Wearables - Fitness and Style Now, Mainstream Smart watches Later

Publisher Name :
Date: 30-Sep-2016
No. of pages: 36

Wearables encompasses a wide variety of product types, all being driven by the smartphone supply chain and smartphone consumer adoption. Smartwatches and fitness devices are among the highest profile wearables, with an immediate impact on traditional watch vendors and technology OEMs alike.

Wearables are a bridge between mobile computers and emerging embedded IoT solutions, and are at a tipping point largely due to relentless technical innovation in smartphones and its impact on the supply chain. Smart watch use cases have been limited, and even the most successful vendor, Apple, only appealed to early adopters with its first watch. Better on-device software and IoT use cases will drive the category mainstream in the future, but manufacturers need a watch software platform with strong developer support to build out these use cases.

Avi Greengart, Research Director feels technology vendors have two choices: build their own platforms and try to attract developers, or license Android Wear. Apple, Google, Pebble and Samsung are the only platforms with sizable developer followings.

GlobalData in the report “Wearables – Fitness & Style Now, Mainstream Smart watches Later” examines wearables in context and focus on some of the key challenges and opportunities surrounding smartwatches for traditional watch vendors and technology OEMs. Then it brings in evidence from case studies including smartwatch investments by Samsung and Apple, fitness bands from Fitbit, and carrier retail support in the U.S. and Europe.

Key Findings

• Smart watches are emerging in the market at the same time as computing becomes ubiquitous. This presents vendors with a path forward – a smart watch is an ideal control point for IoT.

• Technology vendors have two choices: build their own platforms and try to attract developers, or license Android Wear. Apple, Google, Pebble and Samsung are the only platforms with sizable developer followings.

• For smart watches, vendors will have to bet on Google, as it is the only licensable platform with developer support.

• If Apple can deliver on the promise of watches 3, it should be able to harness its developer community to create use cases that drive sales. To sell the next generation of Watches, battery life must improve to allow always-on watch faces.

Companies Mentioned: Apple, AT&T, Fitbit, Vodafone Germany, Verizon, Samsung, Sprint, T-Mobile

Wearables - Fitness and Style Now, Mainstream Smart watches Later

Table of Contents

Executive Summary

Section 1: Wearables in Context

Section 2: Smart watch Market Positioning

Section 3: Vendor Case studies
Samsung
Apple
Fit bit

Section 4: Operator Case Studies
U.S. Carrier Retail Sales Mix
Vodafone Germany

Section 5: Key Findings and Recommendations
Appendices
Acronyms and Definitions
Companies mentioned
About Pyramid Research
Pyramid Research contact information

List of Tables

Exhibit 1: Computing Evolution
Exhibit 2: Smartphones Create Wearables Tipping Point
Exhibit 3: Body Placement and Use Cases
Exhibit 4: WiFi-Only Connected Wearables
Exhibit 5: Cellular Connected Wearables
Exhibit 6: Positioning of Watch Vendors and Smart watches
Exhibit 7: Technology Vendors' Smart watch and Fitness Portfolios
Exhibit 8: Samsung's Long and Rich History of Smart watch and Fitness Investments
Exhibit 9: Samsung's Smart watch Evolution
Exhibit 10: Product Positioning: App Engagement and User Interface
Exhibit 11: Apple Hides Watch Sales Figures
Exhibit 12: Apple Watch Sales Estimates
Exhibit 13: Apple's Virtuous Developer Circle
Exhibit 14: Apple Watch Series 2 Focuses on Fitness
Exhibit 15: Apple's Virtuous Developer Circles, Take 2
Exhibit 16: IoT Control Apps Drive Smart watch App Use Cases
Exhibit 17: Fit bit Shows Strong Growth
Exhibit 18: Fit bit Product Line
Exhibit 19: U.S. Carrier Online Retail Product Mix
Exhibit 20: Smart watches by Carrier
Exhibit 21: Cellular vs. Non-Cellular Smart watches
Exhibit 22: Vodafone Germany Fitness Wearables
Exhibit 23: Vodafone Germany Smart watches
Exhibit 24: Early eSIM Integration

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