Uncovering the Impact of Facebook Ads on Taiwan Online Users
Table of Contents
1.Research Methodology
2.10 Reasons Why People Still Use Facebook
2.1 "Friends are using it" continues to be the primary reason why people still use Facebook
2.2 Male users are more likely to continue using Facebook to "Follow Brands/Stores" than female users
2.3 Nearly 60% of users aged 15-24 and 35-44 will keep using Facebook because "Friends are using it"
2.4 Over 60% of users with annual income of NT$ 500K-700K are more likely to use Facebook because "Friends are using it"
3.Facebook Most Viewed Ad Categories
3.1 "Food" ads took the top spot among most-viewed ad categories
3.2 Female users are 10% more likely to look at "Food" and "Cosmetics" ads than male users
3.3 Users aged 55 and above have the lowest rank for "Don't Look at Facebook Ads"
3.4 "Finance" ads can target users with annual income of NT$ 700K-900K and NT$ 900K-1,100K to increase effectiveness
4.Influence of Facebook Ads on Products/Services
4.1 In general, 30% of the Facebook users say their interest in the products/services "Increased slightly" after looking at the ads
4.2 The number of female users whose interest in products/services "Decreased slightly" is higher than male users
4.3 Facebook ads have the most influence on users aged 15-24 and least influence on users aged 45-54
4.4 Over 50% of users with annual income of NT$ 900-1,100K show "increased" interest
5.Conclusion
5.1 Finding #1: "Friends are using it" continues to be the primary reason why people still use Facebook
5.2 Finding #2: Food" ads took the top spot among "most viewed" ad categories
5.3 Finding #3: Generally speaking, 30% of Facebook users say their interest in the products/services "increased slightly" after looking at the ads
List of Tables
Table 1: 10 Reasons Why People Still Use Facebook – By Age
Table 2: 10 Reasons Why People Still Use Facebook – By Annual Income
Table 3: Facebook Most Viewed Ad Categories – By Age
Table 4: Facebook Most Viewed Ad Categories – By Annual Income
Table 5: Influence of Facebook Ads on Products/Services – By Age
Table 6: Influence of Facebook Ads on Products/Services – By Annual Income
List of Figures
Table 1: 10 Reasons Why People Still Use Facebook – By Age
Table 2: 10 Reasons Why People Still Use Facebook – By Annual Income
Table 3: Facebook Most Viewed Ad Categories – By Age
Table 4: Facebook Most Viewed Ad Categories – By Annual Income
Table 5: Influence of Facebook Ads on Products/Services – By Age
Table 6: Influence of Facebook Ads on Products/Services – By Annual Income
Global Outdoor Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 162
According to our LPI (LP Information) latest study, the global Outdoor Advertising market size was valued at US$ million in 2023. With growing demand in downstream market, the Outdoor Advertising is forecast to a readjusted size of US$ million by 2030 with a CAGR of % during review period.
The research report highlights the growth potential of the global Outdoor Advertising market. Outdoor Advertising are expected to show stable growth in the future market. However, product differentiatio......
Global Internet Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 126
According to our LPI (LP Information) latest study, the global Internet Advertising market size was valued at US$ 107810 million in 2023. With growing demand in downstream market, the Internet Advertising is forecast to a readjusted size of US$ 182030 million by 2030 with a CAGR of 7.8% during review period.
The research report highlights the growth potential of the global Internet Advertising market. Internet Advertising are expected to show stable growth in the future market. However, ......
Global Direct Marketing Services Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 131
According to our LPI (LP Information) latest study, the global Direct Marketing Services market size was valued at US$ 5640.5 million in 2023. With growing demand in downstream market, the Direct Marketing Services is forecast to a readjusted size of US$ 6700.1 million by 2030 with a CAGR of 2.5% during review period.
The research report highlights the growth potential of the global Direct Marketing Services market. Direct Marketing Services are expected to show stable growth in the futu......
Global Licensed Merchandise Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 151
According to our LPI (LP Information) latest study, the global Licensed Merchandise market size was valued at US$ 269930 million in 2023. With growing demand in downstream market, the Licensed Merchandise is forecast to a readjusted size of US$ 367140 million by 2030 with a CAGR of 4.5% during review period.
The research report highlights the growth potential of the global Licensed Merchandise market. Licensed Merchandise are expected to show stable growth in the future market. However, ......
Global Out-of-home (Ooh) Market Research Report 2024
Published: 04-Jan-2024 Price: US 2900 Onwards Pages: 97
The Out-of-home (Ooh) market size, estimations, and forecasts are provided in terms of sales volume (K Sqm) and revenue ($ millions), considering 2023 as the base year, with history and forecast data for the period from 2019 to 2030. This report segments the global Out-of-home (Ooh) market comprehensively. Regional market sizes, concerning products by Type, by Application, and by players, are also provided.
For a more in-depth understanding of the market, the report provides profiles of ......
Global Advertising Market Growth (Status and Outlook) 2024-2030
Published: 04-Jan-2024 Price: US 3660 Onwards Pages: 148
According to our LPI (LP Information) latest study, the global Advertising market size was valued at US$ 206960 million in 2023. With growing demand in downstream market, the Advertising is forecast to a readjusted size of US$ 313460 million by 2030 with a CAGR of 6.1% during review period.
The research report highlights the growth potential of the global Advertising market. Advertising are expected to show stable growth in the future market. However, product differentiation, reducing co......
Global Online Advertising Industry Research Report, In-depth Analysis of Current Status and Outlook of Key Countries 2023-2028
Published: 02-Jan-2024 Price: US 3380 Onwards Pages: 121
Market Overview of Global Online Advertising market:
According to our latest research, the global Online Advertising market looks promising in the next 5 years. As of 2022, the global Online Advertising market was estimated at USD 204580.19 million, and it's anticipated to reach USD 393831.36 million in 2028, with a CAGR of 11.53% during the forecast years.
Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and ......
AI in Media & Entertainment - Impact of AI across the value chain
Published: 20-Dec-2023 Price: US 4950 Onwards Pages: 40
The aim of this study is to examine the impact of the arrival of AI in the media and entertainment sector.
It seeks to answer the following questions:
What disruptions can be expected as a result of the arrival of AI in the media sector?
Which parts of the value chain are most likely to be affected?
What are the concrete use cases for AI in the sector?
What developments are expected from these initial ......
Out-of-home (Ooh) - Global Market Insights and Sales Trends 2024
Published: 19-Dec-2023 Price: US 3350 Onwards Pages: 111
This report provides market insight on the different segments, by manufacturers, by Type, by Application. Market size and forecast (2018-2029) has been provided in the report. The primary objectives of this report are to provide 1) global market size and forecasts, growth rates, market dynamics, industry structure and developments, market situation, trends; 2) global market share and ranking By Company; 3) comprehensive presentation of the global market for Out-of-home (Ooh), with both quantitat......
SERVICES
Value for Money
We believe in "optimum utilization of available budget and resources". While servicing our clients' (your) market research requirements, we keep the same approach in focus to help you get the best value for your $$s.
Ever Growing Inventory
Ranging from the smallest feasible / required data (datasheets, data facts, SWOT analysis, company profiles, etc) to full research reports that help you make decisions, our inventory is updated almost on a daily basis with the latest industry reports from domain experts that track more than 5000 niche sectors.
One Stop Solution
Need a custom research report on medical devices market? Require all available business intelligence on 3D printing industry? Exploring F&B sector of a particular country/region? RnRMarketResearch.com is your one-stop-solution to all market intelligence needs. We not only offer custom research and consulting services, we also "bundle" reports to meet your needs and help you fetch the data analysis you require for your business.
Dedicated Client Engagement
Not limited to only "finding" relevant reports for you, our client engagement team dedicates its efforts to understand your "business need" and accordingly maps available research data to help you move forward. Call "your" client engagement executive any time of your day and get your questions answered in order to make the correct business decision.
Saving Time and Efforts
Simply share your research requirement details with us and let us do all the hard work to find required intelligence for you. When you add up our "one stop solution" and "dedicated client engagement" services mentioned above, you obviously know the time and effort saving you do by working with us.
Payment Flexibility
Working with Fortune 500 organizations, we understand the importance of being flexible for payments. Share your payment terms with us and we will surely match up to them to ensure you get access to required business intelligence data without having to wait for the payment to be done.
Post-Purchase Research Support
Have questions after reading a report / datasheet bought through us? Not sure about the methodology used for data available in the research? Talk to us / Share your questions with us and if required, we will connect you with the analyst(s)/author(s) of the report(s) and ensure you get satisfactory answers for the same. Need more data / analysis / report(s) on the topic of your research/project? The RnRMarketResearch.com team is here for you 24X7 to support you with your post-purchase requirements.
Subscription Offers & Packages (Get in touch with us for more details -
[email protected] / +1 888 391 5441 )
- Ad Hoc
-
- Pay - as - you - go / Bucket Subscriptions
- Fixed Cost for #of reports
- Customize / Personalize as per your needs
