Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024

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Date: 11-Jun-2019
No. of pages: 124
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Accelerated adoption of mobile technology among users to drive the Wi-Fi analytics market

The global Wi-Fi analytics market size is expected to grow from USD 5.3 billion in 2019 to USD 16.8 billion by 2024, at a Compound Annual Growth Rate (CAGR) of 26% during the forecast period. The key factors driving the Wi-Fi analytics market include an increase in the use of smart devices, need of understanding customers behavior and to refine the marketing strategy to increase the sales.

Cloud deployment model to grow with a higher CAGR during the forecast period

Cloud-based Wi-Fi analytics solutions offer multiple benefits, including rapid implementation, reduced setup and operational costs, less maintenance cost, 24X7 data accessibility, scalability, security, and ease of use for SMEs. On-demand solutions are usually accessible through the internet and can be accessed from anywhere, whenever required. These solutions are subscription based and are easily customizable. Businesses are interested in cloud-based solutions, owing to their multiple advantages, such as low operational expenses, ease of deployment, improved scalability, and integration. Moreover, enterprises with limited resources, especially SMEs, tend to adopt cloud-based solutions as these tools provide the ability to integrate with many third-party integrations while constraining cost and resources.

Retail segment to engage with customers more frequently through Wi-Fi analytics

To convert casual browsers into regular patrons, retailers are adopting Wi-Fi analytics. As soon as the protentional customer enters the store along with the smart phone, the Wi-Fi enabled smart devices to transmit pings to detect and connect to available Wi-Fi networks and the access point and sensors passively listen to these pings. These help in defining the location of the smart devices, and all the collected data through the access points are used for location analytics to understand the traffic and visitor behaviors. However, in the next step, when the visitors sign-in to the network, the associated device is linked with permanent ID within the system to identify the visitor’s next visit and other associated information. In the different region, laws are already placed to protect the data, hence, these data are collected with the visitor’s consent and are anonymized before it provides businesses with Wi-Fi user analytics. This information gives the business an extra edge when it comes to run a segmented marketing campaigns. Before the visitor stats using the service, managers can splash pages with offers and discounts to boost the business.

Asia Pacific (APAC) to record the highest growth rate during the forecast period

Growing cloud adoption and vendor expansion are expected to drive the APAC Wi-Fi analytics market during the forecast period. Due to increasing competition, lower operational costs and higher productivity have become major concerns for organizations operating in the region, which need to be addressed immediately to stay competitive in the market. The companies in APAC continue to focus on improving their customer service to drive competitive differentiation and revenue growth. The increasing global competition and the high economic growth in the evolving countries, such as China and India, are boosting the growth of the market in APAC. China plays a key role in the technological landscape of APAC and is heavily dependent on technological innovations. Hence, organizations are rapidly adopting Wi-Fi analytics solutions to increase overall marketing and operational efficiency.

In-depth interviews were conducted with the Chief Executive Officers (CEOs), marketing directors, other innovation and technology directors, and executives from various key organizations operating in the Wi-Fi analytics market.


  • By Company – Tier 1–22%, Tier 2–30%, and Tier 3–48%

  • By Designation – C-Level–25%, Director Level–30%,and Others–45%

  • By Region – North America–12%, Europe–42%,APAC–26%, and RoW–20%


Major vendors in the global Wi-Fi analytics market include Cisco Systems (US), Aruba Networks (US), Purple (UK), Cloud4Wi (US), Fortinet (US), Ruckus Networks (US), Extreme Networks (US), Yelp (US), Singtel (Singapore), SpotOn (US), Eleven Software (US), Aislelabs (Canada), Flame Analytics (Spain), Aptilo Networks (Sweden), Blix (Australia), SkyFii (Australia), Guest Networks (Canada), Hughes Network System (US), GoZone WiFi. The study includes an in-depth competitive analysis of these key players in the Wi-Fi analytics market with their company profiles, recent developments, and key market strategies.

Research coverage

The Wi-Fi analytics market revenue is primarily classified into revenues from component, application ,deployment model, and end use. The revenue is associated with software and platform offerings associated with support and maintenance, training, and education, in addition to the consulting services.

Key benefits of the report

The report would help the market leaders/new entrants in the market with the information on the closest approximations of the revenue numbers for the Wi-Fi analytics market and the sub-segments. The report would help stakeholders understand the competitive landscape and gain insights to better position their businesses and plan suitable go-to-market strategies. The report also helps stakeholders understand the pulse of the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

Wi-Fi Analytics Market by Component, Application (Wi-Fi Presence Analytics and Wi-Fi Marketing Analytics), End Use (Smart Infrastructure, Retail, Sports and Entertainment, and Hospitality), Deployment Model, and Region - Global Forecast to 2024

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Market Segmentation
1.3.2 Regions Covered
1.4 Years Considered for the Study
1.5 Currency Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.2 Primary Data
2.1.2.1 Breakup of Primaries’ Profiles
2.1.2.2 Key Industry Insights
2.2 Market Breakup and Data Triangulation
2.3 Market Size Estimation
2.4 Market Forecast
2.5 Microquadrant Research Methodology
2.5.1 Vendor Inclusion Criteria
2.6 Assumptions for the Study
2.7 Limitations of the Study

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Wi-Fi Analytics Market
4.2 Market Share Across Regions

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increasing Deployment of Public Wi-Fi
5.2.1.2 Proliferation of Mobile Devices
5.2.1.3 Increasing Adoption of Big Data Analytics
5.2.1.4 Government Initiatives for Smart City Development
5.2.2 Restraints
5.2.2.1 Lack of Standardized Regulatory Compliance Across the Globe
5.2.3 Opportunities
5.2.3.1 Rapid Adoption of IoT Across Enterprises
5.2.3.2 Increased Adoption of Social Media for Customer Engagement
5.2.4 Challenges
5.2.4.1 Lack of Infrastructure in Developing Countries
5.2.4.2 Data Security and Privacy Concerns
5.3 Use Cases
5.3.1 SkyFii
5.3.2 Purple
5.3.3 Euclid Analytics
5.4 Industry Trends
5.5 Regulations
5.5.1 General Data Protection Regulation (GDPR)
5.5.2 California Data Privacy Protection Act
5.5.3 Cloud Standard Customer Council (CSCC)

6 Wi-Fi Analytics Market By Component
6.1 Introduction
6.2 Solutions
6.2.1 Growing Demand for Wi-Fi Analytics Solutions to Help Brick and Mortar Business Track Real-Time Customer Location, Footfall, Traffic, and Customer Demographic
6.3 Services
6.3.1 Managed Services
6.3.1.1 Managed Services Include A Complete Suite of Dedicated Wi-Fi Analytics Services
6.3.2 Professional Services
6.3.2.1 Integration
6.3.2.1.1 Integration Services Helping Organizations Achieve Integration Between Enterprise Applications, Partners, and Individuals
6.3.2.2 Support and Maintenance
6.3.2.2.1 Support and Maintenance Services Needed to Enhance Customer Loyalty and Retention

7 Wi-Fi Analytics Market By Application
7.1 Introduction
7.2 Wi-Fi Presence Analytics
7.2.1 Need for Location Data Such as Footfall, Heatmaps, and Crowd Size to Drive the Demand for Presence Analytics
7.3 Wi-Fi Marketing Analytics
7.3.1 Marketing Analytics Entails Knowing More About Customers

8 Wi-Fi Analytics Market By Deployment Model
8.1 Introduction
8.2 Cloud
8.2.1 Subscription-Based Model to Boost the Overall Growth of the Market
8.3 On-Premises
8.3.1 On-Premises Deployment to Increase the Security and Privacy of Business Data

9 Wi-Fi Analytics Market By End Use
9.1 Introduction
9.2 Smart Infrastructure
9.2.1 Rising Adoption of Smart Technologies to Drive the Market
9.3 Retail
9.3.1 Growing Adoption of Wi-Fi Analytics in Retail to Fuel the Shopping Experience of Customers
9.4 Sports and Entertainment
9.4.1 Improved Experience and Security to Boost the Sales in Sports and Entertainment Industry
9.5 Hospitality
9.5.1 Understanding Customer Needs to Increase Business Revenue in Hospitality
9.6 Others

10 Wi-Fi Analytics Market By Region
10.1 Introduction
10.2 North America
10.2.1 United States
10.2.1.1 Growing Demand for Analysis of Footfall, Customer Engagement, and Customer Experience Management to Drive the Market in the US
10.2.2 Canada
10.2.2.1 High Penetration of Internet Access to Fuel the Growth of Market in Canada
10.3 Europe
10.3.1 United Kingdom
10.3.1.1 Increasing Demand for Understanding Customers and Improving the Efficiency of Marketing Activities to Boost the Growth of Market in the UK
10.3.2 France
10.3.2.1 Need for Analyzing Customer Behavior in Smart Cities, Sports Venues, and Retail Stores to Drive the Growth of Market in France
10.3.3 Spain
10.3.3.1 Increasing Demand for Improved Efficiency in Marketing Activities to Drive the Growth of Market in Spain
10.3.4 Rest of Europe
10.4 Asia Pacific
10.4.1 China
10.4.1.1 High Disposable Income and Increase in Urbanization to Fuel the Growth of Market in China
10.4.2 India
10.4.2.1 Growing Use of New Technologies to Boost the Market in India
10.4.3 Singapore
10.4.3.1 Huge Investment From Government and Multinational Companies to Drive the Growth of Market in Singapore
10.4.4 Japan
10.4.4.1 Existing Market and Already Adopted Technology to Boost the Market in Japan
10.4.5 Rest of Asia Pacific
10.5 Middle East and Africa
10.5.1 Middle East
10.5.1.1 Wi-Fi Analytics to Boost the Sales in the Retail and Hospitality Sector in the Middle East
10.5.2 Africa
10.5.2.1 Transformation in the Overall Mobile and Communication Industry to Boost the Adoption of Wi-Fi Analytics Solutions in Africa
10.6 Latin America
10.6.1 Mexico
10.6.1.1 Increasing Demand for Wi-Fi to Trigger the Growth of Market in Mexico
10.6.2 Brazil
10.6.2.1 Government Initiative to Boost the Growth of Market in Brazil

11 Competitive Landscape
11.1 Competitive Leadership Mapping
11.1.1 Visionaries
11.1.2 Innovators
11.1.3 Dynamic Differentiators
11.1.4 Emerging Companies
11.2 Strength of Product Portfolio
11.3 Business Strategy Excellence

12 Company Profiles
(Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MnM View)*
12.1 Cisco
12.2 SkyFii
12.3 Cloud4Wi
12.4 Fortinet
12.5 Purple
12.6 Hughes Network Systems
12.7 Aruba
12.8 Ruckus Networks
12.9 Yelp
12.10 Moca
12.11 Singtel
12.12 Aptilo Networks
12.13 Blix
12.14 Flame Analytics
12.15 SpotOn
12.16 Eleven Software
12.17 GoZone WiFi
12.18 Presence Aware Tech
12.19 MetTel
12.20 Bloom Intelligence

*Details on Business Overview, Solutions and Services Offered, Recent Developments, SWOT Analysis, and MnM View Might Not Be Captured in Case of Unlisted Companies.

13 Appendix
13.1 Key Insights of Industry Experts
13.2 Discussion Guide
13.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
13.4 Available Customization
13.5 Related Reports
13.6 Author Details

List of Tables

Table 1 United States Dollar Exchange Rate, 2016–2018
Table 2 Factor Analysis
Table 3 Evaluation Criteria
Table 4 Wi-Fi Analytics Market Size and Growth Rate, 2017–2024 (USD Million, Y-O-Y %)
Table 5 Market Size By Component, 2017–2024 (USD Million)
Table 6 Solutions: Market Size By Region, 2017–2024 (USD Million)
Table 7 Professional Services Market Size, By Type, 2017–2024 (USD Million)
Table 8 Services: Market Size By Region, 2017–2024 (USD Million)
Table 9 Managed Services Market Size, By Region, 2017–2024 (USD Million)
Table 10 Professional Services Market Size, By Region, 2017–2024 (USD Million)
Table 11 Professional Services Market Size, By Type, 2017–2024 (USD Million)
Table 12 Integration Services Market Size, By Region, 2017–2024 (USD Million)
Table 13 Support and Maintenance Services Market Size, 2017–2024 (USD Million)
Table 14 Wi-Fi Analytics Market Size By Application, 2017–2024 (USD Million)
Table 15 Wi-Fi Presence Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 16 Wi-Fi Marketing Analytics: Market Size By Region, 2017–2024 (USD Million)
Table 17 Market Size By Deployment Model, 2017–2024 (USD Million)
Table 18 Cloud: Market Size By Region, 2017–2024 (USD Million)
Table 19 On-Premises: Market Size By Region, 2017–2024 (USD Million)
Table 20 Wi-Fi Analytics Market Size By End Use, 2017–2024 (USD Million)
Table 21 Smart Infrastructure: Market Size By Region, 2017–2024 (USD Million)
Table 22 Retail: Market Size By Region, 2017–2024 (USD Million)
Table 23 Sports and Entertainment: Market Size, By Region, 2017–2024 (USD Million)
Table 24 Hospitality: Market Size By Region, 2017–2024 (USD Million)
Table 25 Others: Market Size By Region, 2017–2024 (USD Million)
Table 26 Wi-Fi Analytics Market Size By Region, 2017–2024 (USD Million)
Table 27 North America: Market Size By Component, 2017–2024 (USD Million)
Table 28 North America: Market Size By Service, 2017–2024 (USD Million)
Table 29 North America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 30 North America: Market Size By Application, 2017–2024 (USD Million)
Table 31 North America: Market Size By End Use, 2017–2024 (USD Million)
Table 32 North America: Market Size By Country, 2017–2024 (USD Million)
Table 33 Europe: Wi-Fi Analytics Market Size By Type, 2017–2024 (USD Million)
Table 34 Europe: Market Size By Service, 2017–2024 (USD Million)
Table 35 Europe: Market Size By Professional Service, 2017–2024 (USD Million)
Table 36 Europe: Market Size By Application, 2017–2024 (USD Million)
Table 37 Europe: Market Size By End Use, 2017–2024 (USD Million)
Table 38 Europe: Market Size By Country, 2017–2024 (USD Million)
Table 39 Asia Pacific: Wi-Fi Analytics Market Size By Component, 2017–2024 (USD Million)
Table 40 Asia Pacific: Market Size By Service, 2017–2024 (USD Million)
Table 41 Asia Pacific: Market Size By Professional Service, 2017–2024 (USD Million)
Table 42 Asia Pacific: Market Size By Application, 2017–2024 (USD Million)
Table 43 Asia Pacific: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 44 Asia Pacific: Market Size By End Use, 2017–2024 (USD Million)
Table 45 Asia Pacific: Market Size By Country, 2017–2024 (USD Million)
Table 46 Middle East and Africa: Wi-Fi Analytics Market Size By Component, 2017–2024 (USD Million)
Table 47 Middle East and Africa: Market Size By Service, 2017–2024 (USD Million)
Table 48 Middle East and Africa: Market Size By Professional Service, 2017–2024 (USD Million)
Table 49 Middle East and Africa: Market Size By Application, 2017–2024 (USD Million)
Table 50 Middle East and Africa: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 51 Middle East and Africa: Market Size By End Use, 2017–2024 (USD Million)
Table 52 Middle East and Africa: Market Size By Country, 2017–2024 (USD Million)
Table 53 Latin America: Wi-Fi Analytics Market Size By Component, 2017–2024 (USD Million)
Table 54 Latin America: Market Size By Service, 2017–2024 (USD Million)
Table 55 Latin America: Market Size By Professional Service, 2017–2024 (USD Million)
Table 56 Latin America: Market Size By Application, 2017–2024 (USD Million)
Table 57 Latin America: Market Size By Deployment Model, 2017–2024 (USD Million)
Table 58 Latin America: Market Size By End Use, 2017–2024 (USD Million)
Table 59 Latin America: Market Size By Country, 2017–2024 (USD Million)

List of Figures

Figure 1 Global Wi-Fi Analytics Market: Research Design
Figure 2 Market Top-Down and Bottom-Up Approaches
Figure 3 Segments With the Highest Growth Rates During the Forecast Period
Figure 4 Market By Component, 2019–2024
Figure 5 Market By Application, 2019–2024
Figure 6 Market By End Use, 2019–2024
Figure 7 Increasing Need to Analyze Real-Time Consumer Data for Decision-Making to Drive the Wi-Fi Analytics Market
Figure 8 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 9 Drivers, Restraints, Opportunities, and Challenges: Wi-Fi Analytics Market
Figure 10 The Services Segment to Exhibit A Higher Growth Rate During the Forecast Period
Figure 11 Managed Services Segment to Exhibit A Higher Growth Rate During the Forecast Period
Figure 12 Support and Maintenance to Exhibit A Higher Growth Rate During the Forecast Period
Figure 13 Marketing Analytics to Exhibit A Higher Growth Rate During the Forecast Period
Figure 14 The On-Premises Segment to Exhibit A Higher Growth Rate During the Forecast Period
Figure 15 Smart Infrastructure to Exhibit A Higher Growth Rate During the Forecast Period
Figure 16 Asia Pacific to Grow at the Highest CAGR During the Forecast Period
Figure 17 North America: Market Snapshot
Figure 18 Asia Pacific: Market Snapshot
Figure 19 Wi-Fi Analytics Market Competitive Leadership Mapping, 2019
Figure 20 Cisco: Company Snapshot
Figure 21 Cisco: SWOT Analysis
Figure 22 SkyFii: Company Snapshot
Figure 23 SkyFii: SWOT Analysis
Figure 24 Cloud4Wi: SWOT Analysis
Figure 25 Fortinet: Company Snapshot
Figure 26 Fortinet: SWOT Analysis
Figure 27 Purple: SWOT Analysis
Figure 28 Hughes Network Systems: Company Snapshot
Figure 29 Aruba: SWOT Analysis
Figure 30 Yelp: Company Snapshot
Figure 31 Singtel: Company Snapshot

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