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Published by Canadean, this Quarterly Beverage Tracker report provides a detailed analysis of the latest developments in the USA beverage market
Introduction and Landscape
Why was the report written?
In the current climate of economic uncertainty and market volatility companies need to know about more than just data. This report provides a complete overview of all commercial beverage consumption trends, latest market developments and an economic mood indicator
What is the current market landscape and what is changing?
Overall economic growth accelerated in the second half of the year, with a revision to 4.1% GDP growth for the third quarter and growth of around 2.5% expected in the fourth allowing for the impact of the bad weather.
What are the key drivers behind recent market changes?
Larger increases in consumer spending and increased investment in real estate were two of the main reasons for the strong growth of around 2.5% for the year as a whole. Imports also rose more slowly than exports during the quarter, partly reflecting the steady shift to more self-reliance on energy as a result of the development of domestic gas and oil resources.
What makes this report unique and essential to read?
Designed for clients who want to understand the latest trends in the USA beverage industry and want more detail and analysis on this data. Canadean's USA Quarterly Beverage Tracker report is ideal for benchmarking total market vs retail audit data and is an essential tool for keeping up-to-date with the latest industry and market developments
Key Features and Benefits
- Readers are provided with a summary snap shot table showing category growth in Q42013vs Q42012, together with provisional 2013volumes and latest 2014 forecasts
- An economic mood indicator, completed by Canadean's local consultant, examines (on a scale of one to five) whether confidence levels in the industry are better or worse than the previous quarter, whether net prices are rising or falling and how Private Label products have performed versus the rest of the market. Selected retail pricing data is given for the most recent quarter and the previous four quarters, enabling analysis of price movements.
- Key highlights of the last quarter's commercial beverage performance are identified and the key market drivers examined
- Volumes for Q42013 vs Q42012, Provisional2013 volumes, moving annual totals (MAT) and 2014 forecasts are provided for each individual beverage category, together with supporting text on quarterly performance and forecast assumptions. More granular data is provided for the Carbonates category, with data split by regular vs low calorie, and by key flavors.
Key Market Issues
- Health care costs rose substantially as households prepared for the new "Obamacare" program due to take effect at the beginning of 2014.
- The weather had quite an impact on the fast food and restaurant sectors during the quarter.
- White milk saw volumes fall by 4% in Q4, with price very much at the forefront of consumer concerns.
- Gasoline prices fell sharply in the fourth quarter which also gave Americans more money to spend.
- Unemployment also came down further to just over 7%, with a fall in the number of people registered as jobless. Around half a million new jobs were added during the fourth quarter according to the latest estimates.
- Private Label food and drink sales also rose quite strongly in the quarter; within beverages this trend was really only noticeable in packaged water, where retail brands are dominant, although Private Label also grew share in iced/rtd coffee drinks.
- The small but fast-growing "water enhancer" segment continued to see many new entrants, with most major beverage producers introducing their own products.