Video Streaming Market by Streaming Type (Live Video Streaming and Non-Linear Video Streaming), by Solution, by Service, by Platform, by User Type, by Deployment Type, by Revenue Model, by Industry, and by Region - Global Forecast to 2021

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Date: 05-May-2016
No. of pages: 174
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“The rising demand for over the top solutions among users will help the video streaming market grow significantly”

MarketsandMarkets forecasts the global video streaming market to grow from USD 30.29 billion in 2016 to USD 70.05 billion by 2021, at a CAGR of 18.3%. OTT solutions can be integrated with existing video streaming systems so as to simplify the management of streaming videos. The integration of over the top solution help users to watch film videos and TV content through Internet and without a subscription of traditional cable or satellite pay-tv services such as Comcast and Time Warner Cable. The speedy growth of media and entertainment integration is also driving the video streaming market.

“Asia-Pacific (APAC) is expected to become one of the major adopters of video streaming solutions by 2021”

APAC is growing at a highest rate in comparison to other regions. Moreover, countries in the region, mainly Australia and Singapore, are prominently adopting technologies and solutions within the organizations for increasing profits along with customer satisfaction. Moreover, video streaming is being used for streaming videos both live and nonlinear through various devices such as smart TV, mobile, tablet, and laptop and desktop in many leading Asian companies. The driving factor for this region is the easy availability of solution providers. However, the high implementation cost of streaming solutions is restraining the adoption among various organizations.

Furthermore, the adoption of emerging technologies and the economic growth of countries such as India and China are driving the adoption of video streaming solutions and services.

Breakdown of profile of primaries


  • By Company: Tier 1(22%), Tier 2 (45%), and Tier 3 (33%)

  • By Designation: C-level (50%), Director Level (40%), and other executives (10%)

  • By Region: North America (57%), Europe (29%), and APAC (14%)


The companies profiled in this report include:


  • Akamai

  • Adobe Systems

  • AWS

  • Netflix

  • Ustream

  • Cisco

  • Apple

  • Google

  • Microsoft

  • Hulu


Increasing demand for Live Video streaming solution will create new opportunities in this market

In the coming five years, the growing demands of Live Video streaming solution will improve the offerings and create huge opportunities for growth. There has been a significant rise in the past five years, from traditional TV to online video content delivery. This has improved the adoption of cloud-based video streaming solutions. Moreover, live video streaming cloud-based solutions serve as a budgetary solution for SMEs.

The report will help the market leaders/new entrants in this market in the following ways:


  • This report segments the market into streaming type, solution, services, platform type, user type, deployment type, revenue model, industry, and region covering this market comprehensively. The report provides the closest approximations of the revenue numbers for the overall market and the sub segments.

  • The market numbers are further split across different users and regions.

  • This report will help them better understand the competitors and gain more insights to better position ones business. There is a separate section on competitive landscape, including end-user analysis, acquisition, and expansions. Besides this, there are company profiles of ten major players in this market. In this section, market internals are provided that can help place one’s company ahead of its competitors.

  • The report helps them to understand the pulse of the market. The report provides information on key market drivers, restraints, challenges, and opportunities.

Video Streaming Market by Streaming Type (Live Video Streaming and Non-Linear Video Streaming), by Solution, by Service, by Platform, by User Type, by Deployment Type, by Revenue Model, by Industry, and by Region - Global Forecast to 2021

Table of Contents

1 Introduction
1.1 Objectives of the Study
1.2 Market Definition
1.3 Market Scope
1.3.1 Markets Covered
1.3.2 Years Considered for the Study
1.4 Currency
1.5 Limitations
1.6 Stakeholders

2 Research Methodology
2.1 Research Data
2.1.1 Secondary Data
2.1.1.1 Key Data Taken From Secondary Sources
2.1.2 Primary Data
2.1.2.1 Key Data Taken From Primary Sources
2.1.2.2 Key Industry Insights
2.1.2.3 Break Down of Primary Interviews
2.2 Market Size Estimation
2.2.1 Bottom-Up Approach
2.2.2 Top-Down Approach
2.3 Market Breakdown and Data Triangulation
2.4 Assumptions

3 Executive Summary

4 Premium Insights
4.1 Attractive Market Opportunities in the Video Streaming Market
4.2 Market, By Industries and By Regions
4.3 Market Potential
4.4 Market, By Deployment Type
4.5 Market, By Platform
4.6 Lifecycle Analysis, By Region, 2015

5 Market Overview
5.1 Introduction
5.2 Market Segmentation
5.2.1 By Streaming Type
5.2.2 By Platform
5.2.3 By Solution
5.2.4 By Service
5.2.5 By User Type
5.2.6 By Deployment Type
5.2.7 By Revenue Model
5.2.8 By Industry Vertical
5.2.9 By Region
5.3 Market Dynamics
5.3.1 Drivers
5.3.1.1 Emergence of Social Networking Websites
5.3.1.2 Increasing Usage of Mobile Device for Video Streaming
5.3.2 Restraints
5.3.2.1 High Cost of Streaming Solution
5.3.2.2 Network Connectivity and Related Problems
5.3.3 Opportunities
5.3.3.1 Development of Innovative Solutions
5.3.3.2 Rising Interest of Big Players
5.3.4 Challenges
5.3.4.1 Security of Video Content

6 Industry Trends
6.1 Introduction
6.2 Value Chain Analysis
6.3 Strategic Benchmarking
6.4 Current Trends in the Video Streaming Market
6.4.1 Growth of Live Streaming
6.4.2 Slow Decline of Traditional TV
6.4.3 The Growth of Mobile Streaming
6.4.4 The Rise in Video Quality Standards
6.4.5 Increase in Viewing Option
6.4.6 Rise of Streaming Advertisements

7 Video Streaming Market Analysis, By Streaming Type
7.1 Introduction
7.2 Live Video Streaming
7.3 Non-Linear Video Streaming

8 Video Streaming Market Analysis, By Solution Type
8.1 Introduction
8.2 Pay TV
8.3 Internet Protocol Television
8.4 Over the Top (OTT)

9 Video Streaming Market Analysis, By Service
9.1 Introduction
9.2 Training and Support Service
9.3 Consulting Service
9.4 Managed Service

10 Video Streaming Market Analysis, By Platform
10.1 Introduction
10.2 Laptops and Desktops
10.3 Smartphones and Tablets
10.4 Smart TV
10.5 Gaming Consoles

11 Video Streaming Market Analysis, By User Type
11.1 Introduction
11.2 Large Enterprise
11.3 Small and Medium Enterprise (SME)
11.4 Small Office and House Office (SOHO)

12 Video Streaming Market Analysis, By Deployment Type
12.1 Introduction
12.2 Cloud
12.3 On-Premises

13 Video Streaming Market Analysis, By Revenue Model
13.1 Introduction
13.2 Subscription
13.3 Rental
13.4 Retail
13.5 Advertisement

14 Video Streaming Market Analysis, By Industry
14.1 Introduction
14.2 BFSI
14.3 Media and Entertainment
14.4 Retail
14.5 Education
14.6 IT and Telecom
14.7 Healthcare
14.8 Government
14.9 Others (Manufacturing, Transportation, and Logistics)

15 Geographic Analysis
15.1 Introduction
15.2 North America
15.3 Europe
15.4 Asia-Pacific
15.5 Middle East and Africa
15.6 Latin America

16 Competitive Landscape
16.1 Overview
16.2 Competitive Situation and Trends
16.2.1 Partnerships
16.2.2 New Product Launches
16.2.3 Acquisitions

17 Company Profiles
17.1 Introduction
17.2 Akamai Technologies
17.2.1 Business Overview
17.2.2 Products and Solutions Offered
17.2.3 Recent Developments
17.2.4 MnM View
17.2.4.1 Key Strategies
17.2.4.2 SWOT Analysis
17.3 Adobe Systems Incorporated
17.3.1 Business Overview
17.3.2 Products and Solutions Offered
17.3.3 Recent Developments
17.3.4 MnM View
17.3.4.1 Key Strategies
17.3.4.2 SWOT Analysis
17.4 Amazon Web Services
17.4.1 Business Overview
17.4.2 Products and Solutions Offered
17.4.3 Recent Developments
17.4.4 MnM View
17.4.4.1 Key Strategies
17.4.4.2 SWOT Analysis
17.5 Netflix, Inc.
17.5.1 Business Overview
17.5.2 Products and Solutions Offered
17.5.3 Recent Developments
17.5.4 MnM View
17.5.4.1 Key Strategies
17.5.4.2 SWOT Analysis
17.6 Ustream
17.6.1 Business Overview
17.6.2 Products and Solutions Offered
17.6.3 Recent Developments
17.6.4 MnM View
17.6.4.1 Key Strategies
17.6.4.2 SWOT Analysis
17.7 Cisco Systems, Inc.
17.7.1 Business Overview
17.7.2 Products and Solutions Offered
17.7.3 Recent Developments
17.8 Apple, Inc.
17.8.1 Business Overview
17.8.2 Products and Solutions Offered
17.8.3 Recent Developments
17.9 Google Inc.
17.9.1 Business Overview
17.9.2 Products and Solutions Offered
17.9.3 Recent Developments
17.10 Microsoft Corporation
17.10.1 Business Overview
17.10.2 Products and Solutions Offered
17.10.3 Recent Developments
17.11 Hulu
17.11.1 Business Overview
17.11.2 Products and Solutions Offered
17.11.3 Recent Developments

18 Key Innovators
18.1 Kaltura
18.1.1 Overview
18.1.2 Key Strategies
18.2 Highwinds Networks
18.2.1 Overview
18.2.2 Key Strategies

19 Appendix
19.1 Discussion Guide
19.2 Introducing RT: Real-Time Market Intelligence
19.3 Available Customizations
19.4 Related Reports

List of Tables

Table 1 Global Video Streaming Market Size and Growth Rate, 2014–2021 (USD Million, Yoy %)
Table 2 Market Size, By Streaming Type, 2014–2021 (USD Million)
Table 3 Live  Video Streaming: Market Size, By Region, 2014–2021 (USD Million)
Table 4 Non-Linear Video Streaming: Market Size, By Region, 2014–2021 (USD Million)
Table 5 Video Streaming Market Size, By Solution Type, 2014–2021 (USD Million)
Table 6 Pay TV : Market Size, By Region, 2014–2021 (USD Million)
Table 7 Internet Protocol Television: Market Size, By Region, 2014–2021 (USD Million)
Table 8 Over the Top: Market Size, By Region, 2014–2021 (USD Million)
Table 9 Video Streaming Market Size, By Service, 2014–2021 (USD Million)
Table 10 Training and Support Service: Market Size, By Region, 2014–2021 (USD Million)
Table 11 Consulting Service: Market Size, By Region, 2014–2021 (USD Million)
Table 12 Managed Services: Market Size, By Region, 2014–2021 (USD Million)
Table 13 Video Streaming Market Size, By Platform, 2014–2021 (USD Million)
Table 14 Laptops and Desktops: Market Size, By Region, 2014–2021 (USD Million)
Table 15 Smartphones and Tablets: Market Size, By Region, 2014–2021 (USD Million)
Table 16 Smart TV: Market Size, By Region, 2014–2021 (USD Million)
Table 17 Gaming Consoles: Market Size, By Region, 2014–2021 (USD Million)
Table 18 Video Streaming Market Size, By User  Type, 2014–2021 (USD Million)
Table 19 Large Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 20 Small and Medium Enterprises: Market Size, By Region, 2014–2021 (USD Million)
Table 21 Small Office and House Office: Market Size, By Region, 2014–2021 (USD Million)
Table 22 Video Streaming Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 23 Cloud: Market Size, By Region 2014–2021 (USD Million)
Table 24 On-Premises: Market Size, By Region, 2014–2021 (USD Million)
Table 25 Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 26 Subscription: Market Size, By Region, 2014–2021 (USD Million)
Table 27 Rental: Market Size, By Region, 2014–2021 (USD Million)
Table 28 Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 29 Advertisement:  Market Size, By Region, 2014–2021 (USD Million)
Table 30 Video Streaming Market Size, By Industry, 2014–2021 (USD Million)
Table 31 BFSI: Market Size, By Region, 2014–2021 (USD Million)
Table 32 Media and Entertainment: Market Size, By Region, 2014–2021 (USD Million)
Table 33 Retail: Market Size, By Region, 2014–2021 (USD Million)
Table 34 Education: Market Size, By Region, 2014–2021 (USD Million)
Table 35 IT and Telecom: Market Size, By Region, 2014–2021 (USD Million)
Table 36 Healthcare: Market Size, By Region, 2014–2021 (USD Million)
Table 37 Government: Market Size, By Region, 2014–2021 (USD Million)
Table 38 Others: Market Size, By Region, 2014–2021 (USD Million)
Table 39 Video Streaming Market Size, By Region, 2014–2021 (USD Million)
Table 40 North America: Market Size, By Streaming Type, 2014–2021 (USD Million)
Table 41 North America: Market Size, By Solution, 2014–2021 (USD Million)
Table 42 North America: Market Size, By Service, 2014–2021 (USD Million)
Table 43 North America: Market Size, By Platform, 2014–2021 (USD Million)
Table 44 North America: Market Size, By User Type, 2014–2021 (USD Million)
Table 45 North America: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 46 North America: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 47 North America: Market Size, By Industry, 2014–2021 (USD Million)
Table 48 Europe: Video Streaming Market Size, By Streaming Type, 2014–2021 (USD Million)
Table 49 Europe: Market Size, By Solution, 2014–2021 (USD Million)
Table 50 Europe: Market Size, By Service, 2014–2021 (USD Million)
Table 51 Europe: Market Size, By Platform, 2014–2021 (USD Million)
Table 52 Europe: Market Size, By User Type, 2014–2021 (USD Million)
Table 53 Europe: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 54 Europe: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 55 Europe: Market Size, By Industry, 2014–2021 (USD Million)
Table 56 Asia-Pacific: Video Streaming Market Size, By Streaming Type, 2014–2021 (USD Million)
Table 57 Asia-Pacific: Market Size, By Solution, 2014–2021 (USD Million)
Table 58 Asia-Pacific: Market Size, By Service, 2014–2021 (USD Million)
Table 59 Asia-Pacific: Market Size, By Platform, 2014–2021 (USD Million)
Table 60 Asia-Pacific: Market Size, By User Type, 2014–2021 (USD Million)
Table 61 Asia-Pacific: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 62 Asia-Pacific: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 63 Asia-Pacific: Market Size, By Industry, 2014–2021 (USD Million)
Table 64 Middle East and Africa: Video Streaming Market Size, By Streaming Type, 2014–2021  (USD Million)
Table 65 Middle East and Africa: Market Size, By Solution, 2014–2021 (USD Million)
Table 66 Middle East and Africa: Market Size, By Service, 2014–2021 (USD Million)
Table 67 Middle East and Africa: Market Size, By Platform, 2014–2021 (USD Million)
Table 68 Middle East and Africa: Market Size, By User Type, 2014–2021 (USD Million)
Table 69 Middle East and Africa: Market Size, By Deployment Type, 2014–2021  (USD Million)
Table 70 Middle East and Africa: Market Size, By Revenue Model, 2014–2021  (USD Million)
Table 71 Middle East and Africa: Market Size, By Industry, 2014–2021 (USD Million)
Table 72 Latin America: Video Streaming Market Size, By Streaming Type, 2014–2021 (USD Million)
Table 73 Latin America: Market Size, By Solution, 2014–2021 (USD Million)
Table 74 Latin America: Market Size, By Service, 2014–2021 (USD Million)
Table 75 Latin America: Market Size, By Platform, 2014–2021 (USD Million)
Table 76 Latin America: Market Size, By User Type, 2014–2021 (USD Million)
Table 77 Latin America: Market Size, By Deployment Type, 2014–2021 (USD Million)
Table 78 Latin America: Market Size, By Revenue Model, 2014–2021 (USD Million)
Table 79 Latin America: Market Size, By Industry, 2014–2021 (USD Million)
Table 80 Partnerships, 2015-2016
Table 81 New Product Launches, 2015-2016
Table 82 Acquisitions, 2015-2016
Table 83 Partnerships, 2013 - 2014
Table 84 New Product Launches, 2013-2014

List of Figures

Figure 1 Research Design
Figure 2 Breakdown of Primary Interview: By Company Type, Designation, and Region
Figure 3 Market Size Estimation Methodology: Bottom-Up Approach
Figure 4 Market Size Estimation Methodology: Top-Down Approach
Figure 5 Data Triangulation
Figure 6 Market Size, By Revenue Model (2015–2020): Market for Subscription Revenue Model is Expected to Double During the Forecast Period
Figure 7 Market Size, By Industry (2015–2020): Media and Entertainment is Expected to Dominate the Market
Figure 8 Global Video Streaming Market Share, By Region: North America is Expected to Exhibit the Largest Market Share in 2015
Figure 9 Growing Usage of Video Streaming Solutions for Watching Online Videos is Expected to Drive Market Growth During the Forecast Period
Figure 10 Media and Entertainment is Gaining the Highest Traction in Terms of Market Share in 2016
Figure 11 Asia-Pacific is Expected to Have the Highest Market Growth Potential During the Forecast Period
Figure 12 On-Premises Segment is Expected to Dominate the Video Streaming Market in 2016
Figure 13 Smartphones and Tablets Market to Grow at A Higher Rate During the Forecast Period
Figure 14 Regional Lifecycle: North America is Expected to Be in the Growth Phase in 2016
Figure 15 Video Streaming Market Segmentation: By Streaming Type
Figure 16 Market Segmentation: By Platform
Figure 17 Market Segmentation: By Solution
Figure 18 Market Segmentation: By Service
Figure 19 Market Segmentation: By User Type
Figure 20 Market Segmentation: By Deployment Type
Figure 21 Market Segmentation: By Revenue Model
Figure 22 Market Segmentation: By Industry
Figure 23 Market Segmentation: By Region
Figure 24 Market: Drivers, Restraints, Opportunities, and Challenges
Figure 25 Video Streaming Market: Value Chain Analysis
Figure 26 Strategic Benchmarking: Partnerships of Top Vendors
Figure 27 Live Video Streaming is Expected to Grow at the Highest CAGR
Figure 28 Asia-Pacific is Expected to Grow at the Highest CAGR
Figure 29 Europe is Expected to Grow at the Highest CAGR in Comparison With North America
Figure 30 Over the Top Solution is Growing at the Highest CAGR in 2016-2020
Figure 31 North America is Expected to Adopt Over the Top Solution Swiftly During the Forecast Period
Figure 32 Services Segment Expected to Grow Extensively During the Forecast Period
Figure 33 Managed Services are Adopted By Europe and Asia-Pacific in 2016-2020
Figure 34 Smartphones and Tablets Platform is Expected to Exhibit the Highest Growth Rate in the Video Streaming Market During 2016-2021
Figure 35 Asia-Pacific is Expected to Have the Highest Adoption of Video Streaming Solutions for Smartphones and Tablets Platform
Figure 36 North America is Expected to Increasingly Adopt Video Streaming Solutions for Smart TV Platforms
Figure 37 Large Enterprises Segment is Expected to Have the Largest Market Size During the Forecast Period
Figure 38 Small and Medium Enterprise Segment Expected to Adopt Video Streaming Solution Extensively in Europe
Figure 39 On-Premises Deployment Type is Expected to Have the Largest Market Size in 2016
Figure 40 Cloud Deployment Type is Expected to Grow at the Highest CAGR in Asia-Pacific
Figure 41 On-Premises Deployment Type is Expected to Grow Extensively in Asia-Pacific
Figure 42 Rental Revenue Model is Expected to Exhibit the Highest Growth Rate in the Video Streaming Market During 2016-2021
Figure 43 Subscription Revenue Model is Growing Significantly in North America
Figure 44 North America is Expected to Increasingly Adopt Retail Revenue Model for Video Streaming Solutions
Figure 45 Media and Entertainment Industry is Expected to Have the Significant Market Size in the Video Market
Figure 46 Media and Entertainment Industry is Expected to Exhibit Highest Adoption of Video Streaming Solution in Asia-Pacific
Figure 47 Video Streaming Market in Education Industry is Expected to Dominate in North America
Figure 48 Healthcare Sector in Europe Expected to Adopt Video Streaming Solutions Expansively By 2021
Figure 49 Geographical Analysis
Figure 50 North America Market Snapshot: On-Premises Deployment to Contribute Maximum to the Market
Figure 51 Asia-Pacific Market Snapshot: Media and Entertainment Industry is Expected to Gain Popularity
Figure 52 Companies Adopted New Product Launches as the Key Growth Strategy Over the Past Four Years
Figure 53 Market Evaluation Framework
Figure 54 Battle for Market Share: Partnerships and New Product Launches Were the Key Strategies
Figure 55 Geographic Revenue Mix of Top Five Market Players
Figure 56 Akamai Technologies: Company Snapshot
Figure 57 Akamai Technologies : SWOT Analysis
Figure 58 Adobe Systems Incorporated: Company Snapshot
Figure 59 Adobe Systems Incorporated : SWOT Analysis
Figure 60 Amazon Web Services: Company Snapshot
Figure 61 Amazon Web Services: SWOT Analysis
Figure 62 Netflix, Inc.: Company Snapshot
Figure 63 Netflix, Inc.: SWOT Analysis
Figure 64 Ustream: Company Snapshot
Figure 65 Ustream: SWOT Analysis
Figure 66 Cisco Systems, Inc.: Company Snapshot
Figure 67 Apple, Inc.: Company Snapshot
Figure 68 Google Inc.: Company Snapshot
Figure 69 Microsoft Corporation: Company Snapshot
Figure 70 Hulu: Company Snapshot

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