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Wireless Audio Market by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023

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Date: 13-Jun-2017
No. of pages: 168
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“The wireless audio market to grow at a CAGR of 10.06% between 2017 and 2023”

The wireless audio market is expected to grow from USD 16.13 billion in 2016 to USD 31.80 billion by 2023, at a CAGR of 10.06% between 2017 and 2023.The major factors driving the growth of the wireless audio market include smart phones as a source of entertainment, consumer preferences for portable devices, and advancements in wireless technologies. However, compliance issues in operating frequency, and negative health effects on children and other user groups are the major factors restraining the growth of the wireless audio market.

“The Bluetooth technology to hold the largest size of the wireless audio market by 2023”

The wireless audio market for Bluetooth will witness a significant growth in the coming years, with initiatives underway for a higher throughput, more ubiquitous usage, and links with Wi-Fi and ultra-wideband (UWB) broadcast technologies. In addition, the Bluetooth technology makes it easy for advanced electronics devices to interact with one another without relying on traditional wired connection.

“Wireless audio market in APAC to grow at a high rate between 2017 and 2023”

The wireless audio market APAC region is likely to grow at a high rate between 2017 and 2023. The market for consumer electronics, including smart phones, tablets, and wireless audio devices, in APAC is increasing rapidly with a high rate of development in most of the countries in this region. In addition, factor such as rising urbanization, individuals’ acceptance for the developments based on innovative technologies, and increasing popularity of streaming music services are contributing to the growth of the wireless audio market in this region.

In the process of determining and verifying the market size for several segments and subsegments gathered through secondary research, extensive primary interviews have been conducted with key industry people. The breakup of the profile of primary participants has been given below:


  • By Company Type: Tier 1 – 35%, Tier 2 – 45%, and Tier 3 – 20%

  • By Designation: C-Level Executives – 35%, Directors – 25%, and Others – 40%

  • By Region: North Americas – 45%, Europe – 17%, APAC – 30%, and RoW – 8%


The report profiles the top players in the wireless audio market, along with providing their respective market ranking analysis. Prominent players such as Bose Corporation (US), So nos. Inc. (US), Harman International Industries, Incorporated (US), Apple Inc. (US), and Sony Corporation (Japan) have been profiled in this report.

Research Coverage:


  • The wireless audio market, by product, includes speaker systems, sound bars (active and passive sound bars), headsets (traditional headsets and wireless ear buds), headphones, and microphones.

  • The wireless audio market, by technology, covers Bluetooth, Wi-Fi, Radio Frequency (RF), Bluetooth +Wi-Fi, and Air Play.

  • The wireless audio market, by application, comprises home audio, consumer (smart phones, laptops/computers, gaming consoles) commercial, and automotive

  • The geographic analysis has been done with regard to—the Americas, Europe, Asia Pacific (APAC), and Rest of the World (RoW)


Reasons to Buy This Report:

From an insight perspective, this research report has focused on various levels of analysis—industry analysis (industry trends), market ranking analysis of top players, value chain analysis; company profiles that discuss basic views on the competitive landscape, emerging and high-growth segments of the wireless audio market, high-growth regions, and market dynamics such as drivers, restraints, challenges, and opportunities.

The report provides insights on the following pointers:


  • Market penetration: Comprehensive information on wireless audio products offered by the top players in the wireless audio market

  • Market development: Comprehensive information about lucrative emerging markets—the report analyzes the market for wireless audio across regions

  • Market diversification: Exhaustive information about new products, untapped geographies, and recent developments, in the overall wireless audio market

  • Competitive assessment: In-depth assessment of market ranking analysis, strategies, products, and leading players in the wireless audio market

Wireless Audio Market by Product (Speaker, Soundbar, Headset, Headphone, Microphone), Technology (Bluetooth, Wi-Fi, Airplay, RF), Application (Home Audio, Consumer, Commercial, Automotive), and Region - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Introduction
2.2 Research Data
2.2.1 Secondary Data
2.2.1.1 Key Data From Secondary Sources
2.2.2 Primary Data
2.2.2.1 Key Data From Primary Sources
2.2.2.2 Key Industry Insights
2.2.2.3 Breakdown of Primary Interviews
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown & Data Triangulation
2.5 Research Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Wireless Audio Market
4.2 Wireless Audio Market, By Technology and Region, 2016
4.3 Geographical Snapshot of the Wireless Audio Market, 2017–2023
4.4 Wireless Audio Market for Consumer Applications

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Growing Demand for Smartphones as A Source of Entertainment
5.2.1.2 Consumer Preferences for Portable Devices
5.2.1.3 Advancements in Wireless Technologies
5.2.2 Restraints
5.2.2.1 Compliance Issues in Operating Frequency
5.2.2.2 Negative Health Effects on Children and Other User Groups
5.2.3 Opportunities
5.2.3.1 Significant Growth in the Market for Soundbars
5.2.3.2 Increasing Use of Wireless Audio Devices in the Hospitality and Leisure Sector
5.2.3.3 Growth in On-Demand Music Streaming Services
5.2.4 Challenges
5.2.4.1 Delivering High-Quality Audio

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Industry Trends

7 Market, By Product
7.1 Introduction
7.2 Speaker Systems
7.3 Soundbars
7.3.1 Active Soundbars
7.3.2 Passive Soundbars
7.4 Headsets
7.4.1 Traditional Headsets
7.4.2 Wireless Earbuds
7.5 Headphones
7.6 Microphones
7.7 Others

8 Market, By Technology
8.1 Introduction
8.2 Bluetooth
8.3 Wi-Fi
8.4 Radio Frequency
8.5 Airplay
8.6 Bluetooth +Wi-Fi
8.7 Others
8.7.1 Allplay
8.7.2 Wisa
8.7.3 Skaa
8.7.4 Play-Fi
8.7.5 Kleernet

9 Market, By Application
9.1 Introduction
9.2 Home Audio
9.3 Consumer
9.3.1 Smartphones
9.3.2 Laptops/Computers
9.3.3 Gaming Consoles
9.4 Commercial
9.5 Automotive
9.6 Others
9.6.1 Security & Defense
9.6.2 Industrial
9.6.3 Medical

10 Regional Analysis
10.1 Introduction
10.2 Americas
10.2.1 Us
10.2.2 Canada
10.2.3 Mexico
10.2.4 Others
10.3 Europe
10.3.1 Germany
10.3.2 France
10.3.3 Uk
10.3.4 Others
10.4 APAC
10.4.1 China
10.4.2 Japan
10.4.3 South Korea
10.4.4 India
10.4.5 Others
10.5 Rest of the World (RoW)
10.5.1 Middle East
10.5.2 Africa

11 Competitive Landscape
11.1 Overview
11.2 Ranking Analysis of the Top 5 Players in the Wireless Audio Market, 2016
11.3 Competitive Situations and Trends
11.3.1 Product Launches
11.3.2 Acquisitions and Agreements
11.4 Vendor Dive Overview
11.4.1 Vanguards
11.4.2 Dynamic Players
11.4.3 Innovators
11.4.4 Emerging Players
11.5 Competitive Benchmarking
11.5.1 Product Offerings By Major Players in the Wireless Audio Market (25 Companies)
11.5.2 Business Strategies Adopted By Major Players in the Wireless Audio Market (25 Companies)

12 Company Profiles
(Overview, Products & Services, Strategies & Insights, Developments and MnM View)*
12.1 Introduction
12.2 Apple Inc.
12.3 Samsung Electronics Co., Ltd.
12.4 Sony Corporation
12.5 Voxx International Corporation
12.6 Harman International Industries, Incorporated
12.7 Bose Corporation
12.8 Sonos, Inc.
12.9 Dei Holdings, Inc.
12.10 Sennheiser Electronic GmbH & Co. Kg
12.11 Vizio, Inc.
12.12 Key Innovators
12.12.1 Ossic Corporation
12.12.1.1 Business Overview
12.12.2 Phazon
12.12.2.1 Business Overview
12.12.3 Trüsound Audio
12.12.3.1 Business Overview

*Details on Overview, Products & Services, Strategies & Insights, Developments and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Introducing RT: Real Time Market Intelligence
13.5 Available Customizations
13.6 Related Report
13.7 Author Details

List of Tables

Table 1 Wireless Audio Market, By Product, 2015–2023, (USD Billion)
Table 2 Wireless Audio Market, By Product, 2015–2023, (Million Units)
Table 3 Wireless Audio Market for Speaker Systems, By Region, 2015–2023, (USD Billion)
Table 4 Wireless Audio Market for Speaker Systems, By Region, 2015–2023, (Million Units)
Table 5 Market for Soundbars, By Type, 2015–2023, (USD Billion)
Table 6 Market for Soundbars, By Type, 2015–2023, (Million Units)
Table 7 Market for Soundbars, By Region, 2015–2023, (USD Million)
Table 8 Market for Soundbars, By Region, 2015–2023, (Million Units)
Table 9 Wireless Audio Market for Headsets, By Type, 2015–2023, (USD Billion)
Table 10 Wireless Audio Market for Headsets, By Type, 2015–2023, (Million Units)
Table 11 Wireless Audio Market for Headsets, By Region, 2015–2023, (USD Billion)
Table 12 Wireless Audio Market for Headsets, By Region, 2015–2023, (Million Units)
Table 13 Wireless Audio Market for Headphones, By Region, 2015–2023, (USD Billion)
Table 14 Wireless Audio Market for Headphones, By Region, 2015–2023 (Million Units)
Table 15 Market for Microphones, By Region, 2015–2023, (USD Million)
Table 16 Market for Microphones, By Region, 2015–2023 (Million Units)
Table 17 Market for Other Wireless Products, By Region, 2015–2023, (USD Million)
Table 18 Market for Other Wireless Products, By Region, 2015–2023 (Million Units)
Table 19 Wireless Audio Market, By Technology, 2015–2023, (USD Billion)
Table 20 Wireless Audio Market, By Technology, 2015–2023 (Million Units)
Table 21 Market for Bluetooth, By Application, 2015–2023, (USD Billion)
Table 22 Market for Bluetooth, By Application, 2015–2023 (Million Units)
Table 23 Market for Wi-Fi, By Application, 2015–2023, (USD Billion)
Table 24 Market for Wi-Fi, By Application, 2015–2023 (Million Units)
Table 25 Market for Airplay, By Application, 2015–2023, (USD Million)
Table 26 Market for Airplay, By Application, 2015–2023 (Million Units)
Table 27 Market for Bluetooth +Wi-Fi, By Application, 2015–2023, (USD Million)
Table 28 Market for Bluetooth +Wi-Fi, By Application, 2015–2023 (Million Units)
Table 29 Market for Other Technologies, By Application, 2015–2023, (USD Million)
Table 30 Market for Other Technologies, By Application, 2015–2023 (Million Units)
Table 31 Wireless Audio Market, By Application, 2015–2023, (USD Billion)
Table 32 Wireless Audio Market, By Application, 2015–2023 (Million Units)
Table 33 Wireless Audio Market for Home Audio Applications, By Technology, 2015–2023, (USD Billion)
Table 34 Wireless Audio Market for Home Audio Applications, By Technology, 2015–2023 (Million Units)
Table 35 Wireless Audio Market for Consumer Applications, By Type, 2015–2023, (USD Billion)
Table 36 Wireless Audio Market for Consumer Applications, By Type, 2015–2023 (Million Units)
Table 37 Wireless Audio Market for Consumer Applications, By Technology, 2015–2023, (USD Million)
Table 38 Wireless Audio Market for Consumer Applications, By Technology, 2015–2023 (Million Units)
Table 39 Wireless Audio Market for Commercial Applications, By Technology, 2015–2023, (USD Million)
Table 40 Wireless Audio Market for Commercial Applications, By Technology, 2015–2023 (Million Units)
Table 41 Wireless Audio Market for Automotive Applications, By Technology, 2015–2023, (USD Million)
Table 42 Wireless Audio Market for Automotive Applications, By Technology, 2015–2023 (Million Units)
Table 43 Wireless Audio Market for Other Applications, By Technology, 2015–2023, (USD Million)
Table 44 Wireless Audio Market for Other Applications, By Technology, 2015–2023 (Million Units)
Table 45 Wireless Audio Market, By Region, 2015–2023 (USD Billion)
Table 46 Wireless Audio Market, By Region, 2015–2023 (Million Units)
Table 47 Wireless Audio Market in the Americas, By Product, 2015–2023 (USD Billion)
Table 48 Wireless Audio Market in the Americas, By Product, 2015–2023 (Million Units)
Table 49 Wireless Audio Market in the Americas, By Country, 2015–2023 (USD Billion)
Table 50 American Wireless Audio Market, By Country, 2015–2023 (Million Units)
Table 51 Wireless Audio Market in Europe, By Product, 2015–2023 (USD Billion)
Table 52 Wireless Audio Market in Europe, By Product, 2015–2023 (Million Units)
Table 53 Wireless Audio Market in Europe, By Country, 2015–2023 (USD Billion)
Table 54 Wireless Audio Market in Europe, By Country, 2015–2023 (Million Units)
Table 55 Wireless Audio Market in APAC, By Product, 2015–2023 (USD Million)
Table 56 Wireless Audio Market in APAC, By Product, 2015–2023 (Million Units)
Table 57 Wireless Audio Market in APAC, By Country, 2015–2023 (USD Million)
Table 58 Wireless Audio Market in APAC, By Country, 2015–2023 (Million Units)
Table 59 Wireless Audio Market in RoW, By Product, 2015–2023 (USD Million)
Table 60 RoW Wireless Audio Market, By Product, 2015–2023 (Million Units)
Table 61 Wireless Audio Market in RoW, By Region, 2015–2023 (USD Million)
Table 62 Wireless Audio Market in RoW, By Region, 2015–2023 (Million Units)
Table 63 Ranking Analysis of the Top 5 Players in the Wireless Audio Market in 2016
Table 64 Product Launches (2014–2017)
Table 65 Acquisitions and Agreements (2014–2017)

List of Figures

Figure 1 Segmentation of Wireless Audio Market
Figure 2 Research Flow
Figure 3 Wireless Audio Market: Research Design
Figure 4 Market Size Estimation: Bottom-Up Approach
Figure 5 Market Size Estimation: Top-Down Approach
Figure 6 Wireless Audio Market: Data Triangulation
Figure 7 Wireless Audio Market for Headsets to Grow at the Highest Rate Between 2017 and 2023
Figure 8 Wireless Audio Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 9 Bluetooth to Hold the Largest Size of the Wireless Audio Market in 2017
Figure 10 Americas Held the Largest Share of the Wireless Audio Market in 2016
Figure 11 Wireless Audio Market to Witness Lucrative Growth Opportunities During the Forecast Period
Figure 12 Bluetooth Held the Largest Share of the Wireless Audio Market in 2016
Figure 13 Market for Wireless Earbuds to Grow at A Higher Rate Between 2017 and 2023
Figure 14 Wireless Audio Market in India to Grow at the Highest Rate Between 2017 and 2023
Figure 15 Wireless Audio Market for Gaming Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 16 Growing Demand for Smartphones as A Source of Entertainment and Advancements in Wireless Technologies are Driving the Growth of Wireless Audio Market
Figure 17 Global Smartphone Shipment, 2014–2016 (Billion Units)
Figure 18 Growth in the On-Demand Music Streaming Services in North America (2014–2016)
Figure 19 Major Value is Added During the Manufacturing and Distribution Stage
Figure 20 Wireless Audio Market, By Product
Figure 21 Market for Headsets to Grow at the Highest Rate During the Forecast Period
Figure 22 Market for Speaker Systems in APAC to Grow at the Highest Rate During the Forecast Period
Figure 23 Market for Active Soundbars to Grow at A Higher Rate During Forecast Period
Figure 24 Market for Wireless Earbuds to Grow at A Higher Rate Between 2017–2023
Figure 25 Market for Microphones in APAC to Grow at the Highest Rate During Forecast Period
Figure 26 Wireless Audio Market, By Technology
Figure 27 Market for Bluetooth+Wi-Fi to Grow at the Highest Rate During the Forecast Period
Figure 28 Market for Bluetooth for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 29 Market for Wi-Fi Technology for Home Audio Applications to Grow at the Highest Rate During the Forecast Period
Figure 30 Market for Bluetooth+Wi-Fi for Consumer Electronics Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 31 Wireless Audio Market, By Application
Figure 32 Market for Consumer Applications to Grow at the Highest Rate During the Forecast Period
Figure 33 Market for Airplay for Home Audio Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 34 Market for Gaming Console Applications to Grow at the Highest Rate During Forecast Period
Figure 35 Market for Radio Frequency for Commercial Applications to Grow at the Highest Rate During the Forecast Period
Figure 36 Market for Airplay for Automotive Applications to Grow at the Highest Rate Between 2017 and 2023
Figure 37 Geographic Snapshot: Rapidly Growing Countries Such as India and China Emerging as High-Potential Markets (2017–2023)
Figure 38 Wireless Audio Market in APAC Estimated to Grow at the Highest Rate Between 2017 and 2023
Figure 39 Americas: Wireless Audio Market Snapshot (2017–2023)
Figure 40 Wireless Audio Market in the Americas for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 41 Europe: Wireless Audio Market Snapshot (2017–2023)
Figure 42 Wireless Audio Market in Europe for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 43 APAC: Wireless Audio Market Snapshot (2017–2023)
Figure 44 Wireless Audio Market in APAC for Headsets to Grow at the Highest CAGR During the Forecast Period
Figure 45 RoW: Wireless Audio Market Snapshot (2017–2023)
Figure 46 Wireless Audio Market in RoW for Headsets to Grow at the Highest CAGR Between 2017 and 2023
Figure 47 Companies Adopted New Product Launches as the Key Growth Strategy Between 2014 and 2017
Figure 48 Battle for Market Share: Product Launches Emerged as the Key Strategy
Figure 49 Dive Analysis
Figure 50 Geographic Revenue Mix of the Major Market Players (2015 and 2016)
Figure 51 Apple Inc.: Company Snapshot
Figure 52 Samsung Electronics Co., Ltd.: Company Snapshot
Figure 53 Sony Corporation: Company Snapshot
Figure 54 Voxx International Corporation: Company Snapshot
Figure 55 Harman International Industries, Incorporated: Company Snapshot
Figure 56 Sennheiser Electronic GmbH & Co. Kg: Company Snapshot

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