Wearable Fitness Technology Market by Product (Smartwatch, Wristband, Shoe, Shirt, Headband), Category (Handwear, Torsowear, Legwear, Headwear), Component (Display, Processor, Memory, Power, Networking, Interface, Sensor) & Geography - Global Forecast to 2022

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Date: 07-Mar-2016
No. of pages: 163
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“Increasing awareness about fitness and rise in disposable incomes in developing economies is driving the market”

The wearable fitness technology market is expected to reach USD 12.44 billion by 2022, at a CAGR of 13.7% between 2016 and 2022. There is an increasing demand for wearable fitness technology products such as wristbands and smart watches because of consumer preference for smartgadgets, increasing popularity of wearable fitness and medical devices, increasing awareness about fitness, and a rise in disposable incomes in developing economies.

“Displays held the largest share of the wearable fitness technology market in 2015”

A display being the most expensive part of awe arable device, its market size is larger than other components. Also, display technology is evolving day by day, and new technologies such as organic light-emitting diode (OLED), active-matrix organic light-emitting diode (AMOLED), tactile/hap tic touch, and more are being incorporated in new products by companies.

In the process of determining and verifying the market size for several segments and sub-segments gathered through the secondary research, extensive primary interviews were conducted with key people. Breakup of the profile of primary participants is given below:


  • By Company Type: Tier 1 – 35%, Tier 2 – 40% and Tier 3 – 25%

  • By Designation: C-level – 35%, Director level – 25%, Others – 40%

  • By Region: Americas – 43%, Europe – 19%, APAC – 29%, RoW – 9%


Various key market players profiled in the report are as follows:


  • Adidas AG (Germany)

  • Apple, Inc. (U.S.)

  • Fitbit, Inc. (U.S.)

  • Garmin, Ltd. (Switzerland)

  • Google, Inc. (U.S.)

  • Jawbone, Inc. (U.S.)

  • LG Electronics Inc. (South Korea)

  • Nike, Inc. (U.S.)

  • Pebble Technology Corp. (U.S.)

  • Qualcomm, Inc. (U.S.)

  • Samsung Electronics Co., Ltd. (South Korea)

  • Sony Corporation (Japan)

  • Xiaomi Technology Co., Ltd. (China)    


The report will help the companies in this market in the following ways:


  • The report segments the wearable fitness technology market comprehensively and provides the closest approximations of the size of the overall market and the sub segments across regions.

  • The report helps stakeholders to understand the pulse of the market and provides them information on key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to better understand the competitor and gain more insights to better their position in the business.

Wearable Fitness Technology Market by Product (Smartwatch, Wristband, Shoe, Shirt, Headband), Category (Handwear, Torsowear, Legwear, Headwear), Component (Display, Processor, Memory, Power, Networking, Interface, Sensor) & Geography - Global Forecast to 2022

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Market Stakeholders

2 Research Methodology
2.1 Introduction
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Breakdown of Primary Interviews
2.2 Factor Analysis
2.2.1 Introduction
2.2.2 Demand-Side Analysis
2.2.2.1 Large Growth of the Smartphones Market
2.2.3 Supply-Side Analysis
2.2.3.1 Innovation in Technology
2.3 Market Size Estimation
2.3.1 Bottom-Up Approach
2.3.2 Top-Down Approach
2.4 Market Breakdown and Data Triangulation
2.5 Assumptions of the Study

3 Executive Summary

4 Premium Insights
4.1 Wearable Fitness Technology Market Opportunities
4.2 Market, By Product Category
4.3 Geographic Snapshot of the Market
4.4 Market, By Component, 2014–2022 (USD Million)
4.5 Market, By Geography, 2016 vs. 2020 (USD Million)

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 Market, By Product
5.2.2 Market, By Product Category
5.2.3 Market, By Component
5.2.4 Market, By Geography
5.3 Market Evolution
5.3.1 Events in the Wearable Fitness Technology Market Till 2000
5.3.2 Wearable 2.0
5.3.3 Next-Generation Wearable Devices
5.4 Market Dynamics
5.4.1 Drivers
5.4.1.1 Consumer Preference Towards Smart Gadgets
5.4.1.2 Increasing Demand for Wearable Fitness and Medical Devices
5.4.1.3 Increasing Awareness About Fitness and Rise in Disposable Incomes in Developing Economies
5.4.2 Restraints
5.4.2.1 Power Consumption and Limited Battery Life of Wearable Devices
5.4.2.2 High Initial and Production Costs
5.4.2.3 Fast-Paced Development in the Electronics Industry
5.4.3 Opportunities
5.4.3.1 Use of Smart Textiles and E-Textiles in Wearable Fitness Devices
5.4.3.2 Development of Key Enabling Technologies
5.4.3.3 Increasing Demand for Connected Devices
5.4.4 Challenges
5.4.4.1 Dimension Constraints
5.4.4.2 Failure to Achieve Long-Term Engagement
5.4.4.3 Unaddressed Regulatory Issues

6 Industry Analysis
6.1 Introduction
6.2 Industry Trends
6.3 Market Life Cycle Analysis
6.4 Supply Chain Analysis
6.4.1 Core Industry Segments
6.4.2 Supporting Industry Segments
6.5 Value Chain Analysis
6.6 Porter’s Five Forces Analysis
6.6.1 Intensity of Competitive Rivalry
6.6.2 Threat of Substitutes
6.6.3 Bargaining Power of Buyers
6.6.4 Bargaining Power of Suppliers
6.6.5 Threat of New Entrants

7 Market, By Product
7.1 Introduction
7.2 Smartwatch
7.3 Wristband (Smart Bracelet)
7.4 Smartshoe
7.5 Smart Shirt/Jacket
7.6 Headband/Smartcap
7.7 Others

8 Market, By Product Category
8.1 Introduction
8.2 Handwear
8.3 Torsowear
8.4 Legwear
8.5 Headwear
8.6 Others

9 Market, By Component
9.1 Introduction
9.1.1 Display
9.1.2 Processor
9.1.3 Memory Chip
9.1.4 Power Management Components
9.1.5 Networking Components
9.1.6 User Interface Components
9.1.7 Sensors
9.1.8 Mechanical Components
9.1.9 Others

10 Market, By Technology
10.1 Introduction
10.2 Computing Technologies (Wearable Computers)
10.3 Display Technlogies (HUD, HMD, Amoled, and Augmented Reality)
10.4 Networking Technologies (Bluetooth, NFC, AND+, and Wi-Fi)
10.5 Positioning Technologies (GPS and Digital Compass)
10.6 Sensor Technologies (Accelerometers and MEMS)
10.7 Speech Recognition Technologies

11 Wearable Fitness Technology, By Activity Tracking
11.1 Introduction
11.2 Heart Rate
11.3 Sleep
11.4 Steps
11.5 Calories
11.6 Others

12 Wearable Fitness Technology, By Software and Services
12.1 Introduction
12.2 Software
12.2.1 Operating System (OS)
12.2.1.1 Android Wear OS
12.2.1.2 Tizen for Wearable
12.2.1.3 Pebble OS
12.2.1.4 Webos
12.2.1.5 Watchos
12.2.1.6 Linkit OS
12.2.1.7 Others
12.2.2 Apps (Applications)
12.3 Services
12.3.1 Personal Coach
12.3.2 Cloud Computing and Data Analytics
12.3.3 Others

13 Geographic Analysis
13.1 Introduction
13.2 Americas
13.2.1 U.S.
13.2.2 Canada
13.2.3 Mexico
13.2.4 Others
13.3 Europe
13.3.1 U.K.
13.3.2 Germany
13.3.3 France
13.3.4 Others
13.4 Asia-Pacific
13.4.1 China
13.4.2 Japan
13.4.3 South Korea
13.4.4 India
13.4.5 Others
13.5 Rest of the World
13.5.1 Middle East
13.5.2 Africa

14 Competitive Landscape
14.1 Overview
14.2 Market Share Analysis of the Wearable Fitness Technology, 2015
14.3 Competitive Situation and Trends
14.3.1 New Product Launches
14.3.2 Agreements, Collaborations, Contracts, & Partnerships
14.3.3 Acquisitions
14.3.4 Expansions and Investments

15 Company Profiles
(Overview, Products and Services, Financials, Strategy & Development)*
15.1 Introduction
15.2 Fitbit Inc.
15.3 Apple Inc.
15.4 Xiaomi Technology Co. Ltd.
15.5 Garmin Ltd.
15.6 Samsung Electronics Co. Ltd.
15.7 Adidas AG
15.8 LG Electronics Inc.
15.9 Nike Inc.
15.10 Qualcomm Inc.
15.11 Sony Corp.
15.12 Jawbone Inc.
15.13 Pebble Technology Corp.

*Details on Overview, Products and Services, Financials, Strategy & Development Might Not Be Captured in Case of Unlisted Companies

16 Appendix
16.1 Insights of Industry Experts
16.2 Discussion Guide
16.3 Knowledge Store: Marketsandmarkets’ Subscription Portal
16.4 Introducing RT: Real-Time Market Intelligence
16.5 Available Customizations
16.6 Related Report

List of Tables

Table 1 The Need for Sophisticated Devices Propels the Growth of the Wearable Fitness Technology Market
Table 2 Need of Self-Powering Devices Restrains the Growth of the Market
Table 3 Increasing Opportunities in Multiple Applications and Technological Advancements Pave the Growth Avenue for Players in the Wearables Market
Table 4 Size Constraints of Wearable Products Present A Major Challenge for Designers
Table 5 The Porter’s Five Forces Analysis: Bargaining Power of Suppliers Had the Lowest Impact on the Overall Market
Table 6 Global Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 7 Global  Market Size, By Product,2014–2022 (Thousand Units)
Table 8 Smartwatch Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 9 Smartwatch Market Size, By Geography, 2014–2022 (Thousand Units)
Table 10 Smartwatch Market, By Component, 2014–2022 (USD Million)
Table 11 Wristband Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 12 Wristband Wearable Fitness Technology Market Size, By Geography, 2014–2022 (Thousand Units)
Table 13 Wristband Market, By Component,2014–2022 (USD Million)
Table 14 Smartshoe Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 15 Smartshoe Market Size, By Region,2014–2022 (Thousand Units)
Table 16 Smartshoe Wearable Fitness Technology Market, By Component,2014–2022 (USD Million)
Table 17 Smart Shirt/Jacket Wearable Fitness Technology Market, By Region, 2014–2022 (USD Million)
Table 18 Smart Shirt/Jacket Market Size,By Region, 2014–2022 (Thousand Units)
Table 19 Smart Shirt/Jacket Wearable Fitness Technology Market,By Component, 2014–2022 (USD Million)
Table 20 Headband/Smartcap Wearable Fitness Technology Market, By Region, 2014–2022 (USD Million)
Table 21 Headband/Smartcap Market Size,By Region, 2014–2022 (Thousand Units)
Table 22 Headband/Smartcap Market,By Component, 2014–2022 (USD Million)
Table 23 Others Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 24 Others Market Size, By Region,2014–2022 (Thousand Units)
Table 25 Others Market, By Component,2014–2022 (USD Million)
Table 26 Wearable Fitness Technology Market, By Product Category,2014–2022 (USD Million)
Table 27 Market Size, By Product Category,2014–2022 (Thousand Units)
Table 28 Handwear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 29 Handwear Market Size, By Product, 2014–2022 (Thousand Units)
Table 30 Torsowear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 31 Torsowear Market Size, By Product, 2014–2022 (Thousand Units)
Table 32 Legwear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 33 Legwear Market Size, By Product,2014–2022 (Thousand Units)
Table 34 Headwear Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 35 Headwear Market Size, By Product, 2014–2022 (Thousand Units)
Table 36 Other Wearable Fitness Technology Market, By Product Category , 2014–2022 (USD Million)
Table 37 Other Market Size, By Product Category, 2014–2022 (Thousand Units)
Table 38 Wearable Fitness Technology Market, By Component,2014–2022 (USD Million)
Table 39 Display in Market, By Product,2014–2022 (USD Million)
Table 40 Processor in Market, By Product,2014–2022 (USD Million)
Table 41 Memory Chip in Market, By Product, 2014–2022 (USD Million)
Table 42 Power Management Components in Market, By Product, 2014–2022 (USD Million)
Table 43 Networking Components in Market,By Product, 2014–2022 (USD Million)
Table 44 User Interface Components in Market, By Product, 2014–2022 (USD Million)
Table 45 Sensors in Wearable Fitness Technology Market, By Product,2014–2022 (USD Million)
Table 46 Mechanical Components in Market,By Product, 2014–2022 (USD Million)
Table 47 Other Components in Market,By Product, 2014–2022 (USD Million)
Table 48 Wearable Fitness Technology Market, By Region,2014–2022 (USD Million)
Table 49 Market, By Region,2014–2022 (Thousand Units)
Table 50 Market in the Americas , By Country, 2014–2022 (USD Million)
Table 51 Market in the Americas, By Country, 2014–2022 (Thousand Units)
Table 52 Market in the Americas, By Product, 2014–2022 (USD Million)
Table 53 Market Size in the Americas, By Product, 2014–2022 (Thousand Units)
Table 54 Market in Europe, By Country,2014–2022 (USD Million)
Table 55 Market in Europe, By Country,2014–2022 (Thousand Units)
Table 56 Market in Europe, By Product,2014–2022 (USD Million)
Table 57 Market in Europe, By Product,2014–2022 (Thousand Units)
Table 58 Market in APAC, By Country,2014–2022 (USD Million)
Table 59 Market in APAC, By Country,2014–2022 (Thousand Units)
Table 60 Market in APAC, By Product,2014–2022 (USD Million)
Table 61 Market in APAC, By Product,2014–2022 (Thousand Units)
Table 62 Market in RoW, By Region,2014–2022 (USD Million)
Table 63 Market in RoW, By Region,2014–2022 (Thousand Units)
Table 64 Market in RoW, By Product,2014–2022 (USD Million)
Table 65 Market in RoW, By Product,2014–2022 (Thousand Units)
Table 66 New Product Launches, 2012–2015
Table 67 Agreements, Collaborations, Contracts, & Partnerships, 2012–2015
Table 68 Acquisitions, 2012–2015
Table 69 Expansions and Investments, 2012–2015

List of Figures

Figure 1 Wearable Fitness Technology Market: Research Design
Figure 2 Global Smartphone Shipments in Million Units, 2013–2018
Figure 3 Bottom-Up Approach
Figure 4 Top-Down Approach
Figure 5 Data Triangulation Methodology
Figure 6 Market for Smartwatches Expected to Grow at the Highest CAGR(2016 vs. 2022)
Figure 7 Market for Displays for Wearable Fitness Technology Would be the Largest During the Forecast Period
Figure 8 Handwear Market Expected to Grow at the Highest CAGR DuringThe Forecast Period
Figure 9 Americas Accounted for the Largest Market Share, 2015
Figure 10 Wearable Fitness Technology Market to Exhibit Lucrative Growth Opportunities
Figure 11 Handwear Accounted for the Largest Market Share in 2015
Figure 12 Market in the Americas to Grow at the Highest Rate DuringThe Forecast Period
Figure 13 Displays to Exhibit Highest Growth During the Forecast Period
Figure 14 Americas Expected to Witness Highest Growth DuringThe Forecast Period
Figure 15 Events in the Wearable Fitness Technology Market Till 2000
Figure 16 Wearable 2.0 and Future Technology
Figure 17 Market Dynamics: Overview
Figure 18 Smartwatch Shipments By Company, 2014
Figure 19 U.S.: Percentage of Wearable Device Users in Medical and Healthcare in 2014
Figure 20 Per Capita Income in India and China (USD) (2013 and 2014)
Figure 21 Smartphone Apps and Advanced Data Analysis are the Major Trends In Market
Figure 22 Life Cycle of Wearable Products, 2015
Figure 23 Wearable Fitness Technology Market: Supply Chain
Figure 24 Value Chain Analysis (2015): Major Value is Added During AssemblyAnd Distribution Phases
Figure 25 The Porter’s Five Forces Analysis (2015):
Figure 26 Wearable Fitness Technology Market: Porter’s Five Forces Analysis, 2015
Figure 27 Intensity of Competitive Rivalry: High Competition in the Market DueTo New Product Launches and Innovations
Figure 28 Threat of Substitutes Would Be High Due to the AvailabilityOf Substitute Products
Figure 29 Bargaining Power of Buyers: as the Adoption Rate of Buyers is High, They Would Have A High Bargaining Power
Figure 30 Bargaining Power of Suppliers: Technological Advancements in Wearables Would Drive the Market for Suppliers During the Forecast Period
Figure 31 Threat of New Entrants: With Innovative Product Developments, New Entrants Likely to Enter This Market
Figure 32 Wearable Fitness Technology Market, By Product
Figure 33 Market, By Product Category
Figure 34 Wearable Technology Market, By Component
Figure 35 Wearable Fitness Technology Market, By Technology
Figure 36 Wearable Fitness Technology, By Activity Tracking
Figure 37 Market, By Software and Services
Figure 38 Geographic Snapshot: Wearable Fitness Technology Market
Figure 39 Americas: Market Snapshot
Figure 40 Europe: Market Snapshot
Figure 41 Asia-Pacific: Market Snapshot
Figure 42 RoW: Market Snapshot
Figure 43 Companies Adopted New Product Launches as the Key Growth Strategy Over the Last Four Years (2012–2015)
Figure 44 Geographic Revenue Mix of Major Market Players
Figure 45 Fitbit Inc.: SWOT Analysis
Figure 46 Apple Inc.: Company Snapshot
Figure 47 Apple Inc.: SWOT Analysis
Figure 48 Xiaomi Technology Co. Ltd.: SWOT Analysis
Figure 49 Garmin Ltd.: Company Snapshot
Figure 50 Garmin Ltd.: SWOT Analysis
Figure 51 Samsung Electronics Co. Ltd.: Company Snapshot
Figure 52 Samsung Electronics Co. Ltd.: SWOT Analysis
Figure 53 Adidas AG: Company Snapshot
Figure 54 LG Electronics Inc.: Company Snapshot
Figure 55 Nike Inc.: Company Snapshot
Figure 56 Qualcomm Inc.: Company Snapshot
Figure 57 Sony Corp.: Company Snapshot
Figure 58 MarketsandMarkets Knowledge Store Snapshot
Figure 59 MarketsandMarkets Knowledge Store: Semiconductor & Electronics Industry Snapshot

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