: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 211
7 Eastern Europe: Power Lawn & Garden Equipment Supply & Demand 215
8 Eastern Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 217
9 Russia: Power Lawn & Garden Equipment Supply & Demand 222
10 Russia: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 224
11 Poland: Power Lawn & Garden Equipment Supply & Demand 227
12 Poland: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 229
13 Other Eastern Europe: Power Lawn & Garden Equipment Supply & Demand 233
14 Other Eastern Europe: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 235
15 Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand 239
16 Africa/Mideast: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 241
17 South Africa: Power Lawn & Garden Equipment Supply & Demand 245
18 South Africa: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 247
19 Other Africa/Mideast: Power Lawn & Garden Equipment Supply & Demand 251
20 Other Africa/Mideast: Power Lawn & Garden Equipment Demand by Type, Market, & Power Source 253

Section VIII -- Industry Structure
1 Power Lawn & Garden Equipment Sales by Company, 2012 256
2 Selected Cooperative Agreements 274
3 Selected Acquisitions & Divestitures 279

List of Charts

Section II -- Market Environment
1 World Power Lawn & Garden Equipment Pricing Deflators, 2002-2022 23

Section III -- World Supply & Demand
1 World Power Lawn & Garden Equipment Demand by Region, 2012 34
2 World Power Lawn & Garden Equipment Demand: Projected 2012-2017 Annual Rate of Growth 35
3 World Power Lawn & Garden Equipment Shipments by Region, 2012 38
4 World Power Lawn & Garden Equipment Demand by Product, 2012 42

Section IV -- North America
1 North America: Power Lawn & Garden Equipment Demand by Country, 2012 70

Section V -- Western Europe
1 Western Europe: Power Lawn & Garden Equipment Demand by Country, 2012 95

Section VI -- Asia/Pacific
1 Asia/Pacific: Power Lawn & Garden Equipment Demand by Country, 2012 154

Section VII -- Other Regions
1 Eastern Europe: Power Lawn & Garden Equipment Demand by Country, 2012 218

Section VIII -- Industry Structure
1 World Power Lawn & Garden Equipment Market Share, 2012 260

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