Consumer durables is a cataloguing of consumer goods that are not essential to be bought very often as they are fashioned in a way so as to last for an extended period of time. Profits in the consumer durables sector were most profoundly…
BMI View: We have made some minor downwards revisions for the Ukrainian mobile market to account
for the contractions in H1 2016. We are of the opinion that organic subscriber growth in the market will
remain elusive out to 2020. Furthermore, the market faces significant headwinds, ranging from a weak
currency, low consumer spending ability, market saturation and an uncertain political climate. It is our
view that operators hold a significant number of inactive accounts that will be shed in the coming quarters.
Growth and revenues to 2020 and beyond will be driven by 3G and advanced data technology uptake as the
national mobile market begins to advance and mature in technological terms.
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? The mobile market served 61.152mn subscribers at end of Q216, down by 2.8% y-o-y. We have made
further minor downwards adjustments to our mobile forecasts and will monitor the market in the months
ahead before making further revisions. We estimate that the mobile market will decline modestly over
the course of our forecast period, out to 2020. By end of 2020, we estimate the mobile market to
? 3G uptake throughout the 2016-2020 period will be strong and will constitute the primary engine of
mobile growth in the mobile market. The real opportunities in this segment lie in content and services.
We expect a healthy 3G uptake rate over the course of our present forecast period out to 2020. By
end-2020, our forecast envisages a total of 27.81mn 3G subscribers, up from 5.56mn at YE15.