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Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023

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Date: 17-Oct-2018
No. of pages: 97
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“Increasing demand from children to drive the washable markers market”

The washable markers market size is projected to grow from USD 425.5 million in 2018 to USD 507.0 million by 2023, at a CAGR of 3.57%. Washable markers are one of the fastest-growing types of writing instruments and are expected to gain widespread popularity in the coming years. Teachers and parents do not need to worry about stained clothing or walls when children work with washable markers. The washable markers market is expected to witness significant growth in the future because of their ever-increasing popularity and their benefits and uses in the education industry. Increase in the number of school-going children coupled with a rise in the disposable income of households eventually drives the growth of the washable markers market. However, the washable markers market is threatened by the increase in shift toward e-learning and digital platforms.

“By end user, the children segment is estimated to hold the largest share of the washable markers market in 2018”

The children segment accounted for the largest market in 2018.The growth and high demand for washable markers among children can be attributed to the fact that marks from washable markers can be easily removed from clothes, skin, and walls just by wiping a wet sponge across the surface. Since washable markers do not permanently stain a surface, they are perfect for home and classroom use. Moreover, washable markers are also non-toxic, and thus they are ideal choices for use by children

“The Asia Pacific region is set to witness healthy growth during the forecast period”

The Asia Pacific market is projected to be the fastest-growing market during the forecast period. The global players, to improve their presence in this region, have started expanding their businesses. The standard of living is improving in this region, which, in turn, fuels the per-capita spending on education and on creative expression products. Countries considered under the Asia Pacific region for the study of washable markers include China, Japan, Australia, and the Rest of Asia Pacific, which includes India, South Korea, Vietnam, Singapore, and Malaysia. The rising demand for writing instruments such as washable markers in corporate offices is expected to boost the growth of the washable markers market in the Asia Pacific region.

Breakdown of Primaries

Primary interviews were conducted with a number of industry experts to collect data related to different aspects of the washable markers market. Estimates reached after analyzing secondary sources were validated through these interviews. Primary sources included professionals such as washable marker manufacturers, distributors, consultants, and academic professionals. The distribution of primary interviews is as follows:


  • By Company Type: Tier 1 –30%, Tier2 –35%,Tier 3 –35%

  • By Designation: Director level–61%, Managerial Level–39%

  • By Region: Europe–51%,North America–21%,Middle East & Africa–15%, Asia Pacific –8%, South America –5%


Note: The tier of the companies is defined on the basis of their total revenue, as of 2017.

Tier 1: Revenue > USD 1 billion

Tier 2: USD 500 million > Revenue > USD 1 billion

Tier 3: Revenue < USD 500 million

The key washable markers providers profiled in the report are as follows:


  • Crayola LLC (US)

  • Faber-Castell (Germany)

  • F.I.L.A. - Fabbrica Italiana Lapis ed Affini S.p.A (Italy)

  • BIC Group (France)

  • Newell Brands (US)

  • Carioca S.p.a (US)

  • Liqui-Mark (US)

  • Stabilo International GMBH (Germany)

  • Dri Mark Products Inc. (US)

  • Luxor Group (India)


This report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the washable markers market comprehensively and provides the closest approximations of the revenue numbers for the overall market and the sub segments across different verticals and regions.

  • This report helps stakeholders to understand the market and provides them with information on the key market drivers, restraints, challenges, and opportunities.

  • This report will help stakeholders to understand their competitors better and gain more insights into their position in the business. The competitive landscape section includes the competitor ecosystem, new product developments, agreements, partnerships & joint ventures, and mergers & acquisitions.

Washable Markers Market by Washability (Basic washable, Super washable), End user (Children, Professionals) and Region (North America, Europe, Asia Pacific, Middle East and Africa, South America) - Global Forecast to 2023

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Study Scope
1.3.1 Regional Scope
1.3.2 Periodization Considered
1.4 Currency Considered
1.5 Unit Considered
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data From Primary Sources
2.1.2.2 Breakdown of Primaries
2.2 Market Size Estimation
2.3 Data Triangulation
2.4 Research Assumptions & Limitations
2.4.1 Assumptions
2.4.2 Limitations

3 Executive Summary

4 Premium Insights
4.1 Attractive Opportunities in the Washable Markers Market
4.2 Washable Markers Market, By Type
4.3 Washable Markers Market, By End User
4.4 Washable Markers Market: Regional Snapshot

5 Market Overview
5.1 Introduction
5.2 Market Dynamics
5.2.1 Drivers
5.2.1.1 Increase in Number of School-Going Children Coupled With A Rise in Disposable Income of Households
5.2.2 Restraints
5.2.2.1 Unorganized Market
5.2.3 Opportunities
5.2.3.1 Emerging Economies
5.2.4 Challenges
5.2.4.1 the Increase in Shift Toward E-Learning and Digital Platforms
5.3 Macroeconomic Indicators
5.3.1 Introduction
5.3.2 Rise in Disposable Income
5.3.3 Increase in Middle-Class Population
5.3.4 Increase in Gdp in Emerging Economies

6 Washable Markers Market, By Washability
6.1 Introduction
6.2 Basic Washable Markers
6.3 Super-Washable Markers

7 Washable Markers Market, By End User
7.1 Introduction
7.2 Children
7.3 Professionals

8 Regional Analysis
8.1 Introduction
8.2 North America
8.2.1 US
8.2.2 Canada
8.3 Europe
8.3.1 Germany
8.3.2 UK
8.3.3 Italy
8.3.4 France
8.3.5 Rest of Europe
8.4 Asia Pacific
8.4.1 China
8.4.2 Japan
8.4.3 Australia
8.4.4 Rest of Asia Pacific
8.5 Middle East & Africa
8.5.1 UAE
8.5.2 Turkey
8.5.3 Rest of Middle East & Africa
8.6 South America
8.6.1 Brazil
8.6.2 Rest of South America

9 Competitive Landscape
9.1 Overview
9.2 Competitive Scenario
9.2.1 Expansion & Investments
9.2.2 Mergers & Acquisitions
9.2.3 Agreement, Contracts, and Partnerships
9.2.4 New Product Launch

10 Company Profiles
Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View
10.1 Crayola LLC
10.2 F.I.L.A. - Fabbrica Italiana Lapis Ed Affini S.P.A
10.3 BIC Group
10.4 Newell Brands
10.5 Faber-Castell
10.6 Carioca S.p.A
10.7 Liqui-Mark
10.8 Stabilo International Gmbh
10.9 Dri Mark Products Inc
10.10 Luxor Group

*Details on (Business Overview, Products Offered, Recent Developments, SWOT Analysis, MnM View)

11 Appendix
11.1 Discussion Guide
11.2 Knowledge Store: Marketsandmarkets’ Subscription Portal
11.3 Available Customizations
11.4 Author Details

List of Tables

Table 1 Annual Growth Rate in Household Disposable Income Across Countries, 2015–2016
Table 2 Trend and Forecast of Nominal Gdp, 2015–2022 (USD Billion)
Table 3 Washable Markers Market Size, By Washability, 2016–2023 (USD Million)
Table 4 Washable Markers Market Size, By Washability, 2016–2023 (Million Units)
Table 5 Washable Markers Market Size, By End Users, 2016–2023 (USD Million)
Table 6 Washable Markers Market Size, By End Users, 2016–2023 (Million Units)
Table 7 Washable Markers Market Size, By Region, 2016–2023 (USD Million)
Table 8 Washable Markers Market Size, By Region, 2016–2023 (Million Units)
Table 9 North America: By Market Size, By Country, 2016–2023 (USD Million)
Table 10 North America: By Market Size, By Country, 2016–2023 (Million Units)
Table 11 North America: By Market Size, By Washability, 2016–2023 (USD Million)
Table 12 North America: By Market Size, By Washability, 2016–2023 (Million Units)
Table 13 North America: By Market Size, By End User, 2016–2023 (USD Million)
Table 14 North America: By Market Size, By End User, 2016–2023 (Million Units)
Table 15 US: By Market Size, By Washability, 2016–2023 (USD Million)
Table 16 US: By Market Size, By Washability, 2016–2023 (Million Units)
Table 17 US: By Market Size, By End User, 2016–2023 (USD Million)
Table 18 US: By Market Size, By End User, 2016–2023 (Million Units)
Table 19 Canada : By Market Size, By Washability, 2016–2023 (USD Million)
Table 20 Canada: By Market Size, By Washability, 2016–2023 (Million Units)
Table 21 Canada: By Market Size, By End User, 2016–2023 (USD Million)
Table 22 Canada: By Market Size, By End User, 2016–2023 (Million Units)
Table 23 Europe: By Market Size, By Country, 2016–2023 (USD Million)
Table 24 Europe: By Market Size, By Country, 2016–2023 (Million Units)
Table 25 Europe: By Market Size, By Washability, 2016–2023 (USD Million)
Table 26 Europe: By Market Size, By Washability, 2016–2023 (Million Units)
Table 27 Europe: By Market Size, By End User, 2016–2023 (USD Million)
Table 28 Europe: By Market Size, By End User, 2016–2023 (Million Units)
Table 29 Germany: By Market Size, By Washability, 2016–2023 (USD Million)
Table 30 Germany: By Market Size, By Washability, 2016–2023 (Million Units)
Table 31 Germany: By Market Size, By End User, 2016–2023 (USD Million)
Table 32 Germany: By Market Size, By End User, 2016–2023 (Million Units)
Table 33 UK: By Market Size, By Washability, 2016–2023 (USD Million)
Table 34 UK: By Market Size, By Washability, 2016–2023 (Million Units)
Table 35 UK: By Market Size, By End User, 2016–2023 (USD Million)
Table 36 UK: By Market Size, By End User, 2016–2023 (Million Units)
Table 37 Italy: By Market Size, By Washability, 2016–2023 (USD Million)
Table 38 Italy: By Market Size, By Washability, 2016–2023 (Million Units)
Table 39 Italy: By Market Size, By End User, 2016–2023 (USD Million)
Table 40 Italy: By Market Size, By End User, 2016–2023 (Million Units)
Table 41 France: By Market Size, By Washability, 2016–2023 (USD Million)
Table 42 France: By Market Size, By Washability, 2016–2023 (Million Units)
Table 43 France: By Market Size, By End User, 2016–2023 (USD Million)
Table 44 France: By Market Size, By End User, 2016–2023 (Million Units)
Table 45 Rest of Europe: By Market Size, By Washability, 2016–2023 (USD Million)
Table 46 Rest of Europe: By Market Size, By Washability, 2016–2023 (Million Units)
Table 47 Rest of Europe: By Market Size, By End User, 2016–2023 (USD Million)
Table 48 Rest of Europe: By Market Size, By End User, 2016–2023 (Million Units)
Table 49 Asia Pacific: By Market Size, By Country, 2016–2023 (USD Million)
Table 50 Asia Pacific: By Market Size, By Country, 2016–2023 (Million Units)
Table 51 Asia Pacific: By Market Size, By Washability, 2016–2023 (USD Million)
Table 52 Asia Pacific: By Market Size, By Washability, 2016–2023 (Million Units)
Table 53 Asia Pacific: By Market Size, By End User , 2016–2023 (USD Million)
Table 54 Asia Pacific: By Market Size, By End User , 2016–2023 (Million Units)
Table 55 China: By Market Size, By Washability, 2016–2023 (USD Million)
Table 56 China: By Market Size, By Washability, 2016–2023 (Million Units)
Table 57 China: By Market Size, By End User, 2016–2023 (USD Million)
Table 58 China: By Market Size, By End User, 2016–2023 (Million Units)
Table 59 Japan: By Market Size, By Washability, 2016–2023 (USD Million)
Table 60 Japan: By Market Size, By Washability, 2016–2023 (Million Units)
Table 61 Japan: By Market Size, By End Use, 2016–2023 (USD Million)
Table 62 Japan: By Market Size, By End Use, 2016–2023 (Million Units)
Table 63 Australia: By Market Size, By Washability, 2016–2023 (USD Million)
Table 64 Australia: By Market Size, By Washability, 2016–2023 (Million Units)
Table 65 Australia: By Market Size, By End User, 2016–2023 (USD Million)
Table 66 Australia: By Market Size, By End User, 2016–2023 (Million Units)
Table 67 Rest of Asia Pacific: By Market Size, By Washability, 2016–2023 (USD Million)
Table 68 Rest of Asia Pacific: By Market Size, By Washability, 2016–2023 (Million Units)
Table 69 Rest of Asia Pacific: By Market Size, By End Use, 2016–2023 (USD Million)
Table 70 Rest of Asia Pacific: By Market Size, By End Use, 2016–2023 (Million Units)
Table 71 Middle East & Africa: By Market Size, By Country, 2016–2023 (USD Million)
Table 72 Middle East & Africa: By Market Size, By Country, 2016–2023 (Million Units)
Table 73 Middle East & Africa: By Market Size, By Washability, 2016–2023 (USD Million)
Table 74 Middle East & Africa: By Markers Market Size, By Washability, 2016–2023 (Million Units)
Table 75 Middle East & Africa: By Market Size, By End User , 2016–2023 (USD Million)
Table 76 Middle East & Africa: By Market Size, By End Use, 2016–2023 (Million Units)
Table 77 UAE: By Market Size, By Washability, 2016–2023 (USD Million)
Table 78 UAE: By Market Size, By Washability, 2016–2023 (Million Units)
Table 79 UAE: By Market Size, By End Use, 2016–2023 (USD Million)
Table 80 UAE: By Market Size, By End Use, 2016–2023 (Million Units)
Table 81 Turkey: By Market Size, By Washability, 2016–2023 (USD Million)
Table 82 Turkey: By Market Size, By Washability, 2016–2023 (Million Units)
Table 83 Turkey: By Market Size, By End Use Industry, 2016–2023 (USD Million)
Table 84 Turkey: By Market Size, By End Use, 2016–2023 (Million Units)
Table 85 Rest of Middle East & Africa: By Market Size, By Washability, 2016–2023 (USD Million)
Table 86 Rest of Middle East & Africa: By Market Size, By Washability, 2016–2023 (Million Units)
Table 87 Rest of Middle East & Africa: By Market Size, By End Use, 2016–2023 (USD Million)
Table 88 Rest of Middle East & Africa: By Market Size, By End Use, 2016–2023 (Million Units)
Table 89 South America: By Market Size, By Country, 2016–2023 (USD Million)
Table 90 South America: By Market Size, By Country, 2016–2023 (Million Units)
Table 91 South America: By Market Size, By Washability, 2016–2023 (USD Million)
Table 92 South America: By Market Size, By Washability, 2016–2023 (Million Units)
Table 93 South America: By Market Size, By End User, 2016–2023 (USD Million)
Table 94 South America: By Market Size, By End User, 2016–2023 (Million Units)
Table 95 Brazil: By Market Size, By Washability, 2016–2023 (USD Million)
Table 96 Brazil: By Market Size, By Washability, 2016–2023 (Million Units)
Table 97 Brazil: By Market Size, By End User, 2016–2023 (USD Million)
Table 98 Brazil: By Market Size, By End User, 2016–2023 (Million Units)
Table 99 Rest of South America: By Market Size, By Washability, 2016–2023 (USD Million)
Table 100 Rest of South America: By Market Size, By Washability, 2016–2023 (Million Units)
Table 101 Rest of South America: By Market Size, By End User, 2016–2023 (USD Million)
Table 102 Rest of South America: By Market Size, By End User, 2016–2023 (Million Units)
Table 103 Expansions & Investments
Table 104 Mergers & Acquisitions
Table 105 Agreements, Contracts, and Partnerships
Table 106 New Product Launch

List of Figures

Figure 1 Washable Markers Market Segmentation
Figure 2 Washable Markers Market, By Region
Figure 3 Washable Markers Market: Research Design
Figure 4 Market Size Estimation Methodology: Bottom-Up Approach
Figure 5 Market Size Estimation Methodology: Top-Down Approach
Figure 6 Washable Markers Market: Data Triangulation
Figure 7 Basic Washable Markers to Dominate the Washable Markers Market, in Terms of Washability, Through 2023
Figure 8 Children are to Form the Larger End-User Segment From 2018 Through 2023
Figure 9 Asia Pacific to Grow at the Highest Rate in the Washable Market From 2018 to 2023
Figure 10 Washable Markers Market to Record Robust Growth Between 2018 and 2023
Figure 11 Basic-Washable Markers Segment to Lead the Market Through 2023
Figure 12 Children Segment to Grow at A Higher Rate During the Forecast Period
Figure 13 Market in China is Projected to Grow at the Highest Rate From 2018 to 2023
Figure 14 Increasing Demand in Emerging Economies: Major Opportunity for the Growth of the Washable Markers Market
Figure 15 Enrollment of Children in Lower Secondary Grades and Below Across Regions, 2030 (Million Children)
Figure 16 Basic-Washable Markers is Projected to Dominate the Market Through 2023
Figure 17 Children to Dominate the Washable Markers Market Through 2023
Figure 18 Regional Washable Markers Market Snapshot: China is Projected to Drive Global Demand
Figure 19 Asia Pacific Washable Markers Market Snapshot: China is Projected to Be the Fastest-Growing Market Between 2018 & 2023
Figure 20 F.I.L.A Group: Company Snapshot
Figure 21 BIC Group: Company Snapshot
Figure 22 Newell Brands: Company Snapshot

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