Wi-Fi as a Service Market by Service Type (Network Planning and Designing, Cloud Access Point, Wi-Fi as a Service Analytics, Support And Maintenance), User Location, Organization Size, Vertical, and Region - Global Forecast to 2021

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Date: 12-Oct-2016
No. of pages: 149
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“Factors such as growing demand for low capital expenditure, reduced total cost of ownership, centralized management, and remote troubleshooting are driving the Wi-Fi as a Service market.”

The Wi-Fi as a Service market size is estimated to grow from USD 1.18 billion in 2016 to USD 5.94 billion by 2021, at a CAGR of 38.1%. The market is driven by factors such as low CAPEX and total cost of ownership, ease of management and remote troubleshooting, faster deployment, and end-to-end visibility. However, cloud connectivity failure that may hamper business-critical functions is acting as a restraint that is hindering the growth of Wi-Fi as a Service adoption.

“Network planning and designing is expected to have the largest market share in 2016.”

The network planning and designing service is an important part of the Wi-Fi as a Service ecosystem. In the Wi-Fi as a Service market space, this service is outsourced from the vendors and thus saves the organizational cost to hire network engineers for this service. The network engineers have to compare and evaluate the technical requirements and also need to decide on the type of wireless network required, according to the area and customer requirements.

“Outdoor user location is expected to grow at the highest rate during the forecast period.”

Outdoor user location includes deployments in an open space with large coverage area such as public places, citywide deployment, transportation sector, and others. The outdoor user location segment is expected to grow significantly during the forecast period due to easy network connectivity for the users from remote location and any smart device. The rising need for Wi-Fi as a Service in the transportation sector helps people stay connected on their way travelling from one place to another.

“Asia-Pacific (APAC) projected to grow at the highest CAGR.”

North America is expected to hold the largest market share in 2016, while APAC is the fastest-growing region in terms of CAGR. Due to rapid digital transformation in this region, the need for managed IT services is increasing. Further, as broadband and mobile infrastructure is improving in this region, the mobile workforce and BYOD trend is also gaining momentum. Moreover, cloud emergence and mandatory government regulations are simultaneously helping in boosting the growth of the Wi-Fi as a Service market in the region.

The break-up of profiles of primary participants is given below as:


  • By Company: Tier 1 – 36%, Tier 2 – 40%, and Tier 3 – 24%

  • By Designation: C level – 44%, Director level – 37%, Others – 19%

  • By Region: North America – 49%, Europe – 30%, APAC – 14%, ROW- 7%


The various key Wi-Fi as a Service providers profiled in the report are as follows:


  • Cisco systems, Inc. (Cisco Meraki) (San Jose, California, U.S)

  • Rogers Communications Inc. (Toronto, Canada)

  • Ruckus Wireless, Inc., A BROCADE COMPANY (California, U.S.)

  • Singapore Telecommunications Limited (Singtel)(Singapore)

  • Telstra Corporation Limited (Melbourne, Australia)

  • ViaSat Inc.(California U.S.)

  • ADTRAN, INC. (Huntsville, Alabama, U.S.)

  • Aerohive Networks, Inc. (California, U.S.)

  • Aruba, a Hewlett Packard Enterprise Company (Sunnyvale, California, U.S.)

  • BigAir Group Limited (Sydney, Australia)

  • Fujitsu Limited (Tokyo, Japan)

  • iPass Inc. (Silicon Valley, U.S.)

  • Mojo Networks, Inc. (California, U.S.)

  • Zebra Technologies Corporation (Lincolnshire, Illinois, U.S.).


Research Coverage

The Wi-Fi as a Service market has been segmented based on service type, user location, organization size, industry vertical, and region. A detailed analysis of the key industry players has been done to provide key insights into their business overview, products and services, key strategies, new product launches, partnerships, agreements, collaborations, expansions, and competitive landscape associated with the Wi-Fi as a Service market.

Reasons to Buy the Report

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the Wi-Fi as a Service market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the subsegments across different verticals and regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to better understand the competitors and gain more insights to better their position in the business. The competitive landscape section includes competitor ecosystem, new product developments, partnerships, and mergers & acquisitions.

Wi-Fi as a Service Market by Service Type (Network Planning and Designing, Cloud Access Point, Wi-Fi as a Service Analytics, Support And Maintenance), User Location, Organization Size, Vertical, and Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered in the Report
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Market Breakdown and Data Triangulation
2.4 Research Assumptions
2.4.1 Global Wi-Fi as A Service Market: Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Wi-Fi as A  Service Market
4.2 Wi-Fi as A Service Market: Market Share of Top Three Service Types and Regions
4.3 Lifecycle Analysis, By Region, 2016
4.4 Market Investment Scenario
4.5 Market: By Vertical

5 Market Overview
5.1 Introduction
5.2 Market Evolution
5.3 Market Segmentation
5.3.1 By Service Type
5.3.2 By User Location
5.3.3 By Organization Size
5.3.4 By Vertical
5.3.5 By Region
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Low Capex and Total Cost of Ownership
5.4.1.2 Ease of Management and Remote Troubleshooting
5.4.1.3 Faster Deployment and End-To-End Visibility
5.4.2 Restraints
5.4.2.1 Cloud Connectivity Failure May Hamper Business-Critical Functions
5.4.3 Opportunities
5.4.3.1 Increased Adoption in the Mid-Market and Distributed Enterprise Markets
5.4.3.2 Proliferation of Byod and Mobility
5.4.4 Challenges
5.4.4.1 Security and Privacy Concerns
5.4.4.2 Lack of Expertise and Skilled Personnel

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking

7 Wi-Fi as A Service Market Analysis, By Service Type
7.1 Introduction
7.2 Network Planning and Designing
7.3 Cloud Access Point
7.4 Wi-Fi as A Service Analytics
7.5 Support and Maintenanace
7.6 Others

8 Wi-Fi as A Service Market Analysis, By User Location
8.1 Introduction
8.2 Indoor
8.3 Outdoor

9 Wi-Fi as A Service Market Analysis, By Organization Size
9.1 Introduction
9.2 Small and Medium Enterprises (SMES)
9.3 Large Enterprises

10 Wi-Fi as A Service Market Analysis, By Vertical
10.1 Introduction
10.2 Banking, Financial Services, and Insurance (BFSI)
10.3 Consumer Goods and Retail
10.4 Education
10.5 Government and Public Sector
10.6 Healthcare and Life Sciences
10.7 Manufacturing
10.8 Telecommunication and It
10.9 Travel and Hospitality
10.1 Transportation and Logistics
10.11 Others

11 Geographic Analysis
11.1 Introduction
11.2 North America
11.2.1 United States (U.S.)
11.2.2 Canada
11.2.3 Others
11.3 Europe
11.3.1 United Kingdom (U.K.)
11.3.2 Germany
11.3.3 France
11.3.4 Others
11.4 Asia-Pacific (APAC)
11.4.1 China
11.4.2 Australia and New Zealand(ANZ)
11.4.3 Singapore
11.4.4 Others
11.5 Middle East and Africa (MEA)
11.5.1 Middle East
11.5.2 Africa
11.6 Latin America
11.6.1 Brazil
11.6.2 Mexico
11.6.3 Others

12 Competitive Landscape
12.1 Overview
12.2 Market Evaluation Framework
12.2.1 New Product Launches
12.2.2 Partnerships, Agreements, and Collaborations
12.2.3 Mergers and Acquisitions
12.2.4 Expansions

13 Company Profiles
13.1 Introduction
(Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, Ratio Analysis, MnM View)*
13.2 Cisco Systems, Inc. (Cisco Meraki)
13.3 Rogers Communications Inc.
13.4 Ruckus Wireless, Inc., A Brocade Company
13.5 Singapore Telecommunications Limited (Singtel)
13.6 Telstra Corporation Limited
13.7 ViaSat Inc.
13.8 ADTRAN, Inc.
13.9 Aerohive Networks, Inc.
13.10 Aruba, A Hewlett Packard Enterprise Company
13.11 Bigair Group Limited
13.12 Fujitsu Limited
13.13 iPass Inc.
13.14 Mojo Networks, Inc.
13.15 Zebra Technologies Corporation

*Details on Business Overview, Products & Services, Key Insights, Recent Developments, SWOT Analysis, MnM View Might Not Be Captured in Case of Unlisted Companies.

14 Appendix
14.1 Other Key Developments
14.1.1 New Product Launches, 2014–2016
14.1.2 Partnerships, Agreements, and Collaborations, 2014-2016
14.1.3 Mergers and Acquisitions, 2014–2016
14.1.4 Expansions, 2014–2016
14.2 Expert Interviews
14.2.1 ADTRAN, Inc.
14.2.2 Boingo Wireless, Inc.
14.2.3 iPass Inc.
14.3 Discussion Guide:
14.4 Knowledge Store: Marketsandmarkets’ Subscription Portal
14.5 Introducing RT: Real-Time Market Intelligence
14.6 Available Customizations
14.7 Related Reports

List of Tables

Table 1 Wi-Fi as A Service Market Size and Growth Rate, 2014–2021 (USD Million)
Table 2 Market Size, By Service Type, 2014–2021 (USD Million)
Table 3 Network Planning and Designing: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Cloud Access Point: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Wi-Fi as A Service Analytics: Market Size, By Region, 2014–2021 (USD Million)
Table 6 Support and Maintenance: Market Size, By Region, 2014–2021 (USD Million)
Table 7 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Wi-Fi as A Service Market Size, By User Location, 2014–2021 (USD Million)
Table 9 Indoor: Market Size, By Region, 2014–2021 (USD Million)
Table 10 Outdoor: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Market Size, By Organization Size, 2014–2021 (USD Million)
Table 12 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 14 Market Size, By Vertical, 2014–2021 (USD Million)
Table 15 Banking, Financial Services, and Insurance: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Consumer Goods and Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Education: Wi-Fi as A Service Market Size, By Region, 2014–2021 (USD Million)
Table 18 Government and Public Sector: Market Size, By Region, 2014–2021 (USD Million)
Table 19 Healthcare and Life Sciences: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Manufacturing: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Telecommunication and It: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Travel and Hospitality: Market Size, By Region, 2014–2021 (USD Million)
Table 23 Transportation and Logistics: Market Size, By Region, 2014–2021 (USD Million)
Table 24 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Market Size, By Region, 2014–2021 (USD Million)
Table 26 North America: Wi-Fi as A Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 27 North America: Market Size, By Service Type, 2014–2021 (USD Million)
Table 28 North America: Market Size, By User Location, 2014–2021 (USD Million)
Table 29 North America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 30 North America: Market Size, By Country, 2014–2021 (USD Million)
Table 31 United States: Market Size, By Service Type, 2014–2021 (USD Million)
Table 32 United States: Market Size, By User Location, 2014–2021 (USD Million)
Table 33 Europe: Wi-Fi as A Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 34 Europe: Market Size, By Service Type, 2014–2021 (USD Million)
Table 35 Europe: Market Size, By User Location, 2014–2021 (USD Million)
Table 36 Europe: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 37 Europe: Market Size, By Country, 2014–2021 (USD Million)
Table 38 United Kingdom: Market Size, By Service Type, 2014–2021 (USD Million)
Table 39 United Kingdom: Market Size, By User Location, 2014–2021 (USD Million)
Table 40 Asia-Pacific: Wi-Fi as A Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 41 Asia-Pacific: Market Size, By Service Type, 2014–2021 (USD Million)
Table 42 Asia-Pacific: Market Size, By User Location, 2014–2021 (USD Million)
Table 43 Asia-Pacific: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 44 Asia-Pacific: Market Size, By Country, 2014–2021 (USD Million)
Table 45 China: Wi-Fi as A Service Market Size, By Service Type, 2014–2021 (USD Million)
Table 46 China: Market Size, By User Location, 2014–2021 (USD Million)
Table 47 Middle East and Africa:  Market Size, By Vertical, 2014–2021 (USD Million)
Table 48 Middle East and Africa: Market Size, By Service Type, 2014–2021 (USD Million)
Table 49 Middle East and Africa: Market Size, By User Location, 2014–2021 (USD Million)
Table 50 Middle East and Africa: Wi-Fi as A Service Market Size, By Organization Size, 2014–2021 (USD Million)
Table 51 Middle East and Africa: Market Size, By Country, 2014–2021 (USD Million)
Table 52 Middle East: Market Size, By Service Type, 2014–2021 (USD Million)
Table 53 Middle East: Market Size, By User Location, 2014–2021 (USD Million)
Table 54 Africa: Market Size, By Service Type, 2014–2021 (USD Million)
Table 55 Africa: Market Size, By User Location, 2014–2021 (USD Million)
Table 56 Latin America: Wi-Fi as A Service Market Size, By Vertical, 2014–2021 (USD Million)
Table 57 Latin America: Market Size, By Service Type, 2014–2021 (USD Million)
Table 58 Latin America: Market Size, By User Location, 2014–2021 (USD Million)
Table 59 Latin America: Market Size, By Organization Size, 2014–2021 (USD Million)
Table 60 Latin America: Market Size, By Country, 2014–2021 (USD Million)
Table 61 Brazil: Wi-Fi as A Service Market Size, By Service Type, 2014–2021 (USD Million)
Table 62 Brazil: Market Size, By User Location, 2014–2021 (USD Million)
Table 63 New Product Launches, 2016
Table 64 Partnerships, Agreements, and Collaborations, 2016
Table 65 Mergers and Acquisitions, 2016
Table 66 Expansions, 2016

List of Figures

Figure 1 Global Wi-Fi as A Service Market: Market Segmentation
Figure 2 Global Market: Research Design
Figure 3 Breakdown of Primary Interviews: By Company, Designation, and Region
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Data Triangulation
Figure 7 Market, By User Location (2016 vs 2021)
Figure 8 Market, By Organization Size (2016 vs 2021)
Figure 9 North America is Estimated to Hold the Largest Market Share in 2016
Figure 10 Top Three Revenue Segments for the Wi-Fi as A Service Market, 2016–2021
Figure 11 Growth Trend of Market (2016–2021)
Figure 12 Network Planning and Designing Service Type and North America to Have the Largest Market Share
Figure 13 Regional Lifecycle Analysis: Asia-Pacific to Enter Growth Phase During the Forecast Period
Figure 14 Market Investment Scenario: Asia-Pacific Would Emerge as the Best Market for Investments in the Next Five Years
Figure 15 Education is Estimated to Hold the Largest Market Size in 2016
Figure 16 Evolution of the Wi-Fi as A Service Market
Figure 17 Market Segmentation, By Service Type
Figure 18 Market Segmentation, By User Location
Figure 19 Market Segmentation, By Organization Size
Figure 20 Market Segmentation, By Vertical
Figure 21 Market Segmentation, By Region
Figure 22 Wi-Fi as A Service Market: Drivers, Restraints, Opportunities, and Challenges
Figure 23 Market: Value Chain Analysis
Figure 24 Market: Strategic Benchmarking
Figure 25 Network Planning and Designing is Expected to Have the Largest Market Size in 2016
Figure 26 Indoor Segment is Expected to Hold Larger Market Size in 2016
Figure 27 Small and Medium Enterprise Segment is Expected to Hold Larger Market Size During the Forecast Period
Figure 28 Education Vertical Expected to Hold the Largest Market Size in Wi-Fi as A Service Market in 2016
Figure 29 North America is Expected to Have the Largest Market Size During the Forecast Period
Figure 30 North America Market Snapshot
Figure 31 Asia-Pacific Market Snapshot
Figure 32 Companies Adopted New Product Launches as the Key Growth Strategy
Figure 33 Battle for Market Share: Partnerships, Agreements, and Collaborations is the Key Strategy
Figure 34 Geographic Revenue Mix of Top Market Players
Figure 35 Cisco Systems, Inc.: Company Snapshot
Figure 36 Cisco Systems, Inc.: SWOT Analysis
Figure 37 Rogers Communications Inc.: Company Snapshot
Figure 38 Rogers Communications Inc.: SWOT Analysis
Figure 39 Ruckus Wireless, Inc.: Company Snapshot
Figure 40 Ruckus Wireless, Inc.: SWOT Analysis
Figure 41 Singapore Telecommunications Limited (Singtel): Company Snapshot
Figure 42 Singapore Telecommunications Limited (Singtel): SWOT Analysis
Figure 43 Telstra Corporation Limited: Company Snapshot
Figure 44 Telstra Corporation Limited: SWOT Analysis
Figure 45 ViaSat Inc.: Company Snapshot
Figure 46 ViaSat Inc.: SWOT Analysis
Figure 47 ADTRAN, Inc.: Company Snapshot
Figure 48 Aerohive Networks, Inc.: Company Snapshot
Figure 49 Bigair Group Limited: Company Snapshot
Figure 50 Fujitsu Limited: Company Snapshot
Figure 51 iPass Inc.: Company Snapshot
Figure 52 Zebra Technologies Corporation: Company Snapshot

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